alberta’s health & wellness magazine · alberta’s health & wellness magazine 2017 &...

applemag.ca

applebe healthy • be well • be informed

Alberta’s health & wellness magazine

2017 & 2018media kit and rate card

2 APPLEmEdiA kit 2017 & 2018

READERSHIP

Apple is Alberta’s health and wellness magazine and delivers information to an estimated 520,000 readers an issue. This quality consumer magazine is published four times a year by Alberta Health Services, with 140,000 copies distributed in more than 2,000 locations across the province. Our original, friendly, practical content helps Albertans better understand and manage their and their families’ health.

Helping Albertans know more about their health

Apple HIgHlIgHtS• Published four times a year:

spring, summer, fall and winter

• More than 60 per cent of Apple’s production is funded by partnerships, sonsorships and advertising revenue

• We estimate our readership is two million Albertans a year.

SPONSORS Apple is pleased to acknowledge its partners:

Founding Partner

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We talk about health in a straightforward way. Our content is 100 per cent original and vetted by health experts from across the province. We strive to be friendly, understandable and trustworthy. We aim to be creative and memorable. And we work to change how readers think and act about health. Their health. Their family’s health. And their community’s health.

The supporting pillars of our content include: • A strong focus on early childhood development, brain

development and the roots of mental illness, addiction and other illnesses

Understanding the roots and influences of health

• A realistic approach to lifelong health; we resist quick fixes • We don’t “should” on people—we support rather than tell

them what to do. We offer advice not orders.• Guidance and direction from a standing editorial council and

community partners • A commitment to remove the barriers, stigmas, biases and

misguided notions associated with public attitudes to health, wellness, diseases and illnesses

• We move conversations and understanding about health and wellness forward.

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OUR APPROACH

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Apple Advertising & mArketing/t: 403.828.0226/e: [email protected]

COlUMNS

BItES

Short bursts of seasonal and current healthy tips.

PRAISINg PASSION

Recognizing people who go above and beyond to improve health in their communities.

KEEP IN MIND

A regular conversation on the many elements of mental health.

PARENtS & KIDS

Timely and positive information about pregnancy, early childhood development and parenting.

AlBERtA INNOvAtES

Each issue features 10 pages of research stories from Alberta Innovates.

ACtIvE lIvINg

Advice and tips for being active.

FOOD SIgHt

A two-page spread that delves into the origins and diverse use of a single ingredient grown and readily available in Alberta. Complete with print and accompanying online recipes.

50+

Advice and information on how health changes with maturity.

BUIlDINg BRAINS

In partnership with the Alberta Family Wellness Initiative, we look at how brain development affects individual, family and community health.

YOUtHFUl

A look at the health and safety concerns of youth from six to 26.


APPLE AdvErtising & mArkEting/t: 403.828.0226/E: [email protected]

EDItORIAl CONtENt

SPRING 2017FOOD AND NUtRItION • Understandingouremotionalrelationshipwithfood• Learningtocookatanyage• Howtoeatasyouage• 25foodstotry—andhey—they’rehealthytoo• Howtobuildahealthyplate

SUMMER2017ACtIvE AlBERtANS • WheretowalkinmorethanadozenAlbertacitiesand

towns • Activeandwalkablecommunities—howcommunity

design influences our health • Learningactivelifestyleskills

FALL2017HEAltHY RElAtIONSHIPS • Howtohavearealfriendshipsinthe21stcentury• Talkingaboutyouthsuicide• Understandingphysical,emotionalandsexualconsent• Gettingalongwithyourself

WINTER 2018UNDERStANDINg OBESItY • Understandingobesity• Preventingandmanagingobesityinfamiliesand

communities • Risksandinfluences

Content subject to change

SPRING 2018AWKWARD HEAltH MOMENtS • Mentioningtheunmentionables• Gettingthelowdownonwomen’spelvicfloors

SUMMER2018SUMMER FUN AND SAFEtY • 10reasonstolearntoswim• Picnicsandgrilling101,fromrecipestoinsect

repellents

FALL2018MAN tAlK • Thebuddysystem:guyshelpingguys• Reducingworkplaceinjuries

WINTER 2019ON tHE ROAD • 15waystobeabetterwinterdriver• Warmthoughts:stayingwarmandwarmingup

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Readers gave us loads of insight in their responses to the 2016 Apple Survey. They told they trust Apple because it’s: • Helpful • Informative • Credible • Easy to read • Diverse • Alberta-based • Evidence-based.

More than half of readers use Apple as a practical resource to improve their health. And most readers are loyal, reading Apple four times a year. They are most interested in food and nutrition, research and healthcare innovation, active living, preventing illness and senior’s health.

Reader insight OUR READERS

74 per cent read four issues a year

27 per cent make an annual household income of $45,000 or less and 21 per cent make an annual income of $139,000 or more

21 per cent have children living at home

30 per cent live in Calgary; 18 per cent live in Edmonton

59 per cent were able to recall one or more stories when asked.

52 per cent are looking for health information



SPONSORED CONtENt

Apple’s sponsored content stories can help you reach a large audience. Our team will work with you to create a narrative that’s based on Albertan’s values and translates complex ideas into concepts anyone can easily understand.

Apple prints 140,000 issues four times a year and reaches more than 500,000 readers across Alberta every issue and more than two million every year. Our readership is largely based in Calgary, Edmonton and their surrounding areas. We distribute

Telling your story

Working with the Egg Farmers of Alberta, Apple created a highly original two-page spread that offered a dozen quick facts into the versatility of eggs.

almost 33,000 copies to regular subscribers and more than 92,000 on free newsstands. Apple vast distribution network can help you get more value

from your advertising dollars.When we tell your stories, we reflect human experiences—ones

that people can relate to. These experiences help your audiences better appreciate and recall your messages.

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Apple Talks are a series of community events that bring our stories to life. They connect people to information about their families’ and their communities’ health and give them practical, hands-on health advice. Through Apple Talks, sponsors are able to build relationships with communities across Alberta, generate awareness about health and the work their organization does to support their health. Apple works with health experts from Alberta Health Services

and community partners to offer credible, evidence-based information about parenting, childhood development, active living, healthy eating, seniors’ health, mental health and more. Each talk is tailored to an audience and topic. We strive to give audiences health information in a memorable, engaging way—from presentations to interactive activities to storytelling.

Since 2014, Apple has hosted 34 talks across Alberta and distributed almost 46,000 magazines, including special reprint issues on: healthy kids, healthy seniors, healthy eating and our brain.

Apple Talks continue to grow every year through partnerships with organizations, participating in community events and offering interactive displays and activities. In 2016/2017, Apple will participate in the Kerby Expo, the Calgary Baby & Tot Show,

Bringing stories to life

Grey Matters Conference and the Calgary Horticultural Society’s Garden Show and the Calgary Health Show.

PASt APPlE tAlKS2016 Horticulture Society garden Show Apple partnered with the Alberta College and Association of Chiropractors and Physiotherapy Alberta College + Association to create an interactive gardening health and wellness zone. The zone had 1,500 visitors and around 60 per cent participated in the display. More than 4,000 materials were distributed, including almost 2,000 copies of Apple and 1,000 partner materials.

Kerby Centre Expo Gimbel Eye Centre and Apple hosted the talk “Seeing your future” as part of a sponsored content package; the Alberta Association of Optometrists also participated. Close to 80 people attended the event, which included a 45-minute question and answer session.



PRINt ADvERtISINg

DistributionTotal distribution: 140,000Alberta Health Services sites: 15,000Subscriptions: 32,600Free newsstands 92,000 (51,000 in Calgary and 41,400 in Edmonton)

UNIT 1x 4x 6x

inside Front double Page Spread $12,500 $11,850 $11,260

Regular double Page Spread $11,855 $11,260 $10,700

inside Front Cover $7,250 $7,000 $6,520

inside Back Cover $6,860 $6,520 $6,195

Outside Back Cover NA NA NA

Half Cover Calgary $4,200 $3,900 $3,750

Full Page $6,240 $5,928 $5,630

2/3 Page $4,870 $4,625 $4,390

1/2 Page $3,760 $3,615 $3,435

1/3 Page $2,620 $2,490 $2,360

1/6 Page $1,495 $1,425 $1,350

Ad Deadlines

Rates (Net)

NOTE: Key page and special placement requests can usually be accommodated, but may be charged a 10% premium.

Inquire about our special rates for Calgary, Edmonton and rural regions; save up to 40% off our regular rates.

We also offer a generous discount for not-for-profit organizations.

FOR AdvERtiSiNg ANd PROduCtiON iNquiRiES:denice Hansen, Sales Consultant t: 403.828.0226 e: [email protected]

MoNTh Space MaTerIal oN STaNdS

Spring 2017 January 6, 2017 January 27, 2017 march 1, 2017

Summer 2017 April 1, 2017 April 21, 2017 June 1, 2017

Fall 2017 July 4, 2017 July 21, 2017 September 1, 2017

Winter 2018 October 3, 2017 October 27, 2017 december 1, 2017

Spring 2018 January 5, 2018 January 19, 2018 march 1, 2018

Summer 2018 April 2, 2018 April 23, 2018 June 1, 2017

Fall 2018 July 3, 2018 July 23, 2018 September 1, 2018

Winter 2019 October 2, 2018 October 23, 2018 december 1, 2018

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PRODUCt SPECIFICAtIONS

Ad Dimensions (Inches)

UNIT (wIdTh x heIghT) TrIM lIVe Bleed

Full page 8.25” x 10.75” 7.75” x 10.25” 8.75” x 11.25”

double page spread 16.5” x 10.75” 16.0” x 9.75” 17.0” x 11.25”

1/2 double page spread 16.5” x 5.0” 16.0” x 4.75” 17.0” x 5.25”

2/3 vertical 4.75” x 9.75” n/a n/a

1/2 horizontal 7.25” x 4.75” n/a n/a

1/3 square 4.75” x 4.75” n/a n/a

1/3 vertical 2.25” x 9.75” n/a n/a

1/6 vertical 2.25” x 4.75” n/a n/a

Health Wanted

Single 3.5” x 1.625” n/a n/a

double vertical 3.5” x 3.33” n/a n/a

double Horizontal 7.25” x 1.625” n/a n/a

Calgary Half Cover Front 4.25” x 10.75” 3.75” x 10.25” 4.75” x 11.25”

Calgary Half Cover Back 4.5” x 10.75” 4.0” x 10.25” 5.0” x 11.25”

Double page spread (DPS)

1/2 double page spread

Full page (no bleed)

2/3 V

1/3 SQ

1/2 H

1/3 V

1/6 V

Full page sizing:

Trim size: 8.25" x 10.75"

Livearea: 7.75"x10.25"

Bleed size: 8.75" x 11.25" (includes 0.25" bleed area on all sides)

Sponsored half-cover:

Front trim size: 4.25” x 10.75”Back trim size: 4.5” x 10.25”

Please be advised Apple cannot guarantee 100% colour accuracy and is not responsible for inaccurate information on supplied ads. Partial page ads require a defining border.



PRINt AD REQUIREMENtS

Digital Specifications

Acceptable file format: PdF/X-1a

Colour space: CmYk

image resolution: 300 dpi (at 100%)

image compression: not permitted

maximum ink density level: 300%

Fonts: embedded

Bleeds: 0.25” on all sides of full page ads and 1/2 double page spread ads

Output file resolution: 2400 dpi

Output file frequency: 150 lpi

Output paper width/height: additional 0.5” on all sides (i.e., 9.25” x 11.75” for a full-page ad)

Crop marks: must appear outside the bleed area

Offset: 0.25” or 18 pt

Live matter: 0.25” from the trim on all sides

Rich black: 30C, 99k for text 24 points or more only

Production Specifications

Cover stock: 100 lb. matte text text stock: 50 lb. #4 matte

Cover printing: Offset sheetfed text printing: Offset web

Colour: 4/4 throughout; additional colours available for $2,250 per page per issue

Binding: Saddle stitch

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Extending your reach

ONlINE ADvERtISINg

Print advertisers receive digital advertising at no charge. Ads run throughout the production cycle, at a minimum; page views of the site are currently 388,000 a year, and growing. There were 127,300 page views of the Spring 2015 issue alone. On average, people view 18 pages per visit and spend seven minutes reading articles. Ads are also seen on Apple’s digital magazine app, available for download through the Apple, Google Play and Amazon app stores.

Readers also follow us on Facebook, at facebook.com/applemagca.

Web Ad SizesHorizontal ad: 468 x 60 pixels Side bar ad: 300 x 250 pixelsDPI range: 72 to 120 dpi

NOTE: Interactive and multimedia digital ads are available in most instances.

ADDItIONAl SERvICES Apple offers a number of advertising, sponsorship and partnership opportunities to help you reach your marketing and communications goals.

For publishing and content inquiries:Terry Bullick, Publisher & Editort: 403.943.2892 c: 403.630.3181 e: [email protected]

For advertising and production inquiries:Denice Hansen, Sales Consultant t: 403.828.0226 e: [email protected]

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alberta’s health & wellness magazine · alberta’s health & wellness magazine 2017 &...

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