all about hookas

A file full of knowledge, states, snaps and

fruits1

• The history of hookas• Names and configuration of hookas• Snaps dictating hooka’s ancientness • Parts & functioning of hooka• The begining of hooka lounges• Success journey of desert nites• Performance • How do we innovate• Our service place• Business

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CONTENTS

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THE HISTORY OF HOOKAS

THE HISTORY OF HOOKAS

a. The hooka was first created to elevate peoples’ states of mind.

b. Although born in India this device spread to the countries of the Near East, Far East, Arabs, Persia, East Africa and all the way to Ottoman empire.

c. The hooka has been changed by people from different regions of world said above in shapes, configuration and names even.

d. The pioneers of concept which we are going to discuss are basically from Ottoman Empire.

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NAMES AND CONFIGURATIONS

• In the original form hooka was very simple assembly consisting of coconut shall as base – the assembly was known as narci, coconut shell was hollowed, and a straw was placed inside it for the purposes of inhaling substances placed in the shell’s core.

• After some years the device reached Egypt, and the Egyptians changed its form further by replacing the coconut shell with a gourd.

• Upon reaching the Persian peninsula, the Persians developed the hooka even further, thus bringing it closer to its modern form. They substituted the straw originally used by the Indians, with a soft and more flexible hose, and it was this discovery that made the hooka more practical. 6


• These changes came in time with the region’s first introduction to Tobacco. Seeing the newly discovered substance in a whole new light due to the more relaxing effects it provides, the Persians experimented with the possibility of inhaling it using the Hooka.

• With this idea in mind, it was soon discovered that the hooka device needed to evolve from its original form so as to satisfy this purpose.

• A bronze tray, known at the time by the name of ser was placed above the hooka’s body to hold the tobacco.

• The type of Tobacco popular amongst the Persians at the time was known as tömbeki.

• In Syria and Yemen, the Hooka was developed even further so that it took on the form of a long wooden head, an iron stand and a hose sewn from thick cloth.

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• During the 17th century, the Ottomans changed the hooka into a more practical smoking device. Above the "head" they placed a bowl of baked clay and they also added to it a mouthpiece that connected the hose to the smoker’s mouth.

• The Hooka at the time had a body of glass, crystal, rock-crystal, porcelain and even silver, a head of brass and silver, and a pipe holder decorated with carvings depicting scenes from nature.

• The popularity of hooka led to the shining era in glass industry and in the 19th Century man by the name of Mehmet Dede set up a workshop in Beykoz, a place where the famous Beykoz glassware was made. After setting up a series of workshops in that area, a glass factory was soon established in 1899. The local factory however was unable to compete with the glassware imported from Europe at the time and it soon closed down.

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• The first glass factory in the modern sense was established upon the orders of Atatürk in 1934 during the Republic period, and it was then that the prettiest hookas in history were made.

• Today the hooka may be described as a device that permits the smoking of a type of tobacco known as tömbeki. This tobacco is inhaled by means of eliminating excess nicotine through the passing of smoke through water, and it is from this mechanism that the hooka gets its reputation for being the purer form of smoking.

• Tömbeki is the name given to a pension form of tobacco only used for smoking hookas.

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• The device consists of several sections; including the pipe, the head, the body, the hose, and the mouthpiece.

• Meanwhile many people tried to copy and improve the assembly invented by Ottomans but all of them failed and the configuration which they shaped has been very popular today.

• Today this head is often made of glass, china ceramics, porcelain, rock-crystal, or metal. The hooka bottle is usually filled with water, and there is a thin hose descending from the pipe and into it. The hose is easy to move and it is attached to the protrusion on the upper portion of the head connected to the body. This structure serves to conduct the smoke cleansed in the hookas bottle to the mouth.

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– Hindi : हुक्का� – Urdu : ّق�ہ transliteration, ḥuqqa ح– Arebic: shisha or arghileh - أركيلة أو شيشة– Herbrew – nargilah : נרגילה– Turkish: nargile or ghelyan – Persion : قلیان is a single or multi-stemmed (often glass-

based) water pipe fpr smoking.– Nargila is the name most commonly used in Lebanon,

Syria, Iraq, Jordan, Israel, Albania, Bosnia, Greece, Turkey, Armenia, Bulgeria and Romania, although the initial "n" is often dropped in Arabic pronunciation. Narghile derives from the Persian word nārgil (نارجل), meaning coconut, and in turn from the Sanskrit nārikela (ना�रि�का ला�), suggesting that early hookahs were hewn from coconut shells. 11


– Arebic: Shisha is from Persiam word shīshe meaning glass, is the common term for the hookah in Egypt, the Arab countries of the Persian Gulf (including Kuwait, Bahrain, Qatar, U A E and Saudi Arebia), and in Morocco, Tunisia, Somalia and Yemen.

– In Iran, hookah is called ghalyūn or ghalyān and in India and Pakistan the name most similar to the English hookah is used: huqqa.

– The more colloquial terms "hubble-bubble" and "hubbly-bubbly" are used by Red Sea Tourists.

– The commonness of the Indian word "hookah" in English is a result of the British Ruling , the British dominion of India (1858-1947), when large numbers of expatriate Britons first sampled the water-pipe.

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SNAPS DICTATING HOOKA’S ANCIENTNESS

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PARTS & FUNCTIONING OF HOOKA

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PARTS & FUNCTIONING OF HOOKA

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THE BEGINING OF HOOKA LOUNGES

• The first Hooka bar in the Ottoman region was opened in 1554 by a gentleman named Hakem from Aleppo and his partner, a nobleman by the name of Hems from Damascus.

• Though hookas at that time even were very famous in India amongst elderly people during family meets, functions, night gossips and even in Pnchayats.

• This first bar laid the foundations for many others to follow.

• Hooka bars at the time were places where people of high social standing met.

• Hookas then fit their feets in the streets of Amman, Beirut, or Damascus, nargile 26

THE HISTORY OF HOOKA LOUNGES

• The concept of hooka bar / lounge was spread over almost each and every regions of Asia making its journey to China, South Africa, Russia, Australia, and from there to even U S and U K and other sechengen countries.

• The success of business was that time and even now on the availability and quality of the smoking experience on offer.

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THE HISTORY OF HOOKA LOUNGES

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SUCCESS JOURNEY OF DESERT NITES

• Started on 23 / 09 / 2006 with the whole new concept of belly dance as a promotional event in the outlet itself which was the most successful event ever organized in Ahmedabad in the category.

• Followed with enthusiastic season of Navaratri, Dashera and sparkling season of Dipawali company achieved extraordinary business milestones.

• Outlet was serving 101 flavors of hookas, coldrinks, mock tails and non alcoholic beverages.

• Led by quality and service provided at our outlet the demand of variety of F & B items was at its height.

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• And to satisfy the same company decided to open a new outlet ( no smoking zone ) serving F & B items only.

• The outlet was inaugarated on 27 / 04 / 2007 with the brand name “R Zone” where “R” stands for Refreshing.

• With the support of this outlet now a days we are serving many F & B items in both the outlets simultaneously.

• The beginning of growth of a company has been so rewarding that now we are in process of expanding our presence. 30


• Soon, the company added another feather to its crown by inaugurating a new outlet in Surat – South Gujarat, with the brand name “Moon Light” on 16 / 04 / 2008.

• All of our outlets are performing up to the mark*.

• The journey doesn’t end here, two other projects are under pipeline and will soon help us in establishing our presence in two other locations of Gujarat.

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PERFORMANCE

• Category 1 – Footfall– 2006 ( 100 Days ) : 14,500– 2007 (365 Days ) : 53,655– 2008 ( 152 Days ) : 20,961* ( 56,000 – pro. )

*kindly note that our outlet was closed due to renovation process for 15 Days in the month of January of year 2008.

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PERFORMANCE CATEGORY WISE

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CATEGORY 1 - GRAPHICALLY

• Category 2 – Total Chillam (Bowl) Sold– 2006 ( 100 Days ) : 4,835– 2007 (365 Days ) : 17,900– 2008 ( 152 Days ) : 6,989* ( 18,666 pro. )


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• Category 3 – Capital Stock

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HOOKAS FLAVORS (Kgs.)

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• Category 4 - Innovation – 2006 ( 35 Basic Flavors ) : 101– 2007 ( 40 Basic Flavors ) : 117– 2008 ( 44 Basic Flavors ) : 135*


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HOW DO WE INNOVATE ( GLIMPSE )

• Innovation – Base wise

– Chilled Water

– Cold Drink

– Energy Drink

– Milk

– Milk with Ice Cream

– Cold Coffee

– Cold Coffee with Ice Cream 42

A FRACTION OF INNOVATION

– Cold Coco

– Lemon & Mint with chilled water

– Chilled Fruit Juice

– Fruit Syrup with chilled water

– Chilled Non Alcoholic Beer

– Chilled Non Alcoholic Champagne

– Innovative fruit base43

A FRACTION OF INNOVATION

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HOW DO WE INNOVATE ?

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SNAPS OF OUR SERVICE PLACE

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SNAPS OF OUR SERVICE PLACE

THANK YOU FOR GIVING US AN OPORTUNITY TO PRESENT OURSELVES IN FRONT OF ESTEEM RESEPTIVES LIKE YOU.

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BUSINESS

• Four flexible options:

– Our Set Up & Our Operations

– Our Set Up & Your Operations

– Your Set Up & Our Operations

– Your Set Up & Your Operations

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FRUITFUL BUSINESS

Dual way deposit*Development dedication

Pie in net salesCare taking

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TERMINOLOGY

• Kindly note that in all options only we will provide you a hooka maker who during operations will train other employee/s for the same till the agreement lasts.

• We will also give secret recipes which are company secrets to be served at your outlet.

• In all options both parties will share pie in net sales ( Sales after deducting discounts and all taxes).

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• Our Set Up & Our Operations:-– This option will kill all your worries because we

will taking all of them on our selves to establish the whole outlet and business relationship simultaneously within given deadline time.

– This outlet will be a total theme based according to your choice of theme. The outlet will be ready to serve in terms of all required things like infrastructure, material, assemblies, staff uniform and even trained staff.

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FRUITFUL BUSINESS

• This option includes salary of all staff for the first training month.

• We will take care of their training, retention and even alteration during operations.

• We will take care of second crucial aspect of arranging and keeping inventory. The option includes inventory and assembly for the first month and staff uniform & menu for the first time.

• The relationship will last till very long time of 36 months from the date of agreement, and even after that we can continue fruits falling in each basket on our mutual understanding.

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• Dual way deposit:– The deposit will be to ensure smooth going of

set up and operations.– The most beneficial characteristic of this

option is that we will give you your deposit back after six months of operation by taking the pie from the deposit amount till it lasts instead of transacting for the pie in net sale after that we will be sharing pie in profit by transaction.

– This deposit will be a “Shagun” to start and retain our business relationship.

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TERMINOLOGY VALUES HERE

• Dual way deposit amount is INR 3,00,000.

• Development dedication:– This amount is your dedication to appreciate or

dedication towards setting up, starting and retaining our business relationship.

– We will set ours outlet as per your choice of theme and up to the optimum perfection, and we will make optimum use of resources provided by you in order to achieve highest efficiency.

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• Your dedication towards the development will be INR 2,400 per sq. feet the minimum area we require is 800 sq. feet.

• The charges will be for 800 sq. feet only, if the area is less than that and on pro rata basis for each excess square feet.

• This amount gives you freedom from all worries said above and help us in performing the same in better way.

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Pie in net sale

60%(D N) - 40%(Hotel)

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Our Set Up & Your Operations

• We will cover all things except staff concerns.• We will provide you hooka maker till the

agreement lasts.• We will provide you ready to serve outlet

according to your choice of theme.• We will provide you assembly and flavors

complimentary for the first time only as per our projection of requirement.

• We will also give you secret recipes which are company secrets.

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• Single way deposit:

– We will be happy to support you (care taking) in making operations smooth by training your staff according to the code of conduct in sheesha lounge.

– Kindly note that we will not be able to give you the amount refund in any ways.

– You will be arranging lodging and boarding of all staff including that of hooka maker.

– We will be paying a salary of hooka maker.

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• Single way deposit amount is INR 3,00,000

• Development dedication will be INR 2,400 per square feet for minimum 800 sq. feet anything less than that will be charged for 800 sq. feet and above that on pro rata basis.

• Pie in net sale will be 25%(D N) – 75%(Hotel).

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Your Set Up & Our Operation

• We will be very happy to serve you with our excellent efficiency in order to achieve optimum results.

• We will provide you with all assembly, flavors and care taking till the date agreement lasts.

• We will provide you with the complete staffing solutions inclusive of their salaries, wages, lodging, boarding,perks, etc.

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• We will be arranging and maintaining inventory, staff, proper code of conduct with excellent performance.

• We will be baring the cost of assemblies, flavors, staff uniform, menu and etc.

• We will take care of staff’s retention and even alteration.

• Kindly note that each kind of utility and maintenance charges will be bared by hotel.

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• Single way deposit amount will be INR 3,00,000

• As you will be setting up the outlet there will not be any development dedication from your side.

• Pie in net sale will be 50%(D N) – 50%(Hotel).

• Care will be taken by us to achieve optimum results.

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Your Set Up & Your Operations• We will provide you a hooka maker who will

perform his duties as mentioned in above all options for three months.

• We will provide you all assemblies and flavors for the three months more than above all options.

• We will provide you a committed care taking for the time of three months.

• We will give you a freedom of continuing our agreement after three months when you feel it worth to achieve the maximum output from the business.

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• One time “shagun” will be paid by hotel to us that will amount to INR 5,00,000.

• If you want to continue our relationship we will sit and decide the strategy, course of action, role of each party and fees for care taking.

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all about hookas

Business

hooka device

hooka bottle

popularity of hooka

original form hooka

history of hookas names

smoking hookas

hookas body

hookas bottle