al mediaasia 2012 · smart media - digital business innovations 09:00 delegates to be seated...
TRANSCRIPT
DIGITAL MEDIA
ASIA 2012
Twitter: #dmaklwww.wan-ifra.org/dma
27 - 29 November 2012Shangri-La Hotel
Kuala Lumpur, Malaysia
Online & Social Media
09:00 Delegates to be seated
Keynote: Re-innovating mass media for the digital age Wong Siah Ping, Chief Operating Officer, Digital Business, Star Publications, Malaysia
Session 1. The “Digital-first” media revolution
09:30 Digital media trends, metrics and consumer behaviour Understandingthechangingbehaviourofnetizensisfirst
steptowardsofferingattractivecontent.HowdodifferentdemographicsconsumemediaacrossAsia?Whataretheirinterests?
Joe Nguyen, Senior Vice President Asia Pacific, ComScore, Singapore
Creating the largest news portal for cricket Indiansspent1500yearsinespncricinfo.comduringtheICC
WorldCup2011.Whatmadethiswebsitesopopular?Whatarethemostviewedfeatures?Howtheclickstransformtorevenue?
Sambit Bal, Editor, ESPNCricinfo.com, India
10:30 Coffee break
Session 2. Paid content
11:00 To charge or not to charge - The art of pricing Conventionalwisdomsaysthatgeneralnews,ascommodity
item,cannotbechargedfor.Howtoenhancetheuserexperienceandtransformthemintopaidsubscribers?Strategicimplicationsofwhatwenowknowaboutmonetizationandpaywalls.
Robert Picard, Director, Reuters Media Institute, UK
Paid for content: international business models Thissessionwillpresentanin-depthanalysisofdifferentmodels
forchargingforonlinecontent:hardpay-walls,metered,freemium,free.ItwillalsofeatureexamplesfromtheTimes,WallStreetJournal,NewYorkTimes,AxelSpringerandMailOnline.
Stig Nordqvist, Executive Director Emerging Digital Platforms, WAN-IFRA
Cable TV subscription model adapted to news media AfterpersuadingmostofSlovakia’smajormediaoutletsto
signuptoasingle-paymentsystem,PianoMediahasnowalsoreachedtheSlovenianandPolishmarkets.Itplanstoexpandthesuccessfulmodelinto2-3morecountriesinthenextcomingmonths
Tomas Bella, Co-founder and CEO, Piano Media, Slovak Republic
12:30 Lunch
Day 1, 27 November 2012
Session 3. Harnessing social media
14:00 The power of social media and crowdsourcing in journalism at the Guardian
TheGuardianhasbeenarolemodelforembracingthechangingworldaroundhim.Byharnessingthepowerofsocialmediaandcrowdsourcing,hehasproducedsomeofthemostcompellinginvestigativejournalisminrecentyears.
Paul Lewis, Special Projects Editor, The Guardian, UK
Social media strategy of BBC BBCWorldwidehasreachedover25millionlikesonfacebook
andgainedauniqueexperienceinmanagingsocialmediaplatforms.Whatistheirstrategywithtwitterandfacebook?Whatnetworksaretheybettingonforthefuture?Howmuchshouldamediacompanyreasonablyinvestinsocialmedia?
Vincent Sider, Vice President, Social Media, BBC Worldwide, UK
15:00 Coffee break
Session 4. Engaging a promiscuous digital audience
15:30 Web responsive design to increase audience engagement and retention
JournalisticResponsivedesignallowsmediacompaniestocreateadynamiccontentexperienceandtoregenerateitonalldevices.Isittherightwaytogo?CasestudiesfromFT,BostonGlobeandotherpublications.
Grig Davidovitz, CEO, RGB Media Inc, Romania
News animations gain momentum NewsDirectanimationshelpfillinthegapswhenvideofootage
ismissingandprovideclearillustrationsofnewsthatishighlyconceptualortechnicalinnature.
Ron Brownlow, International Content Editor, Next Media Animation, Taiwan
Search Engine Optimization for news media LatestSEOtoolsandtechniquesthatcanhelpmediacompanies
toincreasetheirwebsitesandblogs’reach. Bill Belew, SEO and Web traffic expert, USA
17:00 End of conference Day 1
Adobe Media Forum (17:00 - 18:00) Alldelegatesareinvitedtoattend
GetthelatestfromAdobeontheirDigitalPublishingplatformfordailynewspapers;• Entitlementtotapintoexistingprintreadership• Promote,extendreachandmonetizationthroughsocialsharingandwebviewer
• Sectiontostructurelayoutandoptimizedistribution• Improvedanalyticsforbetterreaderprofiling
Smart media - Digital Business Innovations
09:00 Delegates to be seated
Keynote: From mass media to smart media Forsuccessfullyadaptingtothechangingmedialandscape
mediacompaniesmustreviewalltheirprocessesandcreatesynergiesacrosstheirorganization.
Jeongdo Hong, Executive Director, JoongAng Media Network, South Korea
Session 1. E-commerce and online classifiedsopportunities
09:30 Creating an e-commerce ecosystem around your media offerings
Whatarethekeyconsiderations?Pitfallstoavoidwhensettingupane-commercebusiness.
Stig Nordqvist, Executive Director Emerging Digital Platforms, WAN-IFRA
Six trends in classifieds Thispresentationwilllookintoemergingtrendsinonline
cars,homesandjobsverticalsandshowhowpublisherscanincreasetheirrevenues.Itwillalsogiveinsightsonthefutureofclassifieds.
Peter M. Zollman, Founding principal, AIM Group and Classified Intelligence, USA
10:30 Coffee Break
Session 2. Data analytics and mobile advertising
11:00 Digital advertising - 2016: Beyond the horizon Athoughtprovokingpresentationonthedigitalandmobilead
revolution. Andreas Vogiatzakis, CEO, Omnicom Media Group,
Malaysia
Digital tools for online, mobile and video ad serving Findouthowleadingpublishersbenefitfromnewtoolsfor
collectingandfusingaudiencedata.Casestudiesonhowtomanageaudiencedataandcreatenovelad&reportingofferings,usingthesetoincreaserevenuesandformcloserrelationswithkeyadvertisers.
Kimmo Kiviluoto, CEO, Enreach Solutions, Finland Paul Jansen, Founder & Chairman, aSpecialMedia,
Singapore
Interactive digital marketing Increasingly,advertisersareaskingforcutting-edgedigital,
experiential,promotionalandsocialmarketingsolutions.Howcanmediacompaniesanticipateandadapttochangingmarketneeds?
Janny Paul, Founder & CEO, Zertopia - Chairman Mobile Monday Malaysia, Malaysia
Day 2, 28 November 2012
12:30 Lunch
Session 3. Digital media innovations across Asia
14:00 OTT is the new cable Theinternethasprovidedauniqueopportunitytobuilda
subscriptionvideobusinessesoncereservedforcable.Michaelwilldiscussthechallenges,thetechnologyandtheadventuresofbuildingapremiumOTTservice.
Michael Smith Jr., Chief Product Officer, Spuul, Singapore
The rise of online video at WSJ TheWallStreetJournalhasdeveloppedarichofferofonline
videoproducts,includingalivedailynewsshow.Whatisthetechnologyusedandthemonetizationstrategy?
Hormuz Mehta, Director of Sales, Southeast Asia and South Asia, The Wall Street Journal, Singapore
How to engage commuters with Mobile, iPad and Video content. A HK bus company starts a publishing business
AHongKongcasestudyformonetizingcontentduringvaluableconsumer’stimeonwaytoworkortohomeusinganewadservingplatformdedicatedforMobileandiPadandVideocontent.
Moritz Wuttke, Managing Director, Asia, adstream Holdings, Singapore
15:30 Coffee break
16:00 Driving subscriptions at online only news portal Malaysiakini.comdelivers40millionpageviewsto2million
uniquevisitors.Howdotheygetreaderstopayandwhataretheirothercontentmonetizationsources?WillMalaysiakinigofromwebtoprint?
Premesh Chandran, CEO and Founder, Malaysiakini, Malaysia
SPH Online Classified business SingaporePressHoldingshastotallyrevampeditsonline
classifiedsbusinessesandnowoperatesthemindependentlyfromprint.Itrecentlylaunchedground-breakingmobileapps.
Johnson Goh, VP Strategic Marketing, Head of SPH Online Classifieds, Singapore Press Holdings, Singapore
17:00 End of conference Day 2
Asian Digital Media Awards 2012 (17:30 - 19:30) PresentationoftheADMA2012awardswinners.Followedby
thecocktailreception. The3rdAsianDigitalMediaAwardswillhonourAsia’s2012
bestinonlinemedia,socialmedia,mobiletablet,cross-media,onlinevideoandinfographics.
Day 3, 29 November 2012
Mobile & Tablet Publishing
09:00 Delegates to be seated
Keynote: App design and story-telling on tablets iPaddesignisaboutstory-tellingintoday’snewworld.How
toanalyzethewayconsumerstakeininformationontablets?Insightsintostory-telling,navigation,lookandfeelandhowtokeepadvertisingandpop-upsfromdistractingfromthereaderexperience.
Dr. Mario Garcia, CEO, Garcia Media, USA
Session 1. Technology and media consumption
09:30 Tablet and mobile trends Overviewofmobileandtabletstechnologies,marketsand
applications. Dr. Stig Nordqvist, Executive Director Emerging Digital
Platforms, WAN-IFRA
Mobile in Tokyo - Your Future.. Today! LatestinnovationsandinspiringmodelscomingfromJapanese
telecomoperators,handsetmakers,applicationsandserviceproviders.
Lars Cosh-Ishii, Director, Mobikyo, Japan
After iPads and Android tablets, will Windows 8 and Slate change the game?
Windows8hasbeenreleasedon26October.WindowstabletswillfeaturethenewslickMetrointerface.Animportantupdateforpublisherswhomustdecidewhethertoimmediatelyoffercontentthroughthisnewchannel.
Benny Sriphet, Strategic Alliance Manager APAC, Adobe Systems, Singapore
11:00 Coffee break
Session 2. Subscription platforms and businessmodels
11:30 Niche is beautiful: fast ROI with niche app HowdidasmallpublishinghouseinAustralia,withalimited
nicheaudience-andanevenmorelimitedbudget-maketheleapfromprinttomulti-platformpublishingandsuccessfullylauncheditsNewsiPadeditionwithROIwithinfourmonthsoflaunch.
Rod Kenning, National Operations Manager, Polaris Media, Australia
Mobile media as growth engine AsSchibsted’sformereditor-in-chiefandsenioradvisor,the
speakerhasbeenakeydecisionmakerinimplementinghiscompany’sforward-thinkingstrategyforpublishingandadvertisingonmobileplatforms.
Kalle Jungkvist, Senior Advisor, Schibsted, Sweden
Extending reach with mobile editions Pan-ArabnewspaperandmagazinepublisherDar-Alhayat
operatesfromLondon,Beirut,KSAandservesseveralmarkets.Itsweeklymagazine“Laha”digitaleditionsoffersgreatprospectsforincreasingitsreachandsubscriptionrevenues.
Abdul Dayem, Production & Applications Development Manager, Dar-Alhayat, UK
13:00 Lunch
Session 3. New revenues from mobile
14:30 Classifieds on mobile, the next big opportunity Howbigisthemarketforclassifiedonmobiledevices?For
publisherswhomissedtheopportunitytobecomeleadingonlineclassifiedplayersintheirmarket,doesthisopenawindowofopportunity?
Peter M. Zollman, Founding principal, AIM Group and Classified Intelligence, USA
Mobile marketing in India: big leap ahead Indiahasmorethan900millionmobilesubscribersandhitting
thebillionmarkwillnottakelong.Mobilemarketingisgrowingfastandpromisestoevolvefast.
Saurav Sen, Founder and CEO, Sidnet DIGITALIA, India
15:30 Coffee break
16:30 Leveraging on mobile apps to grow your business Mktmedia,adevelopmentcompanyinTheStampenGroupin
Swedenhasdevelopedappsandservicesonamobileplatformforitsover50newspapers.Themodelhasthenbeenrolledoutbyothernewspapercompaniesinseveralcountries.
Hanna Konyi, CEO, mktmedia, Sweden
17:00 End of conference Day 3
Paid content strategies Workshop (17:00 - 18:00) Alldelegatesareinvitedtoattend
How to charge for content on multiple devices and platforms?
Duringthissession,wewillhaveanin-depthlookatPaidforContentStrategies,anddiscussthebusinessmodelsthatallowsuccessfulchargingforcontentonlineandonmobile.Wewilldiscussrealexperiencesofwhatcontentamediahousecanchargefor,whatmistakesnottodo,andhowtomakeyourreadershappydoingit.
Workshop leader: Kalle Jungkvist, Senior Advisor, Schibsted, Sweden
Enreach SolutionsBooth No. 1
PremiumdigitalpublishersuseEnreachtotransformintoaudiencedatarefineries,tocapturefullaudiencedatavalue,andtoplayakeyroleinthegrowingdata-drivenadvertisingecosystem.
Contact : Kimmo Kiviluoto, CEOMobile : +358 50 520 1399Email : [email protected] Website : www.enreach.com
alfa MediaBooth No. 2
Partnertothemediaindustry:Acommitmentthatstandsforin-depthexpertiseandcompetenceinallaspectsofthepublishingbusiness.Wesupportourcustomersindeliveringthemediumofnewspaperinprint,onlineandviamobileweb.
Contact : Peter Loh, Business Development DirectorPhone : +65 6524 5605 Mobile : +65 9660 0339Email : [email protected] Website : www.alfamedia.com
Universal UclickBooth No. 3
UniversalUclickistheworld’slargestindependentsyndicationcompanyrepresentingover88comicstripsincludingPeanuts,Garfield,andDilbert.UniversalUclickoffersawide-varietyofcontentincludingDearAbby,filmcriticRogerEbert,internationalnews
DMA EXPO
CONFERENCE
LUNCHEON AREA
ORGANISERSOFFICE
REGISTRATION
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Shangri-LaHotel,BasementII,KualaLumpur,Malaysia
serviceGlobalPost,andinteractivegames/puzzles.
Contact : Kerry Slagle, President International DivisionPhone : +816 581 7340Mobile : +941 323 6499 Website : www.universaluclick.com
Media Live Pte LtdBooth No. 4
MediaLiverepresentsvariousDigitalCollections,Gumiyo&ppiMediainAsia,providingarangeofproductsallowingpublisherstoenhancetheirexistingtechnicalinfrastructurewithnewmediaapplicationsandrevenueopportunities.
Contact : Reiner Ebenhoch, Asia Pacific RepresentativePhone : +65 9637 0913Email : [email protected] Website: www.medialiveasia.com
OneVision SoftwareBooth No. 5
OneVisionisaglobalproviderofinnovativesoftwaresolutionsforthemediaindustry.Itssoftwaresolutionsensurequality,savetimeandreducecostsinnumerousdata-andimage-intensepremediaoperations.AlsowithOneVisioncrossmediasolution,itsimplifiesrepurposeprintmediafilesforweb,ipadandotherdigitalplatforms.
Contact : Sabine Trinczek, Operation Director Ronnie Ng, Software Application ManagerPhone : +65 6562 8590Email : [email protected] Website : www.onevision.com
XtenitBooth No. 6
Xtenithelpspublishersbettermanage,deliver,andmonetizeonlinecontent.Ourplatformseamlesslyintegratesmobile,email,web,andsocialwhileoptimizingmonetizationfromadvertising,sponsors,subscriptions,andpaidcontent.Thisunifiedapproachprovidesgreaterflexibilityandefficiencythanalternativesolutions,andallowspublisherstofocusoncorestrengths.
Contact : Paulo Bongato, Product ManagerPhone : +63 9178 160935Email : [email protected] Website : www.xtenit.com
AtexBooth No. 7
Atexisaleadingsoftwarecompanywhichprovidesfullyintegratedadvertising,webandprintcontentmanagementpublishingsystemandaudiencedevelopmentcirculationsystemto1,000+customersworldwide.
Contact : Jerome Laredo, CEO Atex AsiaPhone : +65 6836 8486Email : [email protected] Website : www.atex.com
MobStacBooth No. 8
MobstacisanHTML5-enabledcloud-basedmobilepublishingplatformthatletsyoupublishyourcontentonceandmanagewebsitesandappsacrossallmobileandtabletdevices.MobStacalsoletsyoutrackyourmobilevisitorsandmonetizemobiletrafficbyintegratingwithmobileadnetworks.
Contact : Rajesh ShanbhagPhone : +91 80 4110 2364Website : www.mobstac.com
Catalyst IT LimitedBooth No. 9
CatalystITisaworldleadingspecialistinopensourcetechnologies.Theyuseopensourcetechnologiestodesign,buildandsupportlargeandcomplexmissioncriticalsystems,includingmanyintheonlinenewssector.TheirmostrecentnewsportalprojecthasseentherecentlaunchoftheSouthChinaMorningPost’snewscmp.comsite.Comeandtalktothemaboutyourplans-They’llcombinetheirmediasystemsexpertisewiththeiropensourcetechnologyskillstoofferyouacompleteandcost-effectiveonlinesolution.”
Contact : Daniel Spector, Business Development ManagerPhone : +64 4 8032380Email : [email protected] Website : www.catalyst.net.nz
AdobeBooth No. 10
Adobehelpsitscustomerscreate,deliver,andoptimizecompellingcontentandapplications-improvingtheimpactoftheircommunications,enhancingtheirbrandsandproductivity,andultimatelybringingthemgreaterbusinesssuccess.
Contact : Benny Sriphet, Strategic Alliance Manager APACEmail : [email protected] Website : www.adobe.com
ComScore Inc.Booth No. 11
comScoreInc.(NASDAQ:SCOR)isagloballeaderinmeasuringthedigitalworldandpreferredsourceofdigitalbusinessanalytics.comScoreisusedbymorethan1,800clientsaroundtheworld,includinggloballeaderssuchasAOL,Baidu,BBC,Carat,DeutscheBank,ESPN,FranceTelecom,FinancialTimes,Fox,Microsoft,MediaCorp,Nestle,Starcom,TerraNetworks,UniversalMcCann,VerizonServicesGroup,ViaMichelinandYahoo!.
Contact : Jessica Lim, Director of Sales Southeast AsiaPhone : +65 8183 8544Email : [email protected] Website : www.comscore.com
NowPlanet TVBooth No. 12
NowPlanetisadigitalmediaplatformthatallowspublisherstotransformwebsites,onlinepublications,andcampaignstositesoptimizedforanyInternet-readydesktopormobiledevice,suchassmartphonesandtablets,throughaninnovationcalledResponsiveWebDesign(RWD).
Contact : Romeo C. Escobar, Jr. Phone : +63 917 854 4419 / +1 (650) 468 0594 Email: [email protected] Website: www.nowplanet.tv/makethisrwd
BrightcoveBooth No. 13
Brightcovealeadingglobalproviderofcloudcontentservices,providesafamilyofproductsusedtopublishanddistributetheworld’sprofessionaldigitalmedia.Thecompany’sproductsincludeBrightcoveVideoCloud,themarket-leadingonlinevideoplatform,andBrightcoveAppCloud,thepioneeringcontentappplatform.Together,morethan4,650customersin50countriesrelyonBrightcove’scloudcontentservicestobuildandoperateexceptionalmediaexperiencesacrossPCs,smartphones,tabletsandconnectedTVs.
Contact : Colleen Ngo (Senior Marketing Manager, Brightcove)Phone : +65 6832 5081Email : [email protected] Website : www.brightcove.com
SCOOPBooth No. 14
SCOOPNewsstandoffersthesimplestandfastestsolutionforpublisherstodistributedigitalmagazines,booksandnewspaperstoiPad,iPhoneandAndroidreaders.OurpublishersclientsarecomingfromIndonesia,Malaysia,Singapore,Vietnam,India,SCOOPwillhelpyoutoreconnectwithyourreadersandengagetheminapowerfulreadingexperience.
Contact : Dewi GotamaPhone : +62 21 5794 0780Email: [email protected] Website: www.catchthescoop.com
red.webBooth No. 15
RedWebdeveloperofeditorialsoftware,isthepractice-orientedpartnerforallpublishinghouses–fromthelocallyorientednewspapertothenationwidemediagroup.Itssuccessfulcombinationofexperienceandinnovationmakesred.webopenforthedemandsofthemediafuture.
Contact : Philipp Prinz von Thurn und Taxis, International Sales ManagerPhone : +49 261 892 121Email : [email protected] Website : www.red-web.com
AP (The Associated Press)Booth No. 16
Noavailableinformationatthetimeofprinting.
NewspaperDirectBooth No. 17
Noavailableinformationatthetimeofprinting.
Sponsors
CCICCIissupplierofthemostrobustandpowerfuleditorialandadvertisingsystemsintheindustry.CCIsolutionsareimplementedinnewsorganizationsacrossfivecontinents.CCIprovidestheplatformtosupporttheworld’slargestnewsorganizations,andscalablesolutionstohelpgrowingmediabrandsoptimizetheirbusinessstrategies.
Contact : Mike Garland, Regional Sales Director, Asia/ PacificPhone : +61 414 335 559Email : [email protected] Website : www.ccieurope.com
WoodWingWoodWingofferseditorialsolutionsforthepublishingindustry.Thecompany’ssuiteofeditorialsolutionsincludesapublishingplatform,allowingpublisherstoseamlesslypushcontenttoanypublicationchannel.WoodWinghasestablisheditselfastheinternationalleaderinthepublishingindustry.WoodWingSoftwareislocatedinTheNetherlands,andhasregionalsalescompaniesforEurope,NorthandSouthAmericaandAsia-Pacific.Customersareservedthroughselectpartners.
Contact : Remco Koster, Managing DirectorPhone : +60 3 8320 1839Email: [email protected] Website: www.woodwing.com
WAN-IFRAwouldliketothankthesponsorsfortheirgeneroussupporttoDigitalMediaAsia2012
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