Alberta Development Day

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Image Source: Edmonton Journal

TACTIC 1: Regional Forums

8 Forums completed from May 15 to June 2 • 135+ participants • Presentations from ATAC, ACT, Travel AB, local DMO

and an Aboriginal Capital Corp.’s

TACTIC 1: Regional Forums

Collected research and feedback 3 ways: 1) Discussions during the regional forums 2) Feedback forms filled out by the forum

participants 3) Online follow-up survey

Over 130 responses collected from Indigenous entrepreneurs and community representatives from the north, central and south regions of Alberta

Research ResultsMost common discussion topics raised by forum participants:

1) Access to Capital 2) Training & Capacity Development 3) Commitment to Authenticity and Cultural Protocol 4) Partnerships – Indigenous and non-Indigenous 5) Marketing 6) Need for Leadership 7) Business Planning/ Start-Up 8) Understanding Tourism – need for education

Research Results

Forms of Support most often listed in the feedback forms (% of respondents):

1) Training, Education, Awareness – (31%)

2) Access to Capital/Financial Support – (18%) 3) Marketing of Indigenous Tourism – (18%) 4) Product Development and Business Planning – (14%) 5) Authenticity, Protocol and Cultural Respect – (13%) 6) Partnerships and Tourism Industry/Government

Support – (10%) (totals add up to >100% as respondents could supply more than one example)

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Research Results

The top five most successful forms of Indigenous tourism offered are (in order):

1) Workshops and Cultural Training 2) Outdoor Adventure 3) Retail 4) Accommodations 5) Special Events & Festivals

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Identify ChampionsCritical step: identifying Indigenous tourism champions NORTHERN ALBERTA:

Ron Sturgess, Ft. McMurray; aurora, camping, ATV’s/ snowmobiles Robert Grandjambe, Fort Chipewyan; fishing/hunting guide

CENTRAL: John Ritchie, Lac La Biche Native Friendship Centre Charmaine Larsen, Sucker Creek FN, Business owner Joe Urie, Jasper, hiking guide Brenda Holder, Canmore, wilderness guide, cultural guide training

SOUTH: Dion Redgun, Siksika Nation, tipis, hunting guide, cultural teachings Hal Eagletail, Tsuut’ina Nation; tours, drum and dance, event Emcee Tim Patterson, Accredited hiking and interpretive guide

Video – Indigenous Voices Alberta

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Alberta Development Day