airlines go on a crowdsourcing binge

10
Airlines go on a crowd- sourcing binge! How leading airlines are co-creating their brands using social media

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Page 1: Airlines go on a crowdsourcing binge

Airlines go

on a crowd-

sourcing

binge!

How leading airlines

are co-creating their

brands using social

media

Page 2: Airlines go on a crowdsourcing binge

SAS wants help with their iPhone App

SAS Scandinavian’s

Facebook fans get to

have their inputs into

the company’s first

iPhone App.

As long as you’re a

Fan, and “Like” their

you have a say in

what’s on the app if

you sign up for their

beta-tester program

*Source: SAS Scandinavian Social Media team

Page 3: Airlines go on a crowdsourcing binge

Jetstar wants you to share travel stories

Share your

travel stories on

Jetstar, and one

winner with the

best story is

picked every

day!

How’s that for

more holidays?

*Source: Steve Greenway

Page 4: Airlines go on a crowdsourcing binge

Cathay wants you to design your dessert

Cathay Pacific wants

you to create a new

Asian inspired dessert.

Submit a recipe and

you’ll fly to Hong Kong

and have your dessert

served in-flight!

Over 7,000 people like

the idea and have now

shared it with millions.

*Source: Daniel from Cathay Pacific

Page 5: Airlines go on a crowdsourcing binge

Emirates’ Community Art Contest

Amatuer

designers got to

submit their

designs for

Emirates’ new

Skywards

loyalty cards.

3,000

submissions and

50,000 votes.

*Source: Emirartes Skywards Team

Page 6: Airlines go on a crowdsourcing binge

Air France improves In Flight Service

Air France creates new interest in services via a

tableware design contest.*Source: Airlinetrends.com

Page 7: Airlines go on a crowdsourcing binge

Air New Zealand’s Aviation Design Academy

Air New Zealand invited passengers to submit their

favorite custom snacks and cocktail recipes!

*Source: Air New Zealand

Page 8: Airlines go on a crowdsourcing binge

KLM Battle of Concepts

A highly engaging design contest by KLM

*Source: Airlinetrends.com

Page 9: Airlines go on a crowdsourcing binge

Airbus Green Aviation

Airbus taps on students’ creativity around the

world to make aviation greener in the future!*Source: Airlinetrends.com

Page 10: Airlines go on a crowdsourcing binge

World leaders in helping airlines go social