Question 1In what ways does your media product use,

develop or challenge forms and conventions of real media products?

Establishing shot

In our music video we used manydifferent establishing shots. This shotwas used to show the difference between the two different settings inour video. The urban and woodland.

This is a convention of a narrative video as it sets the scene for the audience and helpsto tell the story.

Point of view shot

We also used this point of view shot toshow the audience the setting of the woodland area where the main girlcharacter was experiencing her emotionalJourney.

This is a convention as it shows the main setting for our music video and makes theaudience feel as if they are experiencing it themselves.

Close up shot

This close up shot of the character playing Ben Howard in our videowas effective as it indicates to theaudience who is emotionally involvedin the story.

This is a convention as it sets up the narrative for the audience so they know the main character in the music video.

Title shot

This title shot is effective as it providesthe name of the artist and song.

This is a convention as this technique isconsistent with singer/songwriter songs.

digipak

Our digipak was good asit also has two contrastingsetting likes our music videoand links to the name of album.

This is a reoccurring methodused in popular artists album digipaks today.

Magazine advert

Our magazine advert works well becauseIt again follows the main setting of the Woodland used in our music video.

This is a convention used in magazinesSuch as Kerrang and NME.