alicloud marketplace alliance program (map)
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Marketplace Alliance Program
David Zhangwei
Time to change
On premiseapplication
System
Ecosystem forService& Solution
Cloud basedApplication
AliCloud
Hardware profit Cliff falling
Public/Private/Hybrid Cloud
Consulting provider Service Provider SIs, ISVs, MSPs
Huge market space for Cloud Service driven by Cloud Computing
AliCloud Orientation
Base Cloud Service Provider
Global Market
Public Cloud
Hybrid Cloud
Key Account
Vertical Cloud
Solution for verticals
Cloud based IT service
Local Service& Support
Agency
Application
AliCloud Ecosystem
13
Apsara(Elastic computing, storage service, large-scale computing and big data)
API
MarketplaceAgency SaaS
MSPs, SIs, ISVs, Solution Providers, Image Providers
E-commerce Finance Gov. Verticals…
———————————————————————— Application service ————————————————————————
Individual developers Customers of small and medium enterprises and venture companies
Solutions for medium and large enterprises
————————————————————————— Customer —————————————————————————
Marketplace Alliance Program
Market distribution and Opportunities
Individual Client
Agency Small& Medium ISV
Regional IT Service Provider
Solution Provider
VerticalLarge Enterprise
SMEs
Co-Operation with integrated service providers worldwide
Cloud service providers, SaaS, ISVs, MSPs
Co-Operation with partner in terms of AliCloud Apsara
Regional Cloud service providers, Agents
Resell, MSPs
Joint-Operation
Marketplace
AliCloud MAP Overview
AliCloud Marketplace provide unique portal for partners worldwide to get in touch with millions of SMEs, developers in different parts of the world
The goal of AliCloud Marketplace Alliance Program is to align all AliCloud overseas partners to form a robust eco-system in targeted regions, leveraging partners’ local expertise to provide cloud solutions tailored to customers in global markets.
AliCloud Alliance aims at fostering strong partnership with global partners, and nurture AliCloud’s ecosystem with partner-oriented programs.
Marketplace
Alliance
Program
MAP
AliCloud Marketplace provides an unique portal for global partner to get in touch with millions of SMEs and developers in different parts of the world
Apsara model
Agency
Cloud Service Support
Solution
SaaS
Partner Position& Type
34
Software outsourcing
and IT service
Small & medium SP
Large SI
Large ISV
Data companyservice
Agent
Technology Partner
Channel Partner
Channel Partner Program• Purpose
Reward channel partners for helping AliCloud generate sales with minimal to zero investment
Type Business model R&R
Agency Reward partners for helping AliCloud generate sales with minimal to zero investment
- Tiered commission- Annual contract renewal- Minimum monthly sales target- Entitled to sell AliCloud global resources- Marketing and promotion support
ResellerHelp invested partners to improve cost effectiveness developing application, tools and services on AliCloud
- Tiered discounts- Annual contract renewal- Minimum monthly spending required- Marketing and promotion support- Pre-sales and post-sales support- Entitled to sell AliCloud worldwide resources
Cloud Alliance Program
AliCloudControlCenter
Local RegionPartner Portal
AliCloud.comAliCloudCustomer
PartnerCustomer
Other Regions(AliCloud or other
Partners)
11 1
22
23
3
3
Full Support to Channel Partner
Enablement
AwardsBusinessSupport
MarketSupport
• AliCloud marketing campaign• Placement in the MAP Partner Directory• AliCloud MAP partner logo
• AliCloud sales promotion campaign• Coupon for setup• Business Manager for Partner
• Local workshop for Partner• Onsite technical training • Technical Support
• AliCloud global partner summit• Annual award evaluation
Technology Partner ProgramPurpose• Enable global partners to integrate their products with AliCloud platform, take advantage of leading cloud technology.
• More business opportunities to partners by offering a global marketplace platform that can reach global AliCloud customers.
• Provide an ecosystem that connects AliCloud global partners.
This program fits for partners such as SaaS, Solution Providers, Image Providers, MSPs, SIs, ISVs, etc.
Full Support to Technology Partner
Enablement
AwardsBusinessSupport
MarketSupport
• AliCloud marketing campaign• Placement in the MAP Partner Directory• AliCloud MAP partner logo
• Trail on AliCloud Marketplace • Promotion on AliCloud Marketplace• Test account support
• Local workshop for Partner• Onsite technical training • Technical support
• AliCloud global partner summit• Annual award evaluation
Application Process
Create AliCloud account
Submit online application
form
Internal background
checkAgreement
sign upPartnership
kick off
3-5 work days
Application is available at: http://intl.aliyun.com/partner/list/apply.html
Target Verticals
Multi-Media Gaming E-Commerce Others( SNS, health, etc)
Partners Partners Partners Partners
Current Partners
