alice’s adventures in reporting services final
DESCRIPTION
Presentation from SQLBits community event Oct 2010 www.sqlbits.comTRANSCRIPT
![Page 1: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/1.jpg)
Alice’s Adventures in Reporting ServicesPresenter: Jen Stirrup, Contact: [email protected] VIISaturday 2nd October, 2010
![Page 2: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/2.jpg)
Agenda
• Business Intelligence and the Red Queen’s Race• ‘you want to get somewhere… you must run at least twice as fast
as that!’
![Page 3: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/3.jpg)
Agenda
• Business Intelligence and the Red Queen’s Race• ‘you want to get somewhere… you must run at least twice as fast
as that!’
• Business Intelligence and Alice’s Question• ‘What is the use of a book, without pictures?’
![Page 4: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/4.jpg)
Agenda
• Business Intelligence and the Red Queen’s Race• ‘you want to get somewhere… you must run at least twice as fast
as that!’
• Business Intelligence and Alice’s Question• ‘What is the use of a book, without pictures?’
• Practical Applications – the Doorknob • ‘Read the directions and directly you will be directed in the right
direction.’
• Over to you!
![Page 5: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/5.jpg)
Reporting and the Red Queen
![Page 6: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/6.jpg)
Reporting and the Red Queen
![Page 7: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/7.jpg)
Why not just tables?Zimbabwean inflation rates (official) since independenceDate Rate Date Rate Date Rate Date Rate Date Rate Date Rate
1980 7% 1981 14% 1982 15% 1983 19% 1984 10% 1985 10%
1986 15% 1987 10% 1988 8% 1989 14% 1990 17% 1991 48%
1992 40% 1993 20% 1994 25% 1995 28% 1996 16% 1997 20%
1998 48% 1999 56.9% 2000 55.22% 2001 112.1% 2002 198.93% 2003 598.75
%
2004 132.75% 2005 585.84
% 2006 1,281.11% 2007 66,212.
3% 2008231,150,888.87% (July)
![Page 8: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/8.jpg)
Thinking with your Eyes
![Page 9: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/9.jpg)
Stages of Processing
![Page 10: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/10.jpg)
Stages of Processing
![Page 11: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/11.jpg)
Pre-attentive Attributes
Attribute Example Assumption
Spatial Position
2D Grouping2D Position
Sloping to the right = Greater
Form LengthWidthOrientationSize
Longer = GreaterHigher = Greater
Colour HueIntensity
Brighter = GreaterDarker = Greater
![Page 12: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/12.jpg)
Pre-attentive Attributes
Attribute Example Graph Type
Spatial Position
2D Grouping2D Position
Line Graph
Form LengthWidthOrientationSize
Bar Chart
Colour HueIntensity
Scatter Chart
![Page 13: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/13.jpg)
![Page 14: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/14.jpg)
![Page 15: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/15.jpg)
![Page 16: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/16.jpg)
Stages of Processing
![Page 17: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/17.jpg)
Visual Integration
•Chartjunk•Data/Ink Ratio
![Page 18: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/18.jpg)
Mobilising Visual Integration
•Affordance • Highlighting – bright colours• Increasing Intensity = Increasing
Values• Eye Tracking Studies• Eye Path going from cluster to legend,
and back again (Ratwani, 2008)
![Page 19: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/19.jpg)
Mobilising Visual Integration
• Sequential Palettes
•Diverging Palettes
• Qualitative Palettes
![Page 20: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/20.jpg)
Visual Integration
![Page 21: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/21.jpg)
Stages of Processing
![Page 22: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/22.jpg)
Cognitive Integration
•Building an understanding of the graph•Eye Tracking Studies•Eye Path going from cluster to cluster, rather than cluster to legend (Ratwani, 2008)
![Page 23: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/23.jpg)
Cognitive Integration
•Summary first•Zoom and filter•Then details ‘on-demand’
• (Schneiderman, 1999)
![Page 24: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/24.jpg)
Cognitive Integration
•Comparison•Sorting•Bookmarks – analytical view of browsing
![Page 25: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/25.jpg)
Mobilising Cognitive Integration•Humans are not good at judging:•2D Area•Angles
![Page 26: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/26.jpg)
Mobilising Cognitive Integration•Humans are not good at judging:•2D Area•Angles•Pie Charts and Gauges rely on these characteristics…
![Page 27: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/27.jpg)
Lost Finale: Mins Breakdown
![Page 28: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/28.jpg)
Bullet Chart
Text Label Bar to display Performance measure
Marker to display Comparative measure
![Page 29: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/29.jpg)
Bar Chart Example - Original
![Page 30: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/30.jpg)
Dot Plot Example
![Page 31: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/31.jpg)
Bullet Graph Example
![Page 32: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/32.jpg)
Summary
•Reporting and the Red Queen’s Race•Three Stages of Processing•Some Practical Suggestions!•Over to you!
![Page 34: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/34.jpg)
Coming up…P/X001Understanding and Preventing SQL Injection AttacksKevin KlineP/L001SSIS FieldnotesDarren GreenP/L002The (Geospatial) Shapes of Things to ComeSimon MunroP/L005End to End Master Data Management with SQL Server Master Data ServicesJeremy KashelP/T007Understanding Microsoft Certification in SQL ServerChris Testa-O'Neill
#SQLBITS
![Page 35: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/35.jpg)
References• Information Visualisation, Perception For Design, Second Edition, Colin
Ware, Morgan Kaufmann Publishers, San Francisco CA. • Cleveland, W.S. The elements of graphing data. Wadsworth Advanced
Books and Software, Monterey, Canada, 1985• Treisman, A. Features and Objects in visual processing. Scientific American,
255(2): 114 - 125, 1986 • Navigation-related structural change in the hippocampi of taxi drivers,
MacGuire et al 1999• Chartjunk image used 80 4-point "ley lines" pass through 137 random
points. Original raster image by The Anome, vectors by Mysid. http://commons.wikimedia.org/wiki/File:Ley_lines.svg for details. This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.
![Page 36: Alice’S Adventures In Reporting Services Final](https://reader035.vdocument.in/reader035/viewer/2022062706/5575d099d8b42a917e8b4740/html5/thumbnails/36.jpg)
References• Raj M. Ratwani, J. Gregory Trafton, Deborah A. Boehm-Davis (2008).
Thinking graphically: Connecting vision and cognition during graph comprehension. Journal of Experimental Psychology: Applied, 14 (1), 36-49 DOI:
• Stuart K. Card, Jock D. Mackinlay, and Ben Shneiderman, Readings in Information Visualization: Using Vision to Think, Academic Press, San Diego, California, 1999, quoting a research paper by Kumar, Plaisant, and Shneiderman.)
• Visual Explanations, Edward Tufte (1997)