albright college crossing boundaries the college’s comprehensive campaign advancement office...
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Albright College
CROSSING BOUNDARIES
The College’s Comprehensive Campaign
Advancement Office Presentation
September 20, 2008Karen M. Fitzgerald, Advancement Consultant
The Advancement Team
Alumni Relations – Reunions, events, alumni programming, Lion Diplomats, special events, Alumni Association Board
Development – The Fund for Albright, Major and Planned Gifts, Corporate/Foundations, Research, Prospect Management and Stewardship and Advancement Information Services
College Relations – The Reporter, design, web, marketing and public relations
CROSSING BOUNDARIES
The Campaign for Albright College
CROSSING BOUNDARIES Campaign
Comprehensive Campaign = Annual Fund + Endowment + Capital Projects.
5-7 year timeframe – June 2002 – May 2008.
The quiet phase and the public phase.
A campaign that aligns with the College’s strategic priorities as determined by the Board of Trustees and Administration.
The Capital Campaign Component
The Science Center – the keystone.
The Schumo Center for Fitness and Well Being – a bit of a surprise.
Other viable projects – need the full gift amount to accomplish.
Endowment
Endowments – scholarships, endowed funds, endowed awards and prizes, and the overall general endowment.
The role of planned giving in building endowment.
Boundaries Crossed6/1/02 – 5/31/08
Endowment - $13,328,656
Capital - $19,002,037(Science Hall and Schumo primarily)
The Fund for Albright - $ 8,366,725
CAMPAIGN TOTAL $43,040,283
Annual Fund 101
What is it? - Current-use, operating budget relief for the College. Monies are used in the year they are given.
Who do we solicit? – Alumni, parents, corporations, foundations, businesses, and friends (includes employees) of the College.
Annual Fund 101 (Continued)
What does The Fund for Albright support?– Not the Buildings! – Examples: Library resources, Financial Aid, Salaries,
Athletics, Student Organizations
Gifts may be: – Unrestricted – where needed most!– Restricted – to a specific area
Annual Fund 101 (Continued)
Objectives:– To increase financial support for budget.– To increase the alumni participation rate (% of alumni
who donate to Albright).
FY0809 Annual Fund Goal = $1.2 million with a 24% alumni participation rate
Various programs/marketing Personal Visits
The Fund for Albright Programs
Student Phonathon
What is it? Runs during Fall and Spring semesters.
– Receive pledges/gifts annually of more than $380,000 for The Fund
Helps to raise awareness and support Keep the Albright community informed about
college news and needs
Young Alumni
Graduates of last 10 years (1999-2008)
Giving Society = President’s Council Status– $100 for every year since graduation
Class of 2008 = $100
Class of 2007 = $200
Class of 2006 = $300
Senior class gift program. Refurbish walkways around campus. Starting with the Pond. Those who donate $100 receive their names on a
large paver.
Senior Walkway Legacy
Senior Walkway Legacy (Continued)
Class of 2007 33% participation Pledged $7,931
Class of 2008 34% participation Pledged $10,372
Undergraduate Awareness
Educate current students about the importance of philanthropy.
Thanks-for-Giving Week– Held the week prior to Thanksgiving break.– Booths around campus in high traffic areas.– Ask students to write “thank-you” notes to donors.
Thank A Donor Week – Spring Semester May– An opportunity to highlight current faculty, administrators, students
who support The Fund for Albright.
Additional Annual Fund Dept. Responsibilities
Personal Visits Direct Mail/Online
Solicitations B&I Campaign President’s Council Program Reunion support Parent Programming
Questions/Comments?