alastair bruce_matjanan portfolio. freelance native english copywriter
TRANSCRIPT
What I do
I help companies turn complex communication challenges into
credible, compelling stories. Stories that sell a product or
service. That launch an idea, promote change, or build a brand.
UK-born native English speaker, now with Dutch nationality as well, so Brexit-proof.
Living and working in NL since 1995.
CV: journalist with Johnston Press > internal communications at Philips > editorial
consultant and copywriter at FHV/BBDO agencies Signum and inc-21 > self-employed
since 2005.
Today: online and offline copywriting, concepting and editorial content creation. Websites,
brochures, magazines, e-zines, annual reports, CSR reports, press releases and more.
matjanan | copywriting, concepting, content creation
Holland Colours
matjanan | copywriting, concepting, content creation
.
Copy for new Holland Colours website.
Bio-Commodities
matjanan | copywriting, concepting, content creation
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Copy for Bio-Commodities website.
Innovation Booster
.
Copy for Innovation Booster website.
matjanan | copywriting, concepting, content creation
Brightlands
matjanan | copywriting, concepting, content creation
Copy for Brightlands.com umbrella site for Chemelot Campus and Maastricht Health Campus. Combined, restructured and rewrote 80+ pages of copy from two existing websites in line with new tone, style, messaging, positioning and navigation. With Zuiderlicht.
Internal programme for Genencor.With Gyro.
Genencor
matjanan | copywriting, concepting, content creation
Minerva Development
matjanan | copywriting, concepting, content creation
Copy to stimulate pre-sales of luxury homes being built in Ibiza. With Dedato.
Copy for new DSM corporate website. Copy had to reflect new tone and style as part of new brand positioning. With Jungle Minds.
DSM
matjanan | copywriting, concepting, content creation
Eland Cables
matjanan | copywriting, concepting, content creation
Copy for new Eland Cables website, reflecting company’s repositioning as an international, premium supplier.
Website copy.
Aruba Bank
Brand voice, brand positioning and simple copy guidelines for ads, website and brochures. With EdenSpiekermann.
matjanan | copywriting, concepting, content creation
Brand voice and copy for website and brochure. With Rethinking Group.
CloudID
matjanan | copywriting, concepting, content creation
Landing pages, event pages, application pages, infographics, human interest stores, newsletters and more for DSM Dyneema and DSM Animal Health & Nutrition. With eFocus.
DSM Dyneema
matjanan | copywriting, concepting, content creation
Brand voice, copy for website and brochures. With Rethinking Group.
Angel Shack
matjanan | copywriting, concepting, content creation
ORTEC
matjanan | copywriting, concepting, content creation
Copy for website and brochures. Lighter, less technical tone, in line with new brand positioning.
Vignette-style stories to illustrate Delta Lloyd future scenarios app. Available in the App Store and Google Play. With Proof.
Delta Lloyd Group
matjanan | copywriting, concepting, content creation
Tone of voice and new copy for new website. With Jungle Minds.
WoodWing
matjanan | copywriting, concepting, content creation
All-new copy for new website. With Jungle Minds.
Container Centralen
matjanan | copywriting, concepting, content creation
Steelcase
Copy for office furniture product launch in Asia – token sets, PowerPoints, leaflets, brochures, advertorial, etc. With Rethinking Group.
matjanan | copywriting, concepting, content creation
Port of Amsterdam
Polishing headings and writing body copy for concept ads for Port of Amsterdam. With Roorda reclamebureau.
matjanan | copywriting, concepting, content creation
Concept development and copy for rebranding this medical equipment manufacturer. Includes corporate ads, brochures, direct mail, etc. With inc-21 (FHV/BBDO).
Nucletron
matjanan | copywriting, concepting, content creation
Houtindustrie Schijndel
matjanan | copywriting, concepting, content creation
Copy and tone of voice for prestige brochure for architects and designers. With Point-to-Point Communicatie.
Copy for various B2B and B2C brochures, ads and flyers for this specialist in linoleum floor covering. With Dedato.
Forbo
matjanan | copywriting, concepting, content creation
Concept and copy for ad and brochure for new product launch. With Gyro.
Genencor
matjanan | copywriting, concepting, content creation
Copy for product ads and ‘Sinterklaas’ DM. With Rethinking Group.
SKIM
matjanan | copywriting, concepting, content creation
Copy for Draka Communications’ Value Innovation brand positioning. With Rethinking Group.
Copy for corporate brochure for Draka Holding.
Draka
matjanan | copywriting, concepting, content creation
Concept adaptation and copy for ING Employer Brand. With Etre Design.
ING
matjanan | copywriting, concepting, content creation
Short copy for Siqura security product ads. With Gyro.
Siqura
matjanan | copywriting, concepting, content creation
Copy for leaflets, business cases and brochures, as part of re-branding.
Exact
matjanan | copywriting, concepting, content creation
Concept and copy for internal magazine for Philips’ top managers worldwide. Briefings, copy, editing, etc. With Signum(FHV/BBDO).
Philips
matjanan | copywriting, concepting, content creation
Concept and copy for internal magazine for Ahold’s Top 800 managers. Briefings, copy, editing, etc. With Proof/Solar/PotatoPixels.
Ahold
matjanan | copywriting, concepting, content creation
Concept and copy for Nike diversity communication, including e-zine. With Proof.
Nike
matjanan | copywriting, concepting, content creation
Identifying topics, briefing writers, writing, editing, client liaison, etc for internal change magazine for Philips Consumer Electronics. With Signum (FHV/BBDO).
Philips
matjanan | copywriting, concepting, content creation
Theme development, briefing writers, writing, editing, client liaison, etc for internal change magazine for DSM. With Signum (FHV/BBDO).
DSM
matjanan | copywriting, concepting, content creation
Interview with Niek Hoek and Hans Weijers for Delta Lloyd Group’s Q magazine. Written in English and translated into Dutch. With Proof.
Delta Lloyd Group
matjanan | copywriting, concepting, content creation
Series of articles for better world theme in Delta Lloyd Group’s Q magazine. Written in English and translated into Dutch. With Proof.
Delta Lloyd Group
matjanan | copywriting, concepting, content creation
Agencies:AxiomaBeeldenfabriekFHV/BBDODartDedatoeFocusEdenspiekermann5iveGyroFirst MorningInvolveJungle MindsLavaOgilvy AmsterdamPoint-to-Point CommunicatieProofRethinking GroupRoordaSix SensesTangerine DesignThe MuzesTinQwiseVVL/BBDOZuiderlicht
Some clients
Companies:ABN-AmroAholdAkzoNobelAngel Shack furnitureAruba BankASRBrightlandsCanon EuropeChemelot CampusCloudIDContainer CentralenDLL (De Lage Landen)Delta Lloyd GroupDSMDraka/PrysmianElacinEland CablesEY (Ernst & Young)Exact SoftwareForbo FlooringGenencorGiant LeapHolland ColoursHolland LiftHoutindustrie SchijndelINGi-OpticsInnovation Booster
JLGKEMA (DNV)Kirkman CompanyKPNMaastricht Health CampusMaxi-CosiMinerva DevelopmentNikeNucletronOracleORTECProDeltaPhilipsPort of AmsterdamPritleRandstadSchuberg PhilisSensaraShellSiquraSKIMSoluForceSteelcaseTempo-TeamTomTomYour LabWajer & WajerWoodWing
matjanan | copywriting, concepting, content creation