Alexis TerrySr. Director of D+I

ASAE202.626.2717

aterry@asaecenter.org

ReflectionAnswer one of the questions below:

1. What 1 thing do you find challenging about diversity?2. What 1 thing are you proud of regarding PRSA-Mid Atlantic District

and diversity?3. What 1 thing would you like to know more about diversity?

What We’ll Cover1. D+I Trends

2. Tangible Takeaways

3. Recruitment Tips

4. Q&A

D+I in ASAE

•Our “mix” of similarities and differences

Diversity Diversity

•Policies and practices that “make the mix work” for the org and individuals

Inclusion Inclusion •How we work to

achieve mission and D+I strategic goals

CulturalCompetence

CulturalCompetence

Assessed by composition(e.g., how many . . ., what do we need)

Assessed by outcomes(e.g., climate, retention,turnover, conflict)

Assessed by cognitive, affective, behavioralfactors (e.g., IDI)

Focus & Outcomes

Research + Content

Career

Community

Capacity Building

5 Trends

5. D+I as Organizational Strategy not a Program

Band-Aid

One-size-fits-all

Multicultural

Dove Campaign for Real Beauty

Copyright, 2007, 2009 Mitchell R. Hammer, Ph.D.

Target: All Together Now Campaign

Helen Keller Eyewear

4. Greater Sense of Urgency

We live in a world that is more complex, more diverse, and more uncertain…

3. Mass Customization

Traditional association business model • Indiv. or Org membership• Similar dues• Many “checkbook” members • Sponsors and advertising

subsidize education, meetings, and publications

• Joining is the operative norm Photo credit: Angusf on flickr

Intense Personalization

• Not a new concept

• Individual’s expectations

• Diversity of needs

• Joining is free or optional

Credit: außerirdische sind gesund, Flickr

Ever Look at Same Issues from Different Angles?

2. Abandonment of the term “Minority”

“We’re all the same”

Equalityis giving everyone

a pair of shoes

Equityis giving everyone

a pair of shoes that fits

1. Inclusion policies outpace diversity pipeline outcomes

5 Tangible Takeaways

Stuff to Read...

• Blog: Stuff White People Like

• Magazine: Diversity Inc

• Self Assessment: What’s Your Diversity Paradigm

• Download D+I Policies and Samples: www.asaecenter.org/diversity

Key Takeaway:Common sense

is NOTcommon practice

You decide what you

want

Vision

Alexis TerrySr. Director of D+I

ASAE202.626.2717

aterry@asaecenter.org

Q&A