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  • Air Canada MEDIA KIT 2019

  • 2

    B R A N D PA R T N E R S H I P S I N T E G R AT E D

    D I G I TA L B R OA D C A ST

    P R I N T E X P E R I E N T I A L

    A I R P L A N E M O D E : M E D I A C H A N N E LS T H AT E L E VAT E YO U R B R A N D.

    F I N D M A N Y M O R E I N S I D E .

    2

    Air Canada Media Kit 2019

  • 3

    YO U R TA R G E T A U D I E N C E

    Air Canada is Canada’s largest airline and the largest provider of scheduled passenger services in the Canadian market, the

    Canada-U.S. transborder market and in the international market to and from Canada. In 2018, Air Canada, together with its

    Air Canada Express regional partners carried over 50 million customers, offering direct service to more than 200 destinations on six continents. Air Canada’s leisure airline, Air Canada Rouge,

    has grown into an international vacation carrier with more than 50 aircraft and a network of over 100 routes touching 5 continents.

    With a fleet of 384 aircraft, Air Canada carries more than 48 million travellers annually to more than 200 destinations on 6

    continents. We are Canada’s number one airline, with a 44% share of domestic, 32% share of international and 43% of

    transborder travel. 1 out of 5 Canadians travel with Air Canada at least once per year.

    A i r C a n a d a ’s b u s i n e ss t r a ve l l e r s a re ke y d e c i s i o n - m a ke r s , m a n a g e r s , ow n e r s , p ro fe ss i o n a l s a n d exe c u t i ve s . T h i s

    u p s c a l e g ro u p o f f re q u e n t f l ye r s h a ve d i s p o s a b l e i n c o m e s f a r a b ove t h e n a t i o n a l a ve r a g e .

    U p o n b o o k i n g t h e i r t r i p , a t t h e a i r p o r t , o n b o a rd a n d w h e n p l a n n i n g f u t u re t r i p s – yo u c a n i n f l u e n c e t h i s exc l u s i ve

    d e m o g r a p h i c t h ro u g h a va r i e t y o f m e d i a o p t i o n s , i n c l u d i n g d i g i ta l , b ro a d c a s t , p r i n t , p ro d u c t s a m p l i n g , e ve n t s a n d

    s p o n s o r s h i p o p p o r t u n i t i e s .

    33

    3Source: Air Canada | Sep 2017 - Aug 2018 Vividata Fall 2018 Study, Adults 18+

    Air Canada Media Kit 2019

  • PA S S E N G E R N U M B E R S A R E U P !

    A i r C a n a d a , A i r C a n a d a R o u g e a n d i t s A i r C a n a d a E x p re ss re g i o n a l p a r t n e r s o p e r a te o n ave ra g e 1 , 6 0 0 f l i g h ts p e r d ay.

    B e t we e n To ro n to a n d M o n t re a l a l o n e , t h e re a re a p p rox i m a te l y 4 4 f l i g h t s a d a y.

    4

    Air Canada: Media kit 2018

    M O N T R E A L

    TO R O N TO

    9 8 D e s t i n a t i o n s i n E u ro p e , A f r i c a ,

    t h e M i d d l e E a s t , A s i a , A u s t r a l i a , t h e C a r i b b e a n , M ex i c o , C e n t r a l

    A m e r i c a a n d S o u t h A m e r i c a .

    B A S E D O N A 3 0 DAY M O N T H :

    C U STO M E RS G L O B A L LY 4 , 5 6 1, 416 C A N A D A 2 ,10 3 , 9 8 0

    F L I G H TS G L O B A L LY 4 8 , 2 7 0 C A N A D A 2 7, 9 5 0

    6 4 D e s t i n a t i o n s i n t h e U n i te d S ta te s

    A i r C a n a d a ’s ex te n s i ve g l o b a l n e t wo r k p rov i d e s s c h e d u l e d

    p a ss e n g e r s e r v i c e d i re c t l y to

    C a n a d i a n d e s t i n a t i o n s

    60

  • 5

    4 9 %5 1 %

    M E E T O U R C U STO M E R

    24 %

    AG E :

    G E N D E R :

    3 2 %

    M I L L E N N I A LS 1 9 8 2 - 2 0 0 1

    B A BY B O O M E R S 1 9 4 5 - 1 9 6 5

    T R AV E L :

    Source: Vividata Fall 2018 Study, Adults 18+

    7 0 % h a ve ta ke n a va c a t i o n o u t s i d e C a n a d a i n t h e p a s t 12 m o n t h s

    7 1 % o f c u s to m e r s

    h a ve a u n i ve r s i t y d e g re e o r h i g h e r

    3 5 % o f c u s to m e r s a re e i t h e r

    m a n a g e r s , b u s i n e ss ow n e r s o r p ro fe ss i o n a l s

    4 4 % o f c u s to m e r s h a ve ta ke n a t l e a s t t wo va c a t i o n t r i p s i n

    C a n a d a i n t h e p a s t 12 m o n t h s

    2 8 % o f c u s to m e r s h a ve ta ke n

    a t l e a s t o n e b u s i n e ss t r i p s i n t h e p a s t 12 m o n t h s

    B U S I N E S S T R AV E L :

    3 7 %

    G E N -X 1 9 6 5 - 1 9 8 1

    5

    Air Canada Media Kit 2019

  • 6

    A I R C A N A DA .C O M

    Among the leading Canadian travel sites online, aircanada.com

    provides news, information and specials to Canadians.

    This is the place for everything Air Canada.

    Campaigns rotate on select high-volume pages.

    TOTA L U N I Q U E V I S I TO R S

    6 , 3 27, 0 0 0 ( m o n t h l y )

    | DIGITAL

    6

    Air Canada Media Kit 2019

    A d U n i t s L e a d e r b o a rd ( d e s k to p ) , B i g B ox ( m o b i l e v i e w )

    R a te ( N E T ) S ta r t i n g a t $ 3 5 /C P M

    C LOS I N G DAT ES A d C l o s i n g Two we e k s p r i o r to s ta r t o f c a m p a i g n M a te r i a l D u e S e ve n b u s i n e ss d a ys p r i o r to s ta r t o f c a m p a i g n

  • 7

    A I R C A N A DA .C O M W E B C H E C K I N

    24 h o u r s p r i o r to a f l i g h t , A i r C a n a d a c u s to m e r s a re p ro m p te d to u s e We b C h e c k- i n v i a a p e r s o n a l i ze d e - m a i l . Wi t h We b C h e c k- i n , m a r ke te r s h a ve t h e exc l u s i ve o p p o r t u n i t y to c o n n e c t w i t h e a c h a n d e ve r y c u s to m e r c h e c k i n g i n fo r f l i g h t s o n l i n e . T h i s c o n t i n u e s to b e o n e o f t h e f a s te s t g row i n g c o n s u m e r to u c h p o i n t s i n t h e wo r l d o f a i r t r a ve l w i t h u s e r n u m b e r s i n c re a s i n g e ve r y m o n t h .

    A D U n i t s We l c o m e P a g e : C u s to m L e a d e r b o a rd : 7 2 8 x 6 0 ( I n c l u d e l o g o a n d ta g l i n e o n l y ) T h a n k yo u P a g e : L e a d e r b o a rd

    C yc l e M o n t h l y

    AVG M o n t h l y I m p re ss i o n s 4 6 0 , 0 0 0 - We l c o m e P a g e 2 3 0 , 0 0 0 - T h a n k Yo u P a g e

    R a te ( N E T ) $ 15 , 0 0 0 / M o n t h

    C LOS I N G DAT ES A d C l o s i n g T h re e we e k s p r i o r to s ta r t o f c a m p a i g n M a te r i a l D u e Fo u r te e n b u s i n e ss d a ys p r i o r to s ta r t

    o f c a m p a i g n

    A I R C A N A DA .C O M W E B C H E C K I N B OA R D I N G PA S S

    O n c e a n A i r C a n a d a c u s to m e r h a s c o m p l e te d t h e We b C h e c k- i n , t h e y h a ve t h e o p t i o n to p r i n t t h e i r b o a rd i n g p a ss . P l a c e a c u s to m l e a d e r b o a rd a t t h e b o t to m o f t h e p r i n t- f r i e n d l y ve r s i o n b o a rd i n g p a ss to e n g a g e w i t h t h e c u s to m e r r i g h t b e fo re t h e y h e a d to t h e a i r p o r t . G e o - ta rg e t i n g a va i l a b l e .

    A D U n i t s C u s to m s i ze : 6 5 0 x 9 0 I m p re ss i o n s 1 , 0 2 8 , 0 0 0 ( m o n t h l y )

    R a te ( N E T ) B a s e d o n ta rg e t m a r ke t

    C LOS I N G DAT ES A d C l o s i n g Two we e k s p r i o r to s ta r t o f c a m p a i g n M a te r i a l D u e S e ve n b u s i n e ss d a ys p r i o r to s ta r t

    o f c a m p a i g n

    | DIGITAL

    7

    Air Canada Media Kit 2019

  • | DIGITAL

    8

    A I R C A N A DA A I R P L A N E W I F I

    I n A i r C a n a d a ’s c o n t i n u e d e f fo r t to p rov i d e s u p e r i o r t r a ve l ex p e r i e n c e s , we h a ve ta ke n a m a j o r s te p fo r wa rd , b e c o m i n g t h e f i r s t C a n a d i a n a i r l i n e to o f fe r c u s to m e r s a p a i d s e r v i c e t h a t p rov i d e s i n f l i g h t i n te r n e t a c c e ss o n s e l e c t a i rc r a f t . N ow t h e wo r l d i s a t o u r c u s to m e r s ’ f i n g e r t i p s w i t h o n b o a rd Wi - Fi , m a k i n g i t e a sy to s ta y o n to p o f wo r k o r e n te r ta i n e d w i t h u n i n te r r u p te d a c c e ss to f r i e n d s , f a m i l y, c o l l e a g u e s a n d c l i e n t s .

    Avg M o n t h l y I m p re ss i o n s 1 0 1 , 6 7 0

    R a te ( N E T ) $ 4 , 6 9 0 / M o n t h

    A D U n i t s C u s to m B a n n e r

    C LOS I N G DAT ES A d C l o s i n g O n e m o n t h p r i o r to s ta r t o f c a m p a i g n M a te r i a l D u e W h i te l i s t a n d a d m a te r i a l re q u i re d o n e

    m o n t h p r i o r to s ta r t o f c a m p a i g n .

    To access in flight Wi-Fi, customers are directed to purchase a package through the Wi-Fi portal on their personal device. T h e ‘ 3 rd p a n e l ’ ( r i g h t- s i d e ) o f t h e Wi - Fi p o r ta l l a n d i n g p a g e a c t s a s a c a ro u s e l o f a l te r n a t i n g b a n n e r s , i n c l u d i n g a d ve r t i s i n g . T h e a d b a n n e r c a n b e c u s to m i ze d w i t h a n i m a g e , h e a d e r, s u b - h e a d e r, a n d C TA b u t to n l i n ke d to t h e a d ve r t i s e r ’