alexis bedel shiseido int. france orléans, france june 2006 – november 2006
TRANSCRIPT
Background
Problems
What I need to learn
Did I solve the problems
The next time
Agenda
Internship Presentation-Alexis Bedel- April, 9 Monday
Internship Presentation-Alexis Bedel- April, 9 Monday
Shiseido was founded in 1872 in Japan
Is the fourth worldwide cosmetic company
Turnover 2006: $2.64bn (315bn ¥)
Shiseido is multi-branding
Background
Shiseido meets many problems with its packages concerning the ageing in store
- Find ageing factors
- Realize a correlation between the accelerated ageing and natural ageing
The problems
Internship Presentation-Alexis Bedel- April, 9 Monday
Marketing’s vocabulary
How work a Q-Panel Accelerate machine
Deal with suppliers in order to collect information
Internship Presentation-Alexis Bedel- April, 9 Monday
What I needed to learn
Internship Presentation-Alexis Bedel- April, 9 Monday
Did I solve problems Study on factors
- Yes, I collected information on 4 important factors:- Color- Time- Support- Kind of lighting
Correlation- Yes, I determined the following equivalence:
- 1hour at Xénon lighting = 55 hours at store lighting
Spend much time with suppliers
Bill my aspirin consumption for marketing meeting
Internship Presentation-Alexis Bedel- April, 9 Monday
Next time …
Issey Miyaké
Jean Paul Gaultier
Narciso Rodriguez
Shiseido
Internship Presentation-Alexis Bedel- April, 9 Monday
Shiseido’s Brands
Ageing factors
Support (Glass – Paperboard – Plastic – Steel)
Kind of lighting (Halogen – LED – Neon light)
Time of exposition at lighting
Color
ColorsInfluence des couleurs sur le DeltaE
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9 10Temps d'exposition (h)
Del
taE
Blanc(1)
Orange(2)
Orange(3)
Violet(4)
Vert(5)
Vert(6)
Bleu(7)
Bleu(8)
Rose(9)
Rouge(10)
Jaune(11)
Noir(12)