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AVIATION INSIGHTS AND DEVELOPMENTS

Q2 2015

TALON’S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET

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NEWS & DEVELOPMENTS

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EUROPE’S AIRPORTS POST ROBUST PASSENGER TRAFFIC IN Q1 2015

Passenger traffic at Europe’s

airports climbed by +5.2% year-

on-year in Q1 2015, ACI Europe

has reported.

Traffic in the EU grew by a

robust +6%, with Greece,

Romania, Ireland, Lithuania,

Portugal, Hungary, Belgium and

Croatia recording double digit

growth figures. Meanwhile,

non-EU airports posted less

dynamic passenger traffic

growth of +2.6%, dragged

down by traffic declines in

Russia and Ukraine.

Read more…

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CHINESE INTERNATIONAL PASSENGER TRAFFIC TO RISE +9.3% IN

SECOND HALF

Total Chinese passenger traffic growth will

grow by +8.1% in the second half of 2015. This

is based on separate airport forecasts for 202

airports.

Significantly, international passenger traffic

growth is predicted to rise by +9.3%,

outstripping domestic traffic growth (+7.9%)

over the six-month period. This is driven by

strong upward movements for the months of

July and August with growth rates settling

back to around +7.5% towards the end of

the year.

There is evidence, that Chinese travellers are

being encouraged to take slightly longer

summer holidays and that an increasing

proportion of these are in international

destinations.

Read more…

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Q1 RETAIL FIGURES SURGE ACROSS KEY EUROPEAN AIRPORTS

Frankfurt Airport owner Fraport’s Retail &

Real Estate division generated revenues

of €113.4 million in the first quarter of

2015, an increase of +6.5% year-on-

year. Read more…

Aéroports de Paris (AdP) has reported a

+9.7% surge in retail sales per passenger

in Q1 2015, to €19.80. Read more…

In the three months ended 31 March,

Heathrow’s retail income increased by

+6.4% to £116 million. Read more…

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JCDECAUX ANNOUNCES NEW DIGITAL EVENT ZONE AT EDINBURGH AIRPORT

The forecourt area outside the main terminal at Edinburgh Airport is to become an

elite ‘event zone’. Hosting a range of summer festival events, fan zones for sporting

events, and even Christmas markets, this area will attract not only Airport passengers,

but also visitors from the surrounding areas.

Using the dynamic, digital capabilities of the Plaza screen, a brand will be able to run

advertising, content, or book-end the broadcast of a live sporting/entertainment

event.

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NEW RETAIL OPPORTUNITY AT THE HEART OF HEATHROW’S T3

WORLD DUTY FREE

JCDecaux’s Couture DAPs (Digital Airport Panels) offer a brilliant opportunity to target a

key influential Heathrow audience whilst they enjoy the Duty Free retail experience.

Positioned in such a key point-of-sale location, on the main concourse from security to

the departure lounge through World Duty Free, this new digital network allows

advertisers to voice their messages utilising huge creative scope and flexibility.

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PEEL ADVERTISING SIGNS SALES PARTNERSHIP WITH EYE AIRPORTS

Peel Advertising has agreed a sales partnership with Eye Airports, which will see Eye Airports sellnational agency and specialist portfolio deals at three airports – Birmingham, Robin Hood AirportDoncaster Sheffield and Durham Tees Valley.

The agreement with Eye Airports means that Peel will continue to lead on advertising sales,promotional and sponsorship opportunities for local, regional and national businesses. Eye Airportswill then provide access to multi-venue portfolio deals for advertisers.

The deal takes Eye Airports’ nationwide portfolio to 26 airports – the biggest network of advertisingopportunities across UK airports, connecting brands with more than 100 million passengers a year.

Read more…

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STANSTED LAUNCHES GIANT CURVED AD SCREEN

The screen is one of the first giant, curved advertising displays to feature at an airport in

Europe.

The screen – which is the combined efforts of digital communications specialists

ADXBA, LED display manufacturer NanoLumens and Stansted’s operator Manchester

Airports Group (MAG) was designed to set the benchmark for providing flight

information and data for retailers within an airport environment.

Read more...

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LONDON STANSTED AIRPORT COMPLETES £80 MILLION TRANSFORMATION

Phase two of Stansted Airport’s £80 million

investment to transform the terminal building –

which features new retail and food &

beverage facilities – was officially opened in

April.

The project follows the previous first-phase

retail upgrade last year, including a new

flagship World Duty Free store.

The F&B opportunities attracted significant

interest from the industry with over 70 tenders

received for the 12 units available, including

some airport firsts and new concepts such as

the Windmill pub which is Wetherspoon’s

biggest airport outlet, covering more than

7,000sq ft across a ground-floor and

mezzanine level.

Read more…

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MANCHESTER AIRPORT PLOTS 50 NEW RETAIL AND F&B UNITS

UNDER TEN-YEAR PROJECT

Manchester Airports Group (MAG)

has announced a ten-year, £1

billion investment programme to

transform Manchester Airport. The

project will add around 50 new

retail and food & beverage outlets,

mainly in T2.

The ‘Manchester Airport

Transformation Programme’ is a

series of enhancements that

should improve the customer

experience and standards of

service at the UK’s third largest

airport, said MAG.

Read more…

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KEY TAKEOUTS FROM 2015 WORLD WEALTH REPORT

• More Millionaires Are Emerging,

But At A Slower Pace

• Asia-Pacific and North America

Lead The Pack

• Regions Below Par

• Regions To Watch

• Hot Spots For Ultra-High Net

Worth Individuals

• Social Impact Is Top Of Mind

• Future trends

Read more…

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HOW INTERNATIONAL TRAVEL CAN ENHANCE CREATIVE THINKING

Psychologists and neuroscientists

have begun examining more

closely that spending time abroad

may have the potential to affect

mental change.

New sounds, smells, language,

tastes, sensations, and sights spark

different synapses in the brain and

may have the potential to revitalize

the mind.

Important to mention though that

going to Cancun for spring break

probably won’t make a person any

more creative, but going to

Cancun and living with local

fishermen might..!

Read more...

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TECHNOLOGY & SERVICES

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THOMSON AND FIRST CHOICE INTRODUCE NEW LONG HAUL

ROUTES FROM STANSTED

Thomson and First Choice have

confirmed that in summer 2016

they will be increasing capacity

at London Stansted Airport

through the introduction of

additional seats and new long

haul routes served by the

Thomson Airways 787 Dreamliner.

Next year, for the first time,

Thomson and First Choice will

operate long haul flights from

London Stansted to Mexico’s

Caribbean Coast and Orlando,

Florida.

Read more…

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SITA BEACONS POINT THE WAY FORWARD AT HONG KONG

INTERNATIONAL AIRPORT

Hong Kong International Airport is trialling the

use of beacons to provide key information –

including store and restaurant details –

directly to passengers’ mobile devices.

SITA Lab, has installed more than 50 of the

beacons in Terminal 1 for the trials.

Beacon technology triggers the display of

location-relevant information on devices at

the right time and in the right situation. With

beacons, airports and airlines can provide

passengers with directions, walk times to

gates, lounge access and alerts about

boarding.

Read more…

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BOOST FOR TRAVEL RETAILERS AS NEW CARD FEE

REGULATIONS COME INTO FORCE

Credit and debit card transactions will become more competitively priced and

transparent for travel retailers and their consumers as EU regulations capping cross-

border fees become law.

As reported in January, a ‘Payments Package’ struck between the European

Parliament, the Council of Ministers and the European Commission provides fairer

credit card fee and rate structures and should lead to a more open and

transparent market for card fees across the EU.

Read more…

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HEATHROW EXTENDS CONSUMER SERVICE WITH SMART

SCREENS IN T2 ARRIVALS

Heathrow Airport has installed the world’s firstsmart screens displaying live transfer options inthe baggage reclaim zones in Terminal 2.

Combining real-time traffic, weather and trainservice information, the screens show liveestimated price and journey timecomparisons between taxis and the airport’strain service to Central London, displayingreal-time traffic between the terminal and

Paddington on a map.

Sources used are TomTom, Heathrow Express,Google, the Highways Agency and the MetOffice.

The screens on each carousel are alsotranslated to the main language of thepeople on the arriving flight. The system willalso be rolled out in terminals 3 and 5 later thisyear.

Read more…

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AIRBUS ENVISIONS BIONIC CABIN

The European aerospace giant

got its engineers to look at how

flying might evolve from the

passengers’ perspective.

Internal projections of the sun

rising to regulate body clocks,

transparent walls and automatic

adjustment of seats during

landing are only a few on the

things that we could see

happening in the near future.

Read more...

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CAMPAIGNS

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EASYJET GATWICK DOMINATION

EasyJet launched their latest

campaign at Gatwick Airport,

dominating the journey between

terminals. The campaign, managed

by Talon’s International team, OMD

and Eye Airports, includes:

• large formats

• travellator wraps

• shuttle corridor wall wraps

• digital screens

• shuttle train complete domination

• welcoming audio inside the

shuttle train

The campaign marks media firsts for

both EasyJet and Gatwick Airport

and maximises ubiquity around the

between terminals, immersing the

audience in the stand out EasyJet

creative.

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PA CONSULTING FIRST MULTI-FORMAT OOH CAMPAIGN

PA consulting have launched their first OOH campaign across Europe and the US

working with Talon’s International and Innovation teams to increase brand awareness

across key markets. The multi-format campaign is currently live across the UK, the

Nordics and the US.

Hand-picked premium sites have been incorporated along with digital, special builds,

lenticular 6s and showcase 6s, utilising eye catching creative across high end locations

including roadside and transport environments.

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ENTERPRISE GATWICK BUGGIES SPONSORSHIP

Enterprise have launched a long term

brand awareness campaign at Gatwick

Airport in the form of mobility buggies

throughout both terminals.

The buggies utilise tongue-in-cheek

creative, acknowledging the fact that the

buggies stand out due to their large

advertising area and sound.

The branding links together two reliable

transport services, adding value to the

passenger journey.

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SUNGLASS HUT HEATHROW T2 SUMMER CAMPAIGN

Sunglass Hut are continuing their summer

presence at Heathrow Airport this year. Taking

advantage of the increase in leisure

passengers throughout the summer months,

Talon International utilised the high impact,

large format Towers at Terminal 2, which are

unmissable to departing passengers.

The creative increases awareness of the

brand before passengers enter the World

Duty Free area and pick up last minute

holiday essentials.

As part of the campaign, Sunglass Hut also

dominated the HEX motion formats, targeting

passengers arriving from Central London via

the Heathrow Express.

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VM WARE LEADS WITH OOH CAMPAIGN

VM Ware have launched their latest UK OOH

campaign targeting business people with their

Hybrid Cloud technology. The campaign consists

of high-quality, premium formats to give the

brand impact amongst its key audience of

business decision makers.

Stature OOH formats, targeting an ABC1

audience, included:

• Platform Screen Gallery at London Bridge

Underground

• Wayfinding Beacons at Heathrow, Heathrow

Express and the Airport Business Lounges

The artwork appeals to business leaders,

showcasing the ways that VM Ware’s cloud

technology can help a company to deliver

excellence.

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EMIRATES AND JCDECAUX LAUNCH EYE-CATCHING CAMPAIGN

AT HEATHROW

As part of its ‘Hello Tomorrow’ global marketing campaign, Emirates has

teamed up with JCDecaux Airport to launch a special-build campaign at

London Heathrow on the Central Terminal Area Welcome Site.

The 37.2 metre by 3.8 metre illuminated location, which spans the width of

Heathrow’s entrance roundabout, is visible from over 500 metres away, and

provides the first brand message for traffic as it enters Heathrow from the M4

motorway.

Read more…

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TIFFANY & CO. ON JCDECAUX'S LARGEST DIGITAL DISPLAY IN A US AIRPORT

JCDecaux unveiled one of its first

digital outdoor sponsorship

campaigns at LAX's Tom Bradley

International Terminal. Tiffany & Co.

will be the exclusive digital outdoor

media partner on the Digital Clock

Tower, promoting their new men's

timepiece collection.

The Digital Clock Tower is the first of

its kind in North America. The Tower

provides Tiffany & Co. an iconic 4-

sided digital platform at the centre

of this new international terminal.

This high-definition digital structure

stands 72-feet tall. It reaches all

departing travellers and dominates

the terminal's great Hall.

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HEINEMANN’S ARCTIC ADVENTURE CAMPAIGN DOUBLES

SALES FOR PARTNER BRANDS

Heinemann Duty Free and Travel Retail Norway’s Arctic Adventure campaign,

which ran in February and March at Norway’s major airports, doubled sales for

partner brands during the period.

The promotion included offers

on confectionery as well as

fragrances and skincare.

Among other promotional

elements, passengers were

invited to send a hologram of

themselves to the Arctic.

During the campaign, all

travellers were also invited to

take part in a scratch card

competition.

Read more…

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EYE AIRPORTS LAUNCHES CAMPAIGN TO HELP TRAVELLERS TRACE

LOST LUGGAGE

Airport advertising specialist Eye Airports

has launched a campaign across UK

airports for the Trace Me luggage tracker.

Each Trace Me tag provides a permanent

record of bag ownership and carries a

unique serial number. This number is held

on a secure database that is integrated

with SITA WorldTracer's Bag Management

System - used by more than 90% of the

world’s airlines and more than 2,000

airports.

Eye Airports is showcasing the smart bag

tag at London Gatwick, Manchester,

Stansted, East Midlands and Newcastle

airports, using digital portrait screens and

screens in baggage reclaim.

Read more

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