Alicia Vignoe 23131 Simcheck, Northville, MI 48167 T: 248-943-8306 E: alicia.vignoe@gmail.com

Education Michigan State University – GPA 3.7 Aug. 2011 – Dec. 2014

• BA in advertising, additional major in psychology, with a specialization in public relations

Experience

Communications Coordinator April 2015 – Current

Leslie Science & Nature Center (LSNC)

• Work with MailChimp to organize and analyze weekly newsletters • Create and send press releases • Work with Google ads to analyze keywords and improve performance • Work with neon database to help track attendance for programs and promote low enrollment

programs • Help design a new website layout and edit/update all content • Implement strategic social media • Liaison between media and LSNC • Oversee marketing budget • Create marketing plan and oversee marketing committee • Create and distribute all LSNC media and marketing materials, print and digital

Digital Media Manager Jan. 2015 – April 2015

DMS Moving Systems

• Create content to raise SEO across all social media platforms and DMS website • Set up organization system for keeping track of all digital media using excel • Experience with Google Adwords doing keyword research for future paid campaigns • Help with writing online ads • Develop personas for clients and apply them strategically to emails and blog posts • Work cohesively with ad agency help with DMS marketing • Work with MailChimp to organize and analyze emails to clients

Digital Marketing Intern Aug. 2014 – Dec. 2014

Ingenex Digital Marketing

• Created blog content for clients and Ingenex • Experience with Google Adwords doing keyword research for paid campaigns • Worked social media team at TedxDetroit – trended nationally on Twitter • Created content calendar for University of Michigan Alumni Association • Created content focused on using social media for advertising including Facebook, Twitter,

LinkedIn, and Paid Search • Experience with Wordpress and Hubspot and tracking/analyzing posts

Advertising Intern May 2014 – Aug. 2014

Meridian Entertainment Group

• Coordinated interviews with media and artists on radio and in print • Completed research for artist and check venue availability • Ability to focus on details and connect them to the big picture strategically in regards to scheduling

artist availability • Helped develop marketing plans

Abroad

Experience

New Zealand

• Studied abroad for natural science • Completed final paper on advertising relating to sustainable and adventure tourism • Hands-on excursions daily used to teach ourselves the material

www.linkedin.com/in/aliciavignoe/