alex barton, student designers
DESCRIPTION
Alex Barton of Student Designers look at facebook applications from Scotland at the Facebook Developers Garage, Turing Festival, August 2011.TRANSCRIPT
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Alex BartonStudent Designers
in Scotland
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The Question
Who is doing cool stuff with Facebook in Scotland?
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Developer #fail
Search Terms:
“Facebook developers in Scotland” (0)
“Scottish Facebook developer” (0)
“Facebook apps developer Scotland” (1)
Us, here, today!
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Drink
TaliskerJohnnie WalkerDrambuieWhyte & MakayTennentsLiptonIrn Bru
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140,000
Talisker Whisky
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23,000
5,500 monthly users
Tennents
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630,000
Lipton
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Name & Shame
“He is a good lad and has great potential, but must try harder”
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Back to the cool stuff
Visit ScotlandNational Library of ScotlandEdinburgh Zoo
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32,000
Visit Scotland
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2,400
NLS
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2,400
Edinburgh Zoo
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Facebook Wins
PringlesCoca ColaStarbucksRed Bull
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34m
Coca Cola
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24m+
Starbucks
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22m+
RedBull
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Join the dots
Top three winning strategies
1. Linking to other networks & content
2. Create a resource
3. Competitions
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Conclusion
The good news is...Scotland is there for the taking!
but... The market needs to be educated
So.. Keep this community going & buy your domains
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Thanks
Alex Barton
Twitter: @studentdesigner
LinkedIn: alexmbarton
Facebook: /studentdesigners