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All the latest from news from AIRR and their best suppliers


  • AIRR




    AUTUMN 2013


  • 2.



    5 . Will independents survive?

    11. 2012 in review; and what it means for 2013. 26. Dont let a competitor walk into your shop.

    17. Beware of cheap imitations. You cant afford them. It can happen in Australia too you know.

    22. Nutrition for canine reproduction

    29. Global research effort takes up resistance challenge

    34. Understanding your horse feed customer can drive sales and profit

    6. Lontrel Advanced; another success story from Dow

    9. An Australian family company formed to make a difference

    12. Dairy industry breakthrough a rotavirus vaccine for calf scours

    14, 16 & 18 New products to AIRR warehouses

    21, 29 & 31 AIRR online FAQs

    NATIONALDave Beauchamp 0429 169 626

    NSWLiz Watt 0400 718 148

    QLDMatt Webster 0429 410 050

    SA Ashley Place 0409 570 835

    QLDJulie De Visser 0408 572 643

    WAFloyd Sullivan 0457 766 970

    VICJoanne Wass0407 070 207

    NSWFiona Beggs0427 778 636

    NSWClaire McKinnon 0419 275 072

  • 4.

  • MAGAZINE - AUTUMN 2013 AIRRIndependents.will they survive in Rural Australia

    This is generally the most often asked question I get and my immediate reply is that Independents are a critical part of rural Australia for many reasons and their future is guaranteed for many reasons which I will touch on below:-Community Involvement: All independents are involved in the community in some way, shape or form and will always have the community at heart.

    Locals: Most independents are locals and have been since they began in business. When we do find an independent retailer buy into a business from outside the local community you find, before very long they are part of the community.

    Service and range: We always find that local independent stores have the best range of goods and their service levels are exceptional.

    It is also important to note the following:

    It seems that the rural community tends to support their local independent rural reseller for the reasons mentioned above, however it has become of note over the last decade that whilst the number of hectares being farmed are the same or similar, the amount of farmers are reducing. This has been bought about due one of the countrys worst drought a few years back, deregulation of the diary industry, the Global Financial Crisis, the changing weather patterns being referred to as climate change and the high investment needed to enter the farming business given all the variables and inconsistency with same.

    The last point I wish to make is that it is my belief that independents still handle more than 60% of the nations farm inputs.

    Whilst this number is arguable and impossible to actually determine due to independents range of goods supplied I base my assumptions on the following:-

    AIRR, CRT, IHD, NRI are significant groups that have many members, far more than the 3 corporate players namely Elders Rural Services (currently for sale) Landmark and Rural Co and the size of these independents in the 4 groups are significant to say the least.

    Let us also remember that within Elders and Landmark there are independent operators that I consider part of the independent numbers and quite a few Rural Co stores are Joint Ventures which again I class as independents.

    The one critical area that everyone needs to face up to is farm debt. To ensure the strength of independents we must not chase this low margin, high risk busi-ness as that will ultimately be to the detriment of the independent.

    Of course one of the critical areas needed by independents is one that offers value in purchasing and warehousing to allow the independent to maintain or increase their range of goods. Even though I may be biased, I believe that AIRR does everything required to allow independents dedicate their time to selling and working with their customers.

    Not withstanding the obvious roles, AIRR handles collection and payment of all rebates, complete warehousing facilities across the nation, marketing and information flow, one of the most comprehensive price lists in the industry and gives independents access to over 700 vendor accounts.

    Whilst all the above are my views I conclude with a very strong and clear message:

    Independents are a real long term player in Rural Australia and the industry will always see the local resellers make up a large part of the business.

    What we do know is that the corporate will pick up independents from time to time however they cant get us all.


  • Lontrel Advanced: Another Success Story from Dow


    Lontrel Advanced was launched in Australia last year with excellent sales and exceptional feedback from the field. Given that it was developed in response to requests from farmers for a more concentrated form, Dows Commodity Business Manager, Hub Miller, was thrilled to receive feedback from agronomists that it was great to have a product so concentrated. Other agronomists agreed that more concentrated product is better for logistics with the volumes handled.Lontrel Advanced is double the active ingredient loading of the original Lontrel 300 formulation. This makes it an easy in-paddock conversion of half previously used Lontrel rates. It also means half the number of drums to move, to empty and to dispose of.In most cases, when formulations are made more concentrated, the product becomes more difficult to use difficult to pour, difficult to mix and difficult to spray; particularly in cooler temperatures. Dows formulation chemist, Robert Buttimor, was delighted to discover the opposite is true in the case of Lontrel Advanced. Mr Buttimor reported lab testing found that Lontrel Advanced is actually half as viscous at five degrees than Lontrel 300, making Lontrel Advanced actually easier to pour and pump in low winter temperatures. This feature has been achieved through a unique new salt combination with chlopyralid. This is exactly what farmers have been asking for, but rarely achieved in a product Mr Buttimor added.Formulation changes are not the only benefits of Lontrel Advanced. Mr Miller identified several application timing improvements that will allow considerably greater flexibility to farmers. Lontrel Advanced may now be applied as late as booting in cereals [Lontrel 300 is restricted to 5 leaf]. This provides an opportunity for excellent late season weed control, particularly in mixes with MCPA and 2,4-D, which will assist in the management of fleabane. In addition, the canola withholding period has changed from 12 weeks to not required, combined with a restraint not to apply later than the eight leaf stage of the crop. This change allows farmers a closer to harvest application if required, such as during a warm spring when the crop finishes quickly explained Mr Miller. It allows farmers the flexibility to harvest their canola when its ready without being concerned about residues.At the end of the day, however, the key question with any new product is does it work? Extensive


    trials in 2011 confirmed bioequivalence through both boom sprays and aerial set-ups. Some evidence suggested that Lontrel Advanced may in fact be faster acting than the old Lontrel 300.Dows Biology Specialist Col Plater outlined how Lontrel brown-out rates are very dependent on the time of year and prevailing temperatures. Under warmer growing conditions Lontrel is much more active and browns weeds out faster. Mid winter applications in southern Australia may take up to eight weeks to kill a capeweed plant the weed stops growing soon after treatment, but may not actually die until the weather turns warmer and faster growth begins. Mr Plater recommended inspecting the growing point at the centre of the capeweed plant for twisting to indicate whether Lontrel is working.Although most agronomists in 2012 reported that Lontrel Advanced performed as fast as Lontrel 300, some did find the new formulation to be faster, and all reported that they were either extremely happy or very happy with their results. As one agronomist stated, its a great product as all Dow proprietary chemistry is. Lontrel Advanced is only available through Dow AgroSciences, with strong supplies secure for the 2013 season.

  • 7.

  • *See product leaflet for details of administration and product claims. For more information talk to your Pfizer Cattle Product Specialist on 1800 335 374. Pfizer Animal Health Australia Pty Ltd, 3842 Wharf Rd, West Ryde NSW 2114 ABN 94 156 476 425. AM609 01/13 PAL0900/AIRR.

    If you pick up lepto when handling cattle, you could be out of action for months with severe flu-like symptoms that often develop into an ongoing chronic fatigue like illness.

    Protect your herd, your family, your employees and yourself. Vaccinate your cattle with Ultravac 7in1.*

    Protecting much more than cattle.

    PAL0900_AIRR_140x188_v1.indd 1 25/01/13 11:26 AM


    Syngenta launches innovative ant control product for the rural market The innovative new product TALON Ant Kill Gel is the latest advancement in ant control technology and its ease of use is expected to appeal greatly to consumers.

    According to Syngenta Business Manager for Professional Pest Management, Paul Jackson the product has a host of features that are now available for rural and regional customers.

    Talon Ant Kill Gel is extremely targeted, you simply squeeze out a few small spots within a metre of the ant nest entrance and it will control the entire nest, ridding ants from the problem area for good, Paul sa