alibaba marketing plan

8/3/2019 Alibaba Marketing Plan

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Company Introduction

Neither this document nor any discussion relating to it is an offer or a solicitation of any offer to purchase securities in the Company. All information in thisdocument is provided for informational purposes only. Any projections and forecasts included in these materials were prepared based on assumptionsregarding facts and future events that may or may not materialize. No representation or warranty of any kind is made by the Company, its management orany other person associated with the Company in relation to any such projections or forecasts or any other information included in these materials, and noreliance may be placed for any purpose whatsoever on the accuracy or completeness of any such projections, forecasts or other information.


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Alibaba.com Corporation:Three Marketplaces & A Way to Transact Safely

International Site:Global B2B

Taobao.com:China Site:

China Domestic B2B

Exporters China Wholesalers

Overseas Buyers/Importers

Consumers

China Wholesalers Retailers/ Volume Sellers

China Consumer E-Commerce

AliPay


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Yahoo! China

August 2005 announcementUS$1billion investmentYahoo 40% stake in Alibaba

Long term strategic partnership


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Awards and HonorsFar EasternEconomic Review

Forbes Magazine

Best Website forEntrepreneurs

Entrepreneur

Magazine

Top Website forEntrepreneurs

Harvard Business

School

Case Study A & B


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Top-Ranked Websites

Alexa.com: an Amazon.com subsidiaryproviding independent website traffic statistics

Alibaba and Taobao receive top rankings:

Alexa Rankings:

Worlds Top-Ranked Import andExport Site

Worlds Top International

Business and Trade Site

Alexa Rankings:Chinas Top-Ranked ConsumerE-Commerce Site

Worlds Third-Ranked ConsumerE-Commerce SiteAlexa, May 2005: In China, thelargest auction site is

Taobao.com... a solid win.


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A Time-Tested Team

Founded in 1999 Started with 18 founders, now 4,000+employees China: Sales and service offices in 14 cities

International: Offices in US and Europe & HK Senior management working together for 5+ years

1999 2004


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Alibaba Values

Customer is #1

Promote Teamwork Embrace Change

Passion

Integrity

Respect


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Strong Revenue Growth

Positive free cash flow since 2002

1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05

GAAP Revenue Cash Receipts


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Alibaba.com International

Worlds largest business-to-business

marketplace for global trade 2.2 million members (SMEs) 200+ countries and territories 4.8 million + trade leads, company

postings and product listings

www.Alibaba.com


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Gold Supplier Members

Export community forpremium pre-qualified China

suppliers Only sold in China

Gold Supplier content across34 industries

Content updated daily

New products

New suppliers

Authenticated and verified by3rd party credit service


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International Site: Where Are the Alibaba Buyers?All Over the World a Truly Global Marketplace

United States

21%

Europe

21% China

4%

India

7%

S.E.Asia

5%

Hong Kong

4%

Canada4%

Singapore &

Malaysia

4%

Australia

3%

Other27%


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Member Testimonial

Mr. Tim Redhed of YourBuyer, Nevada, USA

Alibaba Member - 2 years

Annual imports fromChina: US$15 million

Uses Alibaba to source awide variety of itemsrelated to hospitality,electronics, premiumsand commodities.


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Alibaba China

Chinese-language business-to-

business marketplace for domesticChina trade

Online and offline community of SMEs 21 million + trade leads, company

postings and product listings 11 million+ registered members

www.China.Alibaba.com


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Taobao.com Consumer e-Commerce

Chinas largest online shopping site, 72%of the market share Study by CNNIC*Consumer-to-consumer and business-to-consumer set-price sales and auctionsSurpassed competitors in less than two

years, 28million items on sale and 20million membersHighest customer satisfaction ratings vs.competitors

True online community of buyers andsellers

www.Taobao.com


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AliPay-Chinas Online Payment Platform

Chinas leading online payment

platform Escrow system resolves trust issue inonline transactions

Buyers payment is held in AliPay

escrow account until receipt of productis confirmed

Provides final link in transaction chain Short term: rolling out to China

merchants Long term: roll out internationally

www.AliPay.com


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Thank you!

alibaba marketing plan

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