Alex Gill

Super One to Formula One

10th February 2015 Issue 2

● Alex Gill Profile

● Development Plan – Career Path Strategy options

● Strategic Partnerships

● Exposure

● Rewards

● Appendix: Budget

Contents

Milestones and Awards

Age 17 1st Rookie (4th overall) FR Protyre Championship

Age 16 MSA Junior British Karting Champion

Age 12 British National Cadet Kart Champion Previous champions include Lewis Hamilton,

Jensen Button, David Coulthard, Paul Di Resta

o Mentored by Adrian Newey and Christian Horner of Red Bull Racing

o First ever member of McLaren Human Performance Academy

o Squad Member of the Motor Sports Association Academy

o Popular with the media, organisations, individuals, competitors, officials

Alex Gill - Profile

Strategy Super One to Formula One

Year 1 UK National Formula Renault

Year 2 European NEC Formula Renault

Year 3 European Formula 3

Year 4 GP 3

Year 5 GP 2

Year 6/7 Formula One

Year 8 Formula One

Projected budget: £5.5m

Development Plan – Career Path Strategies

UK National

NEC Europe

Renault Euro Cup

Renault World Series

GP 3

GP 2

Formula One

Projected budget: £7.5-£10m

Junior UK Single Seater to F1

UK National

NEC Europe

Renault Euro Cup

Renault World Series and paid drives

GP 3 and paid drives:

● European DTM

● European Le Mans

● European GTs

● UK Touring Cars

● World Turing Cars

● US Indy Car

● Australian V8s

● Asian/ Middle East Series

Junior UK Single Seater to other paid drives

● Driver, career development

● Sports/media agent

● Business, contracts management

● Fitness and Health Personal Trainer

Dietician

● Skills Development Driver coach

Performance thinking

Media coach

● Fitness equipment Gym/outdoor

● Car simulator training Commercial provider

Home installation

Strategic Partnerships

Commercial/ Development

● Racewear/ team uniform

● Leisurewear/ decal printing

● Formal/ function attire

● Vehicle provider (personal/ business travel)

● Car/ team transportation (truck, vans, personnel)

●Hotel groups – UK/ international

● Airlines

● Car hire – international

● Insurance provision – race, personal, vehicle

● Fuel – travel and race

● Tyres – travel and race

● Engineering services

● Garage equipment – Tools

– Automotive

● Specialist services – Suspension testing

– Engine dyno

– Aerodynamics

● Bodywork services – Carbon fibre repair

– Paintwork

– Vehicle branding

Strategic Partnerships

● Social media

● Traditional media - TV/radio, magazines

● Brand association to Formula One teams

● Access to organisations and individuals with wealth and influence

● Hospitality opportunities – Motorsport shows/events

– Track days

– Corporate kart race events

– F1 factory visits

● Direct marketing featuring the driver/ team

●Event promotions attended by the driver/t team

●Branding – Vehicles in transit

– driver/ team wear

– company websites featuring driver/ team affiliation

Exposure

● Paid driver Formula One £3-£30m per year

Lewis Hamilton

3 year contract

McLaren to Mercedes £100m

● Paid drives DTM/Le Mans etc. $400,000 - £500,000 per year

2013 data

Fernando Alonso Net worth of drivers

Ferrari F1 driver Michael Schumacher $400m

Net worth $80m Kimi Raikkonen $130m

Earnings $28m Lewis Hamilton $200m

Endorsements $2m David Coulthard $50m

Jenson Button $40m

Risk vs Rewards

Appendix

Proposed career path budget

TIMEFRAME FORMULA BUDGET PER YEAR

Year 1 2014 UK National Formula Renault £228,500

Year 2 2015 European NEC Formula £585,000

Year 3 2016 European Formula 3 £750,000

Year 4 2017 GP 3 £1million+

Year 5/6 2018/19 GP 2 £1.5m each season

Year 6/7 2019/20 Formula One -

Total 2013 – 2019/20 projected £5.5m

Strategy 1: Super One to Formula One

UK NATIONAL FORMULA RENAULT

GOALS:

● Top 3 Championship placing

● Build race and car experience

● Be competitive for consideration for Junior Red

Bull Team or other F1 Academy place

Arrive and Drive/ Established Team

Extras – Travel and accommodation (mainly UK)

Budget requirements All inclusive of VAT

Races 6-8 events £96,000

Testing 20 days @ £3,000/day £60,000

Damage Basis £5,000 per event

Insurance excess

Realistic maximum £50,000

Travel 30 @ £250 £7,500

Accommodation 30 @ £500 £15,000

Total £228,500

Figures based on actual 2012 team data

Development Plan 1 – Year 1 (2014) budget

EUROPEAN NEC FORMULA RENAULT

GOALS:

● Increase exposure

● Increase experience

● Showcase drivers talent to F1 Feeder Teams

● Strengthen case for/gain a place on F1 Team

Academy

● Target Top 6 Championship Placing

Budget requirements

Races 10 events £200,000

Testing 20 days @ £5,000/day £100,000

Damage Basis £10,000 per event

Insurance excess

Minimum £0

Realistic maximum £150,000

Travel 30 @ £1,500 £45,000

Accommodation 30 @ £3,000 £90,000

Total £585,000

Figures based on actual 2012 team data

Development Plan 1 – Year 2 (2015) budget