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Group Members:

Muzahir Ali Zarwar Khan

Ali Khan Afridi

Fahad Yousaf

Mashal Khan

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Identification of market gap or opportunity.

.Fashion industry (ready made garments)

.Food industry Selected Idea:

.Food industry

Aim of selection

.Big idea

.Minimum investment

.blue ocean

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Questionnaire. Visit to:

.Banks

.offices

.industries

.Telecommunication companies

.Other large & small organizations

Aim.Identification of potential customers

. Reasonable marker exists or not.

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Working people in;

. Different organizations in Peshawar.

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Slogan:

.Safe and Healthy food at your door step

Logo:

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Food delivery service industry Resources needed:

. Small house (kitchen)

. 4 to 5 delivery personnel

. 2 to 3 qualified cooks

. 3 motorcycles &

. Small van

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Product:. Service + food

. Fast food

. Regular foods Price:

. Reasonable prices

. Cost reduction (bulk purchases)

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Pricing strategy Market penetration pricing

Key factor Attract a large number of customer

Reason of adopting this strategy Market is price sensitive

To eliminate competition

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Place:

. Suitable place

. Market accessible

. At proper distance from cityPromotion:

. High quality ( main tool for Promotion)

. Mostly by word of mouth

. Small banners

. Booklets

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STRENGTH

WEAKNESS

OPPORTUNITY

THREATS

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Knowledge of market

Convenience

Location

Pricing

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Heavy traffic results delay in delivery

Competition(Generic market)

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Due to security reasons the people aremigrating toward cities.

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New entrants'

Petroleum prices increases

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Delivery on time

Professional and well trained employees

.Attitude & behaviour

.Communication skills

.Sincere

.Display cards

Service warranty/Guarantee Information flow to customers

Quality and quantity

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Food will be delivered on customers demand

For customer satisfaction:.Ingredient information

. Soft drinks, minerals etc

.Sweet dishes may also be delivered.

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For customer satisfaction:

.Website

.online streaming

.Booklets and brochure

.Customer can visit our kitchen and office 24hrs\ 7 days.

Customer feedback

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Form of Customers record

Format of the form include:. Organization name

. Name of customer

. Contact no

. Date of birth etc,

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Food will be provide in:

.Disposable Containers.

(Plates, spoons, forks, bowl, plastic cups) etc

Delivery of food will be on the demand of customers

Party packages

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We will extend our business as

. Food delivery to Homes

. Lunch & dinner

Future goal

. Market leaders

. Pioneers

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