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Info day Climate Action, Environment,
Resource Efficiency and Raw Materials
17 November 2014
Communicating Horizon 2020 projects
Alexandra Ruete Directorate-General for Research and Innovation European Commission
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output-
&
impact-oriented
focus
Communication
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Research and Innovation
Grant Agreement Article 38
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Research and Innovation
Horizon 2020 - Grant Agreement
Art. 38 PROMOTING THE ACTION — VISIBILITY OF EU FUNDING
38.1 Communication activities by beneficiaries
“The beneficiaries must promote the action and its results, by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner.”
[…]
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Research and Innovation
Horizon 2020 Annotated Grant Agreement
Projects:
must define a "comprehensive communication plan"
must include in the proposal a work package for communication or include them into another work package
need to address the "public policy perspective" with their communication activities
need to keep their communication measures proportionate to the scale of the action.
may freely choose the type of communication activities
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Research and Innovation
Good communication
starts at the outset of the action and continues throughout its entire lifetime
is strategically planned
identifies and sets clear communication objectives
is targeted and adapted to audiences that go beyond the project’s own community
chooses pertinent messages
uses the right medium and means
is proportionate to the scale of the action 6
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http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf
"Communicating EU Research & Innovation - Guidance for project participants - "
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Research and Innovation
Horizon 2020 - Grant Agreement
Art. 38
[…]
Before engaging in a communication activity expected to have a major media impact, the beneficiaries must inform the [Commission][Agency] (see Article 52).
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Research and Innovation
Horizon 2020 - Grant Agreement
38.1.2 Information on EU funding - use of EU emblem
a) EU emblem High-resolution emblems can be found here http://europa.eu/about-eu/basic-information/symbols/flag/
b) The following text:
This project has received funding from the [European Union’s Horizon 2020 research and innovation programme][Euratom research and training programme 2014-2018] under grant agreement No [number].
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Research and Innovation
Communication in the H2020 project lifecycle
Proposal • Work package for communication (or in another work package)
• Comprehensive communication plan
Evaluation • Taken into consideration as part of the criterion "impact"
Reporting • Overview of the progress must also describe the communication
activities
Project Management • PO: interim and final assessment
• Beneficiaries: need to inform EC prior to activity with a major media impact
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Questions?
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Communicating H2020 projects - Summary
Increased importance of communication
Communication plan and work package in the proposal and the grant agreement (GA article 38.1)
Promote your project and its results beyond the projects own community
Communicate your research in a way that is understood by non-specialist, e.g. the media and the public
Inform us in advance of communication activities expected to have a major media impact
Communication ≠ Dissemination
Dissemination (GA article 29) is a separate obligation (e.g. through scientific articles and conferences)
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For more information
Links
Annotated GA (version July 2014, p. 217)
http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-amga_en.pdf
•Brochure "Communicating EU Research & Innovation" • http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-
guide-comm_en.pdf
Contact
Alexandra RUETE (Unit A1, DG RTD)
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