akamai: acelerando las aplicaciones en la nube - miguel serrano, akamai
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Presentación de Miguel Serrano, Director de Negocio Akamai España/Portugal, para la jornada "Cloud Computing", celebrada el pasado 4 de Marzo de 2010TRANSCRIPT
2010: Acelerando las aplicaciones en la nubeMiguel SerranoDirector de Negocio Akamai España/Portugal
Powering a Better Internet © 2010 Akamai
Internet. Catalizador de hábitos sociales
0.2 Km2
Powering a Better Internet © 2010 Akamai
Internet. Catalizador de hábitos sociales
Powering a Better Internet © 2010 Akamai
Estado de Internet hoy
Usuarios:
Gasto en e-commerce:
Canciones compradas:
Videos Vistos:
Impresiones de Ads en USA:
Applications on force.com:
1.7 billion1
$214 billion2
1.4 billion3
300 billion2
3.9 trillion2
110,0004
1 Internet World Stats 2 comScore 3 IFPI 4 salesforce.com
MUCHÍSIMOS
Powering a Better Internet © 2010 Akamai
Security
HD Video Cloud Computing
Mobile
Commerce Optimization
HD Video
Motores de la nueva generación Internet
Powering a Better Internet © 2010 Akamai
Edge ISPs
Edge ISPs Edge ISPs Edge ISPs Edge IPSs
Edge ISPs Edge ISPs
Tier 1Nets
Barrera 1: Capacidad middle-mile
Tier 1Nets
Tier 1Nets
Edge Servers
Bottleneck
Powering a Better Internet © 2010 Akamai
Ceremonia
Trailers Bandas sonoras
Historia Ganadores
Audio
Subtítulos
directoRed carpet
HD HD QualityQuality
Adaptive Adaptive BitrateBitrate
Real Real TimeTime
DVRDVR
Fast Fast SwitchingSwitching
Powering a Better Internet © 2010 Akamai
Security
HD Video Cloud Computing
Mobile
Commerce Optimization
Cloud Computing
Motores de la nueva generación Internet
Powering a Better Internet © 2010 Akamai
…en 1996
…en 1997
…en 1998
Liberalización del mercado de las telecomunicaciones
Powering a Better Internet © 2010 Akamai
Cloud Computing
Virtualization Software as a Service
Application Platform as a Service
Infrastructure as a Service
Optimization
Edge Applications
EdgeComputing
Content Storage
Powering a Better Internet © 2010 Akamai
Barrera a la adopción de Cloud Computing
PaaS
IaaS
SaaS
NAP
NAP
Verizon
L3
Cogent
Cloud servers reside in big data centers, farther away from the end user
End User
Consequences: Performance degradation and increased vulnerability
Powering a Better Internet © 2010 Akamai
La realidad de la optimización en la nube
Australia Asia Europe North America
12
30
15
59
8
16
6 8
60
50
40
30
20
10
0
Seco
nds
With Akamai WAAEC2
Aplicación global SaaS sobre Amazon EC2 acelerada con Web Application Accelerator
Powering a Better Internet © 2010 Akamai
El rendimiento es la claveP
erc
en
tag
e
25
20
15
10
5
0
1.5 2 2.
5 33.5 4
4 Seconds
Each represents$370 Booking
Transaction Time – Akamai DSA vs Akamai Content Delivery
Seconds
4.5 5
5.5 6
6.5 7
7.5 8
8.5 9
More
Abandonment Zone
DSA
CDN
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
Akamai EdgeComputing
Akamai Edge Servers
Edge Applications Available Today:• Configure Product• Sweepstakes/Contest• Locate Dealer/Store• Complete Survey• User Prioritization• Shopping Cart
• Calculate Financing• Waiting Room• Voting Form• Plan a Trip• Generate a Map
• Play Game• Register for Entry• Search Site• Request Information• Process Form
Powering a Better Internet © 2010 Akamai
HD Video Cloud Computing
Mobile
Commerce Optimization
SecuritySecurity
Motores de la nueva generación Internet
Powering a Better Internet © 2010 Akamai
Preocupaciones de los CIO
Security
Performance
Availability
Integration
Customization
#1
#2
#3
#4
#5
CIO Survey* (IDC September 2008; 244 Respondents)
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
Web Site tradicional
1
10
100
10000
Traffic
1000
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
1
10
100
10000
Traffic
1000
X
Web Site tradicional
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
Web Site con Cloud Delivery
1
10
100
10000
Traffic
1000
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
Web Site con Cloud Site Shield
1
10
100
10000
Traffic
1000
Trusted Connection
Akamai Site
Shield
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
Web Site con Cloud Web Application FirewallFilters SQL Injections, Cross Site Scripting, Other HTTP attacks
1
10
100
10000
Traffic
1000
Trusted Connection
Akamai Site
Shield
Powering a Better Internet © 2010 Akamai
Cloud Datacenter
End User
Web Site con Cloud EDNS
1
10
100
10000
Traffic
1000
Akamai DNSServersAkamai
Site Shield
Powering a Better Internet © 2010 Akamai
HD Video Cloud Computing
Mobile
Commerce Optimization
Security
Commerce Optimization
Motores de la nueva generación Internet
Powering a Better Internet © 2010 Akamai
advertisement
Hoy: Contextual
Powering a Better Internet © 2010 Akamai
advertisement
Motorcycle Enthusiasts
Futuro: comportamiento
Powering a Better Internet © 2010 Akamai
Family Oriented
advertisement
Futuro:Comportamiento Re-marketing
Powering a Better Internet © 2010 Akamai
advertisement
Futuro: comportamiento
Powering a Better Internet © 2010 Akamai
Navegantes en compradores
Attract Buyers
OnlineShoppingUniverse
“In Market”Shoppers
PredictiveSegments
Optimize User Experience
StreamingVideo
PCICompliance
ContentTargeting
DynamicSite
Accelerator
Transact Securely
SecureCheck Out
ShopperPrioritization
Powering a Better Internet © 2010 Akamai
HD Video Cloud Computing
Mobile
Commerce Optimization
SecurityMobile
Motores de la nueva generación Internet
Powering a Better Internet © 2010 Akamai
WirelessUser
Entrega móvil tradicional
Origin Web Server
Problem 1
Wireless packet loss forces retransmits over long distance
X
Powering a Better Internet © 2010 Akamai
Entrega móvil con aceleración en la nube
Origin Web Server
WirelessUser
Solution
Akamai Dynamic Site Accelerator
X
Akamai Edge Servers
Problem 1
Wireless packet loss forces retransmits over long distance
Powering a Better Internet © 2010 Akamai
Entrega móvil
Time
Mobile without Akamai
50 sec
20 sec
Mobile with
Akamai
Global email transaction including the download of a 1 MB attachment to
the iPhone
Powering a Better Internet © 2010 Akamai
WirelessUser
Futuro de la entrega móvil
Origin Web Server
Problem 2
Content needs modification based on device type
Powering a Better Internet © 2010 Akamai
WirelessUser
Origin Web Server
Problem 2
Content needs modification based on device type
Solution
Automatic Akamai transcoding at the Edge
Akamai Edge Servers
Futuro de la entrega móvil
Powering a Better Internet © 2010 Akamai
HD Video Cloud Computing
Mobile
Commerce Optimization
Security
Resumen