all a twier and tweeng · for example, a library could share all kinds of news that patrons want....
TRANSCRIPT
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All a Twi(er and Twee-ng: Introduc-on to Twi(er for Librarians
Nicole C. Engard twi(er.com/nengard web2learning.net
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
What is Twitter?
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐over.html
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
What is Twitter?
Socialnetworkingin140charactersorless Userstypemessages(fromtheircomputersand/ormobiledevices)or‘tweets’inanswerto‘Whatareyoudoing?’
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Twitter Syntax
Replytoafellow‘tweep’(memberoftwitter)byputtingtheatsign(@)infrontoftheirusername
@nengardthanksforthetip Re-tweetsomethingbysomeoneelsebyputtingthelettersRTand@infrontoftheirusernamebeforecopyingtheirtweet
RT@nengardcheckoutthiswebsite Tweetaboutacommontopicoreventbyputting#infrontoftheproductorevent
#sla2009learningsomuchatthisyear’sconference
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Searching Twitter
Gotohttp://search.twitter.comtofindtweets
h(p://search.twi(er.com/search?q=%23sla2009
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Who Cares?
Eachmemberoftwittercanfollow–orkeepupwith–theirfriends’andcolleagues’tweets
Eachmemberoftwitterhasfollowers–orfriends/colleagueswhoarewatchingwhatthey’resaying
EventhoughTwitterasks‘Whatareyoudoing?’tweetsarenotlimitedtosillymeaninglessupdates
OftenprofessionalswilluseTwitterforreferencequestionsandbusinessupdates
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Who Cares?
The one thing you can say for certain about Twi(er is that it makes a terrible first impression. You hear about this new service that lets you send 140‐character updates to your "followers," and you think, Why does the world need this, exactly? It's not as if we were all siVng around four years ago scratching our heads and saying, "If only there were a technology that would allow me to send a message to my 50 friends, aler-ng them in real -me about my choice of breakfast cereal."
h(p://www.-me.com/-me/business/ar-cle/0,8599,1902604,00.html
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Why not just use email?
Twitterforcesyoutobebrief Twitterallowsyoutokeepupwithmultiplepeoplewithouthavingtoreadthousandsofmulti-lineemails
Twitterhelpsyoukeepyourfriendsandcolleaguesuptodatewithoutworryingaboutemailingtoomanypeople
Twittermemberscankeeptheiremailaddressesanonymous
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Who’s using Twitter?
Everyone! Tweensandteens Youngadults Adults Businesses Brands Movie/TVStars
Librarians Libraries Musicians Athletes Writers Non-profits
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Twitter & You
Oneauthorsaystothinkofitasawaytoanswerthatfirstquestionweaskonthephone–howwasyourday?Orhowarethingswithyou?
Awaytokeepyourfriendsandfamilyuptodate Awaytokeepintouchwithyourcolleaguesaroundtheworld
Awaytokeepupwithresourcesrelatedtoyourarea/career/favorites
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Princeton University Press
h(p://twi(er.com/PUPBlog
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Penguin Press
h(p://twi(er.com/penguinusa
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Twitter & Business
It’sfreemarketing!! Despitethenonbelievers,GaryVaynerchukknewamarketingjuggernautwhenhesawone.AnearlyTwitteradopter,henowhas530,000followershangingonhisevery140-characterthought.
Oneofhistweetsalone--afreeshippingoffer--pulledin1,800newcustomers.Comparethatwithadirect-mailcampaignthatcost$7,500,butbroughtinascant200customers.
Orabillboardadthatcostanother$7,500,winningjust300customers.h(p://www.nj.com/business/index.ssf/2009/06/companies_take_-me_to_twi(er.html
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Amazon
h(p://twi(er.com/amazondeals
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Overstock
h(p://twi(er.com/Overstock
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Twitter & Libraries
Putyourlibrarywhereyourpatronsare Sendshortupdatestostayinthepubliceye Notifypatronsof: Newresources Events/Libraryclosings Staffupdates
Answerreferencequestions
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Twitter & Libraries
For example, a library could share all kinds of news that patrons want. Short messages can tell people about events such as readings, lectures, and book sales; newly available resources; or changes in the building hours. One message a day or one a week could share a -p on finding or accessing informa-on online or in the building. Twi(er posts can link to interes-ng news stories about literacy or about libraries. When appropriate, the posts can link to a library’s own website and blog for more in‐depth informa-on.
h(p://www.infotoday.com/cilmag/may09/Milstein.shtml
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Howard County
h(p://twi(er.com/hoco_library
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
New York Public Library
h(p://twi(er.com/nypl
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
South Brunswick
h(p://twi(er.com/sbpubliclibrary
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Getting Started
Sign up at www.twi(er.com for free
Pick your tools – you can tweet from the web, your phone, or from any number of Twi(er apps
TweetDeck h(p://tweetdeck.com
Twi(erFox h(p://twi(erfox.net Twhirl h(p://www.twhirl.org Ping.fm h(p://ping.fm
Friendfeed h(p://friendfeed.com
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Doing more with Twitter
Conduct a Poll h(p://twtpoll.com
Post pictures h(p://twitpic.com
Shorten URLs h(p://-nyurl.com
Twi(er your Flickr h(p://blog.flickr.net/2009/06/30/twi(er‐your‐flickr
Twi(er to LibraryThing www.librarything.com/blog/2009/01/twi(er‐your‐books‐to‐librarything.php
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
Find People
h(p://wefollow.com
h(p://mrtweet.net
h(p://twibes.com
h(p://jus(wee-t.com
h(p://twellow.com
h(p://www.slideshare.net/Philbradley/twi(er‐and‐its‐value‐to‐librarians
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
More Reading
5 ways for libraries to fail at Twi(er: www.oplin.org/meanlaura/archives/320
5 terrific twi(er research tools: mashable.com/2009/05/03/twi(er‐research‐tools/
Conference Twi(ering: stephenslighthouse.sirsidynix.com/archives/2009/05/conference_twit.html
How Twi(er can Make History: ted.com/talks/clay_shirky_how_cellphones_twi(er_facebook_can_make_history.html
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Twi(er
h(p://geekandpoke.typepad.com/geekandpoke/2009/04/web‐20‐is‐
over.html
More Reading
Twi(er tools to organize your Tweeps: mashable.com/2009/06/09/organize‐twi(er/
Tweetworthy Twi(er Policy: www.davidleeking.com/2009/06/13/tweetworthy‐twi(er‐policy/
Twi(er Mindmap: www.mindomo.com/view.htm?m=c3e84f11dc044edbbe6da2a9460d4813
Twi(er Guidebook: twi(er.mashable.com
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Thank You
Nicole C. Engard twi(er.com/nengard web2learning.net