airline e-ticketing by shannon huggins. november 25, 2004airline e-ticketing2 research question and...
TRANSCRIPT
Airline e-Ticketing
By
Shannon Huggins
November 25, 2004 Airline e-Ticketing 2
Research Question and Scope
• Research Question: Will e-Ticketing Survive the Evolution of Innovation?
• Past: 1914 to 1978
• Present: 1978 to today
• Future: Tomorrow to ?
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Theory = Diffusion of Innovation (Winston)
• Ideation
• Prototype– Supervening Social Necessity
• Invention– Law of Suppression of Radical Potential
• Diffusion of Innovation
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First Flight
Courtesy of AerofilesU.S. Air Force
• A.C. Pheil, St. Petersburg, Florida
– January 1, 1914 Ideation to prototype to invention
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Airmail Service
• 1925 - The Airmail Act
On March 3, 1919, William Boeing (right) and pilot Eddie Hubbard performed the first U.S. international airmail flight in this Boeing Model C. They flew from Vancouver, British Columbia, Canada, to Seattle, Washington.
Supervening Social Necessity
Prototype
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World War II
• War = Bombers
• Passenger Air Travel = passenger aircraft
• Airlines Establish Routes
Supervening Social Necessity = Prototype
Credit - Library of Congress
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Reservation Automation
• 1959 to 1972: SABRE, then PARS, then APOLLO (CRSs)
• Interline Travel
• Deregulation = 1978
• Co-Host CRSs
• CRS rules = 1984
• CRS became GDS[Spin-off prototypes from Supervening Social Necessity]
Ideation to prototype to invention
Supervening Social Necessity
Supervening Social Necessity
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Computer Reservation Systems
Source: GAO Analysis, 2003
Law of Supression of Radical Potential
Lack of Internet
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Global Distribution SystemsSummary of Payment and Fee Flows in the Current Distribution of Airline Tickets
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Third Party Brokers and Travel Agents
Average Airline Bookings Per Distribution Method, 1999-2002
Law of Supression of Radical Potential
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Kiosks
• Print out boarding passes at airport
• Future – Print out bar codes,
baggage tags– 2-step check-in (no
ticket counter)
Kiosks reaching diffusion
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• Common-Use Self Serve Kiosks (CUSS)– Cell phone check-in– Rental car and parking facilities, cruise ships
• Smart Cards– Frequent flyers– Fingerprint analysis/signature (biometrics)
• Upstarts – online e-Ticket travel agencies– http://www.mobissimo.com – http://www.qixo.com
Future
Prototype
Parallel Prototype