aline muylaert: juggling business models - tsd17
TRANSCRIPT
Aline Muylaert#TSD17@citizenlabco
Why B2G isthe next big frontier.
Aline Muylaert
Co-Founder & Head of Sales
@alinemuylaert
Hi there!
@citizenlabco #TSD17
Our (broken) democracy, today.
An e-democracyplatform for governments and citizens.
CitizenLab offers a SaaSsolution to governments.Prices ranging from 500 up to 2000euros/month.
@citizenlabco #TSD17
Yes, it works
citieslaunched
+20
proposals submitted
+50.000+3.000
citizens engaged
@citizenlabco #TSD17
Our references
@citizenlabco #TSD17
B2G?1
Juggling business models
@citizenlabco #TSD17
Business-to-Consumer
B2CBusiness-to-
Business
B2BBusiness-to-Government
B2G
9% of companies focus on B2G only
@citizenlabco #TSD17
Other business models
Source: Urbantech Radar
Growing B2G market sizes
@citizenlabco #TSD17
656
1060
2860
0
1000
2000
3000
4000
2013 2015 2020
IN M
ILLI
ON
EU
R
27,5%CAGR
22,0%CAGR
Source: SaaS Spending by European Govs, IDC 2014
WHY NOW?2
Govtech opportunities
@citizenlabco #TSD17
Citizens require better service and increased transparency
Government digitization
Demanding citizens
The full potential could free up to $1 trillion annually
Why starting in B2G?
@citizenlabco #TSD17
Have impact
Loyal customers
Investors interest
Millennials want to have a positive societal impact
High barriers of entry but big LTV
once you’re in
Increasing number of investment funds focus on Govtech
CASES3
Los Angeles
Amsterdam
Belgium?
CitizenLab in your city?Let’s unlock it:
« I want @citizenlabco in my city [@CityHandle]
#edemocracy »