alessandra canella

8/14/2019 Alessandra Canella

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AlessandraCanella


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01 Cenap furniture design

02 Tzu furniture design

03 Fantasiagraphic design

04 Onetwotree furniture design

05 EasyWaitservice design

06 Bain Marieproduct design

07 Design Atlas graphic design

08 Cusign product and graphic design

09 Design Marketfurniture design

10 Fruteirointerior and graphic design

11 Share it interaction design

12 I.T.C. Taormina 2graphic design

13 Viola graphic design14 Annagraphic design


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Cenap2006 october - ebruary

Cenap was designed thinkingabout a table or TrattoriaToscana in Milan. Cargo was thecompany that ordered us thisnew concept.Trattoria Toscana is a night clubwhere you can have both happyhour and dinner and its veryashionable.In addition Cargo is a companybased in Milan that works alot with simple shapes andmaterials, like wood and steel.The space is continuous, with nodivision between areas or dinneror or happy hour. The light is

sot and its seems like beingoutdoor even i you are indoor.

+ Lodovica Acerbis

Furniture

Bachelor Degree

Metadesignpro. Lavizzaripro. Celi


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The main characteristic o thistable is that it can easly become,rom a dinner/lunch table, anhappy hour one. The waiter doesnot have to make a big eort tochange its positioning.The vertical grid is the loadbearing structure and it is the

joint to make the table stable.

The table can be hal or dinner,hal or happy hour or can bedouble or any o these twounctions. When hal is not usedyou can use the vase.


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Tzuf2007 march - july

Tzu is an outdoor urnituresystem designed or Coro.It is composed by a chair and achaise- longue that turn aroundthe basic module, the table.This idea was born making rsto all a research about what arethe user needs. In this way themovement to ollow the sun raysis much easier. There is even anumbrella with adjustable blades,useul both when the user standsor sits.

+ Jennier Carew+ Francesco Albani

Furniture

Bachelor Degree

Industrial Design 2pro. Deserti

pro. Fantoni


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The structure o the seats ando the table in made in steel andthe staves are made in ribbedpolyethylene, produced byinjection moulding; in this waythe user eels the exibility andthe comort o the structure oncesat.The user is no more limited inhis actions: he can rotate easlythe chaise longue, change thequantity o sun he wants onhis skin ... and plus he has gota space where he can leave hisobjects and bag.


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Fantasia2008 april

This is a book or children thatexplains how the concept o timewas born.The two main characters do notmanage in meeting to go shingtogether and they need to nd away to do it.In each page there are thestickers o the main protagonistso that page o story, so thatchildren can play moving them asthey want. This book is printedon pvc.

+ Francesco Albani+ Alessandro Carelli+ Jennier Carew+ David Guardado

Furniture

Bachelor Degree

Design Toolspro. Boni


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Onetwotree2008 october - july

Onetwotree is the project o amodular kitchen, inspired by thepop values. Sot shapes, strongcombination o colours are itsmain characteristics. This kitchenis like a double-sided isle: oneside stands or the kitchen andits usual unctions, while theother one can be container, thatis useul in the sitting room.In addition Onetwotree has gotplastic branches on the verticalstructure, that combineunctions typical o the kitchenwith the ones that the sittingroom needs.

Furniture

Bachelor Degree

Final Synthesispro. Zurlopro. Repossi


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Onetwotree can be dened ascombination o plastic,technologies, graphic andunctionalities.These are pictures about thenal thesis layout - I explained indetail all the steps o my designprocess, starting rom what is akitchen or me ( a place whererst o all you play) and goingdeeper to technical drawings.


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The reerence companies wheremainly two: Valcucine and Alessi.They already collaboratedcreating kitchens like Sinuosa,Agreste and Geometrica.Valcucine is very innovative orwhat about materials andtechnologies, while Alessi incolourul, ironic and playul.This combination was absolutelysuitable or Onetwotree, thatwas designed combining newmaterials plus new meaning andvision about living kitchen.The communication o theconcept was an important step

o my product system and Idesigned two brochures, playingwith the idea o the tree and othe modular and multiunctionalsystem.


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EasyWait2008 october - january

We had to design a new productservice system about the waitingarea in the airport. Our companywas EasyJet and so we had tothink about something cheap,in order not to increase thecosts, or the company and orthe customers. We designedEasyWait, a service to win prizes,meet people and get some tipswhile travellers are waiting orboarding.

+ Virginia Hechtel+ Jennier Parker

+ Mei Xiohan

Pssd Master

Metadesignpro. Collina

pro. Auricchio


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We designed and optimizedall the system: the website,the logo, the cards and theadvertising.We used some alreadyexisting EasyJet brand imagecharacteristic: the ont,the colour, the irony in theadvertising.


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We designed three cards: EasyTip, Easy Scrabble and EasyGuess. The general theme wasto give people an excuse to meetand we created these cards tomake waiting passengers sharetheir time to win prizes and toget tips.


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EasyWait is a service to makethe waiting time useul. Anywaymaking people attend the serviceis not that easy, because theairport and passengers conditiondo not make people interacteasly.So we worked on a strongadvertising built on the theme ochasing away the boredom withEasyJet. It had to attract peopleand make them curious.


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Bain marie2008 november

We were asked by La Flute - achampagne company in Italy -to think about a product easlydeliverable.So we rst made a thoughtabout rituals o people drinkingchampagne and we collectedmany cases-study about peopledrinking in the bath-tub. Its notsomething that everybodyeveryday does, but drinkingchampagne is a moment oryoursel - like relaxing in the hotwater.Bain marie makes a glass oat.Its mainly a saety-belt made

o cork and ice, that keeps yourchampagne glass oating andalso cold even inside hot wateror long.

+ Giuseppe Farin+ Mariarita Lo Bello

Pssd Master

Workshoppro. Benesh


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Bain Mariekit is born in collaboration betweenLa Flteand Lush.This set is made by two Zafferanos glasses, onemould, two corks and two soap balls whose smellreminds you the champagne.Bain Marie makes a glass floating, transforming yourbathtub into a personal pond with water lilies.Its mainly made by a cork that fits the glass like asafety-belt and it helps glass in floating.The mould is designed to make the cork freeze intothe fridge and, once ice is created, you can keep your

champagne cold even inside hot water.

La Fltegives you you the chance to live a completeexperience, to be lived in such a personal room likebathroom.

& & &


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You will get the Bain Marie kitat La Flute shop. Then, onceat home, you ll up the mouldwith water, add the cork and letit reeze. Wait. Use the cork tomake the glass oat and the icewill keep the champagne cold.Enjoy your bathroom!

How to use

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Fill the mould with water. Place corks into themould with water.

Put the mould and thecorks in the fridge.

Fix the cork with icefreezed on each glass.

Get ready for the bath!Put the champagne ballsin the bath tub.

Enjoy your champagnein the bathtub withanybody you care.


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Design Atlas2008 november

The Design Atlas is inspired bythe theme shape and unction.Eight objects per ve categoriesrom 30s until now.We divided our designcollection in ve categories:urniture, industrial, oodpackaging, tools and lights.The Design Atlas can be denedas a collage o useul products othe last eighty years.

+ Giuseppe Farina

Pssd Master

History o Designpro. Vercellonipro. Giombini


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Cusign2009 march - july

Cusign are pillowcovers with 3dprints that will leave you marked.Dreamers are the greatesttravellers and Cusign is designedor them. An original cover pillowthat reinvents the idea o havingthe skin marked by pillowwrickles. Indeed the expandedprint impresses a particularmeaning: love or success. Twomain meanings or two Cusignversions.

+ Diego Gutierrez+ Helena Wawrzeniuk

Pssd Master

Concept Design Studiopro. Girardipro. Biondi


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Wake up success marked!Success can be in dierent elds:love, work, hobbies, ...On the pillowcover the 3d printsrepresent in which eld you cannd your daily success.


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Wake up kissed!Who would not like to wake upcovered o kisses?This pillowcase is ull o 3d kissesthat will mark your skin and youwill eel loved all the day long.


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DesignMarket2009 may - june

We worked as event team andwe were responsible o theorganization o the nal DesignMarket in which each o us had tosell his own products.

We had to deal with the logistics,we took contacts or the music,ood, car entrance inside thecampus and so on.

We designed the carring skeletonstructure, the textile cover buteven the personal stands.

+ Fabio Carnevale Ma+ Laura Piscicelli+ Elena Rovati+ Bruno Santos

Pssd Master

Concept Design Studio

pro. Girardipro. Biondi


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Each personal stand was madeby three parts :( A ) the vertical panel, useul todivide each stand rom other andeven to show the communicationand personalise the space( B ) the table with our boxs atthe basis, used as container orthe products to be sold( C ) a museum column with alabel with written thedesigners names and the nameo the product - the DesignMarket is rst o all a designmoment, each product wasunique and taken care o down to

the nest detail

A

B

C


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Fruteiro2009 march - july

Fruteiro do Brasil is an existingcompany rom Brasil and it hassome shops in Italy. Its abrasilian ruit shop and itsreally poor in communication. Wedesigned a brand new shop, tobe built inside Magazzini PortaGenova, and a new coordinateimage too.Fruteiro do Brasil has good cuesnot very well developed and weworked on them, in particularthrough communication insidethe shop.

+ Luigi Partipilo

+ Joslyn Sneddon

Pssd Master

Product System Design Studiopro. Antinarellipro. Gerosa


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The new Fruteiro do Brasil shopis 70 sm big and we wanted theclient pass through the shop as ihe was in the orest picking theruits. So when the client entersthe shop he has to ollow thepath and pass by the ruit balls,purchase something and relax.It is like a brasilian ruit journey.The ruit bowls are suspendedrom the ceiling, as the lightingsystem.

Inside the shop we candistinguish three main areas :sta, purchasing and relaxing.

STAFF

PURCHASE

RELAX

RELAX


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The services we deliver aremainly three: you can pick up theruit you want, using thecardboard bag and the gloves andtake them away ; pick the ruitsand have your own smoothyready at the shop ; buy thepre-packed ruit.

The original aim o Fruteirodo Brasil was to communicateimportant ino to people andwe used the cardboard bags ascommunication means - and weprinted inos even on the oorunderneath the ruit bowls.

We redesigned the logo usingstrong colours and thepre-existing image o thehummer-bird that stands orBrasil.


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Share it2009 november

Do you need to get to a littleshop in Bovisa and with thebus it takes too long? Borrow abicycle!Is your phone dead? Maybesomebody can lend you thecharger.Dont you want to eatsandwiches today? Lina hasenough time to cook or two!Is your bed broken? Livio, thecarpenter, can lend you his toolsto x it!

We built a new community basedon trust, to share objects, ino,

services, ... The basic idea is thatsharing is better than owning.

+ Virginia Hechtel+ Luo Lan+ Dalibor Porcic+ Helena Wawrzeniuk

Pssd Master

Final Synthesis

pro. Pierandreipro. Moracepro. Buzzinipro. Swope


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Can you share it is a servicebased on the users will tointeract. Anyway rst o all theyneed to know what this serviceis about or almost being curiousabout it. So our system isstrongly based on guerrillaadvertising, to make people moreaware o what they really needand what they can share or swap.Objects sometimes own peopleand we want to re-establish theright relationship.


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The main point o our service isto make people interact - thesharing theme can be the rstway to meet new people.First o all we created a webplatorm that is the basis o theinteraction. You register, sharesomething, decide what youwant to share and that is howour system works. Its almost across o what is needed and whatis shared. Its intuitive and simpleand it is both virtual and real.


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I.T.C. I was asked to think about anew logo or a school in Sicily.The tearchers wanted tocommunicate that the purposeo their work was to educatechildren not only in thetraditional way, but evenemphasizing the importanceo art, music and technology.So I designed this logo thatsynthesize what the schoolI.T.C. Taormina 2 is about andhow much teachers care abouteducation.

Taormina 22008 september


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I 2TA

OR

MI

NAabbiamo a cuore la tua cultura!

abc

I 2TA

OR

MI

NAabbiamo a cuore la tua cultura!


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Toshiba2009 ebruary

I designed a new advertising or anew personal computer producedby Toshiba. I had to communicateits characteristics: lightness andthinness. So I thought to usethe clothes horse, because i youhang something on it, it has tobe thin and light. I placed second.


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Viola2009 september

Viola had to be baptized and Idesigned avours. Her parentswanted something to be usedater the ceremony and not to belet on the shel getting dusty.

So I thought about makingbookmarkers with cartoonmagnets and candies.

+ Giuseppe Farina


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Anna2009 september

Anna is 4 years old and she isa unny, chatterbox and activechild. Her mother wanted toinvite Annas riend using a realpaper invitation.At the party there would havebeen or the most children 2-8year old.


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questo il numero di mia mamma Ale 3283164364


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I study

2008 - Product Service SystemDesign Master / Milan, Politecnico2005 - 2008 Furniture BachelorDegree / Como, Politecnico

I work2009 november december -coordinate image or Dada caein Milan2009 september - designinggraphics or baptism and parties2009 april - E-Reporter orFuorisalone / Design week 092008 october - logo design

I.C.Taormina 22008 september october -trainee or Frezza Ofce, directedby Antonella Frezza2007 july - responsable or theshow Malinconica dolcezza bythe painter Enzo Di Francesco2007 april - E-Reporter orFuorisalone / Design Week 07

I partecipate in the contest

2009 ebruary - Second placedduring the Creativity Daydesigning a new advertising orToshiba2008 september - Progetti peril mobile 2008 organised by

Editrice Habitat2007 october - Tri-Vision: Tzuwas chosen by Moroso2007 april - Circo-stanzeWorkshop with Peter Bottazzi

via Dante Alighieri 224030 Fuipiano ImagnaBergamo - Italy

[email protected]

skype: alessandra.canella

+39 328 92 08 99 7

birth 01.05.1986italian nationality

languagesitalian mothertongueenglish excellentstudying chinese

softwaresoperative systems:windows 98, 2000, xp, ubuntu,Mac Os XOfce:Word, Publisher, Power PointAdobe:InDesign, Photoshop, Illustrator,Premiere, Ater Eects

Lightwave, Autocad

interestsgraphics, coolhunting, travelling,cooking, sartorialist world

AlessandraCanella


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alessandra canella

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