air france mini price case study march 2013
TRANSCRIPT
AIR France Case StudyFacebook application « Mini Prices »
ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
THE BRIEF
Advertising a new offerto fans as the online arm of thenationwide campaign
Engagement Of users
DataCollect opt-ins.
ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
OUR SOLUTION 1/2
Illustrate the offer « Mini Price » get you closer to each other » thanks to an original daily lucky draw users can take part to once they’ve completed a puzzle of their friends’ picture
ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
OUR SOLUTION 1/2
Thresholds of number of players are to be reached if users want to unlock even more prizes.
The application was available on mobile on mobile.
ETUDE DE CAS AIR FRANCE « LES PRIX MINI »
RESULTS
125 000Visits on the offer web pagethanks to virality and a good implementation of Open Graph features.
110 000 new fans
120 000Forms filled
35% opt-ins forms145 000 Users played more than onceThanks to the good implementation of facebook app to users notifications
35% of users were on mobile!
Winner of the 2013 Facebook Innovation Competition
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