alexander gelman and influences
TRANSCRIPT
Alexander Gelman“Subtraction”
Gelman created a process entitled ‘subtraction.’ Subtraction = stripping a design down to its essence while effectively communicating an idea.
…the process of creating something while you eliminate unnecessary elements and steps_____________
“I've concluded that if I can send a clear message in the fastest way & it
stands on its own & communicates the idea, then that's enough.”
INFLUENCES
Paul Rand
Paul Rand
Paul Rand
Paul Rand
Paul Rand
Swiss Graphic Design
Swiss Graphic Design
Joseph Muller Brockman
Joseph Muller Brockman“Design is history…”
Joseph Muller Brockman“Design is history…”
Chip Kidd
Chip KiddContemporary Book Designer
Chip KiddContemporary Book Designer
Chip Kidd-- “If you want to be a better designer, learn to write.”
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd
Chip Kidd