airline industry
DESCRIPTION
Presentation on Promotion Opportunity AnalysisTRANSCRIPT
SPICE JET
DEPARTURE : 23rd August 2010
CREW MEMBERS
Mr. ATUL SAINI
Mr. AJAY SINGH
Mr. NAVODIT
Mr. RAJAN JUNEJA
Mr. SAURAV GARG
PROMOTION
OPPORTUNITY
ANALYSIS FOR
AIRLINE
INDUSTRY
AIRLINE INDUSTRIES
KINGFISHER
SPICE JETJET
AIRWAYS
SPICE JET
Founded in -2005
Slogan-flying for everyone.
Low cost Airline of India.
Kalanithi Maran owns the airline after
acquiring a major stake on June 2010.
Spice Jet marked its entry in the Indian skies
with 99 fares for the first 99 days, with 9,000
seats available at this rate.
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SWOT ANALYSIS
Strengths
A major strength of any airline is the product itself -- air travel.
Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff.
associated public acceptance of air travel as both a fast and safe way to travel.
WEAKNESSES
Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.
The quality & variety of a food is not applicable as much.
There is not such any special comfort zone for passengers.
OPPORTUNITIES
Technology advances can result in cost savings, from more fuel
efficient aircraft to more automated processes on the ground.
Technology can also result in increased revenue due to
customer-friendly service enhancements like in-flight Internet
access and other value-added products for which a customer
will pay extra.
Link-ups with other carriers can greatly increase passenger
volumes
THREATS
The price of fuel is now the greatest cost for many airlines.
A plague or terrorist attack anywhere in the world can negatively affect air travel.
Food quality should be better & very maintaining.
Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.
PROMOTIONS OPPORTUNITY ANALYSIS
“Identify target audiences for
your goods and services.”
TWO KEY OBJECTIVE FOR PROMOTIONS
OPPORTUNITY ANALYSIS.
Determine which promotional opportunities
exist for the firm.
Identifies the characteristics of each target
audience.
FIRST STEP FOR PROMOTION
OPPORTUNITY ANALYSIS.
Establish marketing communications objectives
It may include the following-
a) To develop Brand awareness.
b) To increase demand/sales for offering.
c) To change customer attitudes/perceptions about the firm.
d) To encourage repeat traveling.
e) To become highly competitive.
SECOND STEP
Prepare promotional strategies
The strategies are the long term directions to
be undertaken by the firm.
Example-
To employ “services ,” price/quality “ to achieve
Objectives.
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THIRD STEP
Match your tactics with your strategies
Tactics are considered to be short term in nature.(day to day activity),
It ,may include-
Promotions/advertisements
Posters
Point of purchase displays.
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