As one of the founder families of the UAE, the name Al Nabooda, remains synonymous with honesty, hard work, a strong and visionary business acumen, impactful growth and an unquenchable thirst for success. The Al Nabooda

family, amongst the other leading names that helped establish the UAE in the world business forum, has deeply rooted cultural and ethical values that permeate into every business action.

The chairman of Al Nabooda Insurance Brokers Mr. Khalid Khalifa Al Nabooda is a personification of the above values. Al Nabooda Insurance Brokers began operations in 2007 as a small yet

determined unit, under the able leadership of Managing Director Mr. Rajagopal and Director, Mr. Prakash Goplakrishnan.

Al Nabooda Insurance Brokers (ANIB) - An inspiring look into the pedigree, the humble beginning,

the work ethic, the professionals, the milestones, the search for excellence and the vision driven journey.

The team was further strengthened by the addition of now Directors Mr. V. Ananth and J. Bharani. There was one thing that united all our professionals. They were immensely experienced underwriters who had worked in

the region for long years, with leading insurance companies. In other words, they knew exactly how the insurance engine rumbled in this part of the world and had been decision making authorities at various

levels. From case studies to insurance claim approvals and formulating robust risk management strategies, they had been through thick and thin.

The team, with an indomitable spirit to succeed, set out into the market, to present to clients an insurance experience with a difference. An insurance experience where the

client was able to make a well informed insurance decision, ably supported by team ANIB. The result, was the return of the invested start up capital within the first

year of operations.

The ANIB Success Story

Break-even achieved within the first 6 months of operations

Within an year of start-up, ANIB became the fastest growing insurance broker in the region with

- 3000+ individual clients and

- 75+ corporate clients

Dealing with the top echelon of insurance companies in the region, local, multinational and Takaful, and in their preferred insurance broker panel

Won ‘Commercial Lines Broker of the Year’ at the esteemed Insurance excellence awards 2011, ME

Facilitated the most successful auto insurance scheme in the region with the highest target penetration ratio and renewal retention ratio ( for auto

showrooms - VW, Audi & Porsche)

In-house processes adhering to highest quality standards

Implementation of need based innovated ANIBCRM in tandem with state of the art IT

VISION

To be a ‘new breed’ market leader and benchmark in innovative solutions, proactive service, professional repute and stakeholder value.

MISSION

To embed quality in our systems every step of the way, harness human excellence to redefine professionalism, continuously invest and actively undertake R & D to provide niche and

innovative solutions by leveraging the prowess of technology.

CORE VALUES

A delighted client is our primary asset

Being an epitome of reliability & of professional integrity

Solutions blended with local trends & customs

Work environment to nurture the best in our Human Capital

ANIB’s Differentiators

At ANIB, the insurance duty doesn’t end when an agreement is signed. At ANIB, the insurance duty doesn’t end when premiums are paid. At ANIB, the insurance duty doesn’t end when a claim is paid. At ANIB, insurance is a

continuously monitored and perpetually fine-tuned process. The ANIB insurance coverage not only insulates but looks into areas of providing cost advantages and towards maximising insurance spend.

This is made a reality by our professionals who formulate the ANIB risk management strategy. Their immense experience honed by years of insurance underwriting expertise, allows them to tailor

insurances with pinpoint accuracy.

The ANIB Way

Our Clients

15,000+individuals

400+corporates

Pillars of ANIB’s Strength and Success

Research & Development and Information Technology

Quality & Compliance

Technical Expertise

Brand & Media and Optimized Marketing Strategies

Work Ethic and HR Excellence

Proactive Finance & Accounting Policies

As our mission states, we continuously and religiously invest and partake in research and development. Our professionals understand the value of continuous innovation and the sustainable edge it provides us over competition. Every insurance solution is put to the test periodically and fine tuned.

Research & Development and Information Technology

Highlights

1. Embed R&D findings into robust IT solutions

2. Innovative, customer centric processes embedded within our IT systems result in quick turnaround times. E.g. The ANIB Medical slip engine system

3. ANIB’s IT integrated Innovative car insurance scheme tailored to suit every VW, Audi & Porsche customer needs, remains the most successful and profitable in the region

4. Secure data and communication systems

5. IT based departmental inter connectivity

6. IT capabilities transforming processes from ‘post mortem’ to ‘proactive’ systems

Quality & Compliance

Key Factors

Every outgoing document screened for quality compliance

Well defined corporate formats with usage guidelines - brand identity, font styles etc

Well defined marketing strategy with clear cut short term and long term goals

Integration of all processes through core IT system

Turn around time compliance checks for:

enquiry handling

issuance of insurance policy

claims handling and settlement

handling of queries

customer grievances

accounts and admin process and others

Highlights

1. Aligning quality and strategic business objectives with corporate objectives

2. Quality and compliance checkpoints in every departmental process charts

3. ISO certification within 3 years

4. KPI driven work flow processes

5. Flexibility and continuous process improvements

Technical ExpertiseHighlights

1. Chartered professionals heading every department

2. Immensely experienced management team having held top positions with regions leading insurance providers

3. Ability to tailor make risk management strategies that are robust and comprehensive

4. Strong ties with tech departments of the regions leading insurance providers resulting in accurate insurance provisions

5. In-depth analysis and comparisons that help make well informed insurance decisions

Brand & Media and Optimized Marketing Strategies

Highlights

1. Brand positioned as a new breed market leader providing a refreshing outlook and an enjoyable insurance experience

2. Engaging communication strategies for deep and effective penetration of target segments

3. Clearly demarcated target segments and products positioned accordingly

4. Competitor benchmarking

5. Ear to the ground approach

• Customer behavioural changes

• economic impacts

• major events or even catastrophe triggered opportunity - E.g : Fire accidents in high rise buildings

Solution Centric

Strategies

Segment Centric Event triggered

ANIB reaches out

Referrals

Marketing literature

Mass marketing strategies

Brand campaigns on mainstream media

Industry based exhibitions

Seminars

Highlights

1. Adherence to international accounting standards

2. Proactive accounting methodology married to the state of the art ANIB IT architecture

3. Scalability of accounting protocol from micro to macro management of every department

4. Budget forecasting & revenue management

5. Dynamic key ratio analysis aiding management decisions

6. Efficient control over debt and reserves management

Proactive Finance & Accounting Policies

Right People

Right Resources

Project Ownership

Growth Opportunities

Career Path

Motivation & Guidance

Training & Knowledge Sharing

Right Attitude

Work Ethic and HR

Excellence

Highlights

1. Attracting the best professional talent

2. Focus on optimum efficiency of every staff

3. Remunerate and reward excellence

4. A dynamic work environment with state of the art technology

5. Horizontal working structure

6. Three point approach for performance appraisal (refer next slide)

7. Educational grants to pursue insurance qualifications

8. The ANIB idea bank promoting creative thinking

9. Continuous training and guidance

• Products, procedures and technical know how

• Effective customer handling

• Linking performance excellence to company’s strategic objectives

10. Rewards to motivate and retain performers

Awards for excellence, and trophies, are given to leading contributors of every department. The top most contributor receives the highest recognition, The Managing Director’s award‘, which includes an enviable cash prize, a memorable trophy and a certificate of appreciation.

The annual awards ceremony is an eagerly awaited event on the ANIB calendar.

Attitude

Performance (KPI)

Knowledge and Talent

ANIB’s Three Point Approach

= RELIABLE SOLUTIONSINTEGRITY

TRUSTCONCERN

+EXPERTISE

EXPERIENCETECHNOLOGY

Our DepartmentsCorporate

The corporate sales department handles all business insurances and works in tandem with our technical division to provide the best fit insurance solutions. Information obtained from clients is processed and delivered to the technical division who in turn source the best of solutions from reputed insurance companies. Once the insurance policy is active, the corporate team supports our clients with any required insurance assistance. The team also reviews corporate insurances periodically and presents suggestions for improvements.

TechnicalThe technical department works by understanding client requirements and liaising with our network of reputed and world class insurance companies. The division is the backbone of our operations and caters to all other internal departments by tailoring

insurances as per customer specifications. The division handles claims and continuously monitors and fine tunes schemes.

Personal The personal lines department which includes the customer service outbound call centre, caters to all individual insurance requirements. Car, home, medical, travel and life insurance services are provided in a hassle free and efficient manner. An accurate car insurance quote in 20 minutes is the current benchmark.

AffinityThe affinity team handles three very major automobile showrooms in Dubai. Namely, Volkswagen, Audi & Porsche. Every car sold is facilitated with the right insurance solution swiftly and accurately by the department’s representatives stationed in the respective showrooms and their back office colleagues. The above scheme is the largest most successful and profitable auto insurance scheme in the region to date.

Life insurance and private brokingThe life and private broking teams provide life insurance and critical illness coverage from world class insurance companies such as Zurich.

The private broking division elevates life insurance provision to a whole new level with a dedicated insurance advisor available to handle policies and queries. This is an exclusive service arrangement for ANIB’s top tier clientele of busy executives.

Brand & mediaThe brand and media division supports every departmental activity with the right type of communication, to the right target audience at the most opportune moment. The division tailors and executes annual communication plans that include event sponsorships, sports, product launches and brand visibility exercises.

ANIB's Scope of Services

POST PLACEMENT• Account servicing including periodic advice claims handling and advocacy.• Coordinate loss controls inspections.

• Study loss history patterns.• Develop renewal strategy.

• Obtain updated risk exposure value.

COVERAGE ANDPROGRAMME

DESIGN• Evaluate limits vs costs.

• Determine deduction and retentions.• Review programme structure/layers.

RISK ASSESSMENT• Review risk managment policy.• Complete risk exposure survey.

• Analyse insurance need and key cost drivers. • Evaluate loss history.

MARKET PLACEMENT• Prepare accurate submissions. Present account to qualified insurance providers.• Communicate with insurance providers.

• Compare and evaluate quotations.• Prepare recomendations.

• Follow up and bind insurance covers.

The ANIB Risk Management Approach

STRATEGYUnderstand your

business goals

and take a

helicopter

view of the

playing field,

and the

risks involved

SITUATIONALANALYSIS

Where are we?Where should

we ideally be interms of our riskManagement

strategy?

RESOURCESComparingyour riskexposure

with budgetaryconsiderations

ACTIONImplement,

monitor, fine-tune

Management Team

Managing DirectorB.Com, FIII, ACII (UK)Chartered Insurance BrokerInsurance Global Award Winner, CII, London

DirectorB.Com, AIII, ACII (UK), AIRM (UK)

S. Rajagopal G. Prakash

Founder Managing Director of ANIB and has been thecornerstone of the company’s immense success

Over 20 years of underwriting and insurance broking experience across the AGCC region & India

Held senior positions in major national and multi national insurance companies

First and only person outside of the UK, to have won the prestigious global award ‘Young General Insurance Professional of the Year 2005’

Specialist areas - Risk Management, R & D, Construction risks and associated liabilities

Associate DirectorMCA, FIII, ACII (UK)

V. Ananth

Over 20 years of underwriting and insurance

broking experience

Held senior positions in multinational and local

insurance companies across the AGCC region

Expertise in handling petro-chemical risks,

infrastructure projects, property and liability

A stalwart with 30 years of experience in the marine

insurance industry

Represented cargo owners for 10 years and is an immensely

experienced cargo surveyor

A 10 year term as an underwriter specializing in Marine Cargo

10 years of enviable experience as an insurance broker and marketer

An expert in conjuring marine insurance solutions ranging from

automobiles to bulk oil

Associate DirectorM.Com, FIII

J. Bharani

Over 20 years of insurance experience as an underwriterand marketer

Worked all across the AGCC region and held senior positions in leading insurance companies

Heads the corporate, retail and a�nity teams and is credited with running the most successful auto insurance scheme in the region

S. RajagopalManaging Director

Daniel JasonSVP -

Brand & Media

Marine U/W& Claims

Organisation Chart

Khalid Khalifa Al NaboodaChairman

Ananth VAssociation Director

Prakash GopalDirector

Resmi PhilipPA to MD & HR

PrivateBroking

LifeInsurance

Anand PRSVP -

Technical

Medical U/W & Claims

Non - MarineU/W & Claims

AccountsQuality &

compliance +internal Audit

Admin

Bharani JAssociate Director

Fatima MHead Affinity Dept

Carl MathewHead Call Centre

DevarajanCorporationMarketing

VW onsiteinsurance desk

Porsche onsiteinsurance desk

Joy BoseSVP, Life &

Private Broking

Rajesh U.K VP Finance& Admin

Audi onsiteinsurance desk

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