alawar at a glance

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901 N. Pitt Street, Suite 325, Alexandria, VA 22314, USA www.alawar.com AT-A-GLANCE About Alawar Entertainment Founded in 1999, Alawar Entertainment specializes in the development, publication and distribution of casual games, reaching audiences in over 60 countries worldwide. The company is the leading distributor of casual titles in Eastern Europe and has published more than 100 casual PC games globally, including some of the industry’s leading downloadable series like Farm Frenzy ® , Craze ® and The Treasures of Montezuma ® . Alawar recently extended its offerings onto the iPhone ® , PLAYSTATION ® 3, Nintendo DS ® and Mac ® gaming platforms, and in 2010 plans to enter the social games and MMO markets as well as expand onto other leading-edge platforms. Alawar games Platforms Localizations Chinese Italian English Japanese French Korean German Russian Hebrew Spanish +9 more European languages Alawar today Alawar is a premier casual game publisher. In 2009 Alawar Entertainment published 24 casual downloadable games for PC, one MMO game, 8 titles for iPhone® and 2 games for Sony PLAYSTATION® 3. In addition, company created over 100 localized version of popular titles, translated to 12 languages; Alawar is the leading distributor of casual games in Russia. More than 350 Web sites in Russia use Alawar’s solution to sell casual games, including major portals; Alawar distributes casual games via own websites and exclusive channels in Finland, Germany, Ukraine, Poland and other countries of Eastern Europe. Distribution Through Alawar-owned and operated Web sites; Through more than 60 online distribution partners worldwide; Through more than 30 CD publishers in 25 countries. Casual games by the numbers According to the Casual games Association, the international casual games market reached $2.7 billion in 2009; More than 250 million people play casual games; Casual games are available in more than 30 countries; The average casual game player is a 35-year-old female; The Russian casual games market reached $32 million in 2009 and is expected to hit $40 million in 2010. Russian Internet users bought over 5.3 million copies of casual games in 2009. Development facility Five internal game studios: +30 independent development partners + more than 90 games

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Short presentation of Alawar Entertainment company.

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Page 1: Alawar At A Glance

901 N. Pitt Street, Suite 325, Alexandria, VA 22314, USA

www.alawar.com AT-A-GLANCE

About Alawar EntertainmentFounded in 1999, Alawar Entertainment specializes in the development, publication and distribution of casual games, reaching audiences in over 60 countries worldwide. The company is the leading distributor of casual titles in Eastern Europe and has published more than 100 casual PC games globally, including some of the industry’s leading downloadable series like Farm Frenzy®, Craze® and The Treasures of Montezuma®. Alawar recently extended its offerings onto the iPhone®, PLAYSTATION®3, Nintendo DS® and Mac® gaming platforms, and in 2010 plans to enter the social games and MMO markets as well as expand onto other leading-edge platforms.

Alawar games

Platforms

Localizations Chinese Italian

English Japanese

French Korean

German Russian

Hebrew Spanish

+9 more European languages

Alawar todayAlawar is a premier casual game publisher. •In 2009 Alawar Entertainment published 24 casual downloadable games for PC, one MMO game, 8 titles for iPhone® and 2 games for Sony PLAYSTATION® 3. In addition, company created over 100 localized version of popular titles, translated to 12 languages;

Alawar is the leading distributor of casual games •in Russia. More than 350 Web sites in Russia use Alawar’s solution to sell casual games, including major portals;

Alawar distributes casual games via own •websites and exclusive channels in Finland, Germany, Ukraine, Poland and other countries of Eastern Europe.

DistributionThrough Alawar-owned and operated Web sites;•

Through more than 60 online distribution •partners worldwide;

Through more than 30 CD publishers in 25 •countries.

Casual games by the numbers

According to the Casual games •Association, the international casual games market reached $2.7 billion in 2009;

More than 250 million people •play casual games;

Casual games are available in •more than 30 countries;

The average casual game •player is a 35-year-old female;

The Russian casual games •market reached $32 million in 2009 and is expected to hit $40 million in 2010. Russian Internet users bought over 5.3 million copies of casual games in 2009.

Development facilityFive internal game studios:

+30 independent development partners

+ more than 90 games