alamogordo - place dynamics€¦ · ruidoso are becoming a popular retirement destination...
TRANSCRIPT
ALAMOGORDONEW MEXICO
OPPORTUNITIES FOR RETAIL • DINING • LODGING
MARKET HIGHLIGHTS§Dominant city for a vast trade area§Strong tourism and second home market§Expanded training mission at Holloman AFB§Growing destination retirement community§Unique anchor stores and entertainment
TRADE AREA POPULATION2013 Estimate . . . . . . . . . . . . . . . . . . . . . 77,5142018 Projection . . . . . . . . . . . . . . . . . . . . 80,6412023 Projection . . . . . . . . . . . . . . . . . . . . 82,961
§Alamogordo, the nearby mountains, and Ruidoso are becoming a popular retirement destination attracting a large number of households between the ages of 55 and 75.
§There are approximately 7,000 vacation homes within the trade area.
§Holloman Air Force Base will be taking on an expanded training mission with two new F-16 squadrons.
§The German Air Force will be consolidating its US-based training units at Holloman AFB.
MEDIAN HOUSEHOLD INCOMEAlamogordo (2010) . . . . . . . . . . . . . . . . $40,747New Mexico (2010) . . . . . . . . . . . . . . . . $42,090Alamogordo (2013 Estimate) . . . . . . . . . $43,114Alamogordo (2018 Estimate) . . . . . . . . . $47,369
Alamogordo compares favorably to other large New Mexico cities. The visitor and vacation home market has a considerably higher income profile.
LARGER CITIESLas Cruces, New Mexico. . . . . . . 70 miles southEl Paso, Texas . . . . . . . . . . . . . . . 90 miles southRoswell, New Mexico. . . . . . . . . . 115 miles eastAlbuquerque, New Mexico . . . . . 200 miles north
TRADE AREAAlamogordo has a captive market. The city’s trade area is defined by distance and terrain. Reaching other large cities requires a drive of an hour or more along winding mountain roads or through an empty desert environment. Half of the trade area population resides in the city, with other concentrations in the mountains to the east and in Ruidoso.
retail market
Market Potential
Estimated Sales Gap
2013 $156,901,000 $66,908,000 $89,993,000 2018 $184,680,000 $75,701,000 $108,980,000 2023 $214,960,000 $85,648,000 $129,312,000
NEW AND USED CAR DEALERS
AUTO PARTS AND ACCESSORIES STORES
Market Potential
Estimated Sales Gap
2013 $15,202,000 $13,175,000 $2,027,000 2018 $17,891,000 $14,906,000 $2,985,000 2023 $20,824,000 $16,865,000 $3,959,000
AutoZoneBig O TiresCarQuestNAPAO’Reilly Auto PartsWestern Auto
FURNITURE STORES
Total Market
Potential Estimated
Sales Gap 2013 $12,112,000 $7,345,000 $4,767,000 2018 $14,256,000 $8,310,000 $5,946,000 2023 $16,593,000 $9,402,000 $7,191,000
APPLIANCE TV AND ELECTRONICS STORES
Total Market
Potential Estimated
Sales Gap 2013 $22,745,000 $4,988,000 $17,757,000 2018 $26,770,000 $5,643,000 $21,127,000 2023 $31,160,000 $6,385,000 $24,775,000
Alamo FurnitureColorTymeCustom DreamsRadio ShackRest Stop Sleep ShopRoute 54 Home DecorSears Hometown Store
HOME CENTERS
Total Market
Potential Estimated
Sales Surplus 2013 $28,358,000 $52,250,000 $23,892,000 2018 $33,371,000 $59,116,000 $25,745,000 2023 $38,840,000 $66,884,000 $28,044,000
HARDWARE STORES
Total Market
Potential Estimated
Sales Gap 2013 $4,224,000 $1,020,000 $3,204,000 2018 $4,971,000 $1,154,000 $3,817,000 2023 $5,786,000 $1,306,000 $4,480,000
84 LumberAlamo Paint and GlassFoxworth GalbraithHome DepotLowe’sSherwin Williams
SUPERMARKETS AND GROCERY STORES
Total Market
Potential Estimated
Sales Gap 2013 $101,632,000 $36,100,000 $65,532,000 2018 $119,542,000 $40,844,000 $78,698,000 2023 $139,116,000 $46,211,000 $92,905,000
Total Market
Potential Estimated
Sales Gap 2013 $4,072,000 $3,069,000 $1,003,000 2018 $4,782,000 $3,472,000 $1,310,000 2023 $5,562,000 $3,927,000 $1,635,000
SPECIALTY FOOD STORES
Total Market
Potential Estimated
Sales Gap 2013 $42,823,000 $11,625,000 $31,207,000 2018 $50,397,000 $13,153,000 $37,244,000 2023 $58,656,000 $14,881,000 $43,775,000
PHARMACIES AND DRUG STORES
Daylight DonutsLinda’s Cake/CandyHickory FarmsLowe’s GroceryMedical Arts PharmacyNature’s PantryWalgreen’s
Albertsons coming in 2014
Total Market
Potential Estimated
Sales Gap 2013 $2,550,000 $1,369,000 $1,181,000 2018 $2,989,000 $1,549,000 $1,440,000 2023 $3,475,000 $1,752,000 $1,723,000
MEN’S CLOTHING STORES
Total Market
Potential Estimated
Sales Gap 2013 $9,177,000 $2,793,000 $6,384 ,000 2018 $10,783,000 $3,160,000 $7,623,000 2023 $12,545,000 $3,575,000 $8,970,000
WOMEN’S CLOTHING STORES
Total Market
Potential Estimated
Sales Gap 2013 $17,640,000 $1,300,000 $16,340,000 2018 $20,760,000 $1,471,000 $19,289,000 2023 $24,163,000 $1,664,000 $22,499,000
FAMILY CLOTHING STORES
Total Market
Potential Estimated
Sales Gap 2013 $1,174,000 $200,000 $974,000 2018 $1,382,000 $226,000 $1,156,000 2023 $1,608,000 $256,000 $1,352,000
CLOTHING ACCESSORIES STORES
Total Market
Potential Estimated
Sales Gap 2013 $5,952,000 $1,690,000 $4,262,000 2018 $6,998,000 $1,912,000 $5,086,000 2023 $8,144,000 $2,163,000 $5,981,000
SHOE STORES
Total Market
Potential Estimated
Sales Gap 2013 $6,168,000 $1,350,000 $4,818,000 2018 $7,258,000 $1,527,000 $5,731,000 2023 $8,448,000 $1,728,000 $6,720,000
JEWELRY STORES
Total Market
Potential Estimated
Sales Gap 2013 $7,931,000 $5,420,000 $2,511,000 2018 $9,320,000 $6,132,000 $3,188,000 2023 $10,844,000 $6,938,000 $3,906,000
SPORTING GOODS STORES
Total Market
Potential Estimated
Sales Gap 2013 $3,513,000 $170,000 $3,343,000 2018 $4,130,000 $192,000 $3,938,000 2023 $4,805,000 $218,000 $4,587,000
HOBBY, TOY, GAME AND SEWING STORES
Total Market
Potential Estimated
Sales Gap 2013 $4,688,000 $1,305,000 $3,383,000 2018 $5,510,000 $1,476,000 $4,034,000 2023 $6,398,000 $1,671,000 $4,727,000
BOOK STORES AND NEWS DEALERS
Blackbird SportswearBurke’s Outlet StoresClaire’sFoot LockerMaurice’sPayless ShoeSourceRue 21Tally’s BoutiqueZale Jewelers
Big 5 SportsFlight Deck HobbiesHastings Entertainment
Hibbett SportsHigh Altitude OutfittersOutdoor Adventures
ART DEALERS
Total Market
Potential Estimated
Sales Gap 2013 $3,397,000 $130,000 $3,267,000 2018 $3,997,000 $147,000 $3,850,000 2023 $4,653,000 $166,000 $4,487,000
GIFT, NOVELTY AND SOUVENIR STORES
Total Market
Potential Estimated
Sales Gap 2013 $5,876,000 $1,788,000 $4,088,000 2018 $6,871,000 $2,022,000 $4,849,000 2023 $7,984,000 $2,288,000 $5,696,000
Total Market
Potential Estimated
Sales Gap 2013 $2,016,000 $1,295,000 $721,000 2018 $2,371,000 $1,465,000 $906,000 2023 $2,759,000 $1,657,000 $1,002,000
USED MERCHANDISE STORES
Total Market
Potential Estimated
Sales Gap 2013 $4,723,338 $2,160,000 $2,563,000 2018 $5,559,608 $2,444,000 $3,116,000 2023 $6,471,151 $2,765,000 $3,706,000
OFFICE SUPPLIES AND STATIONERY STORES
Total Market
Potential Estimated
Sales Gap 2013 $17,450,000 $15,960,000 $1,490,000 2018 $20,517,000 $18,057,000 $2,460,000 2023 $23,873,000 $20,430,000 $3,443,000
DEPARTMENT STORES
Total Market
Potential Estimated
Sales Gap 2013 $28,849,000 $4,640,000 $24,209,000 2018 $33,934,000 $5,250,000 $28,684,000 2023 $39,490,000 $5,940,000 $33,550,000
DISCOUNT DEPARTMENT STORES
Total Market
Potential Estimated
Sales Surplus 2013 $72.064,000 $88,800,000 $16,736,000 2018 $84,742,000 $100,469,000 $15,727,000 2023 $98,612,000 $113,672,000 $15,060,000
WAREHOUSE CLUBS AND SUPERCENTERS
Total Market
Potential Estimated
Sales Surplus 2013 $9,637,000 $12,506,000 $12,506,000 2018 $11,330,000 $14,149,000 $14,149,000 2023 $13,184,000 $16,009,000 $16,009,000
OTHER GENERAL MERCHANDISE STORES
Beall’sBig KDollar General (3)
Fast Food Restaurants Casual and Fine Dining Restaurants Market
Potential Estimated
Sales Gap Market
Potential Estimated
Sales Gap 2013 $48,464,000 $20,516,000 $27,948,000 $80,089,000 $32,285,000 $47,804,000 2018 $55,323,000 $23,783,000 $31,540,000 $91,423,000 $37,428,000 $53,995,000 2023 $62,170,000 $27,571,000 $34,599,000 $102,736,000 $43,389,000 $59,347,000
DINING
Family Dollar (3)JC Penney’sWalmart Supercenter
TOURISMLeisure travel accounts for most visitors to the area, with White
Sands National Monument, the Sacramento Mountains, and the casino in Ruidoso being the most popular destinations. The area’s
mild climate helps to mitigate seasonal fluctuations in travel.
Travel related to Holloman Air Force Base includes military personel and contractors. As the training mission at the base expands,
military-related travel is expected to increase.
White Sands National Monument is New Mexico’s largest and most visited National Park with nearly a half million annual visitors.
EXISTING HOTELSAce MotelAlamo InnBest Western Desert AireBudget Motel 7Classic InnDays InnEconomy InnFairfield Inn & SuitesHampton InnHoliday Inn Express & SuitesLuxury Inn & SuitesMotel 6Quality Inn & SuitesSatellite InnSuburban Extended StaySuper 8White Sands Motel
53.5 56.1
52.2 54.0 56.2
52.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2007 2008 2009 2010 2011 2012
Average Annual Percent Occupancy
170,620
179,009
166,645
172,280
186,400
191,388
150,000
155,000
160,000
165,000
170,000
175,000
180,000
185,000
190,000
195,000
2007 2008 2009 2010 2011 2012
Annual Room Nights
63.71
67.44
68.92
70.33 71.21
70.16
58.00
60.00
62.00
64.00
66.00
68.00
70.00
72.00
2007 2008 2009 2010 2011 2012
Average Daily Rate
34.07
37.84
36.00
37.98
40.05
36.64
31.00
32.00
33.00
34.00
35.00
36.00
37.00
38.00
39.00
40.00
41.00
2007 2008 2009 2010 2011 2012
Revenue per Available Room (RevPAR)
January - 23,300February - 26,900
March - 50,300April - 42,200May - 42,000
June - 40,700
July - 51,100August - 39,300
September - 41,000October - 33,800
November - 28,200December - 28,200
2012 Visitors to White Sands National Monument
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