akl - get the most out of your advertising€¦ · your message is seen by the right consumers for...
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With Stuff's portfolio of digital and print brands we make it easy to reach the customers you need to, whatever content they're consuming.
Whether your campaign needs to drive brand awareness, increase consideration of your business, generate sales or create a deeper connection with the local community we can help.
Talk to one of our local media experts and let them build you a bespoke campaign that suits your needs and budget.
To have an informal chat about how we can assist your business, contact [email protected] akl
Every day Stuff’s portfolio of brands reaches 66% of Auckland’s residents.
Working with Stuff ensures your message is seen by the right consumers for your business. This minimises wastage, delivering maximum return on your advertising spend.
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
429,000homeowners read a Stuff
product on an average day
857,000Aucklanders connect with Stuff products each day
402,000main household shoppers readStuff products each day
341,000parents in the akl region consume Stuff products each week
18%of people with a household income of $120,000+ are reached by a Stuff product each day
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309,000akl homeowners use Stuff
69%of Aucklanders have shopped online in the last 12 months
$132,552average household income of Stuff visitors in akl
42average age of an akl visitor to Stuff
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
22%reach to main household shoppers in akl
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670,000people from the akl region visit
stuff.co.nz each month
226,000monthly unique audience in akl
50%+of content posted involves members seeking or giving business recommendations*
100%of members are address verified*
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+; *Neighbourly data, as at September 2017.
670,000people from the akl region visit
stuff.co.nz each month
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28,000readers are homeowners
31,000readers have children in their household
$103,619is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+.Figures are estimates based on previous bi-weekly distribution
63,000people read the Central Leader in
an average week
33,000readers are their household’s main shopper
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44,000readers are homeowners
33,000readers have children in their household
$106,804is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+.Figures are estimates based on previous bi-weekly distribution
69,000people read the Eastern Courier in
an average week
33,000readers are their household’s main shopper
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21,000readers are homeowners
20,000readers have children in their household
$109,423is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17. Base: Auckland region 15+.Figures are estimates based on previous bi-weekly distribution
43,000people read the East & Bays Courier in an average week
21,000readers are their household’s main shopper
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40,000homeowners are reached on an average day
66,000readers have children in their household
61%of readers are their household’s main income earner
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
105,000people read the Manukau Courier
in an average week
51,000readers are their household’s main shopper
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10,000readers are homeowners
6,000readers have children in their household
$60,045is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online, 15+
18,000people read the Northern News in
an average week
5,000readers are their household’s main shopper
67%of readers have decided where to buy something as a result of their community newspaper
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6,000readers are homeowners
8,000readers are their household’s main shopper
$94,498is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
13,000people read the North Harbour
News in an average week
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54,000readers are homeowners
45,000readers are their household’s main shopper
$120,239is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
87,000people read the North Shore
Times in an average week
43,000readers have children in their household
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14,000readers are homeowners
9,000readers are their household’s main shopper
$133,412is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
18,000people read the Nor-West News in
an average week
9,000readers have children in their household
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18,000readers have children in their household
10,000readers are their household’s main shopper
$96,268is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
27,000people read the Papakura Courier
in an average week
19,000readers are their household’s main income earner
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30,000readers are homeowners
27,000readers are their household’s main shopper
$107,460is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
45,000people read the Rodney Times in
an average week
18,000readers have children in their household
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Published every Wednesday, WaihekeMarketplace is the Island’s local newspaper.Celebrating all that’s great about living onWaiheke and covering the issues of the day,Waiheke Marketplace is your vehicle forreaching residents and tourists alike.
Source: NZ Audit Bureau of Circulation, ANC to Dec 2016
9,450copies of the Waiheke Marketplace
distributed each week
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51,000 of readers are homeowners
47%of readers are their household’s main shopper
$109,493is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online. Base: Auckland region 15+
104,000people read the Western Leader in
an average week
47%of readers have decided where to buy something as a result of their community newspaper
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21,000of readers are homeowners
20,000of readers are their household’s main shopper
$68,463is the average household income of readers
Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online, 15+
38,000people read the Whangarei Leader in an average week
69%of readers are their household’s main income earner
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AGENCIES
akl09 970 [email protected]
wgtn-sth island04 474 [email protected]
AUSTRALIAN CUSTOMERS
Australian Sales DirectorChris Williams(+61) 040 791 [email protected]
CLASSIFIED ADVERTISING
09 525 [email protected]
BUSINESSES
aklSteven Hutton027 807 [email protected]
ntlAlison Shrigley027 472 [email protected]
Get in touchadvertise.stuff.co.nz
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