A L E X A N D E R V A U G H A N

Co-founder Lucas Fox International Properties

S T I J N T E E U W E N

Co-founder Lucas Fox International Properties

Lucas Fox is one of the largest

independent real estate agencies

in Spain, with more than 150

staff operating in some of the

country’s most desirable coastal

areas and cities, as well as Andorra.

The company offers a wide range

of customised marketing services

including national and international

PR, advertising campaigns, graphic

Lucas Fox, one

step ahead of the

competition

EXCLUSIVE PROPERTIES, EXCEPTIONAL LOCATIONS

design, logos and branding,

digital marketing and web design

and development, as well as video

and drone footage, link building,

blogs, copywriting, proofreading

and multilingual creative content.

Our 10-year+ experience in luxury real

estate has enabled us to successfully

bring some of Spain’s most exciting and

exclusive properties to the market. 

Since the company’s inception, Lucas Fox has constantly

strived to innovate, to differentiate itself from the

competition and to be recognised as a market leader

within an increasingly competitive industry. The Lucas Fox

Marketing department plays a crucial role in bringing this

vision to reality. Its creative team, now one of the largest in

Spain, boasts some of the country’s top marketers, which,

coupled with the agency’s unrivalled market knowledge, has

seen Lucas Fox become Spain’s fastest growing and most

respected independent real estate agency.

The Lucas Fox Marketing team is constantly evolving and innovating to ensure that we

are always one step ahead of the competition. Our combination of creative talent and

in-depth market knowledge has established Lucas Fox as the go-to agency for property

developers looking for a bespoke, efficient, creative and above all, professional

marketing service. We are skilled at recognising the challenges our clients face,

enabling us to respond with strategies that get quick and effective results.”

C A R R I E F R A I S

Head of Marketing & PR Lucas Fox International Properties

Prior to relocating to Barcelona,

Antonio ran his own Digital Marketing

company in his native Italy and worked

for 2 years as an SEO specialist in

Germany and Belgium. In December

2011 he moved to Barcelona to take up

the post of Digital Marketing Manager

at Lucas Fox, where he works on

the multilingual optimisation of all 9

Lucas Fox websites.

With a Master’s in Marketing and

over 10 years’ real estate experience,

Muna has worked in national and

international real estate companies

managing multiple marketing projects.

She has experience in corporate

communication, product marketing,

market research and digital marketing.

Muna has worked in several different

countries including the US and the UK.

After 15 years working in the global

TV industry, Cambridge University

Maths graduate Catriona moved from

London to Barcelona where she set up

her own internet retail business. She

joined the Lucas Fox Marketing team

as a senior copywriter and proofreader

and now oversees the company’s New

Developments Marketing.

Carrie has worked as a presenter and

reporter for some of the UK’s leading

radio and television broadcasters

including the BBC, Sky News, CNN and

ITV News. She moved to Barcelona in

2005 where she continued to freelance

for TV news whilst also co-founding

MumAbroad.com, a family relocation

website. Carrie joined the Lucas

Fox team in 2013 and oversees the

company’s national and international PR

and marketing activities.

English

SpanishFrench

Spanish

CatalanEnglishFrenchArabic

English

SpanishCatalan

Italian

EnglishSpanishGerman

Barcelona Barcelona BarcelonaBarcelona

K E Y I N F O K E Y I N F O K E Y I N F OK E Y I N F O

British Spanish BritishItalian

C A R R I E F R A I SHead of Content & PR

A N T O N I O E S P O S I T O Digital Marketing Manager

C A T R I O N A G R O V E S New Developments Marketing

M U N A B E N T H A M I

Marketing Co-ordinator

Guido was born in Chile and worked

in a communications company until

2008 when he moved to Barcelona.

Passionate about travel, Guido has

worked in different aspects of visual

communication for several companies

in cities as diverse as Cape Town and

Miami. He has worked with Lucas Fox

almost since its inception in 2005,

managing the brand and ensuring that

the company’s marketing materials are

visually stimulating, innovative and

above all, effective.

A qualified graphic designer from the

Canary Islands, David joined Lucas Fox in

2015. With a Master’s degree in Creative

Advertising & Communication and more

than 10 years’ experience in the field, he

specialises in branding and art direction.

At Lucas Fox David ensures the brand is

properly managed in terms of design as

well as creating visually appealing pieces

to make the company stand out from the

rest.

Simon is a co-founder of DigitalHappy,

a Barcelona web design and

development agency, and has

collaborated with Lucas Fox for several

years. He leads the front-end design

of the website and has a strong focus

on creating modern, responsive

layouts which provide the site users

with a quality and engaging browsing

experience.

Matt has lived in Barcelona since 2002

and forms one half of the web design

and development agency DigitalHappy.

He has worked with Lucas Fox since

they were founded, developing their

first CRM and property database and,

more recently, helping to manage their

migration to Salesforce. Matt takes a

leading role in digital strategy, building

systems that serve the needs of the users.

Spanish

EnglishEnglish

SpanishEnglish

SpanishSpanish

EnglishBarcelona Barcelona BarcelonaBarcelona

K E Y I N F O K E Y I N F O K E Y I N F OK E Y I N F O

Spanish British BritishChilean

G U I D O D E L S O L A R Senior Designer

S I M O N K E L L Y Senior Web Designer

M A T T C A S E Y Senior Web Designer

D A V I D N E B O T

Designer

PR

Advertising

Branding

Marketing Collateral

Website Design & Development

Digital Marketing & SEO

Social Media

Sponsorships, Events & Partnerships

With an extensive network of national

and international media contacts,

Lucas Fox delivers bespoke PR

campaigns for its clients. Our creative

team is experienced in transforming

the vision of architects and developers

into a compelling story. As a result of

our strong relationships with some of

Our multimedia expertise enables us to design integrated

advertising campaigns that reach the desired audience in the most

effective and relevant way.

We work with select national and international publications

including the Financial Times, The Wall Street Journal, International

Property & Travel magazine, International Prime Properties

magazine, Expansión and La Vanguardia. Our creative and

copywriting team work together to produce eye-catching, high

impact advertisements.

the world’s top property journalists,

our press releases and targeted content

regularly appear in leading offline and

online publications such as The New

York Times, The Wall Street Journal,

The Sunday Times, The Daily Telegraph,

the Financial Times, The Economist,

the Robb Report, El Mundo, El País,

N A T I O N A L & I N T E R N A T I O N A L

PRCAMPAIGNS

ADVERTISINGO N L I N E & O F F L I N E

Expansión and La Vanguardia. Our

extensive market knowledge is recognised

nationally and internationally and the

publication of our biannual market reports

on the Spanish prime property market has

positioned Lucas Fox as a key opinion-

former and authority on the Spanish real

estate market.

THE LUCAS FOX

The Lucas Fox fleet

of branded cars

and motorbikes

is an effective

promotional

tool with agents

constantly on

the move around

Spain’s most

desirable regions.

The strength of the Lucas Fox brand

has enabled us to launch associated

sub-brands including LFStyle,

Residency in Spain and LFPrime.

Our 8 branded

Lucas Fox Property

Lounges are a

unique concept in

the Spanish property

market.

The Lucas Fox brand

is unique, simple and

trusted and it effectively

communicates our core

values of integrity, quality

and professionalism. BRAND& B R A N D E X T E N S I O N

Our creative team

works closely with

developers and

promoters to fully

understand each

project, identifying

its essence, its

values and its goals

to ensure that the

brand and logo are

relevant, memorable

and impactful.

BRAND CREATI N

Working with a team of top graphic

designers, illustrators, render experts

and content writers, we create fresh and

innovative marketing materials including

brochures, plan bibles, flyers, banners,

3D walkthroughs, animated infographics

and lifestyle videos, utilising effective

online and offline distribution strategies.

Our design skills and print knowledge

enable us to make use of the very latest

materials, formats and techniques

to ensure that each project’s sales

campaign is supported by the highest

quality marketing materials.

COLLATERALMARKETING

Lucas Fox produces detailed biannual reports on the Spanish property market using our

own in-house data as well as statistics and information from reputable external sources.

These unique reports condense facts and figures and translate up-to-the-minute statistics

to convey current trends and commentary. The Lucas Fox market reports are informative

and data-led and have become a valuable tool for both the media and stakeholders in

the Spanish property market.

MARKET REPORTS

The information covers our key

regions and includes a broad

spectrum of easy-to-digest,

interactive information including:

w w w . l u c a s f o x . c o m w w w . r e s i d e n c y i n s p a i n . c o m w w w . a n a m a y a v i l l a s . c o m

Lucas Fox creates beautifully responsive, expertly coded

and visually exciting, customised websites. We work with

developers on projects in a highly collaborative manner,

going through each phase to ensure the process from

analysis and planning to design and delivery is as smooth

and stress-free as possible.

DESIGN &DEVELOPMENT

WEBSITE

w w w . m a r l e t 1 . c o m w w w . l u c a s f o x s t y l e . c o m w w w . l f p r i m e . c o m

LucasFox.com LucasFox.es LucasFox.cat LucasFox.fr LucasFox.de LucasFox.ru LucasFox.se LucasFox.nl LucasFox.cnLucas Fox websitesSince the Lucas Fox English language

website was established in 2005, it has

become the benchmark for marketing

high-end residential properties to both

Spanish and foreign buyers. Over the

past decade Lucas Fox has developed

8 additional language websites – in

Spanish, Catalan, French, German,

Russian, Swedish, Dutch and Chinese –

and we will soon be launching sites in

Italian and Arabic. The web team have

produced a front-end design and build

that is attractive, easy-to-use and high

on performance. With around 50% of

the sites’ traffic coming from mobile

devices or tablets, a strong emphasis

has been put on its responsiveness with

a focus on delivering the site content

quickly to end users.

Recent developments include the

installation of automated listings in all

languages except English and Spanish,

interactive regional maps and an online

chat, which has further enhanced the

online user experience and generated

an increased volume of enquiries.

In a highly competitive market and

increasingly crowded online space,

Lucas Fox continues to stand out thanks to

the sites’ quality and attention to detail.

The websites have a truly global reach

and receive more than 98 thousand

monthly visits from many different

country locations. P A G E O N E G O O G L E R A N K I N G

98,000M O N T H L Y V I S I T S

LFStyle

Founded in 2014 and edited by former

BBC journalist Carrie Frais, the LFStyle

blog and magazine is geared towards

lovers of Spanish culture, gastronomy,

travel and property, with thoughtfully

crafted articles, relocation stories,

interviews and ‘insider’s guides’ which

we believe reflect our clients’ sense

of discernment and style. All content

is unique and its contributors include

some of Europe’s most highly respected

food, travel and property journalists.

Launched in January 2017, LFPrime

targets high-end buyers looking

for the finest luxury properties and

exceptional levels of customer service.

All properties have been hand-picked

for their unique design, unrivalled

location or pure beauty. A password

protected section is also available for

off-market properties.

Residency in Spain was established in

2013 in response to new legislation

enabling non-EU citizens to qualify for

Spanish Residency when investing 500

thousand Euros or more in Spanish

real estate. Utilising our specialist SEO

knowledge, the website targets mainly

Middle Eastern, Asian and US clients

whose interest in investing in Spain

in recent years has increased due to

the country’s growing economy and

attractive property prices.

LFPrime

Residency in Spainwww.res idencyinspain.com

www.lucas foxsty le.com

www.l fpr im e.com

Our digital marketing campaigns are finely crafted to ensure our properties are

exposed to the right buyer, covering worldwide markets including Europe, Asia,

the Middle East, the US and Europe. We list our properties on some of the world’s

top portals such as Mansion Global, FT Property Listings, Rightmove, Zoopla

and Kyero as well as leading national portals such as Idealista and Fotocasa.

Our ongoing work on Search Engine Optimisation has achieved Page One Google

ranking for numerous key phrases in several different languages. We also create

bespoke content, HTML emails and newsletters, targeting our database of 45

thousand buyers and sellers, as well as link building, google re-marketing and

multilingual Pay-Per-Click AdWords campaigns.

DIGITALThanks to our in-house

market research and

analysis, we understand

global audiences and local

market sensitivities.

MARKETING & SEO

SOCIAL MEDIA

Lucas Fox has 7 Facebook pages in

English, Spanish and French with

a collective folllowing of nearly 18

thousand lovers of Spanish property

and lifestyle, providing daily offerings

such as featured properties, lifestyle

videos, media coverage, property

news, local events, corporate news,

job opportunities and our latest

press releases.

Our Twitter page has a growing number

of followers who interact daily on a

range of topics from property trends to

lifestyle information.

In addition to showcasing our best

properties, LinkedIn provides a platform

for Lucas Fox co-founder Alexander

Vaughan to reach out to an affluent

market, thanks to his monthly posts as

an ‘influencer’.

Our in-house Community

Manager is adept

at creating effective

multilingual social media

campaigns across all

platforms including

YouTube, Facebook,

Twitter, Instagram, Pinterest

and LinkedIn, generating

conversations, brand

awareness and leads.

Pinterest and Instagram showcase the

most spectacular properties from the

Lucas Fox portfolio, including some of

the stand-out architectural highlights,

designer interiors and outstanding views.

Lucas Fox has created a series of

lifestyle videos, showcasing the true

beauty and appeal of our regions.

These films, depicting the very best

of Spanish lifestyle, are attracting a

growing audience to our YouTube

channel, which also includes our

corporate and property videos

as well as 3D walkthroughs.

Lucas Fox’s team organises a range of

events from Open Houses to ‘Afterwork’

parties, aligning ourselves with key

partners and brands such as Landrover,

Burberry, Hendrick’s and Fever Tree.

In 2015 the company organised and

sponsored the ‘Barcelona Big Bang’,

a week-long Supercar event located

in the city’s Superyacht Marina and

Montmeló F1 racetrack, attracting large

crowds and significant national press

coverage. We are also regular sponsors

of events at the British Chamber of

Commerce, Barcelona English Radio,

the American Society of Barcelona, Golf

d’Aro Costa Brava and Círculo Ecuestre.

As part of our programme of social and

corporate responsibility, Lucas Fox is

a regular sponsor and supporter of

local festivals and charity events in

our key regions.

EVENTSSPONSORSHIP

& PARTNERSHIPS

Roll ing Stones’ gui tar is t Ronnie Wood and h is wi fe Sa l ly Humphreys wi th Lucas Fox co- founders Alexander Vaughan and St i jn Teeuwen

LUCAS FOX PROPERTY LOUNGE E I X A M P L E , B A R C E LO N A

LUCAS FOX PRO PERT Y LO UN GE M A R E S M E

LUCAS FOX PROPERTY LOUNGE T U R Ó PA R K , B A R C E LO N A

LUCAS FOX PROPERTY LOUNGE I B I Z A

LUCAS FOX PROPERTY LOUNGE S I TG E S

LUCAS FOX PROPERTY LOUNGE VA L E N C I A

LUCAS FOX PROPERTY LOUNGE CO STA B R AVA

LUCAS FOX PROPERTY LOUNGE M A R B E L L A

In 2013 Lucas Fox opened the first of

its Property Lounges at the company

headquarters in central Barcelona.

Lucas Fox now boasts 8 Property Lounges

in the following locations: Barcelona,

Costa Brava, Ibiza, Maresme, Valencia,

Sitges and Marbella. The company’s 9th

Property Lounge is planned for 2017 in

central Madrid.

OUR PROPERTY LOUNGES

The Lucas Fox Property Lounges are informal, relaxed spaces, unique in their interior design

and image, which we believe reflect the company’s philosophy and set it apart from traditional

Spanish real estate agencies. Situated in prime areas, our eye-catching window displays attract the

attention of hundreds of passers-by each day. The interiors are designed to be accommodating and

welcoming, enabling us to provide an even more personalised service to clients.”

A L E X A N D E R V A U G H A N

Co-founder Lucas Fox International Properties

www.lucasfox.com

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