all about packaging

8/17/2019 all about Packaging

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NAGINDAS KHANDWALA COLLEGE

OF COMMERCE, ARTS AND MANAGEMENT STUDIES MALAD (WEST)

A

A PROJECT REPORT ON :

“Role of Packaging in sales of FMCG products”

IN PARTIAL FULFILMENT OF

BACHELOR OF MAAGEME! "!#$%E"&BM"'

ACA$EM%C (EAR

)*+,-)*+.

SUBMITTED BY

SANCHIT GANGAR

TY BMS, ROLL NO 515 (SEMESTER V)

UNDER THE GUIDANCE OF

PROF. RAMNATH NATESAN IYER

SUBMITTED TO

UNIVERSITY OF MUMBAI


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ACKNOWLEDGEMENT

I !"# "$ %&&'$#' *'"#+"-' '*'%'$/' %$ !0%$2 0$ 3%# *04'/ 0$ 3' T0*%/

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3"8' -''$ #+66%/%'$ 60 /0&*'%0$ 06 3%# *04'/. I$8"+"-' "78%/' 9 #+22'#%0$

60& "2' $+&-' 06 *'0*' 3"8' 20$' %$0 3%# *04'/. I "& ''&' 2"'6+ 0

" 3'#' *'0*' !30 3"8' 3'*'7 &' %$ /0'/%$2 8"+"-' %$60&"%0$ 9 3'*%$2

&' %$ /0&*'%0$ 06 *04'/.

T3' 60'&0# "&0$2 3'& %$ & 2+%7' "$7 0+ P06. R"&$"3 N"'#"$ I' !30#'

/0$#"$ /0'/%8' 2+%7"$/' 9 &0%8"%0$ '$"-'7 " 60/+#'7 '660 0!"7#

/0&*'%0$ 06 3' *04'/. I "& "#0 8' 2"'6+ 0 & *"'$# 60 -'%$2 ''&'

#+**0%8' %$ 3' '$7'"80+ 06 &%$'.


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&,'

1. INTRODUCTION

“1O $%2H!A HA% 3OH H% B%2!A HA%”

T3' '"%' "**0"/3 0 &"'%$2 !"# #%&*' '$0+23: &"' #+' 3' *07+/ %#

8%#%-' 0$ #0' #3'8'# "$7 30+23 &"## &'7%" "78'%#%$2 "$7 % !% &0' 0

'## #' %#'6. W%3 3' '80+%0$ 06 &07'$ '"%, 30+23, 3' '&*3"#%# %# #3%6%$2 0

%$#0' 7%#*"# "$7 *0&0%0$# *0-"- "#0 -'/"+#' 60 3' 6%# %&', 3' #*"/'60 #+/3 %$%%"%8'# %# "8"%"-'.

B+ &"$+6"/+'# $0 0$2' 3"8' 3' "# !07 0$ !3" !% 3"**'$ " 3' #0'.

M07'$ "7' 3"# " #%2$%6%/"$ #" %$ *0&0%0$#, *'3"*# -'/"+#' % 066'# 6"

#+*'%0 '#+# !%3 " &+/3 6"#' '"7 %&', #"# F++' G0+*# M".

C"7-+ I$7%"# S'3% *0%$# 0+ 3" '"%' "' &0' 0*'$ 0 -"$7 *0&0%0$# "$77%#*"# %$/+7%$2 *0#'#, 20$70"# "$7 7"$2'# !3'$ &"$+6"/+'# -"/ +*

3'% %7'"# !%3 #30**' %$#%23#. T3'' !% -' " #3%6 60& "7%%0$" &'7%" 0%$/'"#'7 /0&&+$%/"%0$ " 3' *0%$ 06 *+/3"#', 3' #"#.

I$%%"%8'# 3" 3'* 20! 3' /"'20 "# " !30' "' *"%/+" !'/0&', #"

"$"##, #%$/' 3" -00## 3' '"%'# '8'$+'. A$7 &"$ FMCG /0&*"$%'# "'

*'7%/%$2 3" #*'$7# 0$ *0&0%0$, %$#0' "$7 *0%$ 06 *+/3"#' 7%#*"# !%

%$/'"#' #%2$%6%/"$ 60& 3' *'#'$ >;> *' /'$ #3"' 06 3' &"'%$2

-+72'.

C0$#+&' 2007# /0&*"$%'# $''7 0 &"' #'8'" /3"$2'# %$ #"'2 "$7 %$"%+7' %6 3' "' 0 "/3%'8' 3' #"&' '8' 06 #+//'## !%3 02"$%'7 '"% "# 3'

3"8' !%3 "7%%0$" 60&"#. P%$%$2 -"/07'# 0$ 3'% *07+/# !0+7 *0-"- -'

" 2007 *"/' 0 #".


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.


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Meaning :

Packaging %# 3' #/%'$/', " "$7 '/3$002 06 '$/0#%$2 0 *0'/%$2 *07+/#

60 7%#%-+%0$, #0"2', #"', "$7 +#'. P"/"2%$2 "#0 '6'# 0 3' *0/'## 06

7'#%2$, '8"+"%0$, "$7 *07+/%0$ 06 *"/"2'#. P"/"2%$2 /"$ -' 7'#/%-'7 "#

" /007%$"'7 ##'& 06 *'*"%$2 2007# 60 "$#*0, !"'30+#%$2, 02%#%/#, #"',

"$7 '$7 +#'. P"/"2%$2 /0$"%$#, *0'/#, *'#'8'#, "$#*0#, %$60, "$7 #'#.

T3' !"**%$2 &"'%" "0+$7 " /0$#+&' %'& 3" #'8'# 0 /0$"%$, %7'$%6,

7'#/%-', *0'/, 7%#*", *0&0' "$7 03'!%#' &"' 3' *07+/ &"'"-' "$7

''* % /'"$.

P"/"2%$2 %# &0' 3"$ 4+# 0+ *07+/# *' 6"/'. Y0+ *"/"2' 7'#%2$ &"

"66'/ '8'3%$2 60& -'""2' "'# %$ #3%*&'$ 0 !3'3' #0'# !% -' !%%$2

0 #0/ %. F0 '"&*', 7%#*" "-%% %# "$ %&*0"$ /0$/'$. T3' 0%2%$"

#"$'7006 &'" /0$"%$' +#'7 60 L02 C"-%$ S+* !"# /3"$2'7 0 " 7'#%2$

3" !"# '"#%' 0 #"/ "6' 20/'# -'/"&' '+/"$ 0 7'80' 3' $'/'##"

"&0+$# 06 #3'6 #*"/' 0 3' "!!"7 *"/"2'#. O3' 7%#%-+%0$'"'7

*"/"2%$2 /0$#%7'"%0$# %$/+7':

La6eling4 Y0+ &" -' '+%'7 0 %$/+7' /'"%$ %$60&"%0$ 0$ 3' "-' 06

0+ *07+/ !3'$ % %# 7%#%-+'7 %$ #*'/%6%/ !"#. F0 '2, "-'# 06 6007 *07+/#

#07 %$ '"% 0+'# &+# /0$"%$ %$60&"%0$ "-0+ 3'% %$2'7%'$# "$7 $+%%0$"

8"+'.

Opening4 I6 0+ *07+/ %# 0$' 3" !% -' 7%#%-+'7 %$ #+/3 " !" 3"

/+#0&'# !% !"$ 0"$7 #30+7 -' "-' 0#"&*' 0 '"&%$' % -'60' -+%$2,

0+ *"/"2%$2 !% 3"8' 0 -' '"# 0 0*'$ "$7 0 '/0#'. I6, 0$ 3' 03' 3"$7, 0+

*07+/ #30+7 $0 -' 0*'$'7 - "$0$' 03' 3"$ 3' *+/3"#'"$ 08'3'

/0+$' &'7%/"%0$, 3'$ 3' *"/"2%$2 !% 3"8' 0 -' 7'#%2$'7 0 '#%# "$7 '8'"

"&*'%$2.

"i7e4 I6 0+ *07+/ &+# -' #3%**'7 " 0$2 7%#"$/' 0 %# 7%#%-+%0$ *0%$, 3'$

-+ 0 3'"8 *"/"2%$2 &" "77 00 &+/3 0 "$#*0"%0$ /0##.

$ura6ilit84 M"$ *07+/# '$7+' 0+23 3"$7%$2 -'!''$ 3'% *07+/%0$

*0%$ "$7 3'% +%&"' /0$#+&'. I6 0+ 7%#%-+%0$ ##'& /"$ -' '%'7 +*0$ 0

*0'/ 0+ *07+/, 0+ *"/"2%$2 !% 3"8' 0 70 3' 40-.

@

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History :

F0& 3' 8' '"%'# %&'#, 3+&"$# /0$#+&'7 6007 !3'' % !"# 60+$7. F"&%%'#

"$7 8%"2'# &"7' 0 /"+23 !3" 3' +#'7. T3' !'' "#0 #'6#+66%/%'$, #0

3'' !"# %' $''7 60 *"/"2%$2 06 2007#, '%3' 60 #0"2' 0 "$#*0"%0$.

W3'$ /0$"%$'# !'' $''7'7, $"+' *08%7'7 20+7#, #3'#, "$7 '"8'#. L"',

/0$"%$'# !'' 6"#3%0$'7 60& $"+" &"'%"#, #+/3 "# 300!'7 02#, !08'$

2"##'# "$7 "$%&" 02"$#. A# 0'# "$7 /3'&%/" /0&*0+$7# !'' 7%#/08''7,

&'"# "$7 *0' !'' 7'8'0*'7, '"7%$2 0 03' *"/"2%$2 60. P"/"2%$2 %#

+#'7 60 #'8'" *+*0#'#:

C0$"%$ *07+/#, 7'6%$%$2 3' "&0+$ 3' /0$#+&' !% *+/3"#'.

P0'/# *07+/# 60& /0$"&%$"%0$, 60& '$8%0$&'$" 7"&"2' "$7 60&3'6

F"/%%"' "$#*0"%0$ "$7 #0%$2 06 *07+/#.

C" %$60&"%0$ "$7 /006+ 7'#%2$# 3" &"' ""/%8' 7%#*"#.

F0 '"/3 *07+/# $''7#, 3'' "' 2007 *"/"2%$2 #0+%0$#. T30+23 *"/"2'# "'

06'$ "'$ 60 2"$'7, 3' "' 3' '#+ 06 &"$ '"# 06 %$$08"%0$ %$ #0&'

/"#'# "//%7'$". A -%'6 '8%'! 06 3' &0' *0*+" *"/"2%$2 7'8'0*&'$# %#%$/+7'7 %$ 3%# 6"/ #3'':

9


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Paper and Paper Products 4

O$' !" 06 *"/%$2 *"/"2'# %$0 /"'20%'# %# 0 7'#/%-' 3'& "# 6'%-', #'&%

6'%-', 0 %2%7. F'%-' *"/"2%$2 %$/+7'# 3' *"*' #"/# 3" 702 6007 /0&'# %$,

3' *"#%/ -"2# 3" 307 *0"0 /3%*# "$7 3' *"*' 0 *"#%/ #"/# %$ !3%/3 !'

/" 30&' 0+ *+/3"#'#.

A$ '"&*' 06 #'&%6'%-' *"/"2%$2 %# 3' *"*'-0"7 -0'# 3" /''", &"$

03' 6007 *07+/#, #&" 30+#'307 %', "$7 &"$ 0# "' *"/"2'7 %$. F0

&"$ $0$6007 %', 3' *"/"2%$2 %# &"7' &0' %2%7 - 60&'7 *"/%$2 &"'%"#

3" #%* %$#%7' 3' -0 "$7 307 3' *07+/ "$7 %# "//'##0%'# 0 /0&*0$'$# %$

*"/'.

F0 06 %2%7 *"/"2%$2 %$/+7' /"'#, 2"## -0'#, "$7 &'" /"$#. C03 0 *"*'

&" -' 3' 07'# 60 06 6'%-' *"/"2%$2.

:


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Glass:

A30+23 2"##&"%$2 -'2"$ %$ @>>> B.C. "# "$ 066#300 06 *0', % !"# 6%#

%$7+#%"%'7 %$ E2*%"$ 15>> B.C. M"7' 60& -"#' &"'%"# (%&'#0$', #07",#"$7 "$7 #%%/"), !3%/3 !'' %$ *'$%6+ #+**, " %$2'7%'$# !'' #%&* &''7

02'3' "$7 &07'7 !3%' 30. S%$/' 3" '" 7%#/08', 3' &%%$2 *0/'## "$7 3'

%$2'7%'$# 3"8' /3"$2'7 8' %', -+ 3' &07%$2 '/3$%+'# 3"8' *02'##'7

7"&"%/".

A 6%#, 0*'# 06 &0'$ 2"## !'r' /0%'7 %$0 #3"*'# "$7 6+#'7 02'3'. W3'$ 3' -0!*%*' !"# %$8'$'7 - 3' P30'$%/%"$# %$ ;>>> B.C., % #*''7'7 *07+/%0$.C00# !'' "8"%"-' 60& 3' -'2%$$%$2, -+ /'", "$#*"'$ 2"## !"# $07%#/08''7 +$% 3' #" 06 3' C3%#%"$ '".

T3' #*% &07, !3%/3 !"# 7'8'0*'7 %$ 3' 1@ 3 "$7 13 /'$+%'#, 6+3' *08%7'760 %'2+" #3"*'# "$7 "%#'7 7'/0"%0$#.

A# '/3$%+'# !'' 6+3' '6%$'7 %$ 3' 13 "$7 1= 3 /'$+%'#, *%/'# 06 2"##/0$"%$'# /0$%$+'7 0 7'/'"#'. O!'$# %$8'$'7 3' 6%# "+0&"%/ 0" -0'&"%$2 &"/3%$', *"'$'7 %$1=. S+77'$, 2"## /0$"%$'# 06 " #3"*'# "$7 #%'#

-'/"&' '/0$0&%/" ""/%8' 60 /0$#+&' *07+/#, 2"## /0$"%$'# 70&%$"'73' &"' 60 %+%7 *07+/#.

A# " *' 06 %2%7 *"/"2%$2, 2"## 3"# &"$ +#'# 07". H%23 !'%23, 6"2%% "$7/0# 3"8' '7+/'7 3' 2"## &"'# %$ 6"80 06 &'" "$7 *"#%/ /0$"%$'#. S%, 60

*07+/# 3" 3"8' " 3%23 +"% %&"2' "$7 " 7'#%' 60 3%23 6"80 0 "0&" *0'/%0$,2"## %# "$ '66'/%8' *"/"2%$2 &"'%".

1>


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Metals4

A$/%'$ -0'# "$7 /+*#, &"7' 60& #%8' "$7 207, !'' &+/3 00 8"+"-' 60

/0&&0$ +#'. M'" 7%7 $0 -'/0&' " /0&&0$ *"/"2%$2 &"'%" +$% 03' &'"#,

#0$2' "0#, 3%$$' 2"+2'# "$7 /0"%$2# !'' '8'$+" 7'8'0*'7. O$' 06 3'$'! &'"# 3" "0!'7 &'" 0 -'&+#'7 %$ *"/"2%$2 !"# %$. T%$ %# " /00#%0$

'#%#"$ &'", "$7 0+$/'600+$/', %# 8"+' %# /0&*""-' 0 #%8'. .

T3' '& %$ /"$ '6''7 0 " %$*"'7 %0$ 0 #'' /"$ "$7 !"# /0$#%7''7 " /3'"*

%'&. T07" &"$ #% '6' 0 &'" /"$# "# %$ /"$#.

I$ 1@?


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Plastics4

P"#%/ %# 3' $'!'# *"/"2%$2 &"'%" %$ /0&*"%#0$ !%3 &'", 2"##, "$7 *"*'.

A30+23 7%#/08''7 %$ 3' 1=3 /'$+, &0# *"#%/# !'' '#'8'7 60 &%%" "$7

!"%&' +#'. P"#%/# 3"8' -'/0&' 8' %&*0"$ &"'%"# "$7 " !%7' 8"%' 06

*"#%/# 3"8' -''$ 7'8'0*'7 08' 3' *"# 1@>'"#.S'8'" *"#%/# !'' 7%#/08''7

%$ 3' $%$'''$3 /'$+: #'$' %$ 1;1, 8%$ /30%7' %$1;5, "$7 /'+0%7 %$ 3'

"' 1?>#.

H0!'8', $0$' 06 3'#' &"'%"# -'/"&' *"/%/" 60 *"/"2%$2 +$% 3' !'$%'3

/'$+. S'$' !"# 6%# 7%#%'7 60& " -"#"& '' %$1;1, -+ 3' '" *07+/#

!'' -%' "$7 #3"''7 '"#%. G'&"$ '6%$'7 3' *0/'## %$ 1=;; "$7 - 3'

1=5># S060"& !"# "8"%"-' !07!%7'. I$#+"%0$ "$7 /+#3%0$%$2 &"'%"# "#

!' "# 60"& -0'#, /+*# "$7 &'" "# 60 3' 6007 %$7+# -'/"&' *0*+".

I$ 3' %$'%&, *0'3'$' 6%& !"*# !'' '#'8'7 60 3' &%%". I$ 1=;;, 6%

*0'/'7 #+-&"%$' ''*30$' /"-'# "$7 "' !'' %&*0"$ 60 W07 W" II

"7" /"-'# "$7 7+2 "-' *"/"2%$2. O3' /'0*3"$'# "$7 "$#*"'$ 6% 3"8'

-''$ '6%$'7 "# 0+' !"**%$2# 3" &"%$"%$ 3'% #3"*' !3'$ 607'7. O%2%$"

/'", #+/3 6% /"$ $0! -' &"7' 0*"+', /00'7 0 '&-0##'7 !%3 *"'$#. O$'

06 3' &0# /0&&0$ +#'7 *"#%/# %# *0'3'$' ''*33""' (PETE). T3%#

&"'%" 0$ -'/"&' "8"%"-' 60 /0$"%$'# 7+%$2 3' "# !0 7'/"7'# !%3 %# +#'60 -'8'"2'# '$'%$2 3' &"' %$ 1=@@. B 1=>, 6007# "$7 03' 306% *07+/#

#+/3 "# 4" /0+7 "#0 -' *"/"2'7 %$ PETE.

+)


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A Re;ie


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2. PACKAGING INDUSTRY

A.History :

I$ *'%$7+#%" #0/%', *"/"2%$2 06 6007 !"# 6" 60& -'%$2 +$$0!$. I !"# +#'7

60 6007 #0"2' " 30&' "$7 60 "$#*0 60& 3' *07+/%0$ *"/', 3' 6"&, 0

!0#30* 0 3' 0/" 0 '2%0$" &"'. E"&*'# "' 3' "$#*0 06 /''"# 0

60+ %$ -"2#, '" %$ !007'$ -0'# 0 %$*"' /"$%#'#, "$7 0%# %$ 4"#. A 3'

30+#'307 '8', *'0*' #"'7 &'" "$7 *%/'7 8'2'"-'# "$7 *'#'8'7 3'& %$

4"#. I$ 20/'%'# " 3' '$7 06 3' $%$'''$3 /'$+, &0# /0&&07%%'# !'' #%

+$*"/'7 "$7 #07 %$ -+. P07+/# #+/3 "# '", /066'', #+2", 60+, 0 7%'7 6+%#

!'' !'%23'7 0+ %$ 60$ 06 3' /+#0&' "$7 !"**'7 %$ *"*' 0 *+ %$0 " -"2. I$

&"40 /%%'# %$ 3' 1>#, 3' &%&"$ /"&' "0+$7 !%3 " 7%**' "$7 /"$ 0 7'%8'

&%, !3%/3 !"# 06'$ 7%.

Origin of Modern Packaging and Canning4

E" &'307# 06 #'"%$2 4"# %$/+7'7 !"'7 *"*', '"3', 0 #%$, 600!'7 -

/0 #0**'# "$7 !" #'"'#. T3' -'2%$$%$2 06 &07'$ 6007 '/3$002 #"'7

!%3 3' '*'%&'$# 06 3' F'$/3 /0$6'/%0$' N%/0"# A**' (1@5>1 A**' *+-%#3'7 3%#

*%'!%$$%$2 '##" 0$ 6007 *'#'8"%0$ "$7 3' F'$/3 '&*'0 N"*0'0$ "!"7'7

3' 1,>>>6"$/ *%' 0 3%&.

1


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Canning :

T!0 %$7%8%7+"# %$ E$2"$7 "' 2%8'$ /'7% 60 "**%$2 "$7 %&*08%$2 A**'#

%$8'$%0$, B"$ D0$%$ "$7 P'' D+"$7. B"$ D0$%$, "$ "##0/%"' 06 J03$

H"# " 3%# D"607 I0$ W0#, '"%'7 %$ 111 3" %0$ /0$"%$'# /0+7 -' +#'7

%$#'"7 06 3' 6"2%' 2"##, "$7 %$ 11 3' 6"/0 -'2"$ 0 *07+/' /"$$'7 6007

#+/3 "# &'". I$ 11>, P'' D+"$7 *"'$'7 3' +#' 06 &'" /0$"%$'#, !3%/3 !''

'"#%' 0 &"' "$7 3"7' 0 -'" 3"$ 2"## 4"#. H' /08''7 %0$ /"$#, !3%/3 !''

*0$' 0 +#, !%3 " 3%$ *"%$2 06 %$ (!3%/3 %# $0 "78'#' "66'/'7 - !"'), "$7

%$8'$'7 3' %$ /"$. B 11;, D+"$7 !"# #'%$2 /"$$'7 &'" 0 3' R0" N"8.

T3' B%%#3 "7&%" -0+23 3'#' 6007# "# *" 06 3' &'7%/" #0'# 60 7%#%-+%0$

0 #%/ &'$ "# !' "# 0 #+** '*'7%%0$#.

B 11= /"$$%$2 3"7 "%8'7 %$ 3' U$%'7 S"'#, -+ $0 0$' !"$'7 /"$$'7 6007

+$% 3' C%8% W" #"'7. I$ 11, 3' W%%"& U$7'!007 C0&*"$ %$ B0#0$

%$07+/'7 /0&&'/%" /"$$%$2 %$ 3' U$%'7 S"'#. F0 " 0$2 %&', *'0*'

'2"7'7 /"$$'7 6007# !%3 #+#*%/%0$, "$7 60 2007 '"#0$#. I$ 3' &%77' 06 3'

$%$'''$3 /'$+, 3' 6007# *07+/'7 - 3' /"$$%$2 %$7+# !'' "# %' 0 #*0%

"# $0 -'/"+#' 06 %$"7'+"' 3'"%$2 '/3$%+'#. T3'$, -'2%$$%$2 %$ 1?, 6%# %$ 3'

U$%'7 S"'# "$7 "' %$ E+0*', 3"$7&"7' /"$# !'' '*"/'7 - &"/3%$'/+

*'#. T3' $'! '/3$002 &"7' % *0##%-' 60 2%"$ &'"/"$$%$2 6% %' P. D.

A&0+ 0 '&'2' %$ C3%/"20 "$7 C%$/%$$"%.

U$7' 7%66%/+ /%/+"$/'#, *'0*' '"$'7 3" /"$$'7 6007# #+/3 "# /0$7'$#'7

&% /"$ -' "# "$7 $0+%#3%$2. T3' %$8'$%0$ 06 *"/%/" /"$ 0*'$'# " 3' '$7 06

3' $%$'''$3 /'$+ &"7' /"$# '"#%' 0 0*'$, &"%$2 3'& '8'$ &0' /0$8'$%'$

60 /0$#+&'#. I$ 3' '" !'$%'3 /'$+, 3' 3'"8 /"$# !'' '*"/'7 - 30#'

&"7' 06 %23' &"'%"#, "$7 &"$+6"/+'# /0+7 #'## 3" 3'% *07+/# !''

32%'$%/" *0/'##'7. A# 6007 '/3$002 "78"$/'7, $+&'0+# /3'&%/" "77%%8'#!'' 7'8'0*'7 0 /0$0 0 #*''7 +* 6007 *0/'##%$2 "$7 0 %$/'"#' 3' ''*%$2

+"% 06 /"$$'7 6007#.

http://www.answers.com/topic/rusthttp://www.answers.com/topic/durand-1http://www.answers.com/topic/tastyhttp://www.answers.com/topic/rusthttp://www.answers.com/topic/durand-1http://www.answers.com/topic/tasty


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15


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%ndian Packaging "cenario4

1) I$7%"$ P"/"2%$2 I$7+# %# !03 R#. , >>,>>> /0'# !%3 20!3 "' 8"%$2

60& 5 %$ #0&' #'/0# 0 "# &+/3 "# > %$ S'/0# %' F'%-' P"/"2%$2,/0&*"'7 0 ; %$ 7'8'0*'7 /0+$%'#.

) M0# 06 3' -"#%/ "! &"'%"# $''7'7 60 P"/"2%$2 I$7+# #+/3 "# P"*',B0"7, P"#%/, G"##, M'" "$7 03'# "' "8"%"-' %$ "-+$7"$/'.

;) P"/"2%$2 M"/3%$' S'/0 %$808'7 %$ &"%$2 P"/"2%$2 C0$8'%$2 M"/3%$'#,P07+/ P"/"2%$2 M"/3%$'# "$7 "%'7 '+%*&'$# 3"8' "70*'7 &07'$'/3$002 "' '*0%$2 3' &"/3%$'# '8'$ 0 7'8'0*'7 '/0$0&%'# 06 3' !07.


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C.!a"or P#ayers in t$e !ar%et :

1. e'i(#e Pa)%aging:

a. In*+stry :,

C0$#%## 06 *%/" &+%"''7 "&%$"'7 #3''# 0 " /0&-%$"%0$ 06 8"%0+#

#+-"/# #+/3 "# *0&'#, "+&%$+& 6%-'# "$7 *"*'.

M"' "0+$7 R#. >>> /0'# (US


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-. Pol8ester Fil>s4

a? %ndustr84

M"' "0+$7 R#. 5> /0'# (US 1=5 &$.)

F%# #'2&'$ 0 '$' *"/"2%$2

I$%%" *0'#' 6% !'' %&*0'7

N0! *"/"2%$2 *0'#' 6% "' &"7' 60& *0'#' 6% !3%/3 "' %$ +$ &"7'

60& D% &'3 ''*"3""' (DMT), P+%6%'7 T'"*"3"%/ A/%7 (PTA) 0 M0$0

'3'$' G/0 (MEG)

6? Pla8ers4

G"!"' P0'#' !"# 3' 6%# 0 #'+* " +$% %$ 1=1 M"40 *"'# %$ 3%# #'/0 "' G"!"' P0'#', P0*' C0*0"%0$,

E#' I$7+#%'#, V'$0$ P0'#', S%"* C3'&%/"#, J%$7" P0'#', J"*"/ I$7%",

A&/0 V%$, '/

. La>inate !u6es 4

a? %ndustr8 4-

1. M"' "0+$7 R#. @5> /#. (US 1@5 &$.).

. T+-'# "' 06 !0 *'# "&%$"' +-' "$7 #'"&'## +-'.;. L"&%$"' +-' /0&*%#'# 06 5 "' *%$'7 "&%$"' !3'' "# " #'"&'## +-' -07/0&*%#'# &0$0 0 &+% "''7 '+7'7.


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-. PACKAGING TYP/S

P0'/%$2 2007# %# 8' %&*0"$. F007, ''/0$%/#, /03'#, 6+$%+' "$7 03'

/0$#+&' 2007# " /0&' %$ *"/"2%$2 &'"$ 0 *0'/ 3'& 7+%$2 "$#*0"%0$

"$7 #0"2'. T3'' "' 7%66''$ *'# 06 *"/"2%$2 #0+%0$# "$7 &"'%"#.

P"/"2%$2 /"$ -' #"$7"7 0 /+#0& &"7', 60 %$#"$/'.

Paper and Carton Packaging4

P"*' "$7 /"0$ *"/"2%$2 %# +#'7 60 7%66''$ *'# 06 2007# (6007, ''/0$%/#,0#, #30'#, %/3'$!"' "$7 '8'$ 03' *"/"2%$2 &"'%"#). P"*' "$7 /"0$

*"/"2%$2 /0&*"$%'# *07+/' !"**%$2 *"*', %$6"'7 *"*', #3''#, -0'#, +-'#, *"'#, %$'"'#, /0$'# '72'# "$7 /+#0& *0'/%8' ##' (7'*'$7%$2 0$ 3'

7%&'$#%0$ "$7 #3"*' 06 3' *"/'7 2007, 3' /"0$ %# /+ "$7 &07''7 0 6% "$7 *0'/ 3' *07+/). P"*' /"$ -' +#'7 0 "&%$"' 03' &"'%"# %$ 07' 0 &"'3'& #0$2'. T3'' %# "#0 "$%/00#%8' *"*' 3" /"$ -' +#'7 0 !"* 2007# 0 0"&%$"' 03' &"'%"#.

Fil> Packaging4

T3'' "' &+%*' *'# 06 6% +#'7 %$ 3' *"/"2%$2 %$7+#, &0# /0&&0$ *0'3'$' (PE), *0*0*'$' (PP), *00'6%$ "$7 *08%$ /30%7' (PVC)6%. T3' 6% +#+" /0&' 0$ " 0 "$7 "' +#'7 0 !"* 2007#, /08' 2007#,

*0'/ -0'# "$7 &"' 03' *"/"2%$2 *07+/# (#+/3 "# -"2#, +-'#, -+--' !"*"$7 #3''#). F% /"$ -' +#'7 60 "&%$"%0$, *%$'7 0 *'60"'7. T3' /"$ -'"$%/00#%8', "$%#"%/, #3%$"-' 0 $0$ #3%$"-', "$7 #%**' 0 $0$ #%**'.

Foa> Packaging4

F0"& +#'7 60 *"/"2%$2 /"$ -' *07+/'7 0$ " 0 0 %$ #3''# 06 7%66''$

3%/$'##'#. T3' 60"& %# +#'7 0 !"* 2007# 0 &"' -"2# (+#+" "&%$"'7 !%3

3%237'$#% PE), /0$'#, '72'# "$7 /+#0& ##'. T3' /0$'# "$7 '72'# "' +#'7

0 *0'/ 6" 2"##, 6+$%+' "$7 #3"* '72'#. F0"& /"$ -' /+ "$7 &07''7 0$ 3'

*07+/# #3"*' 0 6% "$7 *0'/ %. I /"$ -' "$%#"%/ "$7 3"# 2007 %$#+"%0$

*0*'%'#.

>

http://www.ehow.com/electronics/http://www.ehow.com/hobbies-games/http://www.ehow.com/electronics/http://www.ehow.com/hobbies-games/


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!e/tile Packaging4

T3'' "' #0&' 2007# 3" "' -'# *0'/'7 - '%'#. F0 '"&*', 3'' "'

/+#0&&"7' '%' %$#'%0$# +#'7 %$ 3' "+0&0%8' %$7+# 0 *0'/ /" *"#

7+%$2 "$#*0"%0$. T3' '%' %$#' %# *+ 0$ " &'" 6"&' 3" 6%# %$0 " &'"

/0$"%$'. T3'' %# "#0 '%' &"'%" +#'7 60 -0 /08'#.

Plastic Bo/es and Containers4

M+%*' *'# 06 *"#%/ -0'# "$7 /0$"%$'# "' +#'7 %$ " %$7+#%'#. F0 '"&*',

%$ 3' 6007 %$7+# 3'' "' *"#%/ /0$"%$'# 60 2007# %' '/3+*, 02+, &%

"$7 4+%/'#. P"#%/ -0'# "' &"%$ +#'7 60 "$#*0%$2 2007# "$7 "' '+#"-'.

T3' /"$ -' #"/'7, 607'7 !3'$ '&* 0 #"8' #0"2' #*"/' "$7 '//'7.

Packaging "8ste>s4

P"/"2%$2 /0&*"$%'# 066' 7%66''$ *'# 06 ##' 3" /"$ -' 7%8%7'7 %$0 !0

/"'20%'#: #*'/%" #0+%0$# "$7 *"/"2%$2 &"/3%$'#. T3' #*'/%" #0+%0$# "' +#'7

60 8"+"-' *07+/# 3" 70$ 3"8' " '2+", #%&*' #3"*'. F0 '"&*', *"# 06

"%*"$'# 0 '*'$#%8' 7'/0"%8' 2"## 0-4'/# $''7 #*'/%" #0+%0$# 0 -' *"/'7.

T3' 2007# 6% *'6'/ %$0 3' *"/"2%$2 "$7 "' *0'/'7 "2"%$# 7"&"2'#.

P"/"2%$2 &"/3%$'# "' +#'7 60 !"**%$2 (!"**%$2 3' #'/3 6%& 0$ 3' *"'),

#"**%$2 ("**%$2 "$7 #'"%$2 #"*# 0$ -0'#), #'"%$2 (!%3 "*' 60 -0'# "$7

!%3 3'" 60 6%) "$7 #3%$ !"**%$2 ("**%$2 PVC 0 *00'6%$ 6%& 0$

*07+/# 0 -0'#). T3'' "' "#0 &"/3%$'# 3" %$6"' 6%&, *"*' "$7 %$#"$ 60"&.

Ot@er !8pes4

A73'#%8' "*'# "' "#0 /0$#%7''7 *"/"2%$2 &"'%"#, "# 3' 3'* #'" -0'#.

T3' "' +#+" &"7' 0+ 06 PE 0 PP 6%& 3" 3"# "/%/ 0 #08'$ 2+' "**%'7 0

% "$7 3" /"$ -' *%$'7 0$. S"**%$2 "*'# "' +#+" "**%'7 0$ -0'# 0 *"'#.

T3' "' &"7' 0+ 06 PE 0 PP "$7 /"$ -' *%$'7 !%3 0$' /00. T3' #"$7"7/00# "' -"/ "$7 /'" 60 PP "$7 2''$ 60 PE.

)+

http://www.ehow.com/cars/http://www.ehow.com/cars/


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. &UNCTIONS O& PACKAGING

1. Protecti;e Function :

T3' *0'/%8' 6+$/%0$ 06 *"/"2%$2 '##'$%" %$808'# *0'/%$2 3' /0$'$#

60& 3' '$8%0$&'$ "$7 8%/' 8'#". T3' %$!"7 *0'/%8' 6+$/%0$ %# %$'$7'7 0

'$#+' 6+ ''$%0$ 06 3' +%% 8"+' 06 3' *"/"2'7 2007#. T3' *"/"2%$2 %# 3+#

%$'$7'7 0 *0'/ 3' 2007# 60& 0##, 7"&"2' "$7 3'6.

I$ "77%%0$, *"/"2%$2 &+# "#0 '%"- -' "-' 0 !%3#"$7 3' &"$ 7%66''$

#"%/ "$7 7$"&%/ 60/'# 0 !3%/3 % %# #+-4'/'7 7+%$2 "$#*0, 3"$7%$2 "$7#0"2' 0*'"%0$#. T3' 2007# 6'+'$ "#0 '+%' *0'/%0$ 60& /%&"%/

/0$7%%0$#, #+/3 "# '&*'"+', 3+&%7%, *'/%*%"%0$ "$7 #0" "7%"%0$, !3%/3

&" '+%' %$!"7 *"/"2%$2 &'"#+'# %$ "77%%0$ 0 "$ 0+!"7 *"/"2%$2

&'"#+'#.

T3' 0+!"7 *0'/%0$ *08%7'7 - 3' *"/"2%$2 &+# *'8'$ "$ '$8%0$&'$"7'2"7"%0$ - 3' 2007#. T3' *"/"2%$2 &+# 6+3'&0' "# 6" "# *0##%-' *'8'$"$ /0$"&%$"%0$, 7"&"2' 0 03' $'2"%8' %&*"/ +*0$ 3' '$8%0$&'$ "$7

2007#.

2. "ales Function 4T3' *+*0#' 06 3' #"'# 6+$/%0$ 06 " *"/"2' %# 0 '$"-' 0 *0&0' 3' #"'#

*0/'## "$7 0 &"' % &0' '66%/%'$. I %# %23 #"%7 3" *"/"2%$2 !0# "# #%'$,

#"'#&"$. I /"/3'# 3' "'$%0$ 06 /+#0&'#, !30 *%/ +* 3' *07+/, 20 30+23

%# 7'#/%*%0$ "$7 "' %$7+/'7 0 *+/3"#' 3' *07+/. S'6 #'8%/' %# -'/0&%$2

&0' "$7 &0' /0&&0$ %$ 3' 6%'7 06 #30**%$2, !3'' 3' /+#0&' *%/# +* 3'

*07+/ 3%'6 "$7 &"'# %# *"&'$ 0$ 3' /0+$'. P"/"2%$2 %$ 3'#'/%/+"$/'# *0&0'# 3' #"'#.


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))


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-. Pro>otion Function 4

P0&0%0$" &"'%" *"/'7 0$ 3' *"/"2%$2 %# %$'$7'7 0 ""/ 3' *0'$%" *+/3"#'# "'$%0$ "$7 0 3"8' " *0#%%8' %&*"/ +*0$ 3' *+/3"#%$2 7'/%#%0$.

P0&0%0$" &"'%" 0$ *"/"2%$2 *"# " *"%/+" %&*0"$ 0' 0$ #"'#

*"/"2%$2 "# % %# 7%'/ "77'##'7 0 3' /0$#+&'. T3%# 6+$/%0$ %# 06 #+-07%$"'

#%2$%6%/"$/' %$ "$#*0 *"/"2%$2. W3%' *07+/ "!"'$'## %# %$7''7 2'$'"'7

"0$2 3' "$#*0 /3"%$, '/'##%8' *0&0%0$ "#0 %$/'"#'# 3' %# 06 3'6.

. "er;ice Function 4

T3' 8"%0+# %' 06 %$60&"%0$ *%$'7 0$ *"/"2%$2 *08%7' 3' /0$#+&' !%3

7'"%# "-0+ 3' /0$'$# "$7 +#' 06 3' *"%/+" *07+/. E"&*'# "' 3'

$+%%0$" 7'"%# 0$ 02+ *0# 0 70#"2' %$60&"%0$ 0$ &'7%/%$'#.

T3' *"/"2' &" "#0 *'60& " 6+3' 6+$/%0$ 0$/' 3' /0$'$# 3"8' -''$ +#'7

('.2. #0"2' /0$"%$', 0).

0. Guarantee Function 4

B #+**%$2 "$ +$7"&"2'7 "$7 +$-'&%#3'7 *"/"2', 3' &"$+6"/+' 2+""$''#

3" 3' 7'"%# 0$ 3' *"/"2%$2 /0'#*0$7 0 3' /0$'$#. T3' *"/"2%$2 %#

3''60' 3' -"#%# 60 -"$7'7 2007#, /0$#+&' *0'/%0$ "$7 *07+/ %"-%%.

T3'' "' '2%#"%8' '+%'&'$# !3%/3 7'&"$7 3" 2007# -' /'" &"'7 !%3

7'"%# %$7%/"%$2 3'% $"+', /0&*0#%%0$, !'%23, "$7 +"$% "$7 #0"2' %6'.

;


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0. PACKAGING AND !ARK/TING

T30+#"$7# 06 $'! *07+/# "' %$07+/'7 '8' '", &0' 3"$ 15,>>> 0 -' '"/.

H0! /"$ 0+ *07+/ /0&*'', $0 0$ !%3 '#"-%#3'7 -"$7# -+ !%3 3'

*'30" 06 $'! *07+/# 3" "' -'%$2 %$07+/'7 T3' "$#!' 06 /0+#' %# THEPACKAGING. T3' %23 *"/"2%$2 !%3 3' %23 &'##"2' !% %#' "-08' 3'

/0&*'%%8' "$7#/"*'. B+ 30! &"$ /0&*"$%'# +$7'#"$7 3' 8"+' -'3%$7

*"/"2%$2 "# " &"'%$2 00 M0# 4+# 00 " "# " !" 0 /0$8' 3' *07+/ 0

'//' %'7 %&"2'# "$7 *07+/ *"/"2%$2 3" 70'#$ !0.

R"$ 3'#' "%-+'# 60 0+ *07+/ "$7 3'$ 3' $'"'# /0&*'%%8' *07+/ 0

" *07+/ 3" 0+ '/'$ *+/3"#'7 3" !"# 0+#%7' 0+ $0&" -+%$2 *"'$.

I# % $'! "$7 %$$08"%8'

I# % 6+6%%$2 " $''7

I# % '"# 0 +#' "$7 /0$8'$%'$

I# % " 2007 8"+'

D0'# % &"' 3' /0$#+&' 3"**

D0'# % %$#*%' /0$#+&' +# "$7 0"

I# % #"6' "$7 #'/+'

D0'# % /0&*' 0+ 0 !"$ 0 $0! &0'

S0 30! 70'# 0+ *07+/ #"/ +* %$ #08%$2 " /0$#+&' !"$ 0 $''7

W0+7 0+ *"/"2' &"' #0&'0$' 7'#%' 0 "' " /0#' 00

B"$7%$2 "$7 *"/"2%$2 "' !0 06 3' &0# %&*0"$ /0&*0$'$# 06 &"'%$2.

B"$7%$2 %# " '& +#'7 0 7'#/%-' 3' $"&', 7'#/%*%0$ "$7 7'#%2$ 06 " *07+/.

B"$7%$2 7%66''$%"'# " /0&*"$# *07+/ 60& 3'% /0&*'%%0$. P"/%$2 %# "

&"'%$2 00 +#'7 0 '6'/ 3' -"$7. A /0&*"$ +#'# *"/"2%$2 0 #' 3' *07+/ %$#%7'. T3' /00#, 60$#, 7'#/%*%0$# "$7 020 "' 7'#%2$'7 0 7%8'

/0$#+&'# 0 -+ 3' *07+/.


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.

"ales 4

T3' '$%' 60/+# 06 " &"'%$2 7'*"&'$ %# 0 #"'2%' &'307# 0 #' 3'

/0&*"$# *07+/#. B"$7%$2 "$7 *"/"2%$2 "' !0 06 3' &0# '66'/%8' !"# 0

70 3%#. A78'%#%$2, 3' /0&*"$ !'-#%' "$7 *07+/ *"/"2%$2 &+# " *'#'$ "

/03'#%8' -"$7 0 %&"2'. I$ #+//'##6+ -"$7 /"&*"%2$#, /+#0&'# '/02$%' 3'/0&*"$# *07+/ *"/"2%$2 "$7 *+/3"#' -'/"+#' 3' %7'$%6 !%3 3' -"$7.

Branding 4

W3'$ " /0&*"$ -"$7# " *07+/, 3' 7''&%$' %# *'#0$"%. C'"%$2 " -"$7

3" %# %$#"$ '/02$%"-' "$7 *'/'%8'7 *0#%%8' %# 3' +%&"' 20". B"$7%$2

%$'2"'# /0&*0$'$# #+/3 "# /00, #' "$7 8%#+" %&"2' 0 7%#%$2+%#3 "

/0&*"$# *07+/# 60& 3' /0&*'%%0$. D'8'0*%$2 020#, #02"$# "$7 "2 %$'#

"' " !"# 3" &"''# /0&&+$%/"' " #*'/%6%/ -"$7.

"logans 4

O$' 06 3' &0# '66'/%8' &'307# 06 -"$7%$2 %# 3' +#' 06 #02"$#. C0&*"$%'#

06'$ %7'$%6 " #*'/%6%/ /3""/'%#%/ 3" #'# 3'% *07+/ "*" 60& 3'

/0&*'%%0$. F0 '"&*', N%' 3"# '66'/%8' &"''7 -03 3'% 020 "$7 #02"$

J+# 70 % %$0 "$ '"#% '/02$%'7 -"$7.

Packaging 4

P"/%$2 %# 7'#%2$'7 0 /"*+' " /+#0&'# "'$%0$ "$7 % /"$ 7%'/ '66'/

!3'3' 3' -+ 3' *07+/ 0 $0. I$$08"%0$ "$7 /'"%8% /0&' %$0 *" !3'$

% /0&'# 0 *"/"2%$2. A !'&"''7 *07+/ %# *"/"2'7 %$ " !" 3" /0&*'#

3' /+#0&' 0 *%/ % +* "$7 "' " /0#' 00, 7'#/%*%0$# "$7 2"*3%/# &+# -'

/'".

Co>pan8 %>age 4

B"$7%$2 "$7 *"/"2%$2 "' /'"'7 - " /0&*"$. W3%' 3'#' '660# "' +#'7 0

&"' *07+/#, 3' %$ +$ &"' 3' /0&*"$ %#'6. B"$7%$2 '6'/# 3' %&"2'

3" 3' /0&*"$ #''# 0 *04'/.

F0 '"&*', IBM "'# 0$ " &0' /0$#'8"%8', !''#"-%#3'7 /0*0"' %&"2'

!3%' A**' -"$7# %#'6 "# " 3%* "$7 /+%$2 '72' /0&*"$. T3'#' %&"2'# '6'/

3' &"' 3" 3' /0&*"$ 3"# %7'$%6%'7 "# "2' /+#0&'#.


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5

. AST/ !ANAG/!/NT O& !AT/RIA3

US/D IN PACKAGING

P"/"2' 7'8'0*&'$ %$808'# /0$#%7'"%0$# 60 #+#"%$"-%%, '$8%0$&'$"'#*0$#%-%%, "$7 "**%/"-' '$8%0$&'$" "$7 '//%$2 '2+"%0$#. I &"%$808' " %6'//' "##'##&'$ !3%/3 /0$#%7'# 3' &"'%" "$7 '$'2 %$*+# "$70+*+# 0 3' *"/"2', 3' *"/"2%$2 *0/'##, 3' 02%#%/# ##'&, !"#'&"$"2'&'$, '/.

Pre;ention 4

W"#' *'8'$%0$ %# " *%&" 20". P"/"2%$2 #30+7 -' +#'7 0$ !3'' $''7'7.

P0*' *"/"2%$2 /"$ "#0 3'* *'8'$ !"#'. P"/"2%$2 *"# "$ %&*0"$ *" %$ *'8'$%$2 0## 0 7"&"2' 0 3' *"/"2'7*07+/. U#+", 3' '$'2 /0$'$ "$7&"'%" +#"2' 06 3' *07+/ *"/"2'7 "' &+/3 2'"' 3"$ 3" 06 3' *"/"2'.

Mini>i7ation 4

T3' &"## "$7 80+&' 06 *"/"2%$2 /"$ -' &'"#+'7 "$7 +#'7 "# 0$' 06 3' /%'%"0 &%$%&%' 7+%$2 3' *"/"2' 7'#%2$ *0/'##. U#+" '7+/'7 *"/"2%$2 "#0 3'*#&%$%&%' /0##. P"/"2%$2 '$2%$''# /0$%$+' 0 !0 0!"7 '7+/'7 *"/"2%$2.

Reuse 4T3' '+#' 06 " *"/"2' 0 /0&*0$'$ 60 03' *+*0#'# %# '$/0+"2'7. R'+$"-'

*"/"2%$2 3"# 0$2 -''$ +#'6+ 60 /0#'7 00* 02%#%/# ##'. I$#*'/%0$,/'"$%$2, '*"% "' 06'$ $''7'7. S0&' &"$+6"/+'# '+#' 3' *"/"2%$2 06 3'%$/0&%$2 *"# 60 " *07+/ "# *"/"2%$2 60 3' 0+20%$2 *07+/.

Rec8cling :

R'//%$2 %# 3' '*0/'##%$2 06 &"'%"# %$0 $'! *07+/#. E&*3"#%# %# 60/+#'7 0$'//%$2 3' "2'# *%&" /0&*0$'$# 06 " *"/"2': #'', "+&%$+&, *"*'#,

*"#%/#, '/. S&" /0&*0$'$# /"$ -' /30#'$ !3%/3 "' $0 7%66%/+ 0 #'*""' "$7

70 $0 /0$"&%$"' '//%$2 0*'"%0$#.

Energ8 reco;er8 4

W"#'0'$'2 "$7 R'6+#'7'%8'7 6+' %$ "**08'7 6"/%%%'# "' "-' 0 &"' +#'06 3' 3'" "8"%"-' 60& 3' *"/"2%$2 /0&*0$'$#.

$isposal 4

I$/%$'"%0$ "$7 *"/'&'$ %$ " #"$%" "$76% "' $''7'7 60 #0&' &"'%"#.C'"%$ #"'# !%3%$ 3' US '2+"' *"/"2'# 60 0%/ /0$'$#, !3%/3 3"8' 3'

http://en.wikipedia.org/wiki/Sustainabilityhttp://en.wikipedia.org/wiki/Environmental_policyhttp://en.wikipedia.org/wiki/Life_cycle_assessmenthttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Waste_managementhttp://en.wikipedia.org/wiki/Waste_managementhttp://en.wikipedia.org/wiki/Reusehttp://en.wikipedia.org/wiki/Recyclinghttp://en.wikipedia.org/wiki/Waste-to-energyhttp://en.wikipedia.org/wiki/Refuse-derived_fuelhttp://en.wikipedia.org/wiki/Incinerationhttp://en.wikipedia.org/wiki/Landfillhttp://en.wikipedia.org/wiki/Sustainabilityhttp://en.wikipedia.org/wiki/Environmental_policyhttp://en.wikipedia.org/wiki/Life_cycle_assessmenthttp://en.wikipedia.org/wiki/Logisticshttp://en.wikipedia.org/wiki/Waste_managementhttp://en.wikipedia.org/wiki/Waste_managementhttp://en.wikipedia.org/wiki/Reusehttp://en.wikipedia.org/wiki/Recyclinghttp://en.wikipedia.org/wiki/Waste-to-energyhttp://en.wikipedia.org/wiki/Refuse-derived_fuelhttp://en.wikipedia.org/wiki/Incinerationhttp://en.wikipedia.org/wiki/Landfill


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*0'$%" 0 /0$"&%$"' '&%##%0$# "$7 "#3 60& %$/%$'"%0$. P"/"2'# #30+7 $0 -'%''7.

)5

http://en.wikipedia.org/wiki/Litterhttp://en.wikipedia.org/wiki/Litter


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4. O5/R5I/ O& &!CG INDUSTRY

!@e FMCG industr8 >anages consu>er packaged goods production

distri6ution to >arketing? !@e %ndian FMCG industr8 is t@e fourt@largest industrial sector t@at @as sta8ed recession-resilient and

s@oance 4

I$ I$7%", 3' FMCG %$7+# %# 3' 60+3 "2'# #'/0 !%3 " 0" (02"$%'7)&"' #%' 06 08' US15 -%%0$, "# *' ASSOCHAM, "$7 /"$ -' /"##%6%'7 +$7' 3' *'&%+& "$7 *0*+" #'2&'$#. T3' *'&%+& #'2&'$ (5) /"'# &0# 03' 3%23'+**' &%77' %$/0&' /0$#+&'# !3%' 3' *%/' #'$#%%8' *0*+" 0 &"###'2&'$ (@5) /0$#%## 06 /0$#+&'# -'0$2%$2 &"%$ 0 3' #'&%+-"$ 0 +""'"# 3" "' $0, "$7 /"$$0 "6607 0 -', -"$7 /0$#/%0+#.

T3' &"' 20!3 08' 3' *"# 5 '"# 3"# -''$ *3'$0&'$", *%&"% 7+' 0

/0$#+&'# 20!%$2 7%#*0#"-' %$/0&' !3%/3 %# 7%'/ %$'7 0 "$ %$/'"#'7

7'&"$7 60 FMCG 2007# "$7 #'8%/'#. I$7''7, % %# !%7' "/$0!'72'7 3" 3'

"2' 0+$2 *0*+"%0$ %$ 3' +" "$7 #'&%+-"$ '2%0$# %# 7%8%$2 7'&"$7

20!3, !%3 3' /0$%$+0+# %#' %$ 3'% 7%#*0#"-' %$/0&', %6' #', 6007 3"-%#

'/. O$ 3' #+** #%7', 3' !%7' "8"%"-%% 06 "! &"'%"#, 8"# "2%/++" *07+/', 0! /0# 06 "-0 "$7 %$/'"#'7 02"$%'7 '"% 3"8' 3'*'7 3'

/0&*'%%8'$'## 06 *"'#.

A//07%$2 0 3' '/'$ '*0# - Q'+# C0$#+%$2, I$7%"# FMCG %$7+# 3"# #0

6" -''$ '#%%'$ 0 3' #0!70!$ %$ 3' '/0$0& "$7 " 7%* %$ /0$#+&'.

@


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FMCG e8es +. gro1.W%3 3' '/0$0& #30!%$2 #%2$# 06 '8%8", 3' %$7+# %# '*'/'7 0 '2%#' "

15 20!3 %$ >1 "# /0&*"'7 0 3' *'8%0+# '".

D'#*%' 3' %#' %$ %$*+ /0##, FMCG %$7+# %# %' 0 #+#"%$ %# 0-+# 20!3

&0&'$+& "%7'7 - %$/'"#'7 +" %$/0&'#, ""%0$ -'$'6%# "$7 2"7+" #3%6

60& 3' +$02"$%'7 #'/0'2%0$" *"'#.

"cope of t@e "ector 4

T3' I$7%"$ FMCG #'/0 !%3 " &"' #%' 06 US1;.1 -%%0$ %# 3' 60+3 "2'#

#'/0 %$ 3' '/0$0&. A !''#"-%#3'7 7%#%-+%0$ $'!0, %$'$#' /0&*'%%0$

-'!''$ 3' 02"$%'7 "$7 +$02"$%'7 #'2&'$# /3""/'%'# 3' #'/0. FMCGS'/0 %# '*'/'7 0 20! - 08' ?> - >1>. T3" !% "$#"' %$0 "$ "$$+"

20!3 06 1> 08' " 5'" *'%07. I 3"# -''$ '#%&"'7 3" FMCG #'/0 !% %#'

60& "0+$7 R#. 5?,5>> /0'# %$ >>5 0 R# 1,>>,>>> /0'# %$ >1


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)9


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%ndian Co>petiti;eness and Co>parison


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6. !ar%eting Strategies a*o7te* (y &!CG

Marketing strateg8 %# " *0/'## 3" /"$ "0! "$ 02"$%"%0$ 0 /0$/'$"' %#

%&%'7 '#0+/'# 0$ 3' 2'"'# 0**0+$%%'# 0 %$/'"#' #"'# "$7 "/3%'8' "

#+#"%$"-' /0&*'%%8'. A &"'%$2 #"'2 #30+7 -' /'$''7 0$ 3' ' /0$/'*3" /+#0&' %# 3' &"%$ 20".

"3O! Anal8sis "trateg84

"trengt@s4

1. L0! 0*'"%0$" /0##

. P'#'$/' 06 '#"-%#3'7 7%#%-+%0$ $'!0# %$ -03 +-"$ "$7 +" "'"#

;. P'#'$/' 06 !'$0!$ -"$7# %$ FMCG #'/0

3eaknesses4

1. L0!' #/0*' 06 %$8'#%$2 %$ '/3$002 "$7 "/3%'8%$2 '/0$0&%'# 06 #/"',

'#*'/%"%$ #&" #'/0#.

. L0! '*0# '8'#.

Opportunities4

1. U$"**'7 +" &"'

. R%#%$2 %$/0&' '8'# %.'. %$/'"#' %$ *+/3"#%$2 *0!' 06 /0$#+&'#

;. L"2' 70&'#%/ &"' " *0*+"%0$ 06 08' 0$' -%%0$.


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&!CG PRODUCT 3IN/

0+


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8. RO3/ O& PACKAGING IN &!CG PRODUCTS

T3' %&*0"$/' 06 *"/"2%$2 7'#%2$ "# " 8'3%/' 60 /0&&+$%/"%0$ "$7 -"$7%$2

%# 20!%$2 %$ /0&*'%%8' &"'# 60 *"/"2'7 FMCG *07+/#. T3%# '#'"/3

+%%'7 " 60/+# 20+* &'307002 0 +$7'#"$7 /0$#+&' -'3"8%0 0!"7 #+/3

*07+/#. T3' /3"'$2' 60 '#'"/3'# %# 0 %$'2"' *"/"2%$2 %$0 "$ '66'/%8'

*+/3"#%$2 7'/%#%0$ &07', - +$7'#"$7%$2 C0$#+&'# -'3"8%0 0!"7# 3'

*"/"2%$2 06 FMCG *07+/#.

P"/"2'# "#0 7'%8' -"$7 %7'$%6%/"%0$ "$7 "-' %$60&"%0$ %' +#"2'

%$#+/%0$#, /0$'$#, %# 06 %$2'7%'$# 0 "! &"'%"#, !"$%$2# 60 +#' "$7

7%'/%8'# 60 /"' 06 *07+/.

“Packaging is t@e container for a product - enco>passing t@e

p@8sical appearance of t@e container and including t@e design

color s@ape la6eling and >aterials used”

P"/"2%$2 3"# " 3+2' 0' 0 *" %$ 3' *0#%%0$%$2 06 *07+/#. P"/"2' 7'#%2$

#3"*'# /0$#+&' *'/'*%0$# "$7 /"$ -' 3' 7''&%$%$2 6"/0 %$ *0%$06

*+/3"#' 7'/%#%0$# !3%/3 /3""/'%' 3' &"40% 06 #30**%$2 0//"#%0$#.

I$ '/'$ '"# 3' &"'%$2 '$8%0$&'$ 3"# -'/0&' %$/'"#%$2 /0&*' "$7/0&*'%%8'. A *07+/# 3"# #0$2 *0'$%" 0 '$2"2' 3' &"40% 06 3' "2'

&"'. T3%# &"'# % "$ ''&' *0!'6+ "$7 +$%+' 00 %$ 3' &07'$

&"'%$2 '$8%0$&'$.

Fast Mo;ing Consu>er Goods (FMCG), "#0 $0!$ "# Consu>er

Packaged Goods (CPG), "' *07+/# 3" "' #07 +%/ " '"%8' 0! /0#.

T30+23 3' "-#0+' *06% &"7' 0$ FMCG *07+/# %# '"%8' #&", 3'

2'$'" #' %$ "2' +"$%%'#, #0 3' /+&+"%8' *06% 0$ #+/3 *07+/# /"$ -'"2'.


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;

E"&*'# 06 FMCG 2'$'" %$/+7' " !%7' "$2' 06 6'+'$ *+/3"#'7

/0$#+&' *07+/# #+/3 "# 0%'%'#, #0"*, /0#&'%/#, ''3 /'"$%$2 *07+/#,

#3"8%$2 *07+/# "$7 7''2'$#, "# !' "# 03' $0$7+"-'# #+/3 "# 2"##!"',

%23 -+-#, -"'%'#, *"*' *07+/# "$7 *"#%/ 2007#. FMCG &" "#0 %$/+7'

*3"&"/'+%/"#, /0$#+&' *"/"2'7 6007 *07+/# "$7 7%$#.

S0&' 06 3' -'# $0!$ '"&*'# 06 F"# M08%$2 C0$#+&' G007# /0&*"$%'#

%$/+7':

N'#, H%$7+#"$ U$%'8', P0/' 9 G"&-', C0/"C0", P'*#%, W%%$#0$ "$7

M"#.

U$%' 03' '/0$0& #'/0#, FMCG #3"' 60" %$ " #'"7 &"$$' %'#*'/%8' 06

20-" &"' 7%*, -'/"+#' 3' 2'$'" #"%#6 "3' 6+$7"&'$" "#

0**0#'7 0 ++%0+# $''7#.

http://en.wikipedia.org/wiki/General_Millshttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Marshttp://en.wikipedia.org/wiki/General_Millshttp://en.wikipedia.org/wiki/Procter_%26_Gamblehttp://en.wikipedia.org/wiki/Mars


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00


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!@e Rele;ance of Packaging as a Marketing !ool4

N'8' +$7''#%&"' 3' %&*0"$/' 06 *"/"2%$2. T3' !" 3" /0$#+&'# '"/ 0+$-"$7'7 *07+/# 3" *"/"2%$2 *"# " 3+2' 0' %$ '%$60/%$2 /0$#+&'

*'/'*%0$#. P"/"2%$2 3'*# 0 7%8' 3' !" /0$#+&'# '*'%'$/' " *07+/. Y',

!' #*'$7 %' %&' '#'"/3%$2 3' /0$$'/%0$# -'!''$ *"/"2%$2 "$7 3' 7%'/'*'%'$/' 06 3' *07+/. W3" ''8"$/' 70'# *"/"2%$2 3"8' %$ 3' &"'%$2!07 06 07"

Reac@ing t@e target >arket 4

I$ '/'$ '"# 3' &"'%$2 '$8%0$&'$ 3"# -'/0&' %$/'"#%$2 /0&*' "$7

/0&*'%%8'. A30+23 "78'%#%$2 /"$ -' " 3%23 '66'/%8', '"/3%$2 3' '$%' "2'

&"' 60 &0# *07+/# %# 2'$'" $0 " 6'"#%-' *0#*'/. M'7%" 6"2&'$"%0$

3"# &'"$ 3" % %# -'/0&%$2 %$/'"#%$2 7%66%/+ "$7 '*'$#%8' 0 '"/3 "$7

/0&&+$%/"' !%3 /+#0&'# "$7 *0'$%" /+#0&'#, 60/%$2 &"''# 0 "70*

&0' %$$08"%8' &'"$# 06 '"/3%$2 3'% "2' &"'.

3inning at t@e First and "econd Mo>ent of !rut@4

P"/"2%$2# 7+" 0' %# !3" &"'# % " + +$%+' &"'%$2 00. T3' *"/"2%$2

3"# 0 *08%7' /0$#+&'# !%3 3' %23 /+'# "$7 /+'# -03 " 3' *0%$ 06 *+/3"#'

"$7 7+%$2 +#"2'.

1. T$e 9irst oent o9 tr+t$ %# "-0+ 0-"%$%$2 /+#0&'# "'$%0$ "$7

/0&&+$%/"%$2 3' -'$'6%# 06 3' 066'.

2. T$e se)on* oent o9 tr+t$ %# "-0+ *08%7%$2 3' 00# 3' /+#0&' $''7# 0

'*'%'$/' 3' -'$'6%# !3'$ +#%$2 3' *07+/.


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;


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+? !@e Point Of "ale 4- !@e +st Mo>ent Of !rut@

T3' %&*0"$/' 06 &"%$2 "$ %&*"/ " 3' *0%$ 06 #"' /"$$0 -' +$7''#%&"'7. A

'/'$ P0%$ 06 P+/3"#' A78'%#%$2 I$#%+' (POPAI) #+8' %$ 3' UK 60+$7 3"

08' @> 06 " *+/3"#%$2 7'/%#%0$# "' &"7' %$#0' " 3' *0%$ 06 *+/3"#'.

a? Cutting t@roug@ t@e clutter "/+" 2'%$2 3' /0$#+&' 0 $0%/'#''

3' *07+/

(. C0&&+$%/"%$2 &"'%$2 infor>ation

). S%&+"%$2 0 /'"%$2 6rand i>pressions

*. P08%7%$2 8"%0+# 6rand cues :

V"(+'

+"(%

S"6'

T3' &0# -%%"$ "$7 /'"%8' *"/"2%$2 %# +#''## +$'## % %# #''$. C'"%$2 "

*0!'6+ #3'6 *'#'$/' #0 3" 3' -"$7 #"$7# 0+ 60& 3' /0!7 "$7 %# "/+"

$0%/'7 %# 3' 6%# "$7 &0# 8%" #'* 60 "$ *07+/ 0$ " #3'6.

W3" 3%# 6"/ %+#"'# %# 3" 07"# /0$#+&'# 3"8' 0 #%6 30+23 " 8"# "&0+$

06 *07+/# 0 /300#' !3" 3' !"$ "$7 $0 #+*%#%$2 3' '$7 +* %2$0%$2 &0#

06 !3" 3' *"##. T0 2'$'"' %$%%" /0$#%7'"%0$, !0 3%$2# "' ' :

%. "@elf place>ent '$#+%$2 3" 0+ *07+/ %# *"/'7 0$ 3' #3'6 %$ 3' "'"

&0# %' 0 -' #''$ - /+#0&'#.

%%. Packaging 3" /'"'# " 8%#+" /0$"#

0.


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2. Usage :- The 2nd Moment of Truth

U$%' "78'%#%$2 '*0#+' !3%/3 /"$ -' '"%8' -%'6, *"/"2%$2 /0$%$+'# 0

-+%7 -"$7 8"+'# 7+%$2 3' ''$7'7 +#"2' 06 3' *07+/ "$7 /"$ 7%8' -"$7

'+% "$7 0".

A6' *+/3"#', *"/"2%$2 *"# -03 " functional and a >arketing role.

i? Functional Role 4

F0& " 6+$/%0$" *'#*'/%8', *"/"2%$2 %# 06'$ *" 06 3' +#"2'/0$#+&*%0$'*'%'$/' $0 0$ %# % " &'"$# 06 *08%7%$2 "$ $'/'##" %$60&"%0$, -+ % /"$"#0 60& *" 06 3' "/+" *07+/ "$7 *08%7'# 6+$/%0$" -'$'6%#. I6 *"/"2%$2 %#+$!%'7 % /"$ 3"&*' 3' '"%0$#3%* !%3 3' -"$7.

F0 %$#"$/' %6 % -'"# '"#%, 70'#$ 6% %$ 3' 6%72', /"$ /+ 3' /0$#+&', '/., 3'

'*'%'$/' !%3 3' *07+/ /"$ -' $'2"%8'.

ii? Marketing Role - Brand %dentit8 and $ierentiation 4

A# 3' 0$ *" 06 3' &"'%$2 /0&&+$%/"%0$ 3" 3' /0$#+&' "'# 30&',

P"/"2%$2 *"# " ' 0' %$ /0&&+$%/"%$2 "$7 '%$60/%$2 -"$7 8"+'# 08'

%&'. P"/"2%$2 3"# 3' *0!' 0 &"', -+ "#0 0 -'" -"$7 '"%0$#3%*#.

A30+23 " $0$6"80"-' "78'%#'&'$ &%23 -' +%/ 6020'$, *00 *"/"2%$2

*08%7'# " /0$%$+" '&%$7' 06 3' -"$7# *'/'%8'7 6"%%$2. L%'!%#', 6"80"-'

*"/"2%$2 /"$ -' " &'"$# 06 /0$%$+" '%$60/%$2 3' -"$7# "**'".

05


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1;. &ACTORS IN&3U/NCING PACKAGING D/CISIONS

P"/"2%$2 7'/%#%0$# "' %&*0"$ 60 #'8'" '"#0$# %$/+7%$2:

+? P0'/%0$ :

P"/"2%$2 %# +#'7 0 *0'/ 3' *07+/ 60& 7"&"2' 7+%$2 #3%**%$2 "$7 3"$7%$2,"$7 0 '##'$ #*0%"2' %6 3' *07+/ %# '*0#'7 0 "% 0 03' ''&'$#.

. V%#%-%% :P"/"2%$2 7'#%2$ %# +#'7 0 /"*+' /+#0&'# "'$%0$ "# 3' "' #30**%$2 0 2"$/%$2 30+23 " /""02 0 !'-#%'. T3%# %# *"%/+" %&*0"$ 60 /+#0&'#!30 "' $0 6"&%%" !%3 3' *07+/. P"/"2%$2 7'#%2$# 3" #"$70+ "' &0' %'0 -' '&'&-''7 0$ 6++' #30**%$2 %*#.

0? A77'7 V"+' :

P"/"2%$2 7'#%2$ "$7 #+/+' /"$ "77 8"+' 0 " *07+/. F0 %$#"$/', -'$'6%# /"$ -' 0-"%$'7 60& *"/"2' #+/+'# 3" &"' 3' *07+/ '"#%' 0 +#' !3%' #%#%/7'#%2$# /"$ &"' 3' *07+/ &0' ""/%8' 0 7%#*" %$ 3' /+#0&'# 30&'.


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0=


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11. PACKAGING /


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12. PACKAGING AS A !/DIU! TO INCR/AS/ SA3/S

“Catc@ing consu>erDs attention is t@e rst step in >aking t@e sale”

P"/"2%$2 *"# "$ %&*0"$ 0' "# " &'7%+& %$ 3' &"'%$2 &%, %$ *0&0%0$

/"&*"%2$#, "# " *%/%$2 /%'%0$, %$ 7'6%$%$2 3' /3""/' 06 $'! *07+/#, "# "

#'' 06 '$7# "$7 "# "$ %$#+&'$ 0 /'"' -"$7 %7'$% "$7 #3'6 %&*"/ %$ "

*07+/ 20+*#.

T$e to7 ten re=+ests a(o+t 7a)%aging :,

G007 #"%$2 *0%$# 60 %&*08'&'$#, /3"$2'#, %$$08"%0$# !3%/3 0*%&%' 3'

6'"+'# 06 *"/"2%$2 3" 7''&%$' -+%$2 7'/%#%0$# "$7 3+# 2'$'"' $'! &"'

*0'$%" /"$ -' #+&&"%'7 %$ /0$#+&'# 0* '$ '+'## "-0+ *07+/ *"/"2%$2 :

+? E8e-catc@ing appearance 4-

A 7%#%$/%8', +$&%#""-' "$7 ''/"/3%$2 "**'""$/' %# " #%2$" " 3' POS 0

!3%/3 " /0$#+&'# "$7 *"%/+" 3' 0+$2' 0$'# '#*0$7 *0#%%8'. W3"'8'

#"$7# 0+ /'" %$ 3' &0$00$0+# /0&*'%%8' '$8%0$&'$, !3"'8' %#

#+*%#%$2 #/0'# *0%$# !%3 3' /0$#+&'.

)? $esign s@ape and color 4-

T3' *+*0#' 06 !'/0$#%7''7 7'#%2$, /'"%8' *%$%$2 "$7 6%$%#3%$2 %# 0 '$%/' 3'

/0$#+&' 0 7'80' "'$%0$ 0 3' *"/ "$7 %# /0$'$# " 3' POS. A'#3'%/# "$7

""/%8'$'## "' &"40 7%#%$/%8' 6'"+'# "$7 "' %$ 6"/ '##'$%" %$ #0&' *07+/

#'2&'$#, -'"+%6+ *"/"2%$2 7'#%2$ %# 06 /'$" %&*0"$/' C0$#+&'# %' 0 -+

"2''"- 7'#%2$'7 "$7 7'/0"%8' *07+/#.

0? Functionalit8 4-F+$/%0$" "#*'/# "' 3' -"#%# 60 " #+//'##6+ *"/"2%$2 "$7 60 3+# 2'"'

*07+/ #+//'## 00. P07+/ "$7 "0&" *0'/%0$, 32%'$' "$7 %23$'##,

'$8%0$&'$" '#*0$#%-%% "$7 *"/%/" 3"$7%$2 %$ -03 +#' "$7 #0"2' "'

%&*0"$ 3''


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0:

,? %nno;ation 4-

N08' 3"# '/'*%0$" #0$2 "**'". A$ %$$08"%8' *"/ /"$ '8'$ &"' $'! *07+/# 0+ 06 6"&%%" 0$'#. U$+#+" #0+%0$#, 6+$/%0$" $'! 7'8'0*&'$# "$70%2%$"% $0 0$ #' 7'#%2$ '$7# -+ "#0 -00# #"'#.

Material 4-W3" %# *%$'7 0$ -0"7 %# '"7 *"%/+" !%%$2, !3%' !3" %# *"/"2'7 %$

-0"7 #'# *"%/+" !'. S+#"%$"-%%, '"# 7%#*0#" "$7, 2'" 7'#%2$ 8"%'"' *"%/+" 6'"+'# 06 3' &"'%".

5? Ecient co>>unication 4-T3' *"/"2%$2 %# 3' /'7%-' &'7%+& " 3' *0%$ 06 #"' "$7 %# /0$#+'7 !%%$2"$7 %$'$#%8'. T3%# &"'# % "$ '66%/%'$ &'"$# 06 /0&&+$%/"%0$. I6 #'8'" 06 3%##'$#'# "' "**'"'7 0 "# !', 3' /"$ -' *'#+"7'7 *"%/+" #+//'##6+.

=? Multisensor8 appeal 4-A$0$' !30 "**0"/3'# /0$#+&'# 8%" #'8'" 06 3%# #'$#'# ""/# 2'"'"'$%0$, %$'$#%6%'# *'/'*%0$ "$7 #%&+"'# %$''# %$ -+%$2. P"/"2%$2 3" /"$

-' 6', #&''7 "$7 3'"7 "# !' "# 00'7 " !%$# 3' /+#0&'# 6"80+. S0 &+/3#0 3" 3' %# !%%$2 0 *" " 3%23' *%/' 60 3%# &+%#'$#0 "**'".

9? Appropriateness :F0 3' *07+/ P"/"2%$2 %# /0$#%7''7 0 -' "$ %&*0"$ %$7%/"0 06 +"%. T3'+"% 06 3' *07+/ 3''60' 3"# 0 -' /0&&+$%/"'7 - 2007 *"/"2%$2 "$7 $0

4+# - *0&%#'# 06 +"% &"7' %$ 3' ' 0$ 3' *"/"2%$2. A /'7%-' 08'"!0 06 " %# /'"'7 "# " '#+, %$ !3%/3 3' /0$'$# "$7 3' *"/"2%$2 "'/03''$ "$7 3' /0$#+&' %# /0$8%$/'7 - 3'% /0$#%#'$/.

:? alue Packaging 4-

I %# "$ '/''$ !" 0 /0&&+$%/"' #0*3%#%/"%0$, /"## "$7 8"+'. T3%# &"'# %"$ %7'" #"'2%/ 0*%0$ 60 '*'##%$2 *'&%+& *0#%%0$%$2 "# !' "# -'%$2 3'%$#+&'$ 06 /30%/' !3'$ " *07+/ $''7# 0 -' +*2"7'7 0 " -"$7 $''7# 0 -''8%"%'7. P07+/# %$ /"## *"/"2%$2 "' *"%/+" *0*+" *'#'$# 00.

+*? Additional 6enets :S+//'##6+ *"/"2%$2 $0 0$ /0&-%$'# !3" %# *'"#"$ !%3 !3" %# 6+$/%0$"+#'6+ -+ "#0 *08%7'# "77%%0$" -'$'6%#. F0 '"&*', "# " 2%6 0 60 *'#'$"%0$,!%3 '$'"%$%$2 /0&*0$'$# 0 #%&* - &"%$2 % *0##%-' 0 /0$%$+' +#%$2 3'


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%ncrease "ales


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,+


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!@e %>portance of Packaging4

P"/"2%$2 %# " 8' %&*0"$ &"'%$2 #"'2 0 2"&0%' 0+ *07+/ %$ 07'

0 ""/ 3' /0$#+&'# "'$%0$. S0&'%&'# *"/"2%$2 %# #0 %&*0"$ 3" % /0#

&0' 3"$ 3' *07+/ %#'6 %$ 07' 0 +' 3' /0$#+&'# 0 -+ %. P"/"2%$2

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Role of packaging on consu>er 6u8ing 6e@a;ior4

I 3"8' $0 70+- !3"#0'8' 3" *"/"2%$2 %$6+'$/'# /0$#+&' -'3"8%0+. T3'

+'#%0$, 30!'8', "## !3'3' 3' 7'2'' 0 !3%/3 *"/"2%$2 %$6+'$/'# /0$#+&'

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*+/3"#' /'" "-''7 /0$'$# !%3 "$ %&"2' 06 3' /0$'$# /"$ 3'* 066#' 3'

%#.

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CASE STUDY :

B+ : H"**%$'## B'2%$# !%3 B+

B"$7 : B+

C0&*"$ : H%$7+#"$ U$%'8'

B+ %# " *0!' -"$7 60& 3' HUL# #"-'. A -"$7 !3%/3 *%0$'''7 3' %$#"$/066'' /"'20 %$ I$7%"$ &"' %$ 1=?= %# "#0 "$ '"&*' 06 &"$ #+//'##6+&"'%$2 *"/%/'#. A//07%$2 0 HUL. B+ %# 3' &"' '"7' %$ /066'' #'2&'$!%3 " 8"+' #3"' 06


59/88

B+ %# *0#%%0$'7 0$ 3' 3'&' 06 3"**%$'##. T3' -"$7 3"# 3' "2%$' H"**%$'##

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F0 3' B+ C"**+//%$0, % 3"7 0*'7 %$ 3' B0!007 D%'/0 K""$ J03" 0

'$70#' 3' -"$7.

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%$$08"%0$, "22'##%0$ "$7 $'! *07+/ 7'8'0*&'$.


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,,


61/88

1-. TR/NDS IN PACKAGING

C0$#+&'# "#'# "$7 *'6''$/'# "' /3"$2%$2 "*%7, !3%# /0$#+&*%0$ *"'$#

"' #''%$2 " "7%/" #3%6. A# " '#+, &"''# 3"8' 0 '#*0$7 0 3%# /3"$2%$2

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3' $'! 8"+' 7%66''$%"0 60 3' FMCG /0&*"$%'# %$ I$7%".

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/0$#+&*%0$ "$7 +#"2'.

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"$7 3' US.

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7%8%$2 3' *"/"2%$2 %$$08"%0$# :

") /0$8'$%'$/' 06 +#"2'

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7) *"/"2%$2 "# " 00 0 *0#%%0$ "$7 *0&0'# 3' -"$7.


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D"" &0$%0 *'7%/# " &+%7%&'$#%0$" #3%6 %$ 6007 *"/"2%$2 %$ I$7%" %$ 3' $'

6%8' '"#. A78"$/'7 *"/"2%$2 '/3$%+'# "$7 /0$/'*# #+/3 "# "#'*%/ *"/"2%$2

"$7 '0"-' *"/"2'#, "30+23 /0&%$2 %$0 '%#'$/', "' ' 0 &"' " &" %$

I$7%".

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*%&"% "%&'7 " '$3"$/%$2 3' #3'6 %6' 06 3' *07+/# "$7 0 066' "77%%0$"

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T"7%%0$", *07+/ *"/"2%$2 3"# $0 -''$ #''$ "# " 8'3%/' 0 *0&0' 3' -"$7

!3%' % %# /3"$2%$2 $0!. F0 '"&*' K%##"$ J", "2''7 " 3' %7# #'2&'$, %#

$0! +#%$2 +-' *"/"2'# !%3 /"/3 2"*3%/# 0 "**'" 3' "2' "+7%'$/'.


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Packaging !rend4 !@e Future Outlook

T3' *"/"2%$2 %$7+# %# 20%$2 +$7' "$#60&"%0$ "&0# '8'7" "$7 $'!

'/3$002%'# 3" "' -'' 3"$ -'60' "' "%$2 3'% *"/'. C0$#+&' -'3"8%0,

*07+/ 7'&"$7 "$7 3' /+'$ '8' 06 20-" !"&%$2 "' " 20%$2 0 3"8' " 7%'/

%&*"/ 0$ 3' 6++' 06 *"/"2%$2 T3' 6++' 06 3' *"/"2%$2 &"' %# /'"%$

00%$2 -%23. F00!%$2 "' #0&' 06 3' ' '$7# 3" %6 %&*'&'$'7 "' 20%$2 0

''* 3%# %$7+# 0$ %# *%&' :

!@e Con;enience for "ociet84

C0$8'$%'$/' #''& 0 3"8' '&'2'7 "# "$ %&*0"$ /3""/'%#%/ %$ %6' 06 3' *'0*'. V"%0+# /3"$2'# %$ 3' #0/%'" 0+00 8%, #+/+' 06 3' 6"&%, $+&-' 06

!0%$2 !0&'$ %#%$2, 0$2' !0%$2 30+# "$7 %$/'"#' %$ /0&&+%$2 %&', 3"8'

"#0 /0$%-+'7 0 3' $''7 60 /0$8'$%'$/'. T3+#, 3' $''7 60 30#' %$7 06

*"/"2%$2, 3" '$"-'# 3' "7+ "# !' "# /3%7'$ 0 0*'$ 3'&, 3"# %#'$. A#0 3'

6++' !% #'' " 2'" %#' %$ 3' %$7 06 *"/"2%$2 3" "0!# 0$' 0 %$7+2' %$

&+%"#%$2,

Healt@ and utrition4W%3 3' *'0*' -'/0&%$2 &0' "$7 &0' /02$%"$ "-0+ 3'% 3'"3 8% 0-'#%,

0! /"-037"', '## 6" '/. , 3' &"$+6"/+'# "' 7''&'7 0 %$07+/' *"/"2%$2

3" 7'%8'# 3' 8"%0+# %$60&"%0$ '2"7%$2 3' *07+/ %$ " /0$8'$%'$, '"# 0

'"7 &"$$'.

Green !rends4

W%3 3' "' 06 2''$ 30+#' '&%##%0$# 0+/3%$2 3' #%'#, 3'' %# "$ +2'$ $''7

0 /3"$2' 3' *"/"2%$2 '$7# 3" 3"8' -''$ 600!'7. T3' 6"/ 3" '8'$ 3' *'0*'

3"8' -'/0&' &0' #'$#%%8' 0!"7# 3' $''7 06 2''$ '/3$002, !% #+' 3'*'7

%$ &"%$2 3' 6++' 06 *"/"2%$2 &0' '/0 6%'$7.

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1. CAS/ STUDY : COCA CO3A

%ntroduction4

A# 3' !07# "2'# &"$+6"/+', 7%#%-+0, "$7 &"'' 06 $0$"/030%/ -'8'"2' /0$/'$"'# "$7 #+*#, 0*'"%$2 %$ &0' 3"$ >> /0+$%'#, 3' 6%&#+**%'# &"$ *07+/# %$ "77%%0$ 0 %# 6"2#3%* -"$7. T3'#' %$/+7' 6+%-"#'7"$7 03' /"-0$"'7 -'8'"2'# "%0'7 0 0/" "#'# "# !' "# $'!' 8"%"$# 06 3' &"%$ -"$7, #+/3 "# D%', C3', "$7 V"$%" C0'. A30+23 /"-0$"'7

-'8'"2'# '*'#'$'7 5 *'/'$ 06 !07!%7' #"'# 80+&' %$ >>, %$/'"#'7&"' #3"' 60 3' C0' *07+/# D"#"$% -0'7 !"', P0!'A7' #*0# 7%$, "$7M%$+' M"%7 0"$2' 4+%/' 3"8' 7'&0$#"'7 20!3 %$ 3' $0$/"-0$"'7 #'/0.

Histor8 of Coca Cola4

C0/" C0", '-"$7'7 I$7%" %$ 1==;, "6' 3"8%$2 !%37"!$ 60& 3' /0+$ %$ 3'

"' 1=@># %$ 3' !"' 06 F0'%2$ E/3"$2' R'2+"%0$ A/ (FERA) 06 1=@;. I$7%"

3"# 3' !07# "2'# &%77' /"##, #'/0$7 0 C3%$". C0/" /0" /%'7 3%# "# "$

0**0+$%. C0/" C0" !"# 3' '"7%$2 S06 7%$ -"$7 %$ I$7%" C0'# "/+%#%%0$

06 0/" *0*+" I$7%"$ -"$7 %$/+7%$2 T3+&*# +* M""", C%", "$7 G07 #*0

*08%7'7 $0 0$ *3#%/" &"$+6"/+%$2, -0%$2 "$7 7%#%-+%0$ "##' -+ "#0

#0$2 /0$#+&' *'6''$/'. I$ >>> 3' /0&*"$ "+$/3'7 3' K%$' !"' -"$7

"$7 %$ >>1 S30/ '$'2 7%$.

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Branding and Packaging of Coca Cola

Branding4

Fro> t@e !@ree As to t@e !@ree Ps

C0/"C0" +#'7 0 60/+# %# #"'2 0$ 3' 3'' A#: "8"%"-%%, "//'*"-%%, "$7

"6607"-%%. W3%' 3'#' *08%7'7 60 '&'$70+# 20!3, 3' "#0 '7 0 0!''7

'$ -"%'#. T07", C0/"C0"# &"$" %# 3' 3'' P#: *'6''$/', *'8"#%8'

*'$'"%0$, "$7 *%/''"'7 8"+'.

!@e Po> /0$#+&'# 0 &'"#+'

&08'&'$. T3' /0&*"$ "#0 /0&*'$#"'# (-0$+# "$7 03' /0&*'$#"%0$

/0&*0$'$#) " "2' *0%0$ 06 %# #'$%0 &"$"2'# -"#'7 0$ -"$7 *'6''$/'.

One Final Coca-Cola Fact

A '/'$ C0/"C0" "$$+" '*0 '*0'7 3" 3' #'/0$7 &0# '/02$%'7

'*'##%0$ %$ 3' !07 "6' OK %# C0/"C0"

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Packaging4

T3' C0/"C0" -0' %# *0-"- 3' &0# '"#% '/02$%'7 /0$"%$'# %$ 3'

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7'/"7'. T3' #&003, 02"$%/" #3"*'7 -0' !"# 0%2%$" /0$/'%8'7 %$ 3' '"

1=>>#. I !"# " %&' !3'$ -03 3' *"/"2%$2 "$7 3' "/+" C0/"C0" *07+/ !"# -'%$2 %&%"'7.

I$ '#*0$#' 0 3%# 3' /0&*"$, %$ 1=1? #' " -%'6 , !3%/3 !"# 0 6%$7: A C0/"C0"

-0' !3%/3 " *'#0$ !% '/02$%' "# " C0/"C0" -0' '8'$ %6 3' 6''# % %$ 3'

7". T3' C0/"C0" -0' #30+7 -' #3"*'7 3", '8'$ %6 -0'$, 0$' /0+7 ' " "

2"$/' !3" % !"#. T3' -0' #30!$ -'0! %# 3' 1=& #%' -0'. I %# #% #07 %$

&"$ /0+$%'# 30+230+ 3' !07 07". T3' -0' 7'#%2$ !"# '"+$/3'7 %$

B%"%$ "# '/'$ "# 1==@. C0/"C0" /0$7+/'7 '#'"/3 !3%/3 /0$6%&'7 3"

/0$#+&'# #% *'6''7 0 7%$ C0/"C0" 60& " 2"## -0'.

BottlingIPackaging !rends of Coca Cola4

C0/"C0" 0%2%$"'7 "# " #07" 60+$"%$ -'8'"2' %$ 1? #'%$2 60 6%8' /'$# "

2"##. E" 20!3 !"# %&*'##%8', -+ % !"# 0$ !3'$ " #0$2 -0%$2 ##'&

7'8'0*'7 3" C0/"C0" -'/"&' 3' !076"&0+# -"$7 % %# 07".

T3' C0/"C0" -0%$2 ##'& 2'! +* !%3 00# 7''* *"$'7 %$ 0/"

/0&&+$%%'#. T3%# 3'%"2' #'8'# 3' C0&*"$ !' 07" "# *'0*' #'' -"$7#3" 30$0 0/" %7'$% "$7 3' 7%#%$/%8'$'## 06 0/" &"'#. A# !"# +' "

/'$+ "20, #0$2 0/" -"#'7 '"%0$#3%*# -'!''$ C0/"C0" -0'#,

/+#0&'# "$7 /0&&+$%%'# "' 3' 60+$7"%0$ 0$ !3%/3 3' '$%' -+#%$'## 20!#.

5>


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10. SUR5/Y ON : CONSU!/R >/HA5IOR

TOARDS PACKAGING O& &!CG PRODUCTS

.+


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69/88

&or+#ating t$e Resear)$ Pro(#e:

“#nderstanding Consu>er Be@a;ior to


70/88

Signi9i)an)e o9 t$e St+*y :

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I$$08"%0$ %# "'$ "# *'7%/0#.

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*"/"2' %&*"/ 0$ /0$#+&'# *+/3"#' 7'/%#%0$.

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1>> '#*0$7'$# 06 < "2' 20+*#.

5;


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72/88

"a>ple $esign4

T3' #"&*' 7'#%2$ 60 3' #+8' %# /"##%6%'7 "//07%$2 0 3' "2' 0" 1>>

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http://en.wikipedia.org/wiki/Packaging_and_labelinghttp://www.indiapackagingshow.com/http://packnomics.com/Where_s_The_Money_.htmlhttp://www.indianmba.com/Faculty_Column/FC337/fc337.htmlhttp://www.brandchannel.com/papers_review.asp?sp_id=1492http://gdpackaging.wordpress.com/2010/03/01/introduction-to-packaging-design-article/http://www.packagingtoday.com/http://www.print-packaging.com/education.htmhttp://www.cosmetic-packaging-manufacturers.com/kp-6-functions-of-packaging-24629.htmlhttp://www.wasteonline.org.uk/resources/InformationSheets/Packaging.htmhttp://en.wikipedia.org/wiki/Packaging_and_labelinghttp://www.indiapackagingshow.com/http://packnomics.com/Where_s_The_Money_.htmlhttp://www.indianmba.com/Faculty_Column/FC337/fc337.htmlhttp://www.brandchannel.com/papers_review.asp?sp_id=1492http://gdpackaging.wordpress.com/2010/03/01/introduction-to-packaging-design-article/http://www.packagingtoday.com/http://www.print-packaging.com/education.htmhttp://www.cosmetic-packaging-manufacturers.com/kp-6-functions-of-packaging-24629.htmlhttp://www.wasteonline.org.uk/resources/InformationSheets/Packaging.htm


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