alexander babbage_shopping center industry social media benchmark report q2 2011 (8!17!11)

8/6/2019 Alexander Babbage_Shopping Center Industry Social Media Benchmark Report Q2 2011 (8!17!11)

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2011 Alexander Babbage, Inc. All Rights Reserved

www.alexanderbabbage.com

1201 Peachtree Street NE, Suite 500

Atlanta, GA 30309

Phone: (404) 961-7600


Shopping Center Social Media

Benchmark Report

Q2 2011


2/18


Q2 2011

2011 Alexander Babbage, Inc. All Rights Reserved 2


Summary

The Q2 benchmark report compares data from 1,643 centers 300,000 square feet or larger across the

United States including Alaska, Puerto Rico and Hawaii.

Center Type

(300,000 square feet or larger)

Number of Centers

Studied 2011

Super Regional Centers 429

Regional Centers 754

Lifestyle Centers 361

Entertainment Centers 16

Value Centers 83

Total Industry 1,643

The overall number of shopping centers using Facebook and Twitter is continuing its upward trend.

Since Q1 2011, an additional 10% of shopping centers have started or expanded their social media

efforts by joining either Facebook or Twitter. Sixty percent (60%) of shopping centers across the United

States and its territories are on Facebook and 51% are tweeting and attracting an online following via

Twitter.

Percent of Centers Using Facebook and Twitter

60.1%

51.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11

Facebook

Twitter


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Q2 2011



Findings

Compared to the same time last year, Facebook and Twitter use in the shopping center industry has

grown 63% and 52% respectively. The largest growth in the number of shopping centers using Facebook

occurred between Q2 and Q3 of 2010, while the largest growth in centers using Twitter occurred from

Q1 to Q2 of the same year. While not as strong since then, the industry has continued to see positive

growth in both Facebook and Twitter use.

Shopping Center Facebook and Twitter Use Quarter-to-Quarter Growth

28.5%

39.3%

3.8% 3.3%

7.4%

62.6%

25.5%22.6%

6.6%

1.9%

12.4%

51.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Q1'10 to

Q2'10

Q2'10 to

Q3'10

Q3'10 to

Q4'10

Q4'10 to

Q1'11

Q1'11 to

Q2'11

Q2'10 to

Q2'11

Facebook

Twitter


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Q2 2011



Percent of Centers on Facebook by Center Type

Center Type

Q1'10

Percent with

Facebook

Q2'10

Percent with

Facebook

Q3'10

Percent with

Facebook

Q4'10

Percent with

Facebook

Q1'11

Percent with

Facebook

Q2'11

Percent with

Facebook

Growth

Q1'11 to

Q2'11

Total Industry 29.2% 37.5% 52.3% 54.2% 56.0% 60.1% 7.4%

Super Regional 36.1% 45.8% 69.8% 71.7% 73.7% 78.1% 6.0%

Regional 24.0% 32.5% 47.3% 48.9% 50.4% 54.2% 7.6%

Lifestyle 31.4% 38.7% 45.4% 48.7% 51.8% 56.0% 8.0%

Entertainment 43.8% 50.0% 56.3% 56.3% 56.3% 68.8% 22.1%

Value 28.0% 32.9% 35.4% 35.4% 34.9% 37.3% 7.0%

* See appendix for definitions of each center type.

Super Regional and Entertainment centers have been the only two center types to continually

outperform the industry average in percentage of centers on Facebook, while Value centers are least

likely to use Facebook.

Nearly four out of five Super Regional centers are now on Facebook exceeding the rest of the industry

by 30%. Entertainment centers experienced the most growth since Q1 2011 at 22%. Regional centers

have an average growth rate of 19% per quarter followed by Super Regional (18%), Lifestyle (13%),

Entertainment (10%), and finally Value centers at an average of 6% growth per quarter.

60.1%

78.1%

54.2%56.0%

68.8%

37.3%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11

Total Industry

Super Regional

Regional

Lifestyle

Entertainment

Value


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Q2 2011



Percent of Centers on Twitter by Center Type

Center Type

Q1'10

Percent with

Twitter

Q2'10

Percent with

Twitter

Q3'10

Percent with

Twitter

Q4'10

Percent with

Twitter

Q1'11

Percent with

Twitter

Q2'11

Percent with

Twitter

Growth

Q1'11 to

Q2'11

Total Industry 27.4% 34.4% 42.1% 44.9% 45.8% 51.4% 12.4%

Super Regional 35.6% 43.4% 58.5% 61.8% 61.8% 68.1% 10.2%

Regional 20.8% 27.1% 33.6% 35.6% 36.5% 42.4% 16.4%

Lifestyle 22.7% 31.4% 34.7% 36.1% 38.5% 43.5% 12.9%

Entertainment 37.5% 43.8% 43.8% 43.8% 43.8% 56.3% 28.6%

Value 59.8% 64.6% 67.1% 80.5% 79.5% 80.7% 1.5%

* See appendix for definitions of each center type.

Overall, Twitter use experienced higher growth from Q1 to Q2 2011 than Facebook, with the highest

growth in Entertainment centers (29%).

Value and Super Regional centers have continued to trend higher than the industry average, with

Regional centers having the highest quarter-to-quarter growth among the different types of centers.

While all center types have trended upward since Q1 2010, Value centers have plateaued at 80% for the

last two quarters.

51.4%

68.1%

42.4%43.5%

56.3%

80.7%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Q1'10 Q2'10 Q3'10 Q4'10 Q1'11 Q2'11

Total Industry

Super Regional

Regional

Lifestyle

Entertainment

Value


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Q2 2011



The average number of Facebook likes is 3,517 per center

The overall average number of Facebook likes in the shopping center industry is 3,517 per center. A total

of 201 U.S. shopping centers 300,000 square feet or larger outperform the industry average, while the

remaining 787 centers have less than 3,517 Facebook likes.

Entertainment centers continue to have the highest average number of likes per page, but Value centers

saw the largest spike from Q111 to Q211 growing 33%.

Similar to last quarter, Mall of America has continued to have the highest number of Facebook likes

followed by Plaza Las America. Since last quarter, the Mall of Americas number of Facebook likes grew

20% from 218,925 in Q1 2011 to 262,004 in Q2 2011.

8,328

11,275

3,475

1,606

5,175

0 2,000 4,000 6,000 8,000 10,000 12,000

Value Centers

Entertainment Centers

Lifestyle Centers

Regional Centers

Super Regional CentersQ2'11

Q1'11

Q4'10

Q3'10

Q2'10

Q1'10

47.7%

Overall Average - 3,517


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Q2 2011



The average number of Twitter followers is 504 per center

The overall average number of Twitter followers for the shopping center industry is 504 per center. Two

hundred twelve (212) U.S. shopping centers 300,000 square feet or larger outperform the industry

average, while the remaining 633 centers using Twitter have fewer than 504 followers. Entertainment

centers continue to have the strongest following on Twitter (2,016), followed by Lifestyle centers with

978 average followers per center. Regional and Lifestyle centers fall below the industry average for

number of Facebook likes, while Regional and Super Regional center fall below the industry average for

number of followers on Twitter.

For Q2 2011, The Cosmopolitan in Las Vegas surpassed The Grove as the center with the highest number

of Twitter followers at 19,782.

639

2,016

978

245

455

0 2,000 4,000 6,000 8,000 10,000 12,000

Value Centers

Entertainment Centers

Lifestyle Centers

Regional Centers

Super Regional CentersQ2'11

Q1'11

Q4'10

Q3'10

Q2'10

Q1'10

Overall Average - 504


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Q2 2011



Developers

From Q1 to Q2 2011, the most growth seen from developers with 20 or more U.S. centers 300,000

square feet or larger is from CBL & Associates Properties. Glimcher, Macerich, General Growth

Properties and Westfield Corporation now all have more than 90% of their centers active on Facebook.

In addition, more than 90% of Glimcher, Macerich and General Growth Properties shopping centers are

active on Twitter, with Simon Property Group not far behind.

Social Media Use - Developers with 20+ Centers

Number of

Centers in

Study

Q111 with

Facebook

Q211 with

Facebook

Facebook

Growth

Q1'11 to

Q2'11

Q111 with

Twitter

Q211 with

Twitter

Twitter

Growth

Q1'11 to

Q2'11

Simon Property Group 237 76.8% 77.2% 0.5% 70.9% 89.5% 26.2%

General Growth Properties 188 92.5% 92.6% 0.1% 92.0% 92.6% 0.7%

CBL & Associates Properties 83 24.1% 33.7% 39.8% 15.7% 24.1% 53.5%

Westfield Corporation 54 79.6% 90.7% 13.9% 48.1% 53.7% 11.6%

Macerich 51 96.1% 96.1% 0.0% 98.0% 98.0% 0.0%

DDR 49 30.6% 32.7% 6.9% 30.6% 30.6% 0.0%

Jones Lang LaSalle 45 78.3% 80.0% 2.2% 60.9% 71.1% 16.7%

Pennsylvania R/E Investment Trust 31 61.3% 77.4% 26.3% 54.8% 58.1% 6.0%

Forest City 24 78.3% 79.2% 1.1% 78.3% 79.2% 1.1%

Glimcher Realty Trust 23 100.0% 100.0% 0.0% 100.0% 100% 0.0%

The Taubman Company 20 5.0% 5.0% 0.0% 5.0% 5.0% 0.0%

* See appendix for a complete list of the top 25 developers based on the number of centers.

Note the data for Simon Property Group was aggregated by Simon Property Group (Chelsea), Kravco Simon and Simon Property Group, Inc. CBL

& Associates Properties was aggregated by CBL RM - Waco LLC and CBL & Associates Properties, Inc. and Forest City was aggregated by Forest

City Commercial Management, Forest City Enterprises, Forest City Management, and Forest City Ratner Companies.


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Q2 2011



Facebook Top 20

Q1

2011

Rank

Q2

2011

Rank Center Name Location Square Feet Managed By

Q2 Number

of Facebook

Fans

1 1 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 262,004

2 2 Plaza Las Americas San Juan, PR 2,180,000 Plaza Las Americas, Inc. 171,714

3 3 King of Prussia Mall King of Prussia, PA 2,698,477 Kravco Simon Company 62,156

4 4 Westfield Garden State Plaza Paramus, NJ 2,132,112 Westfield Corporation 51,701

5 5 The Galleria Houston, TX 2,350,308 Simon Property Group, Inc. 45,229

7 6 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 37,815

6 7 Westfield Valley Fair Santa Clara, CA 1,478,023 Westfield Corporation 34,752

8 8 Zona Rosa Kansas City, MO 925,000 Steiner & Associates 25,672

9 9 Asbury Park Asbury Park, NJ 400,000 Madison Marquette 25,288

10 10 The Wharf Orange Beach, AL 376,116 AIG Baker S/C Properties LLC 24,715

13 11 Seminole Paradise Hollywood, FL 350,000 The Cordish Company 24,493

11 12 Aventura Mall Aventura, FL 2,099,164 Turnberry Associates 24,216

16 13 Broadway at the Beach Myrtle Beach, SC 700,000 Burroughs & Chapin Co Inc. 23,366

12 14 Opry Mills Nashville, TN 1,166,379 Simon Property Group, Inc. 22,996

- 15 Crocker Park Westlake, OH 550,000 Stark Enterprises, Inc. 22,242

15 16 Town Square Las Vegas Las Vegas, NV 1,000,000 Forest City Enterprises 19,971

18 17 Pier Park Panama City Beach, FL 504,663 Simon Property Group, Inc. 19,937

17 18 Palisades Center West Nyack, NY 2,217,322 Palisades Center 19,758

14 19 Santana Row San Jose, CA 565,000 Federal Realty Investment Trust 19,716

19 20 The Grove Los Angeles, CA 575,000 Caruso Affiliated 18,542

The Mall of America continues to have the most likes on their Facebook page (262,004), up by 20% over

Q1 2011. The top five centers have held their rank from Q1 to Q2 2011, with the Cosmopolitan moving

up to number six, surpassing Westfield Valley Fair.

Crocker Park in Westlake, OH made the Top 20 Facebook list for the first time, making it the fastest

growing center from Q1 to Q2 2011. Crocker Park enticed patrons with contests and gave both the

15,000th

and 20,000th

person to like their page a $100 mall gift card.


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Q2 2011



The fastest growing center based on Facebook likes among the Top 20 is Crocker Park

Center Name Location

Center

Type

Square

Feet Managed By

Q1'11 # of

Facebook

Fans

Q2'11 # of

Facebook

Fans Growth

Crocker Park Westlake, OH LC 550,000 Stark Enterprises, Inc. 14,570 22,242 52.7%

The Cosmopolitan Las Vegas, NV LC 300,000 3700 Associates, LLC 25,584 37,815 47.8%

Plaza Las Americas San Juan, PR SR 2,180,000 Plaza Las Americas, Inc. 124,073 171,714 38.4%

Broadway at the Beach Myrtle Beach, SC EC 700,000 Burroughs & Chapin Co Inc. 17,510 23,366 33.4%

The Galleria Houston, TX SR 2,350,308 Simon Property Group, Inc. 34,987 45,229 29.3%

Twitter Top 20

Q1

2011

Rank

Q2

2011

Rank Center Name Location Square Feet Managed By

Q2 # of

Twitter

Followers

2 1 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 19,782

1 2 The Grove Los Angeles, CA 575,000 Caruso Affiliated 16,478

3 3 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 8,889

4 4 Ala Moana Center Honolulu, HI 2,100,000 General Growth Properties, Inc. 7,007

5 5 Dana Park Village Square Mesa, AZ 400,000 Triple Five AZ Development Corp. 6,807

8 6 Atlantic Station Atlanta, GA 1,500,000 North American Properties 5,215

7 7 Universal CityWalk Universal City, CA 400,000 Universal CityWalk 4,932

6 8 Pearlridge Center Aiea, HI 1,300,000 Glimcher Realty Trust 4,571

9 9 Frisco Square Frisco, TX 500,000 Frisco Square Development 3,855

11 10 Patriot Place Foxborough, MA 1,300,000 Strategic Retail Advisors 3,529

10 11 Winter Park Village Winter Park, FL 522,000 Casto 3,433

12 12 The Galleria Houston, TX 2,350,308 Simon Property Group, Inc. 3,409

- 13 NorthPark Center Dallas, TX 2,000,000 NorthPark Management Company 3,276

- 14 Pacific Place Seattle, WA 335,000 Pine Street Group LLC 2,959

11 15 The Shops at The Bravern Bellevue, WA 305,000 Schnitzer West, LLC 2,872

16 16 The Americana at Brand Glendale, CA 475,000 Caruso Affiliated 2,843

15 17 Scottsdale Fashion Square Scottsdale, AZ 2,030,000 Scottsdale Fashion Square 2,786

14 18 Kierland Commons Scottsdale, AZ 320,000 Westcor 2,615

18 19 Easton Town Center Columbus, OH 1,500,000 Steiner & Associates 2,602

- 20 Asbury Park Asbury Park, NJ 400,000 Madison Marquette 2,576

Although they shifted their order, The Cosmopolitan, The Grove and Mall of America remain the top

three centers with the highest number of followers on Twitter. The Grove and The Cosmopolitan

continue to have nearly double the number of followers than third ranked Mall of America.NorthPark


11/18


Q2 2011



Center and Pacific Place made the Top 20 Twitter list for the first time, while Asbury Park is back in the

Top 20 afterbeing outranked in Q1 of this year.

The fastest growing center based on the number of followers among the Top 20 is The Cosmopolitan

Center Name Location

Square

Feet Managed By

Average

Tweets

Per Day

Q1 # of

Twitter

Followers

Q2 # of

Twitter

Followers Growth

The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 19.5 13,311 19,782 48.6%

Atlantic Station Atlanta, GA 1,500,000 North American Properties 4.7 3,788 5,215 37.7%

The Shops at The Bravern Bellevue, WA 305,000 Schnitzer West, LLC 5.0 2,144 2,872 34.0%

Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 7.8 7,072 8,889 25.7%

Pacific Place Seattle, WA 335,000 Pine Street Group LLC 9.8 2,393 2,959 23.7%

Not only has The Cosmopolitan experienced the most growth in the number of Twitter followers from

Q1 to Q2 2011, but it has also experienced the second highest growth among the top 20 centers on

Facebook (48%). This growth may be due in part to the centers number of tweets per day, more than

any of the other top 10 centers.

Number of Followers Compared to Average Tweets Per Day - Top 10 Centers

19.5

5.9

7.8 6.1

3.0

4.7 5.3

10.9

5.61.4

0

5

10

15

20

25

-

5,000

10,000

15,000

20,000

25,000

Q2 Followers

Avg tweets per day


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Q2 2011



Klout

Klout is a number on a 1-to-100 scale that measures influence based on ability to drive action1. It is a

calculated number based on online activity that allows us to report on a centers ability to interact with

and influence those with whom they connect. In addition to an overall Klout score, Klout provides a

true reach, amplification probability and network influence score. True reach measures the

number of people influenced. Amplification measures the degree to which people are influenced. The

network influence score measures how influential a network is. We pulled Klout scores from the top 30

centers with the most Twitter followers. Below are the top 10 centers based on their ability to influence

others online.

Q2 '11

Rank Top Twitter Centers Location

Square

Feet Managed By

Twitter

Followers

Average

Tweets Per

Day

Klout

Score

1 The Cosmopolitan Las Vegas, NV 300,000 3700 Associates, LLC 19,782 19.5 66

2 The Grove Los Angeles, CA 575,000 Caruso Affiliated 16,478 5.9 62

3 Atlantic Station Atlanta, GA 1,500,000 North American Propterties 5,215 4.7 59

4 Frisco Square Frisco, TX 500,000 Frisco Square Development 3,855 5.6 58

5 Mall of America Bloomington, MN 2,768,399 Triple Five Corp. 8,889 7.8 57

6 Ala Moana Center Honolulu, HI 2,100,000 General Growth Properties 7,007 6.1 54

7 Universal CityWalk Universal City, CA 400,000 Universal CityWalk 4,932 5.3 52

8 Pearlridge Center Aiea, HI 1,300,000 Glimcher Realty Trust 4,571 10.9 52

9 The Shops at The Bravern Bellevue, WA 305,000 Schnitzer West, LLC 2,872 5.0 51

10 The Galleria Houston, TX 2,350,308 Simon Property Group, Inc. 3,409 3.1 50

The Cosmopolitan has the highest Klout score, influencing 7,102 people. This

number is based on their total number of followers and these are the people

who are actually responding and sharing tweets by The Cosmopolitan. Based

on how many times their posts are retweeted, their amplification probability

or how much they influence people is a 52. Network influence, or the level

of influence their network has over others is 70.

The Grove has the second highest Klout score (62) with a true reach of 6,491.

Their amplification probability on a scale of 1-to-100 is a 44 and similar to The

Cosmopolitan, their network influence is 70.

1http://klout.com/corp/kscore


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Q2 2011



Finally, Atlantic Station has the third highest Klout score among the 30 centers

with the highest number of followers. This is impressive because they onlyhave 5,215 followers, proving that quantity is not an indicator of quality when

it comes to social networking. Their true reach is 1,877 meaning that although

they do not reach as many people as some of the other top centers, they have

meaningful interactions that provoke their followers to respond and share the

information with others. Atlantic Stations amplification probability is a 43, and

their network influence is a 66.

Conclusion

The involvement in social media outlets for the shopping center industry has yet to hit a plateau. We are

seeing the number of centers participating on Facebook and Twitter rise, and fan bases and followersare continuing to engage with the industry. Sixty percent (60%) of shopping centers are now on

Facebook, up from 38% at the same time last year and 51% are now using Twitter compared to 34% in

Q2 2010. Social networks and the way to measure activity are continuing to improve.

Klout is now allowing us to measure both the quantity of social participation, as well as the quality of the

interaction and information the shopping center is sending to its shoppers.

Alexander Babbage continually monitors social media activity and consumer behaviors in the shopping

center industry with benchmarks published each quarter. For more information about comparing your

center or portfolio to benchmarks, contact:

Alan McKeon at 404-961-7602 or [email protected] or

Charlotte Sykes at 404-961-7603 or [email protected]

The database compares 1,643 shopping centers 300,000+ square feet in the United States including

Alaska, Hawaii and Puerto Rico. Data and counts are effective as of the measurement date 6/30/2011.

Alexander Babbage, Inc., is an Atlanta based full-service research firm specializing in experiential research for

destinations including shopping centers, professional sports teams, retailers, restaurants, the arts and financial

institutions. It has the deepest experience and most extensive benchmark set among private research providers.

Alexander Babbage acquired Stillerman Jones & Company in 2007 and MAXtrak in 2004, making it the shopping

center industrys leading provider of market and shopper research.


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Q2 2011



Definitions

Center Type

Super Regional Center Similar to a regional center, but because of its larger size, a super regional

center has more anchors, a deeper selection of merchandise, and draws from a larger population base.

As with regional centers, the typical configuration is an enclosed mall, frequently with multi levels.

Regional Center This center type provides general merchandise (a large percentage of which is

apparel) and services in full depth and variety. Its main attractions are its anchors: traditional, mass

merchant, or discount department stores or fashion specialty stores. A typical regional center is usually

enclosed with an inward orientation of the stores connected by a common walkway and parking

surrounds the outside perimeter.

Lifestyle Center Most often located near affluent residential neighborhoods, this center type caters to

the retail needs and lifestyle pursuits of consumer in its trading area. It has an open-air configuration

and typically includes retail space occupied by upscale national chain specialty stores. These center may

or may not be anchored by one or more conventional or fashion specialty department stores.

Value Center A center that includes outlet tenants as well as superstores, catalog, retail clearing

houses, off-price or discounters, and food vendors.

Entertainment Center A shopping center that encompasses theaters, restaurants and related retail.

Social Media Terms

Facebook A publication for an organization, such as a school or business, which helps members

identify each other; also, an online version of this, with profiles including a picture, name, birth date,

interests, etc.

Twitter An information network made up of 140-character messages, typically sent as text messages.

Tweet A message posted via Twitter containing 140 characters or fewer.

Follow To follow someone on Twitter means to subscribe to their Tweets or updates on the site.

Follower A follower is another Twitter user who has followed you.

Klout A measure of online influence collected from social networks to score a user on a scale of 1 to

100. Klout automatically accesses input from Twitter and is capable of including other networks in the

influence score once a user registers and gives Klout permission to connect with the other networks.

Dictionary of Shopping Center Terms, Third Edition

Twitter Glossary

Klout Website


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Q2 2011



Appendix

Top 25 Developers Based on Number of Centers

Facebook and Twitter usage among each developers centers of 300,000 square feet or larger

Developer Base

Q111 %

with

Facebook

Q211 %

with

Facebook

% Growth

Q1-Q2

Q111 %

with

Twitter

Q211 %

with

Twitter

% Growth

Q1-Q22

Simon Property Group 237 76.8% 77.2% 0.5% 70.9% 89.5% 26.2%

General Growth Properties 188 92.5% 92.6% 0.1% 92.0% 92.6% 0.7%

CBL & Associates Properties 83 24.1% 33.7% 39.8% 15.7% 24.1% 53.5%

Westfield Corporation 54 79.6% 90.7% 13.9% 48.1% 53.7% 11.6%

Macerich 51 96.1% 96.1% 0.0% 98.0% 98.0% 0.0%

DDR 49 30.6% 32.7% 6.9% 30.6% 30.6% 0.0%

Jones Lang LaSalle 45 78.3% 80.0% 2.2% 60.9% 71.1% 16.7%

Pennsylvania R/E Investment Trust 31 61.3% 77.4% 26.3% 54.8% 58.1% 6.0%

Forest City 24 78.3% 79.2% 1.1% 78.3% 79.2% 1.1%

Glimcher Realty Trust 23 100.0% 100.0% 0.0% 100.0% 100.0% 0.0%

The Taubman Company 20 5.0% 5.0% 0.0% 5.0% 5.0% 0.0%

Kimco Realty Corporation 17 5.9% 5.9% 0.0% 0.0% 0.0% 0.0%

Inland US Management LLC 17 52.9% 52.9% 0.0% 17.6% 23.5% 33.3%

The Cafaro Company 17 0.0% 23.5% - 0.0% 0.0% 0.0%

Vornado Realty Trust 16 0.0% 6.3% - 0.0% 0.0% 0.0%

Tanger Factory Outlet Centers, Inc 17 100.0% 100.0% 0.0% 100.0% 100.0% 0.0%

Westcor 12 83.3% 91.7% 10.0% 91.7% 91.7% 0.0%

RED Development 12 66.7% 75.0% 12.5% 41.7% 58.3% 40.0%

CB Richard Ellis 11 45.5% 45.5% 0.0% 36.4% 36.4% 0.0%

Casto 11 27.3% 27.3% 0.0% 27.3% 27.3% 0.0%

Centro 11 72.7% 72.7% 0.0% 9.1% 9.1% 0.0%

Mid-America Real Estate Group 9 11.1% 11.1% 0.0% 11.1% 11.1% 0.0%

Madison Marquette 8 87.5% 87.5% 0.0% 75.0% 75.0% 0.0%

The Sembler Company 8 12.5% 12.5% 0.0% 0.0% 0.0% 0.0%

The Pyramid Companies 8 100.0% 100.0% 0.0% 25.0% 62.5% 150.0%

Poag & McEwen Lifestyle Ctrs, LLC 7 57.1% 57.1% 0.0% 57.1% 57.1% 0.0%

Vestar Development 7 100.0% 100.0% 0.0% 57.1% 57.1% 0.0%


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Q2 2011



Developer Aggregated by

Simon Property Group Simon Property Group, Inc., Simon Property Group (Chelsea), Kravco Simon Company

General Growth Properties General Growth Properties, Inc., c/o Grand Teton Mall

CBL & Associates Properties CBL & Associates Properties, Inc. , CBM RM-Waco LLC

Forest City

Forest City Enterprises, Forest City Commercial Management, Forest City Management,

Forest City Ratner Companies

Inland

Inland Southwest Management, Inland American Retail Mgmt LLC, Inland Commercial

Property Mgmt, Inland Pacific Property Svcs LLC, Inland US Management LLC, Inland

Continental Property Mgmt.

RED Development RED Development , RED Asset Management, Inc.

CB Richard Ellis CB Richard Ellis, CBRE Louisville, CBRE/MEGA

Vornado Realty Trust Vornado Realty Trust , Vornado/Charles E. Smith

The Pyramid Companies The Pyramid Companies, c/o Avitation Mall


17/18


Q2 2011



Facebook Use by Region

Twitter Use by Region

33.1%30.3% 31.6%

39.8%

58.9% 59.0%55.6%

68.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

ICSC Northeast

Regions 1 and 2

ICSC South Regions

3, 4, and 5

ICSC Midwest

Regions 6 and 7

ICSC West Regions

8 and 9

Q2'10

Q2'11

21.5%25.6%

30.1%

44.6%49.3% 49.1% 46.7%

62.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

ICSC Northeast

Regions 1 and 2

ICSC South Regions

3, 4, and 5

ICSC Midwest

Regions 6 and 7

ICSC West Regions

8 and 9

Q2'10

Q2'11

3,026 4,759

588

3,332 2,763

655389297

Q111 Average

Facebook Likes

Q111 Average

Twitter Followers


18/18


Q2 2011


www alexanderbabbage com

Number Region Division States

1 Northeast New England Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont

2 Northeast Mid Atlantic New Jersey, New York, Pennsylvania

3 South South Atlantic

Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South

Carolina, Virginia, West Virginia

4 South East South Central Alabama, Kentucky, Mississippi, Tennessee

5 South West South Central Arkansas, Louisiana, Oklahoma, Texas

6 Midwest East North Central Illinois, Indiana, Michigan, Ohio, Wisconsin

7 Midwest West North Central Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota

8 West Mountain Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming

9 West Pacific Division California, Oregon, Washington

alexander babbage_shopping center industry social media benchmark report q2 2011 (8!17!11)

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