aljgsb may 2011
TRANSCRIPT
![Page 1: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/1.jpg)
EXPERT EXECUTIVE EDUCATION
![Page 2: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/2.jpg)
AGENDA
Background
Objectives
Selling Strategy
Creative
Next Steps
2
![Page 3: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/3.jpg)
BACKGROUND The Lok Jack Graduate School of Business
Known for offering excellent graduate programmes Not as well known for offering both In-Company customised
training programmes and corporate learning solutions (short programmes)
Competitors include TTHTI SBCS INTAD RDI Caribbean Bordercom etc
The Lok Jack GSB must create a clear difference for its Executive Education Programmes as this is a cluttered landscape, and position itself as the expert in industry
3
![Page 4: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/4.jpg)
STRATEGY
To differentiate Executive Education on the following: Tailor-made - customised training programmes that get
results Proprietary Internal Diagnostics & Assessment Centre The ability to source the best experts in your industry
area, even internationally
4
![Page 5: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/5.jpg)
OBJECTIVES OF CAMPAIGN
To meet 2011 registration goals
To raise awareness of Executive Education as
measured by a 20% increase in current levels
To position the Executive Education Unit as the
premiere institution for management training
5
![Page 6: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/6.jpg)
SELLING STRATEGY
6
![Page 7: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/7.jpg)
SELLING STRATEGY
7
Today’s
Position
“ALJGSB offers graduate programmes and short courses”
Where we want to take it:
OurAmbition
“ALJGSB delivers customised business solutions that work”
![Page 8: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/8.jpg)
CONCEPTUAL TARGET(A HANDLE THAT MAKES THE DEMOGRAPHIC TARGET COME ALIVE)
8
Movers & Shakers
![Page 9: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/9.jpg)
CORE DESIRE (THE DEEPEST, MOST POWERFUL, EMOTIONAL BENEFIT THAT THE CONCEPTUAL TARGET RECEIVES FROM THE BRAND)
9
To be the sharpest tack in the stack
![Page 10: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/10.jpg)
THE ROLE OF THE BRAND INFULFILLING THE CORE DESIRE (HOW THE BRAND BEST FULFILLS THE CORE DESIRE)
10
We listen to you and develop tailor-made solutions to your business challenges
![Page 11: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/11.jpg)
THE COMPELLING TRUTH (EVIDENCE TO SUPPORT THE BRAND’S ROLE IN SATISFYING THE CORE DESIRE)
The Lok Jack GSB has the ability, the capability and the expertise to analyse your situation, propose a solution and bring experts to the table to ensure world class execution that will deliver results
11
World-class experts and relevant tailor-made programmes
![Page 12: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/12.jpg)
SELLING IDEA
12
We are expert tailors
![Page 13: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/13.jpg)
BRAND POSITIONING STATEMENT
Target
Motivation
Competitive Frame
Benefit
Reason Why
13
For the movers & shakers and high achievers
who are driven to be the best in their industry.
ALJGSB Executive Education offers them
the learning to develop and sharpen their skills by
having a partner with the process, faculty and track record to deliver customised solutions that work
![Page 14: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/14.jpg)
THE CREATIVE
14
![Page 15: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/15.jpg)
PRESSOPTION A
15
![Page 16: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/16.jpg)
16
![Page 17: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/17.jpg)
17
![Page 18: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/18.jpg)
PRESSOPTION B
18
![Page 19: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/19.jpg)
19
![Page 20: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/20.jpg)
20
![Page 21: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/21.jpg)
PRESSOPTION C
21
![Page 22: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/22.jpg)
22
![Page 23: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/23.jpg)
BROCHURE
OPTION A
23
![Page 24: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/24.jpg)
24
![Page 25: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/25.jpg)
25
![Page 26: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/26.jpg)
26
![Page 27: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/27.jpg)
BROCHURE
OPTION B
27
![Page 28: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/28.jpg)
28
![Page 29: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/29.jpg)
BROCHURE
OPTION C
29
![Page 30: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/30.jpg)
30
![Page 31: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/31.jpg)
WEB
31
![Page 32: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/32.jpg)
32
Home Page
![Page 33: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/33.jpg)
33
Programmes Page
![Page 34: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/34.jpg)
34
Programmes Page
![Page 35: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/35.jpg)
VIDEO CONCEPT
35
![Page 36: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/36.jpg)
36
![Page 37: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/37.jpg)
37
![Page 38: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/38.jpg)
38
![Page 39: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/39.jpg)
39
![Page 40: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/40.jpg)
40
![Page 41: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/41.jpg)
41
![Page 42: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/42.jpg)
42
![Page 43: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/43.jpg)
43
![Page 44: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/44.jpg)
44
![Page 45: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/45.jpg)
45
![Page 46: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/46.jpg)
POWERPOINT SLIDES
46
![Page 47: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/47.jpg)
POWERPOINT OPTION A
47
![Page 48: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/48.jpg)
POWERPOINT OPTION A
48
![Page 49: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/49.jpg)
POWERPOINT OPTION B
49
![Page 50: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/50.jpg)
POWERPOINT OPTION B
50
![Page 51: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/51.jpg)
POWERPOINT OPTION C
51
![Page 52: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/52.jpg)
POWERPOINT OPTION C
52
![Page 53: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/53.jpg)
NEXT STEPS Approve creative concept and direction Approve brochure design Approve print and web template Provide media schedule details Confirm timelines Approve creative costs Agree on launch plan for June Set deadline for 2nd presentation
53
![Page 54: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/54.jpg)
“ You do not just merely want to be considered just the best of the best. You want to be considered the only one who does what you do”
Jerry Garcia, The Grateful Dead.
54
![Page 55: Aljgsb may 2011](https://reader034.vdocument.in/reader034/viewer/2022052523/55614c9fd8b42a8a7d8b4c2d/html5/thumbnails/55.jpg)
Thank You