al madina oil industries

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History & Milestones Al Madina Oil Industries has established in 2001 and start manufacturing of banaspati Ghee and Cooking oil range in Super Highway Unit. Al Madina oil Industries are sponsored by highly professional having valuable experience in the edible oil industry. In 2008 Al Madina oil Industries to take over and purchase second unit name Al Madina Oil Indusries (Unit 2), (Formerly Afroze oil Mill) in Korangi Industrial Area. Both Units are highly competitive in Ghee Industry. Brands & Maintaining time The company philosophy of maintain high quality standards is driving force behind its activities report claim of (the legend lead) AMOI lead the oil industry in Pakistan for over 10 year by its pioneer Ship in providing innovative and high

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Page 1: Al Madina Oil Industries

History & Milestones

Al Madina Oil Industries has established in 2001 and start manufacturing of banaspati Ghee and Cooking oil range in Super Highway Unit. Al Madina oil Industries are sponsored by highly professional having valuable experience in the edible oil industry. In 2008 Al Madina oil Industries to take over and purchase second unit name Al Madina Oil Indusries (Unit 2), (Formerly Afroze oil Mill) in Korangi Industrial Area. Both Units are highly competitive in Ghee Industry.

Brands & Maintaining time

The company philosophy of maintain high quality standards is driving force behind its activities report claim of (the legend lead) AMOI lead the oil industry in Pakistan for over 10 year by its pioneer Ship in providing innovative and high quality Cooking oil and Vegetable ghee taste of every taste . Al Madina Oil Industries has been in business of manufacturing and marketing branded banaspati ghee and cooing oil in Pakistan for over 10 year. The brand name Umda is a household name and people blindly believe in quality of product made under this brand. Under the corporate claim the legend lead the company today carries no of variety of banaspati ghee and cooking oil product including

Page 2: Al Madina Oil Industries

Al Noor Banaspati Ghee & Cooking Oil

Super Eagle Banaspati Ghee

New Umda Banaspati Ghee & Cooking Oil

Bano Banaspati Ghee & Cooking Oil

Al Noor Danedar Banaspati Ghee

Gulshan Banaspati Ghee

All range of all products is available.

Continuous improvement & constant upgrading befits our growing reputation

In This age of fierce competition, manpower alone is not enough. As we grow, we make sure our men are fully equipped and ad equality supported by state of the art machine. We have divided our system take section.

Pouch Department

Page 3: Al Madina Oil Industries

In this Department, we have latest machines to improve our quality and maintain all requirement household demand like high nice and systemic pack in pouches

Filling Department

In this department we fill all type of tin like 16kg , 5kg & 2.5kg Bucket 16kg, 5kg, & 2.5kg with automatic filling system.

Tin Shop

We Produce own packing Material. In this department heavy duty Automatic plant made food grain empty tin from high quality tin plate

Refinery Department

This is very major & important department who made Banaspati and cooking oil from Raw Material like RBD Palm oil, RBD Palm Olien, Soya been, Canola and Sunflower oil very sanative produce to make ghee and cooking oil.

Page 4: Al Madina Oil Industries

Local & National Wise Market

Edible oil market can largely divide into two main categories vise, branded and unbranded, until 1999-2000 50% of the market dominated by branded banaspati. In which Banaspati ghee and cooking oil AMOI has a sizeable Share.In Pakistan edible oil industry has the role of basic need of meal in every house hold. The estimated monthly gross sale in organized sector estimated to be approximately Rs 2500 million with annual growth of approximately 4%. The Gross sale when converted in tonnage roughly workout 13,000 ton fpr branded banaspati Ghee & cooking oil where as total banaspati ghee and cooking oil consumption is around 25000 ton.

Media Campaigns on satellite Television & Newspaper

The aggressive media campaign on satellite television resulted in a drastic increase in demand for AMOI Product Many other followed the foot stops of AMOI success attesting yet again to the theory. You can always learn from competition in today dynamic and fast changing market environment. The Success of any business depend on how responsive it is to change and how well aware its keeper are of competition activities. With the success of various product

Page 5: Al Madina Oil Industries

launches AMOI has prove that high quality product back by smart marketing strategies are the essential ingredients for success in a highly competitive environment.

Final words

AMOI has in the past and with the help of the almighty Allah, will continue to provide consumers with product of the highest quality and variety if the current trend continues to soar. It will not be go too long before AMOI on the front in the Pakistan with the premium quality of banaspati ghee and cooking oil, which will be none.

( INSHA ALLAH )

Company Policy

It is our policy to provide good quality products to consumers at reasonable price, we make all efforts to involve every employee of the Company in the achievement of this objective.

To achieve this, we are committed:

To prevent pollution through progressive reduction of emission, effluents and disposal of waste material.

To reduce negative impacts of manufacturing activities through identification & control of Critical Points and shall continue to fine-tune the targets through better Management System.

Page 6: Al Madina Oil Industries

To conduct periodic audits for continual improvement in the system.

To ensure improvement in the performance of employees, contractors, supplier and other relevant personnel.

To comply with relevant applicable Legislation and International Standards.Our philosophy of good quality product is:

Compliance with Specification

Meeting the Customer Satisfaction and Requirement

Hygienically Safe and Secure Product

Environmental Friendly processes

Welcome

Al Madina Oil Industries is leading manufacturer of edible oil and Banaspati Ghee. In order to provide Pakistani consumer with good quality, nutritious and hygienically packed banaspati and cooking oil.

The manufacturing Units are located in the Industrial hub at Super Highway Industrial Area and Korangi Industrial Area .With over one decade in the edible oil industry, the management has a rich experience in this field.

Al Madina oil Industries has been cumulative refining capacity more than 40,000 (Both Units) ton per year.

A glance at AMOI brands portfolio indicates that it covers almost every segment of the market. A new state of the art edible oil plant installs at S.I.T.E II Super Highway Industrial Estate in 2001 this was an addition to manufacturing setup in Karachi.

Which help in meeting the swelling demand for AMOI Product .This was do by setting up a same entity either the name of Al Madina Oil Industries (AMOI) Span market positioning.