algonquin career week 2010
DESCRIPTION
This presentation was used during Career Week at Algonquin College. It outlines the what, why and how of personal branding in 45 minutes.TRANSCRIPT
Developing Your Personal Brand
• Part-time Professor at Algonquin• Marketing I in Business School• WhyHire.me in PR program
• Co-founder of WhyHire.me• Social network and 8 hours of curriculum for
developing a professional online personal brand
• Consultant• Innovation, Social Media, Marketing Strategy
Patti Church
• Why create an online presence• What is an online personal brand• Five steps to developing yours• BREAK• WhyHire.me Demo (if we have time)
What to Expect
Audience Survey
DesktopPublishing & Mail
Job Portals& email
SocialMedia
Recruiting Evolution
It’s Inevitable
Unfair Characterization
Shape Your Brand
The Opportunity
To Create Connections
• The web is transforming all forms of exchange
• On-going branding opportunity
• New ways to connect and standout
• Meet the basic job requirements
• Have a clear unique message• Looking for quality candidates
that can illustrate • Initiative, • Passion, and• Leadership
Recruiters Perspective
What goes into your online brand?
The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and
behaviour
What is a Brand?
The End Game
Personal Brands strive to build- trust- connections- sustained relationships
• A business would never launch a product without; Research Strategy and A plan
Where to Begin
Put Your Hands on the Wheel
Our Methodology
5 Steps to Get You Moving
• Ongoing commitment to think and be strategic about your education & career
Step One
What are my key personality traits?What are my greatest strengths?What do I have to offer?What do I need to learn?How am I unique compared to others?How can I display my initiative, passion and leadership skills?What’s my target & what steps am I taking to move towards that goal?How can I help solve business problems?
• What are your keywords, key message and can you prove them?
Creative & Innovative
Entrepreneur Community Builder
Passionate
Leader & Mentor
Step Two
• Get in the Game!• Free Agent• Experiences vs. Marks• Passion, Initiative & leadership
Step Three
• Use an online platform to develop your online presence & personal brand
Step Four
• Be authentic & ready to help
Step Five
1) Ongoing commitment to think and be strategic2) Your 5 keywords, key message and proof3) Get in the Game! 4) Use an online platform to develop your online
presence & personal brand5) Be authentic and ready to help solve problems
What Actions Can You Take?
Kelly Rusk,PR 2006
Ottawa Initiatives
Personal Branding Resources
To Create Connections
• Gary Vaynerchuk• Mitch Joel• William Arunda• Seth Godin
• Read our blog http://blog.whyhire.me• Follow me on Twitter @pattichurch• Learn more about me or to contact me go
to www.whyhire.me/patti_church
• Just Google me and we will connect!
Let’s Stay in Touch