alex osterwalder: business models reloaded (skolkovo open lecture)
Post on 17-Oct-2014
20.853 views
DESCRIPTION
Dr. Alexander Osterwalder's presentation from his Open Lecture on Business Model Reloaded that was given at SKOLKOVO Campus on June 18, 2011TRANSCRIPT
![Page 1: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/1.jpg)
BusinessModelGeneration.com@business_design
Business Models
Reloadeddesigning tomorrowʼs
enterprise
![Page 2: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/2.jpg)
![Page 3: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/3.jpg)
letʼs start with a story...
![Page 4: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/4.jpg)
BusinessModelGeneration.com
![Page 5: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/5.jpg)
1,000,000new book titles were
published in the U.S. in ʼ10
![Page 6: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/6.jpg)
11,000new business books
appear every year
![Page 7: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/7.jpg)
12%decline of sales in major
bookstore chains (ʻ07-ʼ09)
![Page 8: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/8.jpg)
![Page 9: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/9.jpg)
?so what did we do?
![Page 10: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/10.jpg)
we changed the product...
![Page 11: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/11.jpg)
![Page 12: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/12.jpg)
![Page 13: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/13.jpg)
![Page 14: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/14.jpg)
![Page 15: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/15.jpg)
![Page 16: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/16.jpg)
![Page 17: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/17.jpg)
![Page 18: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/18.jpg)
?would a big publishing house have taken us on
with this book?
![Page 19: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/19.jpg)
No!
![Page 20: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/20.jpg)
we changed the business model...
![Page 21: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/21.jpg)
you canʼt write about business model innovation without an innovative business model
“”
![Page 22: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/22.jpg)
![Page 23: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/23.jpg)
![Page 24: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/24.jpg)
$24.-
![Page 25: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/25.jpg)
$36.-
![Page 26: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/26.jpg)
$54.-
![Page 27: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/27.jpg)
$81.-
![Page 28: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/28.jpg)
$250.-
![Page 29: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/29.jpg)
Results
![Page 30: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/30.jpg)
![Page 31: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/31.jpg)
in the top 10 of softcover business books in the US#
![Page 32: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/32.jpg)
150ʼ000+ #bmgen copies in print (May 2011)#
![Page 33: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/33.jpg)
18 #bmgen translations upcoming in 2011#
![Page 34: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/34.jpg)
more importantly...
![Page 35: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/35.jpg)
![Page 36: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/36.jpg)
![Page 37: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/37.jpg)
letʼs go back in time to understand business models...
![Page 38: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/38.jpg)
Time Machine
![Page 39: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/39.jpg)
1958
![Page 40: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/40.jpg)
[sources: Henry Chesbrough, photo: life.com]
![Page 41: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/41.jpg)
[sources: Henry Chesbrough, photo: xerox.com]
revenue growth of 41% compounded for the next 20 years
![Page 42: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/42.jpg)
Time Machine
![Page 43: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/43.jpg)
1997
![Page 44: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/44.jpg)
![Page 45: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/45.jpg)
ʼ10 revenue of $29.32 billion ($8.5 billion net income)
![Page 46: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/46.jpg)
?what do both examples have in common?
![Page 47: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/47.jpg)
Product innovation alone was not
sufficient They enabled the
new product through the business model1
![Page 48: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/48.jpg)
They didnʼt nor could they copy
from competitorsThey invented new business
models2
![Page 49: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/49.jpg)
They couldnʼt prove in advance that the models would work
They had to take some risk and
experiment3
![Page 50: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/50.jpg)
1 2 3beyondcopying
competitors
beyondproduct
innovation
beyondasking
for proof
testingbefore
building
designthinkingattitude
businessmodel
language
![Page 51: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/51.jpg)
business model language 1
![Page 52: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/52.jpg)
buzzgroup
![Page 53: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/53.jpg)
![Page 54: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/54.jpg)
how much did the cost of home coffee consumption
change for Swiss households over the last couple of years?
![Page 55: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/55.jpg)
6-8 x more
![Page 56: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/56.jpg)
![Page 57: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/57.jpg)
Nespresso changed the
business model for espresso
![Page 58: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/58.jpg)
RESULTS
![Page 59: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/59.jpg)
own recycling
containers
![Page 60: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/60.jpg)
one of the fastest-growing businesses in
the Nestlé group
![Page 61: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/61.jpg)
average growth of 30% p.a. since 2000
![Page 62: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/62.jpg)
over 3 billion CHF annual revenue with 1 product line
(2.4 bio EUR)
![Page 63: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/63.jpg)
buzzgroup
![Page 64: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/64.jpg)
?Discuss and describe what you think Nespressoʼs
business model is
![Page 65: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/65.jpg)
buzzgroup
![Page 66: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/66.jpg)
![Page 67: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/67.jpg)
?discuss with your seat neighbor what a business model is and
write down your definition
![Page 68: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/68.jpg)
?what elements did you mention in your definition?
![Page 69: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/69.jpg)
![Page 70: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/70.jpg)
? ?
![Page 71: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/71.jpg)
![Page 72: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/72.jpg)
![Page 73: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/73.jpg)
Business Model Canvas
![Page 74: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/74.jpg)
to describe, challenge, design, and invent business models more systematically
![Page 75: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/75.jpg)
building blocks 9
![Page 76: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/76.jpg)
CUSTOMER SEGMENTS
images by JAM
![Page 77: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/77.jpg)
VALUE PROPOSITIONS
images by JAM
![Page 78: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/78.jpg)
CHANNELS
images by JAM
![Page 79: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/79.jpg)
CUSTOMER RELATIONSHIPS
images by JAM
![Page 80: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/80.jpg)
REVENUE STREAMS
images by JAM
![Page 81: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/81.jpg)
KEY RESOURCES
images by JAM
![Page 82: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/82.jpg)
KEY ACTIVITIES
images by JAM
![Page 83: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/83.jpg)
KEY PARTNERS
images by JAM
![Page 84: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/84.jpg)
COST STRUCTURE
images by JAM
![Page 85: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/85.jpg)
images by JAM
customer segments
key partners
cost structure
revenue streams
channels
customer relationships
key activities
key resources
value proposition
![Page 86: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/86.jpg)
images by JAM
customer segments
key partners
cost structure
revenue streams
channels
customer relationships
key activities
key resources
value proposition
![Page 87: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/87.jpg)
images by JAM
![Page 88: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/88.jpg)
CANVAS OVERLAY
images by JAM
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
![Page 89: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/89.jpg)
images by JAM
CANVAS OVERLAYOFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
![Page 90: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/90.jpg)
KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblockbuilding
block
building
block
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
![Page 91: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/91.jpg)
illustra-on
![Page 92: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/92.jpg)
Nespresso changed the
business model for espresso
![Page 93: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/93.jpg)
KEYPARTNERS
ValueProposition
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
Nespresso’s business Model
households (espresso fans)
**** retail
outlets
sales of Nespresso pods
mailorder
Nespresso stores
NespressoClub
coffee machine
manufacturersbusinesses
sales of Nespresso machines
Nespressopods
patents
marketing
production
B2Cdistribution
production
callcenter
Nespresso.com
*** Nespresso machines
marketing
B2Cdistribution
distribution channelscoffee
coffeegrowers
production facilities
![Page 94: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/94.jpg)
but Nespresso almost failed in 1987 due to a nonperforming
business model
![Page 95: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/95.jpg)
KEYPARTNERS
ValueProposition
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
Nespresso’s 1987 Model
officesNespressosystem
joint venture with machine manufacturer
machine manufacturer
![Page 96: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/96.jpg)
![Page 97: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/97.jpg)
buzz group
![Page 98: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/98.jpg)
BusinessModelGeneration.com/canvas
![Page 99: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/99.jpg)
UNDERSTANDER (interviewer) asks questions and sketches out interlocutors business model with post-it notes
EXPLAINER (interviewee) answers business model questions to help interviewer understand his/her core model
![Page 100: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/100.jpg)
![Page 101: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/101.jpg)
![Page 102: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/102.jpg)
![Page 103: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/103.jpg)
the business model generation
is changing the way we are
creating value
![Page 104: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/104.jpg)
resource driven innovation
![Page 105: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/105.jpg)
![Page 106: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/106.jpg)
value proposition/tech driven innovation
![Page 107: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/107.jpg)
![Page 108: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/108.jpg)
job-to-get-done driven innovation
![Page 109: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/109.jpg)
![Page 110: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/110.jpg)
financedriven innovation
![Page 111: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/111.jpg)
![Page 112: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/112.jpg)
multiple-epicenter driven
![Page 113: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/113.jpg)
![Page 114: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/114.jpg)
design thinkingattitude 2
![Page 115: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/115.jpg)
design≠
only form
![Page 116: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/116.jpg)
[source: Sony Pictures]
Frank Gehry
![Page 117: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/117.jpg)
![Page 118: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/118.jpg)
![Page 119: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/119.jpg)
[source: Sony Pictures]
![Page 120: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/120.jpg)
[source: Sony Pictures]
![Page 121: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/121.jpg)
[source: Wikimedia Commons]
![Page 122: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/122.jpg)
![Page 123: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/123.jpg)
?what does that have to do with business models and
my organization?
![Page 124: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/124.jpg)
![Page 125: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/125.jpg)
?what does that mean for us?
![Page 126: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/126.jpg)
BusinessModelGeneration.com
![Page 127: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/127.jpg)
![Page 128: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/128.jpg)
![Page 129: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/129.jpg)
business model prototyping
napkin sketch Canvas business case field test
![Page 130: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/130.jpg)
casestudy
![Page 131: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/131.jpg)
3 years ago in Mexico
![Page 132: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/132.jpg)
![Page 133: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/133.jpg)
Pomarfin - a Finnish shoe manufacturer
![Page 134: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/134.jpg)
REVENUE STREAMSCOST STRUCTURE
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
KEYACTIVITIES
PARTNERNETWORK
KEYRESOURCES
shoe manufacturing
retailpartners
sales to retailers
mass shoe market
manufacturing
costs
B2Blogistics
logisticscost
salesforce
retailpartners
![Page 135: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/135.jpg)
?Whatʼs the big challenge for Pomarfin and its shoe manufacturing model?
![Page 136: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/136.jpg)
![Page 137: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/137.jpg)
so Pomarfin invented the “perfect fit” shoe, based on
a technology innovation
![Page 138: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/138.jpg)
![Page 139: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/139.jpg)
REVENUE STREAMSCOST STRUCTURE
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
KEYACTIVITIES
PARTNERNETWORK
KEYRESOURCES
foot scanning
technology
shoe manufacturing
manufacturing
costs
B2Blogistics
logisticscost
retailpartners
sales to retailers
mass shoe market
salesforce
retailpartners
![Page 140: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/140.jpg)
buzzgroup
![Page 141: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/141.jpg)
?How could Pomarfin use foot-scanner technology to
become competitive again?
![Page 142: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/142.jpg)
REVENUE STREAMSCOST STRUCTURE
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
KEYACTIVITIES
PARTNERNETWORK
KEYRESOURCES
foot scanning
technology
shoe manufacturing
manufacturing
costs
B2Blogistics
logisticscost
retailpartners
sales to retailers
mass shoe market
salesforce
retailpartners
![Page 143: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/143.jpg)
Pomar’s design decision
![Page 144: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/144.jpg)
![Page 145: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/145.jpg)
![Page 146: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/146.jpg)
REVENUE STREAMSCOST STRUCTURE
OFFER
DISTRIBUTION CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
KEYACTIVITIES
PARTNERNETWORK
KEYRESOURCES
foot scanning
technology
shoe manufacturing
manufacturing
costs
B2Blogistics
logisticscost
retailpartners
sales to retailers
mass shoe market
salesforce
retailpartners
personal onlinefootprint
direct web sales
royalty payments to retailers
own stores and retail partners
ITmanagement
B2Clogistic
s
mass
customizatio
n
factory
onlinestore
high-end men’s market
![Page 147: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/147.jpg)
testing before building 3
![Page 148: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/148.jpg)
![Page 149: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/149.jpg)
-‐$800m
![Page 150: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/150.jpg)
a business model might look great on paper...
buildingblock buildingblock
buildingblock
building blockbuildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
.. but after all it is only a...
![Page 151: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/151.jpg)
guess guess
guess
guessguess
guess
guess
guess
guess
guess
guess
guess
... a set of hypotheses
![Page 152: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/152.jpg)
StevenBlank.com/books.html
![Page 153: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/153.jpg)
you need to get out of the building and ...
![Page 154: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/154.jpg)
test each hypothesis (e.g. with customers)
![Page 155: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/155.jpg)
buildingblock
buildingblock
buildingblock
building block
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
business model layer
this is you
r best sho
t
at how your
business
model could
work
![Page 156: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/156.jpg)
buildingblock
buildingblock
buildingblock
building block
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
hypothesis hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis
hypothesis layer explicitly outline the most
important hypotheses on
which your business model is built
![Page 157: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/157.jpg)
buildingblock
buildingblock
buildingblock
building block
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
building block
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
test test
test
test
test
test
test
test
test
test
test
test
test layer
come up with tests
to verify each
hypothesis
![Page 158: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/158.jpg)
iPadapp
![Page 159: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/159.jpg)
proj
ect:
scre
en:
date
: au
thor
:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
BusinessModelGeneration.com/toolbox
![Page 160: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/160.jpg)
proj
ect:
scre
en:
date
: au
thor
:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
BusinessModelGeneration.com/toolbox
![Page 161: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/161.jpg)
FAQ
![Page 162: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/162.jpg)
?so whereʼs the competition in this
model?
FAQ
![Page 163: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/163.jpg)
?is business model innovation only about
disruptive new models?
FAQ
![Page 164: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/164.jpg)
?isnʼt execution the most important
thing?
FAQ
![Page 165: Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)](https://reader033.vdocument.in/reader033/viewer/2022051512/544188e5b1af9ffb4b8b474c/html5/thumbnails/165.jpg)
THANK YOU!BusinessModelGeneration.com
AlexOsterwalder.com BusinessModelAlchemist.com
Twitter: business_design