alexis chateau pr, llc – portfolio
TRANSCRIPT
ALEXIS CHATEAU PR 1
Alexis Chateau PR
Business Portfolio
EMAIL | WEBSITE |FACEBOOK | TWITTER
ALEXIS CHATEAU PR 2
TABLE OF CONTENTSCONTENT PAGE NO.OVERVIEW 5
WHOWE ARE 6 - 7
WHATWE DO 8 - 9
HIGHLIGHTS 10 - 19
Featured on Recruiter.Com 11
Featured in the Jamaica Observer 13
Editors’ Pick onWordPress 15
WordPress Experts According to BuzzSumo 17
Over 1 Million Quora Views 19
ALEXIS CHATEAU PR 3
TABLE OF CONTENTSCONTENT PAGE NO.BRANDING 20 - 40
Graphic Design 21
Websites 27
Social Media 31
Memes 36
Cohesion 38
WRITING & EDITING 41 - 56
Blogging & Article Writing 42
Fiction 46
Website Copy 51
Press Releases 53
Editing 55
ALEXIS CHATEAU PR 4
TABLE OF CONTENTSCONTENT PAGE NO.Goodwill 57 - 63
College Mate 58
Shadow the PR Cat 60
Social Justice 63
Client Roster 64
Lifestyle & Entertainment 65
Food & Restaurants 68
Technology 70
Health & Fitness 72
Animal Rescues 73
ALEXIS CHATEAU PR 5
Overview
Alexis Chateau PR, LLC is an independent public relations firm located in Atlanta, GA. We specialize in working with
small and start-up lifestyle brands looking to grow from small fish to big kahuna.
Together, our team of five brings more than 60 years of industry experience to the table; and plant roots in Atlanta,
Jamaica, and New York.
We are also the only PR firm featuring a kitten on our executive board. His name is Shadow the PR Cat, and he is our
Goodwill Ambassador. Yes. Really.
ALEXIS CHATEAU PR 6
WhoWe Are
At Alexis Chateau PR, we are all artists and entrepreneurs. Every team member has owned their own start-up or
professional freelance practice – sometimes both. And we all have a creative background ranging from painting to
music.
ALEXIS CHATEAU PR 7
This helps us form strong connections with our clients, and to relate on a level big PR agencies cannot. We know all
the ups and downs of entrepreneurship, and we understand the difficulties of getting your art before the right
audience.
Our diverse team is made up of five core members. We are:
Alexis Chateau, Founder & Managing Director
Johnson Sainvil, Senior Business Consultant
Randi Minetor, Key Adviser
Shadow Chateau, Goodwill Ambassador
Alyssa Williams, Senior Designer
To view our full profiles, including our credentials, visit the Who We Are Page on our website.
ALEXIS CHATEAU PR 8
WhatWe Do
As an independent firm in the digital age, Alexis Chateau PR focuses primarily on content strategy, content
management, and content marketing. Whether you need us to produce speeches, blog posts, memes, infographics,
or a whole book – we’ve got you covered.
ALEXIS CHATEAU PR 9
Over the past decade, we’ve worked with inventors, students, self-published authors, musicians, bloggers, start-ups,
and even other media and PR agencies around the world, to help them reach their audience.
Our team has worked on projects for popular lifestyle brands like EliteDaily, Red Stripe, JetSmarter, and Honey
Colony.
ALEXIS CHATEAU PR 10
HIGHLIGHTSFrom being cited in the media to watching our
social media pages explode, we’ve had an amazing
decade of doing business.
ALEXIS CHATEAU PR 11
Featured on Recruiter.Com
On Monday, March 2nd 2017, we were honored with a feature on Recruiter.com, in the piece 9 Ways to Find your
Career Path When you’re Feeling Lost.
ALEXIS CHATEAU PR 12
In the article, our Founder & Managing Director, Alexis Chateau, says:
Bills wait for no man’s (or woman’s) success, so it’s a good idea to pick a career path that also pays the bills. For instance,
my dream job is to live off revenue from my novels. My actual dream job is to make a living writing website copy, blog posts,
and social media statuses for clients. I thoroughly enjoy both.
ALEXIS CHATEAU PR 13
Featured in the Jamaica Observer
ALEXIS CHATEAU PR 14
Recognize our artsy Senior Designer? Alyssa Williams was featured in the Jamaica Observer on March 26, 2016 to
debut her carnival look.
Jamaica Observer is the fourth national publication in Jamaica, and is second only to the Jamaica Gleaner in size,
on the island.
ALEXIS CHATEAU PR 15
Editors’ Pick onWordPress
ALEXIS CHATEAU PR 16
Halfway through an 18-hour long road trip, we learned that the article our founder penned the night before, had
become an Editor’s Pick on WordPress.
This opportunity doubled the following on her blog in a month. The article is still her most successful piece to date. It
was later chosen as one of the Best Articles of 2016 by WordPress Editors.
ALEXIS CHATEAU PR 17
WordPress Experts According to BuzzSumo
ALEXIS CHATEAU PR 18
Zooming in:
BuzzSumo helps content marketers find the the most shared content and the key influencers creating them. The site
ranked Alexis Chateau’s post A Year of Blogging on WordPress: What I Learned as the 4th most shared article
online on “learning wordpress” - for 2016.
ALEXIS CHATEAU PR 19
Over 1 Million Views on Quora
In 2016, one of Alexis Chateau’s answers went viral on Quora. Alexis opened the account in 2013, but didn’t start
using it until late October of 2015. At the time, she had zero views. She now has more than 1 million views, and gets
at least 40,000 hits monthly.
ALEXIS CHATEAU PR 20
BrandingWhen it comes to public relations,
branding is at the core of everything we do.
From words to images, we work together
to create that complete picture
clients can be proud of.
ALEXIS CHATEAU PR 21
Graphic Design
ALEXIS CHATEAU PR 22
Most of our design work is completed by our in-house Senior Designer, Alyssa Williams. She holds a bachelor’s in
graphic design, and has been doing design work and illustrations for ten years. You can view her full portfolio here.
Business Cards
ALEXIS CHATEAU PR 23
Posters Web Design
ALEXIS CHATEAU PR 24
App Design
ALEXIS CHATEAU PR 25
Ads
Logos
ALEXIS CHATEAU PR 26
Food Menus
ALEXIS CHATEAU PR 27
WebsitesAll websites are built by, Founder & Managing Director Alexis Chateau, and and hosted on the WordPress platform.
www.mywanderwhy.com
ALEXIS CHATEAU PR 31
Social MediaFounder & Managing Directo r Alexis Chateau, oversees the handling of all social media accounts managed by the
Alexis Chateau PR brand. We take on Facebook, Twitter, and Instagram accounts.
Appearance
ALEXIS CHATEAU PR 32
Views
1.1 million views. You can view the Quora page here.
ALEXIS CHATEAU PR 33
Ads
ALEXIS CHATEAU PR 34
Unique Posts
ALEXIS CHATEAU PR 35
Engagement
ALEXIS CHATEAU PR 36
MemesAs you’ve probably guessed by now, we love memes. Here are some original ones we made for the firm, and our
clients.
ALEXIS CHATEAU PR 37
ALEXIS CHATEAU PR 38
CohesionAfter all the fun and jokes though, the main components of branding for us are uniqueness and uniformity, as this
creates cohesion. Here’s how we created that with lifestyle coaching brand, My Wander Why.
My Wander Why Website
ALEXIS CHATEAU PR 39
My Wander Why Facebook
ALEXIS CHATEAU PR 40
My Wander Why Twitter
ALEXIS CHATEAU PR 41
Writing & EditingThere was a time when words were
the only content we produced.
Though that’s no longer the case,
we are still wordsmiths at heart.
ALEXIS CHATEAU PR 42
Blogging & ArticleWritingBlogging
ALEXIS CHATEAU PR 43
Read the published blog post here.
ALEXIS CHATEAU PR 44
Article Writing
ALEXIS CHATEAU PR 45
Read the full article here.
ALEXIS CHATEAU PR 46
FictionShort Story
ALEXIS CHATEAU PR 47
ALEXIS CHATEAU PR 48
Read The Man in the Closet here.
ALEXIS CHATEAU PR 49
Blurbs
Read Keeping Secrets at Gravestone Hill
here.
ALEXIS CHATEAU PR 50
Start reading The Moreau Witches
series here.
ALEXIS CHATEAU PR 51
Website Copy
ALEXIS CHATEAU PR 53
Press Releases
ALEXIS CHATEAU PR 54
Read the full press release here.
ALEXIS CHATEAU PR 55
EditingBefore
ALEXIS CHATEAU PR 56
After
Read the full post here.
ALEXIS CHATEAU PR 57
GoodwillMaking money is great!
Making a positive change in the world
is even better.
ALEXIS CHATEAU PR 58
CollegeMate
ALEXIS CHATEAU PR 59
College Mate was our first goodwill project. College Mate advocates on behalf of education, especially at the tertiary
level. The blog provides free advice to students in all areas of college: from choosing majors, to navigating dating and
relationships, to travel advice.
College Mate also provides public relations services to students at highly discounted rates. Some of these services
include resume writing, creating portfolios, and coaching for interviews.
In addition to this, we run a monthly contest with a small prize. Through the contest, we have reached writers we can
provide paid assignments to in the future, and have also provided mentoring to aspiring writers. We share information
on how to fact-check, find images, and maximize formatting options on WordPress.
ALEXIS CHATEAU PR 60
Shadow the PR Cat
ALEXIS CHATEAU PR 61
ALEXIS CHATEAU PR 62
Shadow Chateau, also known as “Shadow the PR Cat” was adopted by Alexis Chateau on behalf of Alexis Chateau PR,
on December 13, 2016. Prior to his adoption, Shadow was rescued from a feral colony, by Meow & Purr Rescue. He
was semi-feral on arrival at the firm, but within three weeks, Alexis Chateau shaped him into a happy, well-adjusted,
lap cat.
Shadow’s role as Goodwill Ambassador at the firm includes advocating on behalf of causes close to the firm’s core
values. At the heart of this is animal rights, which is dearest to Shadow, a former neglected kitten. Shadow also
advocates on behalf of:
Gender equality
Race relations
Sustainable living
Immigration
He runs his own LinkedIn and Twitter pages, where he brags about tweeting without opposable thumbs. He is a
published puss on College Mate; and is in charge of the Alexis Chateau PR Instagram page.
He is also very good at napping.
ALEXIS CHATEAU PR 63
Social Justice: Immigration
Alexis Chateau PR is an immigrant-owned firm.
So, it was only natural that we support the A Day
Without Immigrants movement by shutting
down all operations from midnight to midnight
on 02.16.2017.
The backlash from conservatives was heavy, but
the support from our readers and clients far
surpassed the threats and racist remarks.
ALEXIS CHATEAU PR 64
Client RosterWe’ve worked with some
impressive clients over the years -
both as individuals and as a team.
Check out some of the brands
we’ve worked with!
ALEXIS CHATEAU PR 65
Lifestyle & Entertainment
ALEXIS CHATEAU PR 66
ALEXIS CHATEAU PR 67
ALEXIS CHATEAU PR 68
Food & Restaurants
ALEXIS CHATEAU PR 69
ALEXIS CHATEAU PR 70
Technology
ALEXIS CHATEAU PR 71
ALEXIS CHATEAU PR 72
Health & Fitness
ALEXIS CHATEAU PR 73
Animal Rescues
Meow & Purr Rescue
ALEXIS CHATEAU PR 74
Thank You!Thank you for taking the time to read our portfolio. Please submit all business queries to:
Alexis Chateau
404-519-0245
Shadow the PR Cat
View our design portfolio here.