ali motorsports grc.oil

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Page 1: Ali Motorsports GRC.oil

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Page 2: Ali Motorsports GRC.oil

Video Highlights

Red Bull GRC Sizzle http://bit.ly/RedBullGRCReel

Red Bull GRC at Washington DC – June 22nd, 2014

http://bit.ly/2014_RBGRCDC_NBC

Red Bull GRC in Las Vegas, Nevada – November 7th, 2013

http://bit.ly/2013GRCLasVegas

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Page 3: Ali Motorsports GRC.oil

Recent HighlightsNBC Broadcast Partnership

Multi-year broadcasting deal with the NBC Sports Group, beginning with

the 2014 season

9 GRC race events will be broadcast on NBC, with rebroadcasts taking

place on the NBC Sports Network

X Games event to continue on ESPN

Red Bull Partnership

A multi-year deal includes a financial investment by Red Bull, GRC

access to on-site branding and activation assets, content capturing andsharing, infrastructure and distribution channels

GRC receives increased exposure via Red Bull’s regional marketing

teams 4-5 weeks prior to race events, gaining access to regional

retail partnerships and the Red Bull social media platforms

GRC series exposure also increased through the Red Bull Media on-line worldwide digital platform 3

Page 4: Ali Motorsports GRC.oil

A Valuable Partner

ENGAGE YOUNG INFLUENTIALSUnlike other traditional motorsports properties, Global Rallycross fuses motorsports with action sports so captures the

younger adult enthusiasts

RELEVANT SCALEWith new NBC Broadcast TV partnership committing cross NBCUniversal promotion and title partner Red Bull’s

unprecedented marketing/ activation capabilities, GRC is poised for exponential growth in 2014. In 2013 GRC averaged

660,000 viewers for races aired on ABC Broadcast.

GETTING INAT GROUND FLOOR:LOWCOST OF ENTRYA relatively young series, going into our fourth season, offering direct connection to an ideal unexploited audience and

unencumbered environment with multiple platforms. Cost of entry is

lower that traditional motorsports properties.

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OVERVIEW

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Red Bull Global Rallycross Overview

Red Bull Global Rallycross is designed to produce the fastest and most

exciting racing in motorsports, pitting small production-based cars against

each other in explosive, fast- paced heats, featuring huge jumps, intense

drifts and hairpin turns

A fusion of motorsports and action sports that resonates with younger audiences

Cars produce 600 horsepower accelerating from 0-60 miles per hour in

less than two seconds

Athletes are household name action sports superstars and world famous

drivers from F1, NASCAR and IndyCar, all with major social followings

Events provide a festival experience with open-access paddock and

fan/activation area with staged music

Races broadcast live on NBCTV with rebroadcasts on NBCSN

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Dates Locations Original Re- Air

5/17-18 Barbados NBC NBCSN

6/7 Austin (X-Games) ESPN ESPN/ABC

6/21-22 Washington DC NBC NBCSN

7/19-20 New York NBC NBCSN

7/25-26 Charlotte NBC NBCSN

8/22-23 Daytona NBC NBCSN

9/19-20 LA NBC NBCSN

9/21 LA NBC NBCSN

9/26-27 Seattle NBC NBCSN

11/5 Las Vegas NBC NBCSN

2014 Season

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CREATING A NEWYOUTH BRAND

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Superstars

Drivers from NASCAR,

Formula 1, X Games and

household name cross- over

action sports athletes

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Superstar Reach

Ken Block(USA)

Bucky Lasek(USA)

Tanner Foust(USA)

Brian Deegan(USA)

• 2013 Global Rallycross Las Vegas eventwinner

• Star of “Gymkhana”video series with over 250 million YouTube views

• Co-founder, DC Shoes

• Four-time X Games Rally Car Racing Medalist

• Facebook likes: 3,960,000

• Instagram followers: 632,000

• 2013 Global Rallycross SportsmanshipAward winner

• 19-time X Games Skateboarding Medalist

• Swept all four X Games Skateboarding Vertevents in 2013

• Character in 7 “Tony Hawk’s Pro Skater” video games

• Facebook likes: 61,750

• Twitter followers: 75,000

• Instagram followers: 94,500

• 2011 and 2012 Global Rallycrosschampion

• Four-time GlobalRallycross event winner

• Seven-time X Games Rally Car Racing medalist (most all-time)

• Host of “Top Gear” (History Channel), 2010-present

• Facebook likes: 347,500

• Twitter followers: 127,000

• Instagram followers: 118,000

• 2012 Global Rallycross runner-up

• Founder, Metal Mulisha

• Four-time X Games Rally Car Racing medalist

• Four-time Lucas Oil Off Road Racing Series

champion

• Facebook likes: 185,000

• Twitter followers: 70,000

• Instagram followers: 191,000

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Page 12: Ali Motorsports GRC.oil

Dynamic Competition Compelling races held in major market areas on unexpected and unusual courses

4 to 10 drivers piloting 600HP compact cars through race traffic over the challenging shortcourse, with multiple obstacles and surface transitions

Actual finish order determines advancement through a series of heat eliminations,

culminating with a winner- take-all main event

The action is non-stop and strategy is critical

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Page 13: Ali Motorsports GRC.oil

Relevant Racecars Every major automotive race series talks about trying to reach a younger audience, yet GRC is the only one

specifically created for it

GRC showcases the performance capabilities and durability of small and mid-sized vehicles, and connects those

cars with well known action sports athletes relevant to the young audience..

4035 3835 3827 42

Average age of audience

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GROWTH

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Unprecedented Manufacturer SupportCar Manufacturers

GRC has secured partnerships with five premier car manufacturers, all of which will

showcase their cars in the GRC series. The series and teams are further promoted

through dealer collateral, social media campaigns and event activation programs.

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Growth in Major Sponsor Support

Growing Number of Sponsors

2012 2013 2014

64

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MEDIA

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Facebook Highlights: Instagram Highlights:

Ken Block: 3.9M Ken Block: 632,000

Tanner Foust: 347,500 Tanner Foust 118,000

Travis Pastrana: 4.9M Travis Pastrana: 468,500

Brian Deegan: 185,000 Brian Deegan: 191,000

Twitter Highlights:

Ken Block: 333,000Tanner Foust: 127,000Travis Pastrana: 803,000Brian Deegan: 110,000

Social Media Network Over 45 million combined Facebook, Twitter and Instagram followers

GRC social media platforms provide engaging content throughout the season, as well as race day updates, to

deliver fans unprecedented social media access to drivers, teams and races

Ken Block YouTube:

250 million(Including Hoonigan Racing and

Gymkhana)

Key Driver Highlights Overall HighlightsCategory Facebook Likes Twitter Followers Instagram Followers

Drivers 9,534,800 1,855,500 1,538,750

Manufacturers 5,565,000 550,000 216,860

ESPN/X-Games 13,950,00 8,820,000 820,000

NBC 3,636,000 1,540,000 428,900

Sponsors

Redbull 42,150,000 1,322,500 1,065,000

GoPro 7,000,000 848,500 1,439,500

Puma 10,287,500 333,500 225,500

Royal Purple 530,000 13,500 1,200

Total: 92,653,300 15,283,500 5,735,710

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Social Media Highlights

Facebook

Footprint

70,779,460Total of our top-10 partner FB likes

Organic Impressions

11,364,072Number of times content was

Displayed in a user’s feed, ticker or page

Viral Impressions

45,125,179Number of times content associated with page was

displayed in a story published by a friend. Stories

can include linking, commenting or sharing on

pages, answering a question or responding

Total Reach

32,291,349Measures the number of unique people who saw

content

Views

YouTube

2,500,000

TV Viewers

4,104,000

Other Social

Twitter Follower Growth in 2013

+146.43%

Instagram Follower Growth in 2013

+616.32%

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Page 22: Ali Motorsports GRC.oil

Age 13-17 18-24 25-34 35-44 44-54 55-64 65+

Facebook: Who Likes Global RallycrossLeading audience of GRC are males 18-34, accounting for 63% of total fans

Target Audience

Men 15.6% 38.2% 24.6% 9.7% 3.1% 0.8% 1.1%

Women 0.7% 1.9% 2.0% 1.1% 0.6% 0.2% 0.1%

93%7%

MenWomen

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TV ProfileRelevant Scale

*Average viewership and rating for 2014 events through 7/26/14 NBC broadcast

*Base: 2012, Persons 2+; US Total Day TV Usage based on Live PUT (Includes DVR Playback) in Dual Feed 2013 Global X Source: Neilsen Media Research, Mar-Jun 2013 Network Source: 2012

Age cell Index

A18-24 137

A25-34 141A35-54 112A55+ 64

Gender %

Male 68Female 32

Male key demo Index

Men 18-24 225

Men 18-49 196

TV 2014 average per race

viewership

660,000

TV 2014 average HH rating

.58

HH Income $100K+ Index

135

College 4+ years Index

120

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NUR ALI MOTORSPORTS

Page 25: Ali Motorsports GRC.oil

PROFILE

Growing up in Germany, surrounded by Formula 1 Racing, Nur developed his passion for racing at a very young age. He knew education had to be his main priority, so he attended American University in Washington D.C., where he studied Politics, and received a Bachelors of Arts in International Relations in 1998. He never gave up on his dream, though, and upon graduation enrolled in the Skip Barber School of Racing.

Through his fifteen year career, Nur has amassed two Championships in the Southwest Formula Mazda Regional Series and a 2014 Championship in the Legends Series.

He has also raced in twelve countries for the A1 Grand Prix Series - The World Cup of Motorsport, with a top ten finish in Durban, South Africa in 2006.

In late 2007, Nur shifted his focus to stock car racing and made his NASCAR Nationwide Series debut at Kansas Speedway in late October 2012.

QUICK FACTS

• Years in Racing: 15

• Fluent in 3 languages: English, German and Urdu

• First and only Asian American to compete in the ARCA Racing Series

• First and only Pakistani American to compete in any of the top 3 nascar sanctioned series

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Business OpportunityU.S. Convenience Store Industry

A to Z Wholesale

www.atoz-wholesale.com

(Asian American Owned) is one of the

largest distributors to independent c-

stores in the state of Texas

4 warehouses, 5,000 customer

database from independent c-stores

to franchises

Strong relationships with Asian

American c-store owners not only in

TX but throughout the country

151,282 US c-stores posting

$200+ Billion in sales other than fuel

Dominated by single-store operators,

which account for 62.8% of all

convenience stores (95,056 stores

total)

60% of the C-Stores are

independents and not tied to a top

100 franchise

South Asians own around 70,000 C-

stores

Currently 3 large Asian American C-

Store Associations in the US. (NY

Area, Mid Atlantic, FL)

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Page 28: Ali Motorsports GRC.oil

Business OpportunityU.S. Convenience Store Industry

Idea: Primary

Sponsorship of Nur Ali

Motosports to field a

Global Rally Cross Lites

car with C-store activation

program targeted toward

independent c-store

owners

Result: Establish

dominance and loyalty in

the independent C-store

market across the US and

build brand awareness

among Millennials in the

Automotive Market, your

future customers

Opportunity: A to Z

currently grosses 100K

cases of oils (currently

carrying Pennzoil).

In addition AtoZ can scale

that up with their

partnerships with 10 other

wholesalers in TX.

Conservatively another

200K cases of oil could be

distributed in TX thru AtoZ

Additional Markets: With DC, NY, FL,

and LA on the GRC schedule and

each market dominated by Asian

American independent C-store

owners with associations and

relationships with AtoZ.

Conservatively estimated another

200K cases of oil to be distributed.

Challenge: Target independent

C-stores for oil placement and

build brand awareness among the

male age group of 18-25

Total opportunity could reach into the 500K cases of oil 28

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Business Opportunity Case StudyU.S. Convenience Store Industry-Budweiser of TX

Challenge: Attain premiere cold vault space and prime end cap presence at independent C-stores throughout TX

Idea: Sponsor Nur Ali and align with A to Z Wholesale to build and execute a POS program

Result: 14 year sponsorship program that reported great results year after year and consistently outperformed Budweiser’s competitors with shelf presence at c-stores

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PARTNERSHIP

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Media Barbados 5/17-18Race Team Branding Austin 6/7

Race Car Branding Washington DC 6/21-22

VenueAssets New York 7/19-20

B to B Opportunities Charlotte 7/25-26

Onsite Activation Daytona 8/22-23

OnsiteProductSales LosAngeles 9/19-20

Retail Activation LosAngeles 9/21

Hospitality Seattle 9/26-27

CustomPromotionCategory Exclusivity

Las Vegas 11/5

Official Partner Levels:

Primary/Title

Associate

alacarte

Partnership

Team/Series

SponsorshipLocal Event

SponsorshipMedia PartnerNBC - NBCSN

Commercial Units In- Broadcast

Integration Billboards

RedBullGlobalRallycross.com

Social Platform

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