ala2012 bridge to somewhere

Stephen Abram

Gale, Cengage Learning

ALA, Anaheim June 2012

Digital Bridge

to Somewhere

Stephen Abram

COMMUNITY

IMPACT

Meaningful and sustainable strategies based on the needs of your libraries and your communities.

In Other Words…

6 Sustainable Library Strategies for 21st Century Libraries

Black & White

http://www-digitalphotographytutorial.com/wp-content/uploads/2011/07/black-and-white.jpg

Recognize key shifts

1. Real Learning

• Not random and opportunistic

• Scalable and Repeatable

• Attainable

Public Library Solutions

February 2012

ed2go Overview

What is Ed2Go for Libraries?

• Ed2Go for Libraries is Life Long Learning in Action!

• Ed2Go for Libraries delivers engaging, interesting online courses on a variety of popular topics with a subscription model designed for libraries.

• Hundreds of courses

• Expert instructors

• Unlimited course registrations

• Annual subscription

A closer look: Product Specs

• Ed2Go for Libraries

• Expert instructors lead each course

• Flexible course model that keeps students accountable and engaged

• 12-lesson format

• 20 - 24 course-hours over 6 weeks

• Courses kick-off 3rd Wednesday of every month

• Student discussion area with instructor interaction

• Written in “conversational style”

• Download a certificate of completion

• Courses added monthly

• Turn-key product administration for the library

• Easy to track successful student outcomes

• ed2go hosts robust website for library administrators packed with usage reports, site customization options, and customizable marketing collateral

• Ed2Go Basic for Libraries

• All the above MINUS 19 additional courses offering accredited continuing education credits

Course Development Process

15

Instructor Qualifications

16

17

Four Broad Categories

Career and Professional Writing and Publishing

Computers and Technology Personal Development

18

Various Course Examples

30+ Courses Added Annually

• Web Design and Programming

• Macintosh, iPhone, and iPadProgramming

• Creating WordPressWebsites II

• Creating Mobile Apps with HTML5

• Computer Courses

• Intermediate Microsoft Access 2010

• Introduction to Microsoft Publisher 2010

• Introduction to Adobe Acrobat X

• Advanced Microsoft Excel 2010

• Introduction to Microsoft Word 2011 for the Mac

• Introduction to Photoshop CS6

•

• Courses for Teaching Professionals• Singapore Math Strategies: Advanced

Model Drawing for Grades 6-9 • Creating Classroom Centers •

• Personal Enrichment• Introduction to Chemistry • Introduction to Biology • Business Finance for Non-Finance

Personnel • Introduction to Digital Scrapbooking • Introduction to Screenwriting • Managing Life as a Single Parent • Living Well on a Budget • Publish and Sell Your E-Books

19

Ed2Go 19 High Value Courses

20

Advanced CompTIA A+ Certification PrepBasic CompTIA A+ Certification Prep

Certificate in Complementary and Alternative MedicineCertificate in End of Life CareCertificate in Gerontology

Certificate in Growth and Development Through the LifespanCertificate in Holistic and Integrative HealthCertificate in Integrative Mental HealthCertificate in Issues in OxygenationCertificate in Legal and Ethical Issues in NursingCertificate in Pain Assessment and ManagementCertificate in Perinatal IssuesCertificate in Spirituality, Health, and HealingCompTIA A+ Network+ Certification PrepCompTIA Â+ Security+ Certification PrepIntermediate CompTIA A+ Certification PrepPMP® Certification Prep 1PMP® Certification Prep 2

2. Real Reading

• eBooks and Beyond

• The reading experience

• Reviews, commentary, communities

http://cache.gawker.com/assets/images/4/2010/02/walee.jpg

READING EXERCISE

Why do people read?

Why do people read?

1. To learn

2. To engage in hearing other’s opinions (to agree or disagree or understand)

3. To develop more knowledge about myself and develop as a whole person

4. To be entertained and laugh, to engage and interact

5. To address boredom and the inexorable progress of time

6. To research and keep up-to-date

7. To participate well in civil society (everything from news to voting)

8. To be informed (and maybe smarter)

9. To understand others (individually and culturally)

10. To escape our day-to-day lives

11. To stimulate the imagination and be inspired or spiritual

12. To write and communicate better through reading others

13. To teach

14. To have something to talk about

15. To connect with like-minded people

3 .Real Programs

• Scalable

• Repeatable

• Staffed

• Train the trainer

• Aligned with collections and communities

• Partnerships and Alliances

4. Real Technology

• Experience Portals

• eLearning

• Mobile first

• eBooks

• Technology enhanced but not tech-centric spaces (gesture computing, holograms, laser tag, iPhone balls, Legobots, Smartboards, Cloud computing, monitors, etc.)

5. Real Stories and Measurements

• Stop playing games

Academic Libraries:

Central Michigan University

Grand Valley State University

Public Libraries:

Clinton Macomb Public Library

Howell District Library

Kent District Library

Portage District Library

• Goals?

• Who are your potential partners and potential funders? (Who, What, Where, Why, When and How to reach them?)

• GO AFTER STORIES!

• Get the whole story (permissions)

• Test your Story (brief, succinct, complete, upbeat, appropriate, personable, actionable)

• Get your story out!

Facebook.com/CanadianOutcomes

The Past

Building Libraries and Collections

The Present

Letting People Know About

Them

The Future

Letting People Know What We

Can Do For Them

It’s All About Numbers

It’s All About Marketing

It’s All About Outcomes

6. Real Questions

Why do people ask questions?Is your library experience conceptually organized around answers and programs?

Or collections, technology and buildings?

Why do people ask questions?

Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet

Sample Charts of Top Library Questions

Stephen Abram, MLS

Gale Cengage Learning

Advance Survey Data for the Library of Virginia

Prepared by Stephen Abram

and the Gale, Cengage Learning Statistical Analysis Research Team

Reference Facet of the Library of Virginia Story

September 2010 Survey Data

62 of 91 LVA library systems (68%)

73.3%

25.0%

1.7%

0.0%

Respondent Role

Director / Management Team

Reference Staff

Circulation Staff

Technology Staff

Senior ManagementWas Engaged!

0.0%

5.1%

11.9%

83.1%

Respondent Experience

Less than 1 year

1-5 years

6-10 years

Over 10-years

You have deep Experience and Talent.!

21.8%

21.8%

38.2%

18.2%

Degree of Urbanization

Urban

Small Town

Rural

Regional Center / Consortia Staff

There was Diversity ofLibraries inthe sample.

Yep – You Get Questions

• Health and Wellness / Community Health / Nutrition / Diet / Recovery DIY Do It Yourself Activities and Car Repair Genealogy Test prep (SAT, ACT, occupational tests, etc. etc.) Legal Questions (including family law, divorce, adoption, etc)Hobbies, Games and Gardening Local History Consumer reviews (Choosing a car, appliance, etc.) Homework Help (grade school) Technology Skills (software, hardware, web) Government Programs, Services and Taxation Self-help/personal development Careers (jobs, counselling, etc.) Reading Choices and recommendations, books & authors Travel and Vacation, Tourism SupportSupporting College credits, Distance Education, and Adult Continuing EducationPersonal Finance and Investments / Financial Literacy Religion and spiritualityRetirement and Seniors Services General Reference / Quick Answer Questions (e.g. telephone numbers, addresses, definitions, locations, library hours and services, etc.) Coming to America or our Community (Immigration, Moving) Book Clubs / Community Reading / Summer Reading Business. Leadership and Management Parenting and Child Development Adult Literacy / ESLEntrepreneurship and Consulting Small and Medium-sized Business Support World Cultures/Understanding Our World History Studies (Civil War, WW2, etc.) Choosing a School, Program/Degree, College or University / College Planning Finding People / Biographies , language learning

0.00 0.20 0.40 0.60 0.80 1.00 1.20

Health and Wellness / Community Health / Nutrition / Diet / Recovery

DIY Do It Yourself Activities and Car Repair

Genealogy

Test prep (SAT, ACT, occupational tests, etc. etc.)

Legal Questions (including family law, divorce, adoption, etc)

Hobbies, Games and Gardening

Local History

Consumer reviews (Choosing a car, appliance, etc.)

Homework Help (grade school)

Technology Skills (software, hardware, web)

Government Programs, Services and Taxation

Self-help/personal development

Careers (jobs, counseling, etc.)

Reading Choices and recommendations, books & authors

Travel and Vacation, Tourism Support

Supporting College credits, Distance Education, and Adult Continuing Education

Personal Finance and Investments / Financial Literacy

Religion and spirituality

Retirement and Seniors Services

General Reference / Quick Answer Questions (e.g. telephone …

Coming to America or our Community (Immigration, Moving)

Book Clubs / Community Reading / Summer Reading

Business. Leadership and Management

Parenting and Child Development

Adult Literacy / ESL

Entrepreneurship and Consulting

Small and Medium-sized Business Support

World Cultures/Understanding Our World

History Studies (Civil War, WW2, etc.)

Choosing a School, Program/Degree, College or University / College Planning

Finding People / Biographies

Relative Patron Interest in Various Areas

Top 13

The Baker’s Dozen: LVA Top 13

1. Health and Wellness / Community Health / Nutrition / Diet / Recovery

2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th

88.3%

83.1%

81.7%

75.9%

72.9%

67.8%

60.0%

60.0%

58.3%

51.7%

10.0%

15.3%

16.7%

22.4%

25.4%

30.5%

31.7%

35.0%

41.7%

48.3%

1.7%

1.7%

1.7%

1.7%

1.7%

1.7%

8.3%

5.0%

0.0%

0.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hobbies and Gardening

Consumer reviews (choosing a car, appliance, etc.)

Health and Wellness / Community Health / Nutrition / Diet / Recovery

Local History

Homework Help (grade school)

DIY Do It Yourself Activities and Car Repair

Genealogy

Legal Questions (including family law, divorce, adoption, etc)

Test prep (SAT, ACT, occupational tests, etc.)

Technology Skills (software, hardware, Internet/web)

Resource Levels for Top Ten Areas of Patron Interest (Question 1)

Enough

Not Enough

Not Applicable

45.0% 46.7% 46.7%

32.2% 33.3%

5.2% 3.4%

43.3% 38.3% 38.3%

42.4%35.0%

12.1%11.9%

10.0%13.3% 13.3%

22.0%

20.0%

22.4%

39.0%

1.7% 1.7% 1.7%1.7%

11.7%

56.9%

44.1%

0.0% 0.0% 0.0% 1.7% 0.0%3.4% 1.7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

History / Social StudiesScience / Science fairs) Biographies LiteratureSpecial Events (Black (or Hispanic, Asian, Native American) History Month)Women’s Studies Religion

Student Homework Support - Level of Requests by Area

N/A

Not at all Common

Slightly Common

Common

Very Common

18.97% 20.00%

6.90% 8.62%14.04%

1.72%5.00%

10.53%

1.89% 3.39%6.90%

0.00% 0.00% 1.69%

39.66% 38.33%

37.93% 32.76% 22.81%

24.14% 20.00%14.04%

18.87% 16.95% 10.34%

15.25% 13.79% 8.47%

34.48%28.33%

36.21% 41.38%47.37%

56.90%

50.00%57.89%

49.06%55.93%

51.72%52.54%

46.55%

45.76%

6.90%

11.67%18.97% 17.24% 14.04% 17.24%

23.33%

17.54%

28.30%22.03%

31.03% 30.51%39.66%

42.37%

0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Areas of World Which Generate Most Questions

N/A

Not at all Popular

Slightly Popular

Popular

Very Popular

The Strategic Collection Issue

•List includes top 10 subjects for each group.•Most popular subject for each group is denoted by 10, least popular (within top 10) is denoted by 1.•Items that did not make the top 10 for a particular group are denoted by 0 for that group.•Since not all items were included in the top 10 of all groups, the sum of scores is taken across groups, rather than the average, to provide the overall rankings (higher being better).•The overall top 10 items are the same as those represented in the chart, but rank differs due to the fact that only 55 respondents are included above (others did not indicate a location type).

Top Hobbies Survey

From Stephen’s Lighthouse

0 10 20 30 40 50 60 70

Knitting & Needlecrafts

Arts & Crafts

Television Shows

Gardening

Pets

Music

Traveling, Tourism & Vacations

Exercise, Cycling & Walking

Movies & Film

Computers

Cooking & Recipes

Recreational Reading

Top 12 Patron Hobbies

I made a mistake and left out photography as a hobby.

Coin collecting

Stamp collecting

Winter Sports

Woodworking

Golf

Children's Sports

Adult Team Sports

Sewing

Live Theatre

Home Entertaining, Picnics & Parties

Other

Adult Individual Sports

Painting & Sculpture / Art Appreciation

Summer Sports

Board & Card Games

Cars, Motorcycles

Creative Writing

Outdoor Life

Volunteer Work

Video Gaming

Antiques & Collectibles

Carpentry, Home Repair & Additions

Genealogy

Religion & Spiritual Activities

Diet & Nutrition

Knitting & Needlecrafts

Arts & Crafts

Television Shows

Gardening

Pets

Music

Traveling, Tourism & Vacations

Exercise, Cycling & Walking

Movies & Film

Computers

Cooking & Recipes

Recreational Reading

Patron Hobbies - All

1

1

1

1

1

11

5

Other Hobbies

Bird Feeding

Genealogy

Homesteading

Internet social games

Learning to use my I-POD

Politics

Hiking

Photography/Photojournalism

Other Hobbies

Bird Feeding

Genealogy

Homesteading

Internet social games

Learning to use my I-POD

Politics

Hiking

Photography/Photojournalism

National Library Customer Satisfaction Data

Specific Database Results from Usage

Year One: Aug. 2009 – Sept. 2010Sample: More up to date and local data is available

What do we need to know?

• How do library databases compare with other web experiences and expectations?

• Who are our core virtual users?

• What are user expectations for satisfaction?

• How does library search compare to consumer search like Google?

• How do people find and connect with library virtual services?

• What should we ‘fix’ as a first priority?

• Are end users being successful in their POV?

• Are they happy? Will they come back? Tell a friend?

30 30

48

41

3033

59

37

30

59

30

48

6562

71 72 72 7375

7068

76

7072

78

69

74 7477

90 90 90 89 8890 90

8790

85

90 90

8487

0

71

Top-Level BenchmarksGale-Cengage Browse SurveyAugust 01, 2010 - August 31, 2010

Gale Library Databases Compare

Very Well to Other

Web Experiences

Digging Into Satisfaction3 4 5 9 6 8 7 2 1

High

School

Student

Univers/

College

Student Librar’n

Other,

please

specify Teacher

Other

Profess-

ional

Profess-

or

Middle

School

Student

Element

ary

School

Student Overall

Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507

29% 28% 15% 7% 5% 5% 5% 5% 1%

Content 70 77 79 69 77 74 67 68 40 73

Look and Feel 64 74 74 64 72 70 61 63 37 68

Navigation 65 71 69 60 69 66 60 63 45 66

Search 61 73 73 60 71 67 59 59 35 66

Site

Performance73 79 77 72 77 76 68 72 52 75

Satisfaction 63 74 72 60 72 66 59 62 35 67

Likelihood to

Return72 82 85 71 82 78 66 69 36 76

Primary

Resource63 73 68 56 70 60 51 60 33 65

Recommend 63 78 83 66 80 72 63 61 36 71

Users willReturn and

RecommendOnce Hooked

Content73, 1.1

Look and Feel68, 0.4

Navigation67, 0.9

Search67, 2.8

Site Performance74, 0.4

62

72

0.2 1.2 2.2

SC

OR

E

IMPACT

Gale-Cengage Browse SurveyPriority Map

October 01, 2009 - October 31, 2009

STATUS QUO REQUIRED MAINTAIN OR IMPROVE

MONITOR TOP PRIORITYKey:

Position of each bubble indicates its score and impact

Size of each bubble also indicates the relative size of impact

HighLow

High

Low

LibrarySearch

Needs toImprove

29%

28%

15%

7%

5%

5%

5%

5%

1%

0% 5% 10% 15% 20% 25% 30% 35%

High School Student

University/ College Student

Librarian

Other, please specify

Teacher

Other Professional

Professor

Middle School Student

Elementary School Student

Who uses e-Resources?

The Core User For Library

E-Resourcesis Clear

Yes60%

No20%

Don't know yet20%

Gale-Cengage Browse SurveyDid you find what you were looking for?

August 01, 2009 - September 06, 2010

(N: 10486)

Database UsersAre BeingSuccessful

Google.com81%

Other, please specify10%

Yahoo.com6%

Ask.com3%

Gale-Cengage Browse SurveyWhich search engine do you primarily use to do online research?


(N: 10486)

Did not have any difficulty navigating the site

52%

Links did not take me where I expected

10%


9%

Would often feel lost, not know where I was

8%

Could not navigate back to previous information

8%

Too many links or navigational choices

5%

Had technical difficulties (e.g. broken links, error

messages)4%

Links/labels are difficult to understand

4%

Gale-Cengage Browse SurveyWhat type of difficulty, if any, did you encounter with the navigation process on this website?


(N: 10486)

There are Training and

CommunicationOpportunities

Female59%

Male33%

Prefer not to respond8%

Gale-Cengage Browse SurveyWhat is your gender?


(N: 10484)

More Males UseLibrary

DatabasesThan Usual

18 and under30%

51+23%

36-5019%

19-2511%

26-3510%

Prefer not to respond7%

Gale-Cengage Browse SurveyWhat is your age?


(N: 10486)

There is Not A DemographicSwing in Online

Usage

Yes73%

Haven't thought about it18%

No9%

Gale-Cengage Browse SurveyDo you trust the content on this website more than the content you find through web search

engines?August 01, 2009 - September 06, 2010

(N: 10486)

Library UsersTrust LibraryDatabases

More.

School assignment62%

Professional project17%

Personal interest

10%


Just browsing5%

Gale-Cengage Browse SurveyWhich best describes the purpose of your research today?


(N: 10486)

School is theSweet Spot –

But Other UsersAbound Too.

29%

28%

15%

7%

5%

5%

5%

5%

1%

0% 5% 10% 15% 20% 25% 30% 35%

High School Student

University/ College Student

Librarian


Teacher

Other Professional

Professor

Middle School Student

Elementary School Student

Gale-Cengage Browse SurveyWhich best describes your role on this website today?


(N: 10486)

Library’sNatural Allies Are Big Users& Potential

Partners.

Librarian32%

School or library website29%

Teacher24%

Used in the past7%


Web search engine

3%

Gale-Cengage Browse SurveyHow did you find out about this website?


(N: 10486)

Wow! Only 29% ofUsers Find

E-Resources Through Our

Websites.

First time36%

Several times a month18%

Several times a week14%

About once a month10%

About once every 3 months8%

Every 6 months or less7% Daily

7%

Gale-Cengage Browse SurveyHow frequently do you use this website?


(N: 10486)

And 39% of YourUsers Are in Your

Databases for For the VeryFirst Time!

12% 2%3%3% 5% 5% 7% 11% 14% 39%

0% 20% 40% 60% 80% 100%

How likely are you to recommend this site to

someone else?Avg Score: 7.4

N*: 10486

Gale-Cengage Browse SurveyRecommend - Scores and DistributionsAugust 01, 2009 - September 06, 2010

(Avg. Score: 71)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

Your Users Will

Recommend Your Databases

Your Users Will

Recommend Your Databases

12% 3% 4% 4% 6% 7% 10% 14% 13% 27%

0% 20% 40% 60% 80% 100%

How likely are you to use this site as your primary resource for

your research needs?Avg Score: 6.9

N*: 10486

Gale-Cengage Browse SurveyPrimary Resource - Scores and Distributions


(Avg. Score: 65)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

Your Users Respect

Your DatabasesAs Primary

Sources

9% 2%2%2% 4% 4% 7% 11% 14% 46%

0% 20% 40% 60% 80% 100%

How likely are you to return to this site?

Avg Score: 7.9N*: 10486

Gale-Cengage Browse SurveyLikelihood to Return - Scores and Distributions


(Avg. Score: 76)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

Your Users Are

Likely toReturn

9%

10%

10%

2%

2%

3%

3%

3%

4%

3%

4%

4%

5%

6%

7%

7%

6%

8%

11%

11%

13%

18%

18%

18%

19%

18%

15%

23%

22%

19%

0% 20% 40% 60% 80% 100%

What is your overall satisfaction with this

site?Avg Score: 7.2

N*: 10486

How well does this site meet your

expectations?Avg Score: 7.1

N*: 10486

How does this site compare to your idea of

an ideal website?Avg Score: 6.8

N*: 10486

Gale-Cengage Browse SurveySatisfaction - Scores and DistributionsAugust 01, 2009 - September 06, 2010

(Avg. Score: 67)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

Your Users Evaluate

Your Services as Meeting

Expectations.

7%

7%

7%

1%

1%

1%

2%

2%

2%

3%

2%

2%

5%

5%

3%

5%

6%

4%

12%

11%

6%

18%

19%

14%

20%

20%

19%

27%

28%

42%

0% 20% 40% 60% 80% 100%

Please rate how quickly pages load on this site.

Avg Score: 7.6N*: 4660

Please rate the consistency of speed from page to page on

this site.Avg Score: 7.7

N*: 4661

Please rate the ability to load pages without

getting error messages on this site.

Avg Score: 8N*: 4659

Gale-Cengage Browse SurveySite Performance - Scores and Distributions


(Avg. Score: 75)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

9%

9%

11%

11%

3%

2%

2%

3%

3%

3%

3%

4%

4%

3%

4%

4%

6%

5%

6%

6%

8%

7%

8%

8%

11%

12%

12%

12%

17%

19%

18%

17%

17%

16%

15%

15%

22%

24%

21%

21%

0% 20% 40% 60% 80% 100%

Please rate the relevance of search results on this site.


Please rate the organization of search

results on this site.Avg Score: 7.2

N*: 4659

Please rate how well the search results help

you decide what to select.

Avg Score: 6.9N*: 10486

Please rate how well the search feature

helps you to narrow the results to find what you

want.Avg Score: 6.8…

Gale-Cengage Browse SurveySearch - Scores and Distributions


(Avg. Score: 66)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

9%

9%

9%

10%

1%

2%

2%

3%

2%

3%

3%

6%

3%

4%

4%

6%

6%

7%

6%

7%

6%

7%

8%

8%

12%

13%

13%

11%

21%

20%

19%

17%

16%

15%

16%

13%

24%

21%

21%

19%

0% 20% 40% 60% 80% 100%

Please rate how well the site is organized.


Please rate the options available for navigating

this site.Avg Score: 7

N*: 4663

Please rate how well the site layout helps

you find what you are looking for.


Please rate the number of clicks to get where you want on this site.


Gale-Cengage Browse SurveyNavigation - Scores and DistributionsAugust 01, 2009 - September 06, 2010

(Avg. Score: 66)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

9%

8%

7%

2%

2%

1%

4%

3%

2%

5%

5%

2%

8%

8%

5%

10%

9%

5%

13%

13%

11%

16%

19%

19%

14%

15%

18%

20%

20%

30%

0% 20% 40% 60% 80% 100%

Please rate the visual appeal of this site.


Please rate the balance of graphics and text on

this site.Avg Score: 7

N*: 4658

Please rate the readability of the pages

on this site.Avg Score: 7.7

N*: 4659

Gale-Cengage Browse SurveyLook and Feel - Scores and Distributions


(Avg. Score: 68)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

8%

8%

9%

1%

1%

1%

2%

2%

2%

2%

2%

3%

5%

4%

6%

4%

5%

7%

8%

9%

12%

18%

18%

18%

22%

20%

18%

31%

31%

26%

0% 20% 40% 60% 80% 100%

Please rate the accuracy of information

on this site.Avg Score: 7.8

N*: 4660

Please rate the quality of information on this

site.Avg Score: 7.7

N*: 4661

Please rate the freshness of content on

this site.Avg Score: 7.4

N*: 4662

Gale-Cengage Browse SurveyContent - Scores and Distributions


(Avg. Score: 73)

1 2 3 4 5 6 7 8 9 10* N values exclude

"Don't Know"

There’s Great News!We have Room forImprovement BUT

Library Databases Compete Very Well with User

Expectations and Needs Fulfillment.

Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10

Likelihood to Return 82 76 77 76 77 75 77 75 76 76 77 83 81 77

Primary Resource 69 63 64 66 65 64 67 65 65 65 64 68 66 63

Recommend 77 71 72 70 71 70 72 70 70 70 74 79 77 74

Satisfaction 70 66 68 67 68 65 68 66 67 67 68 72 71 67

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Time Periods

Gale-Cengage Browse SurveyFuture Behaviors with Satisfaction Trendlines



Content 75 74 73 72 73 71 74 73 73 73 74 78 79 78

Look and Feel 71 69 68 68 68 67 68 68 68 68 72 76 74 70

Navigation 69 66 67 66 67 64 67 66 66 66 68 73 70 62

Search 70 66 67 66 66 65 67 66 66 66 69 72 72 68

Site Performance 78 75 74 74 75 73 75 75 75 77 82 80 81 81

Satisfaction 70 66 68 67 68 65 68 66 67 67 68 72 71 67

40

50

60

70

80

90

100

Sco

re

Time Periods

Gale-Cengage Browse SurveyElements with Satisfaction TrendlinesAugust 01, 2009 - September 06, 2010


Satisfaction 70 66 68 67 68 65 68 66 67 67 68 72 71 67

40

50

60

70

80

90

100

Sati

sfa

cti

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Time Periods

Gale-Cengage Browse SurveySatisfaction Trendlines



N 203 1,153 1,611 1,391 760 814 1,081 1,138 1,059 691 168 170 192 55

0

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Gale-Cengage Browse SurveyNumber of Survey Respondents


The School Cycle Drives Many Usage

Scenarios

Lego™ Pieces

• Counter Sushi data

• Database usage (unique user, session, length of session, hits, downloads, etc.)

• Google Analytics

• Foresee satisfaction and demographic data

• Search Samples

• ILS Data

• Geo-IP data

Summary

1. Real Learning

2. Real Technology: Social Tools and Experience Portals

3. Real Reading – not just eBooks

4. Context: Real Content Drives Programming

5. Real Questions Drive Program Portfolio

6. Statistics become Impact Measurements and Stories tell the story

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

[email protected]

Stephen’s Lighthouse Bloghttp://stephenslighthouse.com

Facebook: Stephen AbramLinkedIn / Plaxo: Stephen Abram

Twitter: sabramSlideShare: StephenAbram1

http://stephenslighthouse.com/

http://www.amazon.com/gp/product/images/0838909329/ref=dp_image_0/104-0100604-9311116?ie=UTF8&n=283155&s=books