alcohol term paper

Upload: rbhatter007

Post on 05-Apr-2018

217 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 Alcohol Term Paper

    1/30

    Introduction

    The use of Alcohol as drink is an age old story in India and it appears thatthe technique for fermentation and distillation was available even in Vedic

    Times. It was then called Somarasa and was used not only for its

    invigorating effect but also in worship. To date, not only has the

    consumption of alcohol been continued but it is an integral part of the

    ayurveda system of medicine.

    Alcohol is one of the commonly consumed intoxicating substances in India.

    It has traditionally been drunk in tribal societies, although it has won

    increasing Social acceptance among other groups, urban males being theprime example. It is easily available and widely used, especially at festivals

    such as Deepawali and Holi. At the Moment the use of Alcohol is infrequent

    among women who also tend to resist the habit among male family

    members.

    Between 15 and 20 percent of Indian People Consume Alcohol and, over

    the past twenty years, the number of drinkers has increased from one in

    300 to one in 20. According to The Hindustan Times, it is estimated that of

    these, 5 percent can be classified as alcoholics or alcohol Dependent. ThisTranslated into about five million people addicted to alcohol.

    Of what is actually consumed, the Intake of Indian Made Foreign

    Liquor(IMFL) is growing at a considerable rate of 15 percent a year. Again,

    The Hindustan Times says that 65 percent of the Indian Liquor Market is

    controlled by Whiskey manufacturers. The State of Kerala stands first in

    per capita consumption of liquor at 8.3 liters followed by Punjab - 7.9 Liters.

  • 7/31/2019 Alcohol Term Paper

    2/30

    INDIAN LIQUOR BRANDS

    The Varieties of Alcohol Manufactured for Consumption in India are:

    1. Beer

    2. Country Liquor

    3. Indian Made Foreign Liquor (IMFL)

    4. Wines

    Indian Liquor Brands have registered significant growth in recent years some of the top Indian Alcohol Brands showing an increase of as much as

    50% in Sales (2006-2010). United Breweries registered an increase of

    nearly 20 percent in Sale in the year 2006-2007.

    Background

    Beer began to be exported to India in the early days of the British Empire,

    including porter and India Pale Ale, also known as IPA.

    The first brewery in India was set up in Kasauli, in the Himalaya Mountains,

    near Shimla, in the late 1820s by the Englishman Edward Dyer. Dyer's

    brewery produced Asia's first beer, called Lion. The brewery was soon

    shifted to nearby Solan (close to the British summer capital Shimla), as

    there was an abundant supply of fresh spring water there. The Kasauli

    brewery site was converted to a distillery which Mohan Meakin Ltd. still

    operates. Dyer set up more breweries at Shimla, Murree, Rawalpindi and

    Mandalay.

  • 7/31/2019 Alcohol Term Paper

    3/30

    Another entrepreneur, H G Meakin, moved to India and bought the old

    Shimla and Solan Breweries from Edward Dyer and added more at

    Ranikhet, Dalhousie, Chakrata, Darjeeling and Kirkee. In 1937,

    when Burma was separated from India, the company was restructured with

    its Indian assets as Dyer Meakin Breweries, a public company onthe London Stock Exchange. Following independence, in 1949 N.N. Mohan

    took over management of the company and the name was changed to

    Mohan Meakin Ltd. The company continues to produce beer across India

    to this day and Lion is still available in northern India. Lion was changed

    from an IPA to a lager in the 1960s, when due to East European influence,

    most brewers in India switched from brewing Ales to brewing lagers. Today

    no brewer in India makes India Pale Ale. All Indian beers are either lagers

    (4.8% alcohol such as Australian lager) or strong lagers (15 % alcohol -such as Australian Max super strong beer). In various parts of north-

    eastern India, traditional rice beer is quite popular. Several festivals feature

    this nutritious, quite intoxicating, drink as part of the celebrations. The rice

    is fermented in vats that are sometimes buried underground. Elephants are

    known to attack villages, with the primary agenda of drinking from these

    vats. Following one such raid in north-eastern India, a police officer in

    Dumka was quoted in the press as saying: "Tribals who love rice beer brew

    the liquor at home. Elephants too are fond of this beer. Often it is found

    that, attracted by the strong smell of the liquor, wild elephants tear down

    the tribal houses where the brew is stored."

    Viticulture was believed to have been introduced to India by Persian traders

    sometime in the 4th millennia BC. Historians believe that these early

    plantings were used mostly for table grapes or grape juice rather than the

    production of an alcoholic beverage. During the Vedic period of the 2nd

    and 1st millennia, the Aryans tribes of the region were known for their

    indulgence of intoxicating drink and it seems probable that wine was a

    present beverage. The religious text of the Vedas mentions at least one

    alcoholic drink that may have been wine related-sura which seems to have

    been a type ofrice wine that was fermented with honey. The first known

    mentioning of grape-based wines was in the late 4th century BC writings

  • 7/31/2019 Alcohol Term Paper

    4/30

    of Chanakya who was the chief minister of Emperor Chandragupta Maurya.

    In his writings, Chanakya condemns the use of alcohol while chronicling the

    emperor and his court's frequent indulgence of a style of grape wine known

    as Madhu.

    In the centuries that would follow, wine became the privileged drink of

    the Kshatriya or noble class while the lower caste typically drank alcohol

    made from wheat, barley and millet. Under the rule of the Muslim Mughal

    Empire, alcohol was prohibited in accordance to Islamic dietary laws.

    However there are written reports about at least one Mughal

    ruler, Jahangir, who was fond of brandy wine. In the 16th century,

    Portuguese colonists at Goa introduced port-style wine and the production

    of fortified wines soon spread to other regions. Under British rule during

    the Victorian era, viticulture and winemaking was strongly encouraged as a

    domestic source for the British colonists. Vineyards were planted

    extensively through the Baramati, Kashmir and Surat regions. In 1883 at

    the Calcutta International Exhibition, Indian wines were showcased to a

    favorable reception. The Indian wine industry was reaching a peak by the

    time the phylloxera epidemic made its way to country and devastated its

    vineyards.

    It was a long road for the Indian wine industry to recover from thedevastation at the end of the 19th century. Unfavorable religious and public

    opinion on alcohol developed and culminated in the 1950s when many of

    India's states prohibited alcohol. Vineyards were either uprooted or

    encouraged to convert to table grape and raisin production. Some areas,

    like Goa, continued to produce wine but the product was normally

    very sweet and highly alcoholic. The turning part of the modern Indian wine

    industry occurred in early 1980s with the founding of Chateau Indage in the

    state ofMaharashtra. With the assistance ofFrench winemakers, Chateau

    Indage began to import Vitis vinifera grape varieties like Cabernet

    Sauvignon, Chardonnay, Pinot blanc, Pinot noir and Ugni blanc and started

    making still and sparkling wines. Other wineries soon followed as the

    emergence of India's growing middle class fueled the growth and

    development of the Indian wine industry.

  • 7/31/2019 Alcohol Term Paper

    5/30

    LITERATURE REVIEW

    Highlights of Indian Alcohol Industry

    The Indian alcoholic drinks market generated total revenues of $13.9 billion

    in 2009, representing a compound annual growth rate (CAGR) of 12.5% forthe period spanning 2005-2009.

    The Indian beer market generated total revenues of $4 billion in 2009,

    representing a compound annual growth rate (CAGR) of 20.3% for the

    period spanning 2005-2009.

    The Indian wine market generated total revenues of $254.2 million in 2009,representing a compound annual growth rate (CAGR) of 20.4% for the

    period spanning 2005-2009.

    Potential of Liquor Market in India

    It is Indias Potential for Whiskey it accounts for about 60 percent of theIndian Made Foreign liquor (IMFL) market and other spirits such as Rum

    and Vodka that is attracting MNCs to India. They reckon that India is a big

    and growing market with a weakness for spirits, especially whiskey.

  • 7/31/2019 Alcohol Term Paper

    6/30

    This is not surprising considering that in the wake of the reforms, as the

    social transformation gathered momentum and global consumption

    patterns get increasingly assimilated, the countrys moral fabric is

    loosening. Drinking liquor has rapidly Gained acceptance and is no more

    taboo even among the conservative middle class but whose attitudeshave changed with improved standard of living. Liquor Companies have

    been quick to latch on to this trend. Groupe Pernod Ricard, the worlds fifth

    largest producer of alcoholic beverages, will be introducing new brands for

    the growing middle-class market. In fact, the youth, women and middle-

    class overlapping segments are being targeted by the liquor companies

    looking for growth.

    A good example of this potential is the per capita beer consumption placed

    at half-a-liter for India, in contrast to the Czech Republics consumption of

    half a liter a day. It is also hardly comparable to the very high levels of per

    capita beer consumption in developed and some of the developing

    countries. But the emerging trends are interesting. Strong Beer(alcohol

    content in excess of 5 percent), a category non-existent in developed

    countries, has been growing at about 15 percent in India for the last few

    years, and already accounts for 55 percent of beer consumption. This trend

    is slated to continue. Thus, there is Significant latent demand and vast

    scope for growth in liquor consumption, both in the urban and prosperousrural areas, once the regulatory environment is relaxed.

    A little noticed factor pertains to the gradual, but pronounced, shift of liquor

    consumers to the organized sector. The Indian market has traditionally

    been inclined towards the unorganized sector, which accounts for two-third

    of the liquor consumption in India.

    However, maturing tastes and preferences are making the Indian Liquor

    market more brand-led. This should promote growth in the organizedsector.

  • 7/31/2019 Alcohol Term Paper

    7/30

    Market Metrics

    In a country that still frowns on drinking, about 220 million cases of beer

    and branded liquor were sold last year and annual sales of alcoholicbeverages are growing by about 20 percent annually.

    More than half of India's 1.1 billion population is below the age of 25 years

    and incomes are rising, but strict government controls on advertising,

    manufacturing capacities, distribution, retail and pricing pose a big

    challenge to firms seeking growth.

    An upwardly mobile young population with a propensity to spend isguzzling booze like never before. Consumption of beer has jumped 51%

    from 70 million cases in 2002 to 105 million cases in 2006 while

    consumption of Indian made foreign liquor (IMFL) grew 53% to 115 million

    cases during the period.

    Branded Market Spirits in India is 119 million cases out of which whiskey

    accounts for 55%, Rum 27%, Brandy 14%, Gin 3% and Vodka 1%. Northand West India consumes more of Whiskey and South, more of Brandy and

    Rum. The UB Group (35%) has a market share of 35% + 13% = 48% after

    merger of spirits division of Shaw Wallace (13%). The key MNCs operating

    in India include Diageo, Seagram and Bacardi. About 80% of Whiskey is

    Sold at Below Rs. 200 per bottle and 1% above Rs. 600. The Indian Liquor

    Market is growing at a rate of about 11% annually. India has quietly

    emerged as the largest international whisky market, toppling the US by

    volume. Industry data for '05-06 suggests that Indian whiskies, non-

    matured alcohols mostly made from molasses, and hence not considered

    whisky by the Scotch Whisky Association (SWA), reported depletions of

    about 60m cases (9-litre each). In comparison, the US recorded combined

    sales of Bourbon, American and Scotch whiskies at 48-50m cases, putting

    it one notch below India.

  • 7/31/2019 Alcohol Term Paper

    8/30

    Indian whiskies account for 98% of domestic whisky consumption, reporting

    8-10% growth annually, which makes it one among the fastest growing

    whisky markets anywhere in the world.

    About 115 million cases of Country Liquor are Sold in the country and the

    growth rate is 0.5%. The Country Liquor market is highly regulated, sold

    generally as a commodity, often Dominated by Cartels, traders get

    disproportionate share of MRP. CL companies predominantly are state

    Centric. E.G. Saraya and Radico in UP, GM Brewey & Vasant Dada in

    Maharashtra, IFB Agro in West Bengal, Som Distillers and Kedia in MP,

    Glenn in Haryana etc. Andhra Pradesh, Karnataka and Tamil Nadu haveabolished RS based CL in favor of Cheap ENA based IMFL. UP(19.5),

    Maharashtra(19.3), Karnataka(13.6), Punjab(10.2) & Haryana(9.4)

    Consume 63% of the Total CL.

    The Indian Beer Market is 93 million cases and has grown at 5.54% p.a

    over 2003-2005. Several parts of India are showing much higher Growth

    Rates. Five States, Andhra Pradesh(18.3), Maharashtra(16.2), TamilNadu(9.0), Karnataka(9.0) & Rajasthan(5.6) account for 63% of total beer

    consumption and top ten states for 85%. Indian Beer Industry due to

    merger and acquisitions is dominated by two top players (i.e. UB and SAB

    Miller together have a Market Share of 75%) and provide attractive profit

    margins due to the consolidated nature of the Industry. Lower Taxes on

    beer, falling distribution margin and prices have contributed to the surge in

    the consumption of beer in India.

    Indians Love their Booze, but beer, it seems, leaves them cold. TheCountry ranks top globally in consumption of whiskey, but its somewhere

    near the bottom in beer drinking. So why is just about everyone in the

    brewing industry scrambling to get a piece of the market?

  • 7/31/2019 Alcohol Term Paper

    9/30

    Pretty small is putting it mildly. Although India boasts the Worlds Second

    most Populous Nation, when it comes to beer it barely figures on the map-

    leaving plenty of upsides for brewers who can get in early. Annual Per

    Capita Consumption is very low estimated at 0.8.

    Major Players in the Industry

    The fast growth in the domestic alcohol market has caught the attention of

    a number of domestic and international firms. That has already drawn the

    likes of top drinks maker Diageo, Pernod Ricard, LVMH's Moet Hennessey

    and SABMiller, with Anheuser-Busch Companies Inc and Danish brewerCarlsberg also firming up entry plans. Liquor major Seagram has most

    recently entered the locally produced wine segment, while the nascent

    industry has also seen an increase in private equity interest this year. In the

    beer business, leading names such as Anheuser-Busch and InBev, to

    name just two, could be potential entrants, what with several breweries

    under construction in the northern States. On the spirits side, Diageo, the

    largest drinks company in the world, has already inked a joint venture with

    Radico Khaitan for a new line of products. In time, choice, it seems, will bethe buzzword for the Indian consumer.

    United Spirits is a good play on the Indian consumption theme, more so

    after the consolidation has bestowed on it significant size and scale. But

    the stock's sharp run-up in the homestretch to the completion of the

    restructuring exercise warns to adopt a cautious stance. An entry into the

    stock on dips from the current level can be made.

    The complexion of the liquor business in India changed with the UB Groupfinally acquiring the spirits businesses of both Shaw Wallace and

    Herbertsons. These two outfits, along with a few more, have been folded

    into McDowell's to form United Spirits, which will control about 50 per cent

    of the total spirits market. Apart from giving the business scale, the

    acquisition also provides the UB Group combine with enough headway to

  • 7/31/2019 Alcohol Term Paper

    10/30

    change it cost structure, be it in rationalizing facilities, phasing out tail-end

    brands or optimizing advertising expenses.

    The UB Group is keen on taking a "re-look" at its manufacturing activities

    as part of the group's plan to become a global leader in spirit business.According to the President & Chief Financial Officer of the UB Group, Ravi

    Nedungadi, "We have an aggressive plan in the spirits business. In fact, $1

    billion have been earmarked for overseas acquisition." He indicated that

    the group was considering the possibility of acquiring a scotch whisky-

    making unit in Scotland. Similarly, it was on the lookout for vineyards in

    South Africa and Australia.

    Investors can consider buying into Radico Khaitan in small lots. Thecompany has made significant strides over the past few years and has a 12

    percent market share. Radico Khaitan had stated that I the year (2006-07)

    and(2007-08) they expects the topline to grow by 25 percent in turnover,

    and the bottom line by 20-25 percent. At the moment the company has no

    active plans for manufacturing wine in India; "the wine market is not large, it

    is only half-a-million cases or 5 percent of the total liquor market which is

    100 million cases. In 3-5 years, Radico is to become an Indian company

    with a very strong global presence.

    Other Major Wine Competitors in India are:

    1. Vintage Wines

    2. Grover Vineyards

    3. Renaissance Wines

    4. Indie Wines

    5. Sankalo Wines

    6. Vivivola Wines

  • 7/31/2019 Alcohol Term Paper

    11/30

    Manufacturing Process:

    Beer:

    Ingredients:

    The watermust be pure, with no trace of bacteria. This is vital, because it

    allows the other ingredients to release all their flavour. 95% of breweries

    have their own spring or natural well.

    Barley is a cereal that offers a key advantage: it can be preserved for a

    long time after harvesting. In order for barley to be used in the making of

    beer, it must first be malted. It is malted barley that gives beer its

    characteristic colour and taste.

    A number of other cereals are used in the brewing of certain types of beer:

    oats, corn and wheat.

    Hops or "green gold" come from a climbing plant with male and female

    flowers; only the female flowers are used. There are various varieties,

    ranging from very bitter to aromatic. Hops grew naturally in our regions in

    ancient times, and this plant has been used by brewers since time

    immemorial. It could be replaced by mixtures of aromatic herbs, in

    particular rosemary and thyme, which had the same preserving effect as

    hops but of course gave the resulting beverage a quite different flavour.

    Yes, it is hops that give beer its characteristic bitterness, and this plant

    became so successful that in the 18th century all varieties of beer

    contained hops.

  • 7/31/2019 Alcohol Term Paper

    12/30

    Yeasts transform the sugars in the must into alcohol and carbon dioxide.

    The type of yeast used varies according to the type of beer. There was a

    time when man had no control over yeasts in beer. Louis Pasteur was able

    to explain their role in the brewing process, and yeast culture was

    developed thanks to the work of the Danish scientist Hansen. Nowadaysthere are two main varieties of yeasts that are used in brewing:

    saccharomyces cerevisiae and saccharomyces carlsbergensis (bottom-

    fermenting).

    Certain other products are used in the making of beer, in particular spices:

    coriander, ginger, cloves, sage, fennel, mustard seeds, aniseed, cinnamon,

    etc.

    Process:

    Malting: the conversion of barley grain into malt

    The purpose of this process is to encourage the barley grains to germinate

    so that they can be used in the making of beer. This involves immersing the

    grains in water then leaving them to germinate for about five days before

    arresting the germination process using hot air to dry them at around 65C

    (kilning). This interruption is necessary to retain some sugar for the brewing

    process. The malts will develop a different flavour and colour depending on

    the duration and temperature of kilning. These differences will be reflected

    in the qualities of the different beers. Germination causes the secretion of

    enzymes which, when the malt is dissolved in water, will convert the starch

    into sugars and the proteins into amino acids.

    Brewing: the production of must

    The malt grains are first crushed (grinding) so that they will dissolve readily

  • 7/31/2019 Alcohol Term Paper

    13/30

    in water. Hot water is then added to this grinding process (35-50C). The

    temperature of the water is gradually increased to 75C. At this

    temperature, the enzymes start to work and convert the starches into

    sugars and the proteins into amino acids (which, of course, are essential

    for the yeast). This mixture produces a very hot sweet tea-like juice. It isthen naturally filtered (the first filtration) through the husks of the crushed

    barley grains at the bottom of the vat. This produces a liquid, the "must".

    The dry residue, which is referred to as the "draff", is generally used as

    cattle feed. Hot water is usually added two or three times, then the mixture

    is filtered to extract as much sugar as possible. The filtered must is then

    transferred to boiling vats, where the hops are added (110 to 300

    grams/hector liter). Sugar can be added at this stage. Depending on the

    type and quantity of sugar, a hundred different varieties of beer can beobtained. The heating process sterilizes the must by killing off the

    enzymes. The must is then cooled to allow the yeast to germinate.

    Fermentation: the addition of yeast

    Fermentation is achieved by adding yeast to the cooled must. This converts

    the sugar into alcohol and carbon dioxide. This process is what mainly

    determines the taste of the beer. Belgium is the only country that uses

    three main types of fermentation, according to the type of yeast and the

    fermentation temperature:

    Bottom fermentation produces beer of the Pils type (from the Czech city of

    Pilzen). The process takes between 6 and 10 days. It is called bottom

    fermenting because at the end of the fermentation process the yeasts settle

    at the bottom of the vat. This process involves the use of active yeasts of

    the saccharomyces carlsbergensis type between 8 and 10C.

    Top fermenting, or traditional fermenting, takes no more than 5 days and is

    carried out with yeasts of the S. cerevisiae type, which are active between

    15 and 25C. It is called top fermenting because the yeasts work on the

    surface of the must and forms a thick, foamy layer.

    Spontaneous fermentation (used to produce Lambic and Gueuze) is

    specific to the Brussels area. It involves around a hundred microorganisms

    (yeasts, bacteria, etc.) which are characteristic of the atmosphere of the

    valley of the river Senne. After boiling, the lukewarm mixture is pumped into

  • 7/31/2019 Alcohol Term Paper

    14/30

    open vats in the brewery loft. It is left there all night to cool and to allow the

    wild yeasts and bacteria to germinate the must. No more yeast is added by

    the brewer. The product obtained is called Lambic.

    The final stage: the personal touchMany brewers add different substances to give their beer a characteristic

    flavour. However, the composition of these substances is one of the many

    aspects of brewing that are protected by trade secrecy. However, we do

    know that they can include real fruit, fruit syrup, spices, different types of

    sugars, honey, etc.

    Once the must has fermented, the beer still has to mature. Depending on

    the type of beer, this maturation or secondary fermentation process can

    last anywhere between one week and several months (and even 3 yearsfor Cantillon Gueuze). The aim of this process is give the beer time to

    mature and to clear by letting the yeast settle, to saturate it with carbon

    dioxide and to give it more flavour. The beer is then filtered, except in the

    case of beers that undergo secondary fermentation in the bottle, as is the

    case with Trappist beers, to allow the flavour to continue to mature.

    Beer Manufacturing Process Flowchart:

  • 7/31/2019 Alcohol Term Paper

    15/30

    Whiskey:

    Ingredients:

  • 7/31/2019 Alcohol Term Paper

    16/30

    The barley is at the base of all the process. The quality of the barley has a greatinfluence on the quality of the end product.The barley being used for the production of whisky is carefully selected. It is afterall the basic ingredient which will determine the quality of the whisky which will besold years later. This selection was traditionally the job of the manager of thedistillery.Most of the distilleries nowadays buy their malt in a malting plant (for economicreasons), this selection is done less and less by the distillery managers, but wellby the persons in charge at the malting plant. However, the maltings must respectprecise requirements from the distilleries, in order to let them produce their whiskyproperly, and on the same way year after year.

    Wateris another of the most important ingredients in the making process ofwhisky.The quality of the whisky depends on the quality and purity of the water. Water inScotland is famous for its great purity. The difference in taste between the whiskycoming from various distilleries is partly due to the quality of water used.Water in the Highlands is often peaty, which gives it a brownish colour.Substances, deriving from peat, are carried by the rivers which water is used tomake whisky, and contribute often to the original taste of scotch whisky.

    But water is certainly not the only determining factor in the taste of a malt whisky.The manufacturing process is of course very important in the final taste of whisky.Water is used in several steps during the distillation process. First of all, it ismixed to the grinded malt in order to produce the wort. It is also used for coolingthe alcohol leaving the still. Last but not least, water is used to reduce the alcoholat bottling.

    Yeast (brewer's yeast, often mixed with culture yeast) will start the

    fermentation process. The role of yeast is capital. The choice of the yeast is

    part of manufacturing secret of the distilleries.

  • 7/31/2019 Alcohol Term Paper

    17/30

    Process:

    The making process of whisky takes at least 3 years. If a grain (malted or

    not) spirit did not stay for at least 3 years in an oak cask, it does notdeserve the name of whisky. Even worse, it does not have legally the right

    to be marketed under the name of whisky.

    To deserve the name of Scotch, the whisky has to stay for this minimum of

    3 years on the Scottish ground.

    Generally, the whiskies marketed as single malt aged for a minimum of 8 to

    10 years.

    Whisky, just like any other alcohol, is the result of natural chemical

    alterations of sugar. To produce alcohol, we first need to produce sugar.Sugar is potentially present in barley, which grows easily under the Scottish

    latitudes. Many alcohols are made from grapes, but the climate of Scotland

    is not suited for this kind of culture. But the manufacturing process remains

    very similar to the one used in production of alcohol based on other raw

    material.

    1. Malting: Malt is the result of the malting process. The barley is made

    wet and spread on the malting floor to allow the germination process

    to start. A succession of chemical reactions change the starch

    contained in the barley in sugar. Later sugar will change into spirit.

    The malting art consist of finding the right moment to stop the

    germination process: not too late but not too early.

    According to the season, malting takes between 8 and 21 days.Constant attention has to be given to the process. Barley has to be

    turned over regularly to ensure a constant moisture and temperature

    and to control the germination of the barley grains.

    The end of the germination is triggered by drying the germinating

    barley over a fire (kiln). This oven is often heated by peat. The smoke

  • 7/31/2019 Alcohol Term Paper

    18/30

    of the peat fire in the kiln is determining is the taste of many a whisky.

    Germination is stopped by drying the grains above an oven (kiln).

    The kiln on the picture is the one of Laphroaig. A kiln was often fed

    with peat. It is the smoke of the peat fire which gives some whiskies

    their particular flavour.The art of some distilleries is in the correct proportioning of peat used

    to dry the malt. Springbank for instance produces 3 different malts:

    Springbank, Longrow and Hazelburn (which will be available from

    2006). One of the main differences between those 3 products is the

    proportion of peat used for drying the malt. There are also some other

    differences in the distillation process in the case of

    Springbank. Bruichladdich also produces 3 different whiskies with

    different peat levels: Bruichladdich, Port Charlotte and Octomore (thetwo latter's are recent productions, and will not be marketed before

    several years)

    2. Grinding: When the malt is dry, it is grinded to make a kind of coarse

    flour which will be used in the next operations. This flour is

    called grist. Malt grinding is done with a malt mill in the distillery itself.

    3. Brewing: The grist will be mixed with hot water in the mash tun.

    Generally one volume of grist is mixed up with 4 volumes of water. Inthis operation, 3 successive waters are used, at a temperature

    between 63 and 95%. A mash tun can contain up to 25000 litres and

    has a double bottom with thin perforations to let the wort (sugared

    liquid resulting of the brewing operation) flow out, retaining bigger

    parts which will be sold as cattle food. In order to facilitate the

    process, mash tuns have rotating blades. The waste is called draff.

    The first operation, taking about 1 hour, will change the starch in

    fermenting sugars. The mix of water and grist looks like a kind of

    traditional porridge.

    This sugared juice is called wort. The remainders will be brewed 3 to

    4 times, in order to get a maximum of wort. The quality of the wort is

    controlled by the excise men, because it determines the amount of

    spirit which will finally be produced. This is the base of the taxation of

    the distillery.

    http://www.whisky-distilleries.info/Lexique_EN.shtml#Kilnhttp://www.whisky-distilleries.info/Distilleries/Springbank_EN.shtmlhttp://www.whisky-distilleries.info/Distilleries/Bruichladdich_EN.shtmlhttp://www.whisky-distilleries.info/Lexique_EN.shtml#Kilnhttp://www.whisky-distilleries.info/Distilleries/Springbank_EN.shtmlhttp://www.whisky-distilleries.info/Distilleries/Bruichladdich_EN.shtml
  • 7/31/2019 Alcohol Term Paper

    19/30

    4. Fermentation: In order to start the fermentation of the wort, yeast is

    added. The action of the yeast on the sugar of the wort will produce

    alcohol and carbon dioxide. The wort starts bubbling, which will

    sometimes result in strong vibrations of the wash back, despite its

    impressive size. Traditional wash backs are made of Oregonpinewood or scottish larch. However, more and more stainless steel

    wash backs are used nowadays, because they are easier to

    maintain. As result of the fermentation of the wort, a kind of beer with

    a percentage of approximately 8%. Till now, there are no substantial

    differences in the process of making whisky, and the making of beer.

    From now the difference between the process will become obvious.

    Beer will be perfumed with hops, while whisky will be distilled without

    alterations.

    5. Distillation: The distillation is the process used to separate alcohol

    from water and other substances contained in the wash. This is a

    classical operation, and it is the base of each spirit round the world. It

    is used in perfumery too. Distillation is made in stills. The principle is

    very easy: water evaporates at 100% while alcohol does from 80%.

    Alcohol will thus be transformed into vapour and raises into the still

    before water itself begins evaporating.

    The distillation process occurs in two stages in two still with different

    capacity and shape.

    The first distillation occurs in the wash still whose capacity can be

    between 25 and 30.000 litres and transforms the wash in "low wine",

    at about 21 % of alcohol. If the stills were originally heated with a

    naked fire, generally from coal or gas, the current stills are heated by

    a serpentine within the still, where the vapour is circulating.

    The alcohol vapours are cooled outside the still by condensers. The

    traditional condensers were serpentines immerged in a great open

    wooden back, containing cold water.

    Currently, most of the distilleries use vertical tubular condensers,

    because the output is better. Waste of the first distillation is called

  • 7/31/2019 Alcohol Term Paper

    20/30

    "pot ale" or "burnt ale", and is transformed to feed cattle too.

    The low wines resulting from this first distillation are kept in the "low

    wine receiver and will be used as ground for the second distillation.

    The second distillation occurs in a spirit still which is generallysmaller than the wash still, as there is less liquid to process. During

    the second distillation, only the "distillation heart", the part which has

    between 63 and 72% of alcohol will be casked. The heads and tails,

    also called feints, will go to the feint receiver, and reused mixed with

    the low wines of the next distillation.

    To separate the feints from the distillation heart, a spirit safe is used.

    This spirit safe (was) used for the determination of the quantity of

    alcohol produced, to calculate the taxes due by the distillery.

    6. Aging: The distillation process is unique for each distillery using pot

    stills. (Distilleries using Lomond stills - there are very few of them left

    now - can produce several types of whisky.)

    This means that all the whiskies produced by a certain distillery are

    treated on the same way, with the same malt, the same stills on the

    same way by the same people... So, why can they be so different

    from each other? The answer to this question is in the aging process,

    the casks used, the nature of the warehouse, the taste of the air (itseems that a whisky aged in casks stored in warehouses close to the

    sea have a different taste from a whisky aged on some other place).

    Glenmorangie Cellar 13 is a good example of that phenomenon.

    If the surrounding air has a (little) influence on the taste of whisky,

    one must realize that many distilleries bring their casks to some

    central place near Edinburgh for their aging.

    In other words, the influence of the air on the taste of whisky; myth or

    reality?

    There is one thing for sure however, and that is that the role of quality

    of the barley, the making process, and the nature and quality of the

    casks where it was aged is very important. According to some

    specialists, this could be good for 95% of the final quality of a malt

  • 7/31/2019 Alcohol Term Paper

    21/30

    whisky. To have the right to bear the name of whisky, a grain spirit

    (malted or not) must be aged at least for 3 years in a oak cask. Unlike

    Cognac which is stored in new casks, the Scottish always use

    second hand casks.

    7. The Kind of Casks: The oak casks are classified by capacity, and

    the following casks exist:

    A gallon is 4.546 litres The capacity of the casks is approximated.

    PIN 4,5 gallons

    FIRKIN 9 gallons

    KILDERKIN 16 gallons

    BARREL 36 gallons

    HOGSHEAD 54 gallons

    PUNCHEON 72 gallons

    BUTT 108 gallons

    The information about the capacities of the various casks comes from

    the Campbeltown museum. The shape of the casks is mainly due to

    historic reasons, related to storage problems on ships. Sherry wascarried on Spanish gallions, and the slender shape of the butts was

    the best for storing on this kind of ships, while the Portuguese Port

    was stored in a more bulbous cask, which was easier to carry on

    Portuguese merchant ships.

    8. The Finishes : Often whisky is aged for a while in bourbon casks,

    and finishes his aging period in some kind of other cask, in order to

    give is some new fragrances, before bottling. Generally it stays for 6

    to 12 months in another kind of cask. This explains the "wood finish"

    mention on some bottling's. For instance, the 18 yo Glenmorangie

    finishes its maturation in next casks, which is rather uncommon in

    Scotland.

  • 7/31/2019 Alcohol Term Paper

    22/30

    A whisky cask is always a second hand cask. It generally contained

    bourbon (american whiskey made from corn - (maize). Sherry is also

    very popular in the whisky industry. Other casks are used too, like

    Port, Madeira and more rarely Claret (French red wine) or rum, etc...

    Glenmorangie is specialized in "wood finishes" and some of them arevery expensive, probably because of the rarity of the casks.

    However, there is a question about this wood finishes. If the aim is to

    give some new and pleasant fragrances to the whisky, everybody

    knows (at least in the whisky industry circles) that this method is used

    sometimes to hide some distillation errors. Often, the casks are

    warmed up before transferring the whisky, in order to accelerate the

    fragrance transfer. Such practices are not acceptable, because the

    consumer has no way to know about this.

    9. Bottling: Bottling is the last step before putting the whisky on the

    market.

    Unlike wine, whisky does not mature anymore in the bottle. So a 12

    years old whisky stays a 12 years old even 12 years later, and does

    not become a 24 years old one....

    When bottling, some residues are left in the whisky. The effect of thisis that whisky looks "cloudy", and this is not always appreciated by

    the consumer. That's why distilleries found out the "chill filtering",

    which removes all this residues. The problem with chill filtering is that

    it also removes parts of the fragrances and of the taste.

    With the current revival of single malt, more and more bottlers (in

    dependant or official) bottle their whiskies without chill filtering. And

    this makes single malt lovers very happy.

    During bottling, the alcohol percentage is reduced. This is the otheroperation where the quality of water has a great influence on the

    taste of whisky. The minimum percentage of alcohol for whisky is

    40%. Most of the bottles are marketed at this percentage, because

    the excise rights are calculated on the alcohol proportion in the bottle.

    The excise rights are particularly high in Great Britain, but in other

  • 7/31/2019 Alcohol Term Paper

    23/30

    countries they are lower. That's why on the international market,

    whiskies are frequently bottled at 43%.

    For some technical reasons, the ideal percentage for bottling without

    chill filtering seems to be 46%. Most of the non chill filtered whiskies

    are marketed at 46%.

    Often whisky is not diluted when bottled. That's called cask strength

    bottling.

    Generally, the casks are mixed before bottling, to get a more

    standardized product, just like great wines. When the whisky comes

    from just one cask, it is called "single cask".

    Most of the distilleries do not bottle their own whiskies, but let this

    happen at specialized plants. Even if they do not bottle themselves,

    the responsibility of the bottling stays from the distillery. This is called

    "official bottling".

    Whiskey Manufacturing Process Flowchart:

  • 7/31/2019 Alcohol Term Paper

    24/30

  • 7/31/2019 Alcohol Term Paper

    25/30

    WINES:

    Ingredients:

    Wine is an alcoholic beverage produced through the partial or total

    fermentation of grapes. Other fruits and plants, such as berries, apples,

    cherries, dandelions, elder-berries, palm, and rice can also be fermented.The theory that wine was discovered by accident is most likely correct

    because wine grapes contain all the necessary ingredients for wine,

    including pulp, juice, and seeds that possess all the acids, sugars, tannins,

    minerals, and vitamins that are found in wine. As a natural process, the

    frosty-looking skin of the grape, called "bloom," catches the airborne yeast

    and enzymes that ferment the juice of the grape into wine.

    As mentioned above, the wine grape itself contains all the necessary

    ingredients for wine: pulp, juice, sugars, acids, tannins, and minerals.

    However, some manufacturers add yeast to increase strength and cane or

    beet sugar to increase alcoholic content. During fermentation, winemakers

    also usually add sulfur dioxide to control the growth of wild yeasts.

  • 7/31/2019 Alcohol Term Paper

    26/30

    Process:

    Harvesting and crushing grapes

    Vineyardists inspect sample clusters of wine grapes with a refractometer to

    determine if the grapes are ready to be picked. The refractometer is a

    small, hand-held device (the size of a miniature telescope) that allows the

    vineyardist to accurately check the amount of sugar in the grapes.

    If the grapes are ready for picking, a mechanical harvester (usually asuction picker) gathers and funnels the grapes into a field hopper, or mobile

    storage container. Some mechanical harvesters have grape crushers

    mounted on the machinery, allowing vineyard workers to gather grapes and

    press them at the same time. The result is that vineyards can deliver newly

    crushed grapes, called must, to wineries, eliminating the need for crushing

    at the winery. This also prevents oxidization of the juice through tears or

    splits in the grapes' skins.

    Mechanical harvesters, or, in some cases, robots, are now used in most

    medium to large vineyards, thereby eliminating the need for hand-picking.

    First used in California vineyards in 1968, mechanical harvesters have

    significantly decreased the time it takes to gather grapes. The harvesters

    have also allowed grapes to be gathered at night when they are cool, fresh,

    and ripe.

    The field hoppers are transported to the winery where they are unloaded

    into a crusher-stemmer machine. Some crusher-stemmer machines are

    hydraulic while others are driven by air pressure.

    The grapes are crushed and the stems are removed, leaving liquid that

    must flow.

  • 7/31/2019 Alcohol Term Paper

    27/30

    Once at the winery, the grapes are crushed if necessary, and the must is

    fermented, settled, clarified, and filtered. After filtering, the wine is aged in

    stainless steel tanks or wooden vats. White and rose wines may age for a

    year to four years, or far less than a year. Red wines may age for seven to

    ten years. Most large wineries age their wine in large temperature-

    controlled stainless steel tanks that are above ground, while smaller

    wineries may still store their wine in wooden barrels in damp wine cellars.

    Fermenting the must

    For white wine, all the grape skins are separated from the "must" by filters

    or centrifuges before the must undergoes fermentation. For red wine, the

    whole crushed grape, including the skin, goes into the fermentation tank or

    vat. (The pigment in the grape skins give red wine its color. The amount of

    time the skins are left in the tank or vat determines how dark or light thecolor will be. For rose, the skins only stay in the tank or vat for a short time

    before they are filtered out.)

    During the fermentation process, wild yeast are fed into the tank or vat to

    turn the sugar in the must into alcohol. To add strength, varying degrees of

    yeast may be added. In addition, cane or beet sugar may be added to

    increase the alcoholic content. Adding sugar is call chaptalization. Usually

    chaptalization is done because the grapes have not received enough sun

    prior to harvesting. The winemaker will use a handheld hydrometer to

    measure the sugar content in the tank or vat. The wine must ferments in

  • 7/31/2019 Alcohol Term Paper

    28/30

    the tank or vat for approximately seven to fourteen days, depending on the

    type of wine being produced.

    Ageing the wine

    After crushing and fermentation, wine needs to be stored, filtered, and

    properly aged. In some instances, the wine must also be blended with other

    alcohol. Many wineries still store wine in damp, subterranean wine cellars

    to keep the wine cool, but larger wineries now store wine above ground in

    epoxylined and stainless steel tanks. The tanks are temperature-controlled

    by water that circulates inside the lining of the tank shell. Other similar

    tanks are used instead of the old redwood and concrete vats when wine is

    temporarily stored during the settling process.

    After fermentation, certain wines (mainly red wine) will be crushed again

    and pumped into another fermentation tank where the wine will ferment

    again for approximately three to seven days. This is done not only to

    extend the wine's shelf life but also to ensure clarity and color stability.

    The wine is then pumped into settling ("racking") tanks or vats. The wine

    will remain in the tank for one to two months. Typically, racking is done at

    50 to 60 degrees Fahrenheit (10 to 16 degrees Celsius) for red wine, and

    32 degrees Fahrenheit (0 degrees Celsius) for white wine.

    After the initial settling (racking) process, certain wines are pumped into

    another settling tank or vat where the wine remains for another two to threemonths. During settling the weighty unwanted debris (remaining stem

    pieces, etc.) settle to the bottom of the tank and are eliminated when the

    wine is pumped into another tank. The settling process creates smoother

    wine. Additional settling may be necessary for certain wines.

  • 7/31/2019 Alcohol Term Paper

    29/30

    After the settling process, the wine passes through a number of filters or

    centrifuges where the wine is stored at low temperatures or where clarifying

    substances trickle through the wine.

    After various filtering processes, the wine is aged in stainless steel tanksor wooden vats. White and rose wines may age for a year to four years, or

    far less than a year. Red wines may age for seven to ten years. Most large

    wineries age their wine in large temperature-controlled stainless steel tanks

    that are above ground, while smaller wineries may still store their wine in

    wooden barrels in damp wine cellars.

    The wine is then filtered one last time to remove unwanted sediment.

    The wine is now ready to be bottled, corked, sealed, crated, labeled, and

    shipped to distributors.

    Packaging

    Most medium- to large-sized wineries I now use automated bottlingmachines, and most moderately priced and expensive wine bottles havecorks made of a special oak. The corks are covered with a peel-

    off aluminum foilor plastic seal. Cheaper wines have an aluminum screw-

    off cap or plastic stopper. The corks and screw caps keep the air from

    spoiling the wine. Wine is usually shipped in wooden crates, though

    cheaper wines may be packaged in cardboard.

    Quality Control

    All facets of wine production must be carefully controlled to create a quality

    wine. Such variables as the speed with which harvested grapes are

    crushed; the temperature and timing during both fermentation and ageing;

  • 7/31/2019 Alcohol Term Paper

    30/30

    the percent of sugar and acid in the harvested grapes; and the amount of

    sulfur dioxide added during fermentation all have a tremendous impact on

    the quality of the finished wine.

    Wine Manufacturing Process Flowchart: