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Alex JH Hong([email protected])Director of MarketingOracle Korea
“If you want good information,
you have to spend less.”
Larry Ellison at Oracle World
“Customers are now focusing on
Return On IT.”
Carly Fiorina at Oracle World
Wild Ride (1)
KOSPI for last 5 years
Wild Ride (2)
KOSDAQ for last 1 year
UnderstandingUnderstandingBusiness DriversBusiness Drivers
Operational Paradox Operational Paradox
Cost Cost vsvs Investment
Address Business Pain
Operational inefficiency
Incomplete customer data
Decision based on guesswork
Reduced IT Budget
Unpredictable environment
Weak alignment between IT and Business
and so on….
Operational inefficiency
Incomplete customer data
Decision based on guesswork
Reduced IT Budget
Unpredictable environment
Weak alignment between IT and Business
and so on….
The IT Challenge
Operational systems
TechnologyTechnologySpendSpend
DifferentiatingThe BusinessDifferentiatingDifferentiatingThe BusinessThe Business
Competitive advantage
Cost Of DoingBusiness
Cost Of DoingCost Of DoingBusinessBusiness
The IT Response
TechnologyTechnologySpendSpend
Operationalsystems
OperationalOperationalsystemssystems
Competitiveadvantage
CompetitiveCompetitiveadvantageadvantage
Operationalsystems
OperationalOperationalsystemssystems
Competitiveadvantage
CompetitiveCompetitiveadvantageadvantage
SavingsSavings
Hardware20%
Software17%
Facilities/Other3%
Data Communication7%
Voice Communication5%
IT Economics
Internal Staff34%
IT Services14%
48% of Budget Spent on Technology ManagementSource: Gartner, 2001
“The more robust the infrastructure, the greater the total benefit...
…Flexible infrastructure produces greater productivity and lower TCO across the
stack.”
-Nicholas GallVice President
META Group2002
Unbreakable
Infrastructure
Unbreakable Software Infrastructure
Unbreakable Software Infrastructure
Central Repositories Manage All Your Data
Benefits of Centralizing Data
Better PerformanceScalability
– Lots of data– Lots of users
Reduced HardwareEasier to Manage
Unbreakable Software Infrastructure
Application Infrastructure Manages Business Flows
Benefit of Standardized Architecture
Rapid DevelopmentRapid DeploymentQuicker IntegrationLess Cost
Unbreakable Software Infrastructure
Secure Multi-Channel AccessFor All Your Users
Benefits of Multi-Channel Access
All Users, Anywhere, Any TimeRapid Access to InformationBetter Security and Privacy
Unbreakable Software Infrastructure
PerformanceScalabilityReliabilitySecurityManageability
The Road to “Make Affordable”
EXITEXITCutting CostsCutting Costs
Cut Costs Now With Unbreakable Software
Lower your database costsSave through server consolidationReduce hidden costs
Cut Costs Now With Unbreakable Software
Lower your database costsSave through server consolidationReduce hidden costs
How Can I Lower My Oracle Costs?
Low Sticker Price– Oracle9iDB Standard Edition
Low Cost Platforms– Wintel and Lintel
Reduce Support & DBA Costs– Oracle Support
Oracle9i Database Standard EditionPerfect for:
– Departmental server of large enterprise– Small/medium business applications
Easy Upgrade to Enterprise Edition
Oracle9i Personal Edition
Oracle9i Standard Edition
Oracle9i Enterprise Edition
Cut Costs with Named User Licenses
$ 2,108$ 1,830Total
$ 245 per incident$ 105Support Cost
$ 373$ 225Upgrade Cost
$1,490$1,500Initial License Cost
Microsoft SQL Server 2000 SE
Oracle9i Database SE
Assumes 5 Users
Install As Many Databases As You WantSame Unbreakable Database Engine as EE
Unbreakable Windows
Technology Leader– First and fastest database on Windows
– First and only real database clusters
– 15 security evaluations
Market Leader– #1 Oracle platform (units)
– #1 development platform
Unbreakable Linux
Technology Leader– First and fastest database on Linux– First and only real database clusters
– Oracle/Red Hat Partnership
Market Leader– Most popular database on Linux
– Voted #1 by Linux Journal editors
LG CardPurpose: LG Point management & Event Mail blastingWorkload: 3,400 concurrent mails to LG Card MembersSolution: Oracle8i Standard Edition on Free BSDResult: Lower TCO, effective reliability and availability
“We have several low-end servers for specific purpose like LG Point management. Oracle Standard Edition is suitable solution for small and medium dedicated jobs”
Suk-Jae LeeProject Manager
LG Card
Onnuri Drug Store FranchiseCompany: Onnuri Drug Store Franchise (Onnuri Pharmacy) Retires Sybase DB; Implements Oracle9iDB on WindowsWorkload: Individual or integrated sales information management of 1,500 Onnuri PharmaciesRequirement
– The reliability and Transparency of data– Integrated Sales Information management of all stores
Solution– Main Server in HQ: Oracle Standard Edition– Server in store : Oracle Personal Edition
Hardware20%
Software17%
Facilities/Other3%
Data Communication7%
Voice Communication5%
Cost Reduction: Staff Efficiency
Internal Staff34%
IT Services14%
48% of Budget Spent on Technology ManagementSource: Gartner, 2001
Upgrade to Oracle9i Database
Tota
l
Con
figur
ing
Mon
itori
ng
Man
agin
g
Tuni
ng
Trai
ning
Oracle9i Database
Oracle8i Database0
1
2
3
4
5D
BA
Day
s Pe
r W
eek
Increase DBA productivity by 40%
Cut Costs Now With Oracle9iDatabase
Lower your database costsSave through server consolidationReduce hidden costs
Problem: Server Sprawl
Too Many Servers– Databases, email, file & print, data marts
Escalating IT costs – Never ending installs, patches, upgrades – Poor quality of service and system downtime– Difficult and expensive to manage and secure
Inhibited View of Your Business – No single view of truth
Solution: Server Consolidation
Lower IT Costs– Centrally manage fewer systems– Unlimited scalability with Oracle clusters
Better Information – Reduced Complexity– More effective search– Security – fewer doors to lock
Don’t Buy Twice What You Need– Pay as you grow
Oracle9i Real Application Clusters
Start small, incremental growth with unlimited headroomWorks with ALL applicationsScalable AND fault tolerantNO downtime to add servers and disk
How to upgrade SE to EE
Back up the databaseDe-install the SE softwareInstall the EE softwareIf you have an existing DB, point your ORACLE_SID to this pre-existing databaseStart up the databaseRun the “catalog.sql” and “catproc.sql” scripts, as usual
Problem: Too Many Independent Data Marts
High administration costs Inconsistent informationLimited analytical flexibility
IndependentData Marts
ETLProcessing Marketing
Finance
Sales
Solution: Data Mart Consolidation
Tremendous cost savingsSingle version of the “truth”Faster business decisions
DependentData Mart
ETLProcessing
EnterpriseData
WarehouseMarketing
Finance
Sales
Cut Costs Now With Oracle9iDatabase
Lower your database costsSave through server consolidationReduce hidden costs
Problem: Downtime
Sector Impact
On Line TraderOn Line Trader 22% drop in stock price 22% drop in stock price
On Line TraderOn Line Trader $70m in new infrastructure$70m in new infrastructure
TelecomsTelecoms Lost revenue & customersLost revenue & customers
Air Traffic ControlAir Traffic Control Flight delays & cancellationsFlight delays & cancellations
Portal ProviderPortal Provider $80m in new infrastructure$80m in new infrastructure
Downtime
4 * 54 * 5--hour outageshour outages
4 * 44 * 4--hour outagehour outage
Network outagesNetwork outages
Failed upgradeFailed upgrade
24 hour outage24 hour outage
“Revenue from eliminating downtime would pay for entire nonstop infrastructure” - Forrester Research Inc.
Do you have a Disaster Recovery Plan?“A survey of IT managers, revealed that over 60 percent of businesses surveyed did not have a basic plan to mediate the effects of a disaster, should one occur.”
-- Gartner Group,2001
Oracle9i Database: “Can’t Break It”
Protect from ALL Forms of Failure– system failure– storage failure– site failure – human error
Near Elimination of Planned DowntimeMakes All Applications “Unbreakable”Achieve Higher Availability in Days
The Cost of Security Breaches
“90% detected computer security breaches in the past year.”
“80% acknowledged financial losses due to computer breaches.”
-- CSI/FBI Computer Crime and Security Survey, 2002
Unauthorized Access or Misuse
20 1923
38
05
10152025303540
1999 2000 2001 2002
% of Company WebSites
- CSI/FBI Computer Crime and Security Survey, 2002
Oracle9i Database: “Can’t Break In”
MicrosoftSS2000
IBMDB2
SecuritySecurityChallengesCriteria OracleChallenges
0000
1100
0000
0000
3333
1111
ITSEC, levels E3/FITSEC, levels E3/F--C2C2ITSEC, levels E3/FITSEC, levels E3/F--B1B1
000044Common Criteria, level EALCommon Criteria, level EAL--44
TCSEC, Level C2TCSEC, Level C2TCSEC, Level B1TCSEC, Level B1
SecuritySecurityCriteria
000022Russian Criteria, levels III, IVRussian Criteria, levels III, IV000011FIPS 140FIPS 140--1, level 21, level 2110015TOTALTOTAL
Hidden Cost Cutting Features of Oracle9i DatabaseAdvanced Queuing
– Reduce integration costs
– Rich interoperability with legacy products
Transparent Gateways– Provide a consolidation
roadmap– Access all DBs (Oracle
and non-Oracle) with a single programming model
Table Compression– Reduce storage costs for
Data Warehouses– 3X to 5X compression ratios
Automatic Tuning and Server Management
– Better performance with less worry
– Know the impact of DBA operations before they happen
Consolidate Data Integration
Phased Consolidation– Integrate, then migrate– Consolidate, then retire
Messaging Sources
MQ Series
TIBCO
XML
Non-Oracle Data Sources
DB2
Sybase
Informix
Oracle Advanced Queuing (AQ)
Oracle Transparent Gateways
Oracle9iDB Table CompressionReduce storage costs by shrinking DW size
– Compress at Table or Partition level– All DDL/DML commands are supported – Can reduce total DW size by 2/3
3.72260183663Aggregate table #2
4.5214834973691Aggregate table #1
5.41138061937Fact Table (one partition)
Ratio# Blocks Compressed
# Blocks Uncompressed
Table
Small sample CPG DW (40GB)
Oracle9iDB Server ManageabilityIntelligent, Dynamic, Self-Tuning
Intelligent Advisors – Buffer Cache– Shared Pool Usage– SQL Execution Memory– Mean-Time-To-Recover
Dynamic Memory ManagementStorage Management
– Oracle-managed files– Automatic Segment Space Management– System Managed Undo
time
mem
ory
Cut Costs Now With Unbreakable Software
Lower your database costsSave through server consolidationReduce hidden costs
The Road To Survival
Lay a Foundation
For the Future