Pilot

Trial proximity marketing to smartphones, with Airspace Pilot

Shopping areas Drive customers to tenantpartnersPilot gives you an extremely flexible app interface to create a value-driven campaign. For example, you could create a self-liquidating event around a key shopping time like with your tenant partners, create a self-liquidating event around key shopping times like Valentine’s Day, Easter or Christmas or a new fashion season. It could be as simple as a ‘treasure hunt’ activity that encourages shoppers to move around the location. The benefits will come from involving your brands and learning how your visitors interact.

Retail chainsIncrease engagement and showcase your brand Using Pilot you could engage a trial selection of your customers with key messages. This could be ‘Trending this Week,’ or recommendations by your stylists, if you are a fashion brand.Or showcase a new season’s collection or range of products. You could also trial staff communication ideas.

LeisureBoost sales or product promotionUse Pilot to promote key events or to up-sell to current visitors. It could be the Autumn season for a cultural venue or a fixture list for a sports bar or pub. Or a coffee chain could promote time-sensitive offers such as a mid-afternoon sweet treat to increase spend and learn preferences. Or you could trial the impacts of testing different messages and different times and locations.

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We believe proximity marketing - using the location context to communicate relevant messages to your visitors - is going to have a significant impact on your business. But you can’t just jump straight in. You need a low cost, low risk and easily manageable way to trial the technology.

Airspace’s Pilot is a low-cost, ‘out-of-the-box’ way to trial the benefits of creating your own proximity marketing network. With a simple consumer app, 50 beacons and access to our cloud-based Control Room management suite, you can create, optimise and analyse data from a three-month campaign to specially-invited users.

You can run the trial in just a few stores or departments. Or you could enable a whole building to discover just how your visitors prefer to interact with you.

We can also help with:

Beacons customised to your brand Printed in-store awareness materials

Design of your creative assets Beacon installation, if needed

50 Bluetooth Low Energy beacons A brandable app for iOS and Android users* Three-month access to Control Room

· 10,000 successful message opens

· Unlimited creative changes

· Three administrative users

15-hours campaign management Distribution of the app to

the App Store and Google Play Email distribution template Press release template

Use Pilot to discover the impact proximity can have on your bottom-line sales and learn more about your visitors’ behaviour.

Contact Us Our proximity engagement specialists are ready to help you trial this breakthrough technology. To discuss setting up a Pilot trial, call us on +44 (0)20 7043 0718 or email pilot@airspace.cc.

The Pilot proximity engagement trial includes:

* If you already have a suitable mobile application, we can add the technology to your app for a similar cost to the standard pilot trial pack.

+44 (0)20 7043 0718 pilot@airspace.cc.

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