Album Cover and Tour

Poster AnalysisPresented by Charles Mossman

Album

Covers

Typical Conventions –

Album/CD Cover

• Main Image

• Artists Name

• Album Name

• Logo

• Close Ups

This is the name of the artists

in who is being promoted to

the demographic . The Title “Ed

Sheeran” will help stimulate a

popular and attracting figure in

regards to the artists reputation

in the music industry. A wider

range of the demographic

population who comes across

the album cover will become

more familiar with the artist.

The overall physical appearance of the

star is represented from a close up

shot who seems to take-up most of

the album cover itself. This could

possibly connote that he is seen as

having a dominant and significant role

in regards to the artists representation

and career in the music industry

helping to promote his figure.

In terms of graphology, the font and text style

signifies an informal approach. This suggests

how this album covers is suited towards the

genre of indie/pop and therefore more suited

towards a demographic of young people.

This symbol marked on the album

cover could help connote a certain

identification in regards to the

artist making him seem more

recognisable when the symbol

appears elsewhere

A persuasive feature added to the album cover which is used to answer and display

what this media product has to offer its audience. In this case this album cover quotes

“The BRIT Awards winning multi platinum debut album” which implies that the product is

offering and promoting a well known and popular artist who is recognised internationally.

This would give the audience the insight that they are buying a product worth while.

The Orange housestlye helps to

reveal the artist personality and

characteristics. For example the

colour orange could possibly

connote joy, enthusiasm and

attraction which may suggest the

theme of the artist songs.

The front image used here

displays the artist of the album.

His body language and head

tilted down may indicate that he

is vulnerable. The

representation may connote

that he is also passionate about

his music and possibly his

songs may provide an

emotional response to the

audience.

The mise en scene such as

the artist costume appears

causal but neat which may

imply that the artist may much

so care about his appearance.

The text displayed has a

very simple font on front of

the album cover in

comparison to other album

covers such as Ed Sheeran.

The simplicity may help the

audience to concentrate

more upon the artist figure

rather then the songs ,

stimulating a very important

and dominant figure.

The coloured theme has a

faded grey scale

housestlye. This may also

help the audience to identify

and recognise his personal

identity in regards to being

different from other artists. It

may imply a certain mystery

in his music.

Tour

Posters

Typical Conventions – Tour

Poster

• Band/Artist Name

• Tour/Album Name

• One Main Image

• Event Dates

• When it goes on Sale

• Where you can Buy it

This is the main image which displays

the artist being promoted. This helps

the demographic to make a link

between them. The image shown also

display a similar graphlogical outlook

in regards to the album which would

aid in merchandising.

This display the name of

the artist so the audience

can clearly identify the

artist who is being upheld.

It is presented in a large,

clear bold font so that this

feature is clarified. This is

normally the main element

of the poster

Tour dates presented to the

audience. Used to advertise

the live show and ticket sales.

Logos used as sponsors

which would help to give the

tour poster a professional

outlook.

There is a certain black and yellow house

style to the tour poster which is similar

from the artist most recent album. These

colours would help to give the artist a

professional outlook making him seem

more appealing and attractive to the

target demographic. Yellow and black

would give the connotation of an

overpowering and dominant figure in this

case which would imply that this artist

has a high level of importance within the

music industry.

This can clearly be seen as the

main image of the tour poster as

the artist is taking up most of the

poster himself. This clearly show

to the audience that he is the

artists being promoted.

The tour poster uses a similar

housestlye in regards to the most

recent album which would help in

the promotional aspect of it as well

as well as the artist.

The name of the artist is clearly stated

on the tour poster. This is presented in

a larger font compared to the other

parts of the text so the audience can

clearly see who and what artist is on

tour.

Dates and locations as

to where the artist will

be touring.

The use of the higher key lighting

and lower key lighting used upon

the artists body would impose an

important outlook and help the

audience to divert their attention

more upon the artists himself. This

representation may connote that the

artist is revealing himself in regards

to his life experiences.

Logos used as

sponsors