Air IndiaPrepared by:Vinay MahajanManimala A PaulYour palace in the Sky

Profile of the companyParent company: Air India LimitedTata Sons, a division of Tata Sons Ltd. was founded by J. R. D. Tata on 15 October 1932Major HubsChhatrapati Shivaji International Airport (Mumbai)Indira Gandhi International Airport (Delhi)International HubsDubai International AirportHong Kong International AirportAir India has code-sharing agreements with 21 airlines along with Star Alliance

Products and ServicesAir India services includes- Air India One, Air India Regional, Air India Cargo, Air India Express, Air India Charters Limited Fleet size133(Including subsidiaries)Destinations55 (excl. subsidiaries)Aircrafts: Airbus A319-100, Airbus A320-200, Airbus A321-200, Boeing 747-400, Boeing 777-200LR, Boeing 777-300ER, Boeing 787-8

Loyalty ProgramsFlying Returns promotionsFlying Returns milesRedeeming Flying Returns milesFlying Returns Premium ClubsPremium loungesBusiness Class seats on board the Boeing 777-300ER

As a Flying Returns member, the members can enjoy a host of promotion offers, some of them brought specially by the programme partners

Airport lounge: Maharaja Lounge

Flying Returns promotions

Flying Returns miles

Redeeming Flying Returns miles

Flying Returns Premium ClubsThe Maharaja ClubThe Golden Edge ClubThe Silver Edge Club

Benefits of this programRetain existing customers& Acquire new customersMove customers up-segmentDeselect unprofitable customersWin-back defected & churned customersIncrease Customer Lifetime ValueAdjust pricing levelsResponding to competitive challengesReduce promotional and advertising costsSelecting new trading sites

RecommendationsBonus AI-Miles for e-services- Online / IVR /Air India mobile appWeb / Kiosk Check-inTele Check-inPre-reserve seat(s)(331 days in advance and up to 48 hours prior to flight departure)Lounge Access International (Premire / First Class & Economy)Priority Baggage Tagging, Priority Boarding & Excess Baggage Allowance for Gold and Maharaja Club holdersProviding Bay Resort services (kingfisher, Lufthansa, Air Canada, Singapore Airlines)

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