Alaska

Intro of Products and ServicesAlaska Milk Corporation (AMC) is the leading milk company in the Philippines. It has consistently maintained its leadership in the canned liquid milk category (evaporated and sweetened condensed), thus, paving the way into growing Alaska into a mega-brand by competing in the powdered, ready-to-drink, and creams market, among others.

Consumer and Producer Goods and ServicesAlaska Milk Corporation has proven its worth as a company of people driven by a passion to deliver unparalleled value to its consumers and customers through its quality products and superior services.

Necessities and LuxuriesAlaska evaporated milk are the products that the people commonly purchased in somewhat the same quantity even though the prices varies considerably. This product will be purchased by people if money is available because they will use it in special occasions.

DemandAlaska evaporated milk is in demand during summer, Christmas, and New Year season.

Competition, Monopoly and OligopolyCompetition in the milk industry intensified as key players renewed their efforts to gain market share in a mature and sluggish industry amidst an influx of cheaper imported milk products.

The Law of Supply and Demand

The Law of Diminishing Returns