alastair cole: the changing nature of culture
TRANSCRIPT
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@AlastairCole @InnovRamble@CXScore
Digital Leaders Trends Briefings24 September 2015
3 cultural trends influencing our socio-technical evolution
Alastair Cole
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@AlastairCole @InnovRamble@CXScore
3 cultural trends influencing our socio-technical evolution
About meCultural trends
Why socio-technical?Trends x3
Influencing factorsObservable evidenceHow to take advantage
![Page 3: Alastair Cole: The Changing Nature of Culture](https://reader033.vdocument.in/reader033/viewer/2022042907/587ba9be1a28ab81758b69f3/html5/thumbnails/3.jpg)
@AlastairCole @InnovRamble@CXScore
3 cultural trends influencing our socio-technical evolution
About meCultural trends
Why socio-technical?Trends x3
Influencing factorsObservable evidenceHow to take advantage
![Page 4: Alastair Cole: The Changing Nature of Culture](https://reader033.vdocument.in/reader033/viewer/2022042907/587ba9be1a28ab81758b69f3/html5/thumbnails/4.jpg)
@AlastairCole @InnovRamble@CXScore
Experiences
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@AlastairCole @InnovRamble@CXScore
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@AlastairCole @InnovRamble@CXScore
Transformation through collaboration
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@AlastairCole @InnovRamble@CXScore
Chief Innovation Officer
@AlastairCole/in/AlastairCole
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@AlastairCole @InnovRamble@CXScore
Early innovators
My Sonne, feare thou the Lord, and the King, and meddle not with them that are given to change. For their calamity shall rise suddenly; and who knoweth the ruine of them both?"
"
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@AlastairCole @InnovRamble@CXScore
Early innovators
My Sonne, feare thou the Lord, and the King, and meddle not with them that are given to change. For their calamity shall rise suddenly; and who knoweth the ruine of them both?"
"
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@AlastairCole @InnovRamble@CXScore
Early innovators
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@AlastairCole @InnovRamble@CXScore
Early innovators
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@AlastairCole @InnovRamble@CXScore
Innovation in 2015
@CXScore
@AndrewsAldridge
Innovation is turning ideas into competitive advantage
The first true performance indicator for the digital age
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@AlastairCole @InnovRamble@CXScore
Innovation Ramble
@InnovRamble Co-Founder
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@AlastairCole @InnovRamble@CXScore
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@AlastairCole @InnovRamble@CXScore
3 cultural trends influencing our socio-technical evolution
About meCultural trends
Why socio-technical?Trends x3
Influencing factorsObservable evidenceHow to take advantage
![Page 16: Alastair Cole: The Changing Nature of Culture](https://reader033.vdocument.in/reader033/viewer/2022042907/587ba9be1a28ab81758b69f3/html5/thumbnails/16.jpg)
@AlastairCole @InnovRamble@CXScore
3 cultural trends influencing our socio-technical evolution
About meCultural trends
Why socio-technical?Trends x3
Influencing factorsObservable evidenceHow to take advantage
![Page 17: Alastair Cole: The Changing Nature of Culture](https://reader033.vdocument.in/reader033/viewer/2022042907/587ba9be1a28ab81758b69f3/html5/thumbnails/17.jpg)
@AlastairCole @InnovRamble@CXScore
A socio-technical evolution
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@AlastairCole @InnovRamble@CXScore
A socio-technical evolution
5m ya
Social - cooperative foraging & huntingTechnical - sticks and stone tools
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@AlastairCole @InnovRamble@CXScore
A socio-technical evolution
5m ya
Social - cooperative foraging & huntingTechnical - sticks and stone tools
Social - cultural accumulation of knowledge started to accelerateTechnical - increased cognitive capacity for teaching and learning
2m ya
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@AlastairCole @InnovRamble@CXScore
A socio-technical evolution
5m ya 1m ya2m ya
Social - cultural accumulation of knowledge started to accelerateTechnical - increased cognitive capacity for teaching and learning
Social - cooperative foraging & huntingTechnical - sticks and stone tools
Social - campfire groupsTechnical - speech emerges
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@AlastairCole @InnovRamble@CXScore
A socio-technical evolution
5m ya 1m ya Now2m ya
Social - cultural accumulation of knowledge started to accelerateTechnical - increased cognitive capacity for teaching and learning
Social - cooperative foraging & huntingTechnical - sticks and stone tools
Social - global brains & global cognitionTechnical - emergence of transhumanism
Social - campfire groupsTechnical - speech emerges
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@AlastairCole @InnovRamble@CXScore
3 cultural trends influencing our socio-technical evolution
About meCultural trends
Why socio-technical?Trends x3
Influencing factorsObservable evidenceHow to take advantage
![Page 23: Alastair Cole: The Changing Nature of Culture](https://reader033.vdocument.in/reader033/viewer/2022042907/587ba9be1a28ab81758b69f3/html5/thumbnails/23.jpg)
@AlastairCole @InnovRamble@CXScore
Communications crunchTrend 1
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@AlastairCole @InnovRamble@CXScore
Communications crunch
Accelerating evolution of language
Modern time
pressures/ choices
Comms crunch+ =
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@AlastairCole @InnovRamble@CXScore
4,500 years of linguistic evolution
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@AlastairCole @InnovRamble@CXScore
The world's first truly global language?
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@AlastairCole @InnovRamble@CXScore
Face-sensitive signal‘N170 event-related potential’ triggered by :)
Neuroplasticity in actionOur brains process emoticons using ancient signals
Culturally-created neural responseWe integrate learned responses and innate ones
Digital is becoming human
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@AlastairCole @InnovRamble@CXScore
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@AlastairCole @InnovRamble@CXScore
Language is data
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@AlastairCole @InnovRamble@CXScore
Communications crunch
Taking advantage…
Find the new ritualsAccelerating change of communication habits = opportunities
Experiment with new formats of storytellingPlay with emerging formats and test new kinds of content
placement
Create concentrated communicationDeliver more value in less time (the detail REALLY counts)
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@AlastairCole @InnovRamble@CXScore
Extreme connectivityTrend 2
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@AlastairCole @InnovRamble@CXScore
Extreme connectivity
Web 3.0 has arrived
Device explosion &
onboard tech
Extreme connectivity+ =
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@AlastairCole @InnovRamble@CXScore
Perfect moments
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@AlastairCole @InnovRamble@CXScore
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@AlastairCole @InnovRamble@CXScore
Connected home
The average UK home has 19 tech devices (July 2014)
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@AlastairCole @InnovRamble@CXScore
Dolmio Pepper HackerTechnology is best when it brings people together
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@AlastairCole @InnovRamble@CXScore
Extreme connectivity
Taking advantage…
Be in a state of continuous listening and learningUnderstand the true context of your customer interactions
Put customers in controlAllow them to change easily the way they engage with you
Extend beyond pure digitalExperiment with physical products
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@AlastairCole @InnovRamble@CXScore
Power partnershipsTrend 3
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@AlastairCole @InnovRamble@CXScore
Power partnerships
Established services and
products
Open and fast digital
transactions
Power 2 partnership
s+ =
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@AlastairCole @InnovRamble@CXScore
Compound travel services
The Vane Dufl
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@AlastairCole @InnovRamble@CXScore
Richard Van As
Robohand
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@AlastairCole @InnovRamble@CXScore
Nao teaching robot
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@AlastairCole @InnovRamble@CXScore
PulsePoint
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@AlastairCole @InnovRamble@CXScore
Power partnerships
Taking advantage…
Stand on the shoulders of giantsExisting tech/data automation can get the basics done quicker
Look for/be open to mash-up opportunitiesExperimentation and co-creation leads to unintended
consequences
Purpose motivatesSocially-beneficial initiatives attract resources
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@AlastairCole @InnovRamble@CXScore
Power partnerships
Taking advantage…
Stand on the shoulders of giantsExisting tech/data automation can get the basics done quicker
Look for/be open to mash-up opportunitiesExperimentation and co-creation leads to unintended
consequences
Purpose motivatesSocially-beneficial initiatives attract resourcesMove mountains!
Let’s work together and use tech to create a better society
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@AlastairCole @InnovRamble@CXScore
3 cultural trends influencing our socio-technical evolution
About meCultural trends
Why socio-technical?Trends x3
Influencing factorsObservable evidenceHow to take advantage
![Page 47: Alastair Cole: The Changing Nature of Culture](https://reader033.vdocument.in/reader033/viewer/2022042907/587ba9be1a28ab81758b69f3/html5/thumbnails/47.jpg)
@AlastairCole @InnovRamble@CXScore
bit.ly/socio-technical
3 cultural trends influencing our socio-technical evolution
My challenge to you…Tweet me the trend you’re most excited about:
#commscrunch#extremeconnectivity#powerpartnerships
@AlastairCole
@InnovRamble
@CXScore